If your business has below 4.5 stars, paid ads won't work. Customers see your lower rating next to competitors' higher ones and click away, wasting your budget. Fix your reviews first.
If your average location score is under 4.5 stars, your ad budget is being wasted. Your ad is working, it's attracting leads to your listing, and imagine someone seeing your listing with an average score of 3.5 stars next to a competitor's listing that's 5 stars. Guess who they're going to call? So you just ended up losing the lead, losing the money from ad spend, and not generating any profit. And this will continue the same until your average review score changes. 4.5 stars is your network KPI. It's not your online reputation score, it's your conversion metric. So check yours today.
