AI models form opinions about brands the way humans do, based on signals like press mentions, client reviews, and website optimization. To get recommended by AI, amplify your reputation cues: publish video testimonials, build collaborations, optimize your site structure, and create organic social content that signals trustworthiness.
Imagine you are telling a story to a friend of yours about your business. AI models work very much the same way and mimic human behavior. AI models will create a bias for your brand. Whether that's a positive or a negative bias, that depends entirely on you and the signals you send about your brand. Anything from press releases and collaborations with other brands that publish information about your brand and mention your brand and cite it. Imagine client reviews and testimonials. Video reviews, people talking about your brand and reviewing your products or services. All of that creates a bias, and AI scans that information and decides whether to cite and recommend your brand or not. Other things that AI takes into consideration is how well your website is optimized, how good your structured data is, and other multiple factors. Organic social is also a great channel where you can share experiences and create content about your brand. AI takes all of that into consideration and decides whether your brand is trustworthy, credible, if your products and services are good to recommend. And then it starts either showing you in search results and recommending you and citing you, or you're invisible. If you want to influence AI and have your brand optimized, and visible in AI searches, AI overview, or ChatGPT recommending it, your safest bet is to lean heavily on reputation, PR, and what others say about your brand. So think about AI as a human and try to influence that human positively. I hope this was useful. Follow me for more tips on franchise marketing and AI visibility, or save this and send it to whoever needs to see it.
