A U.S. franchise brand worked with an agency for nine months to optimize for AI search using EEAT framework and schema markup. AI-sourced traffic peaked in June 2026 and converted at higher rates than traditional organic or ad traffic.
It's Bragging Friday, and I like to brag about some amazing results, uh, that we achieved at the agency. And today I'm going to talk to you about a case study for AI optimization, or the so-called GEO, or GEO, Generative Engine Optimization. If you're a franchise business in 2026, you need to start considering whether AI recommends your business and your brand. Um, this is a graph of, um, a client that that works with us over the last, over 9 months now, a US franchise brand whom we managed to achieve great results for. This is LLM traffic or visitors from AI, only recommendations from AI, people that discovered their website and the brand searching in ChatGPT and other LLM models. As you can see, the graph is steadily increasing incrementally from them starting to work with us in 2025 and continues to increase throughout 2026, where we hit a record-breaking month in June, uh, when we managed to drive the highest amount of AI traffic to the website. Something interesting to know about traffic from AI is that people that come through AI searches are further down the funnel, the marketing funnel, and they generally have higher chances to to convert and to buy from you. So AI visitors are a lot more converting than visitors from ads or from organic and other channels. Another thing that I should probably mention is that we managed to achieve this through implementing the EEAT framework that I've spoken about in other videos. I'm gonna link this below. And with very well optimized technically website Trust, authority, expertise, experience, all of these elements, including a good schema markup and other technical elements, managed to get this website recommended by more and more AI models and more people coming to the site to buy this, this franchise opportunity and what the franchise brand sells. So if you'd like to know more about AI optimization and franchise marketing, follow me for more tips, save this video, and send it to someone that might want to see it.
