Franchisors treat recruitment like sales instead of building 10-year partnerships. Strict selection matters more than fast growth: budget, system fit, likability, brand standards, and owner-operator capability. Over-selling leads to costly terminations and operational chaos.
I want to talk to you today about franchise development. I still see a lot of franchisors considering franchise development as just franchise sales, and even their lingo shows it. They're like, I want to sell more franchises. Great, yes, you want to expand into new territories, you want to scale up, you want to find more investors or franchisees, but you should probably shift that mentality from franchise sales into, oh, I need to find a partner, because franchise Franchise development is very much like dating or marriage. I know you've heard this a thousand times, I'm gonna make this the thousand and first time. A franchise development process is like dating or marriage because you sign up for something for about 10 years. That's the average franchise development agreement. So that's quite the commitment. It's pretty much a relationship. If you don't like each other from the start, that doomed to failure. So next time you approach a candidate, think about all the other things, not just whether they have the budget to afford the franchising opportunity or to buy the franchise off you, but can they be successful? Are they going to fit the system? Are you going to genuinely like and enjoy working with them? Because you need to like them to be able to actually work with them. Are they going to like you? Do you think that they're going to be a great owner-operator? Are they going to follow and adhere to the brand rules and regulations? Are they going to be an excellent trainee? Do they fit the ICP that you already have? Are they going to be an exemplary franchisee? They need to like the franchise opportunity to buy into it, but you need to like them back and they need to meet your criteria. Don't think about selling just for the sake of selling because this creates more problems down the line, and terminating franchisees is actually more costly. So very many franchisors, especially the newer ones, are tricked into selling for the sake of selling because they think that the franchising system is easy to comprehend and to put into practice and to run a business. But you need to have strict criteria the same way as in dating and your personal life. You wouldn't just go out with anyone and you wouldn't just marry anyone. So coming into business with someone for 10 years has to be equally as selective. I hope this was useful. Send this to someone that might benefit from this video. Save it, like it, and let me know, do you want to see a part 2?
