A franchising expert uses footvolley training on a Barcelona beach to explain why both new and experienced franchise owners must drill core operations like customer service and brand standards thousands of times over. Mastery comes from relentless repetition of fundamentals, not shortcuts.
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I want to talk to you today about something less popular, a sport called fútbol, and how it resembles franchising and the parallels I found between franchising and fútbol. So stay with me. At the moment, you see a beginner's class of fútbol on the beach in Barcelona where they're training the so-called fundamentals. This sport is very techy, uh, extremely technical, so for you to be able to play it and enjoy it, you need to practice all the fundamentals piece by piece without a ball, as in on the video at the moment, and with a ball. So you're training every single element of the ball and, and playing with the ball, with and without a ball, so that you can learn the fundamentals. This is the same with beginner franchisees that are being onboarded buy a brand, they need to train operations, customer service, the way that the franchise operates, and they need to know every single fundamental of the business so that they can actually play the game. Very similarly, the interesting thing about this is that advanced players or experienced franchisees, as we see on this video, also continue to They train fundamentals. These guys are very experienced footvolley players that have been playing for a few years, and the parallel with existing franchisees is the same. They continue to train fundamentals. They continue to be consistently reminded about the fundamentals, and it's all about repetition, repetition in the thousands of times so that you become perfect because practice makes perfect. Also a great way to draw some wisdom from this brilliant sport is the fact that both experienced and beginners, players and franchisees, need to practice and repeat the fundamentals of the business or the game so that they can flow during the game and practice the business effortlessly and enjoy it. So if there's one more takeaway from this video today, practice makes