Dani Peleva explains why her agency turns away clients: she demands radical honesty about their website and marketing, charges premium rates, requires two-way accountability with firm deadlines, invests heavily in research, and refuses to discount. If you can't accept those terms, she says, other agencies are a better fit.
Number 1, we're candid and truthful and very, very, very honest. Painfully honest sometimes. We're not gonna spare you any of the truth. We're not gonna sugarcoat it. If your website's crap, we'll tell you. If your SEO and marketing is really poor, we'll let you know. We believe in honesty and radical candor. We're not gonna copy your competitors only because they're doing something the way they're doing it. We're gonna tell you if that works or doesn't work, and if you have to be the disruptor in your industry, we'll let you know exactly what you It's your choice whether you follow it or not. We charge premium rates because your franchise brand deserves the most premium service and the best marketing there is. We hold you and your team accountable because when we set deadlines and when we try to meet those, we also need your help. So we're going to keep you responsible and accountable for the things that you need to deliver. We take time when we do the research and analysis because things need to cook well and good things take time. So we might take time for the initial preliminary analysis and strategy, but we want to make sure that we give you the best answer and we reflect your strategic and business goals so that we can succeed together. We don't do discounts. We believe that the high quality of work we do does not deserve to be underpriced and underrated. And if that's too expensive for you, there's a ton of other franchise brands that would love to work with us.
