Mailboxes Etc. grew monthly leads from 14 to 149 in eight months by defining their ideal audience first, then running separate brand awareness and lead generation campaigns. Revenue jumped from $14,000 to $149,000 monthly, and cost per conversion dropped 83%.
This franchisor was getting 14 leads a month. 8 months later, 149. Mailboxes Etc. were expanding in Panama and Costa Rica. Nobody had previously heard of the brand. The few leads that they received were the wrong people, and they cost them a fortune. So we didn't start with ads. We started with who they're actually looking for. Then 2 campaigns, not 1. One to make the brand popular, another one to bring in the inquiries, two separate jobs, two separate budgets. $14,000 to $149,000, and the cost per conversion dropped 83%.
