Dani PelevaFounder & CEO, Franchise Fame · I help franchisors attract quality franchisees & grow their networks globally | Founder & CEO @ Franchise Fame | Bestselling Author | Most Innovative Woman in Franchising | Best Marketing Agency Globa

Multi Vs One Channel Franchise Marketing

24 Jun 2026 · 1 min

Watch on YouTube

1:20

In this short monologue, the speaker warns franchisors against depending solely on a single lead‑generation platform—specifically Local Service Ads (LSA). He shares a real‑world example of a franchisor spending roughly $80,000 per month on LSA and points out that algorithmic shifts, platform changes, and rising costs make such reliance risky. The speaker advocates a multichannel marketing approach, recommending a mix of strong SEO, robust Google Business Profiles, active social‑media presence, paid advertising, and other tactics. He concludes with a call to action, urging viewers to like, comment, share, and follow for more franchise‑marketing advice.

Chapters

Imagine booking a holiday and only packing one outfit, or taking with you one payment card, or even worse, having just one option for a flight. You would never do that. I spoke to a franchisor yesterday who shared with me that they spend about $80,000 per month on LSA, and their entire franchise marketing strategy relies on local service apps. Yes, they might have cracked the code on LSA, which is great, But in reality, algorithms change, platforms change, costs increase. So it's incredibly risky to rely on one channel only for your entire lead generation strategy. So instead of just chasing one perfect channel, franchises should actually rely on multichannel marketing and they should have good SEO, good local presence with Google Business Profiles, uh, great social media strategy, paid ads, and even more. So if your franchise is relying entirely on one channel only for lead generation, you probably should rethink your strategy. If you like this content, like and comment and share it with someone that can find it useful. Follow me for more actionable tips on franchise marketing.