A franchisor handles mystery shoppers, designs all marketing materials, runs national ads, and sets up Google profiles. Franchisees convert leads to customers, do local marketing, maintain their profiles, and post the franchisor's social content on their own channels.
Here's part 2.
Mystery shopper programs.
The franchisor always organizes them.
Converting inquiries into paying customers.
100% the franchisee responsibility to convert and make clients pay.
Upselling and cross-selling.
Again, a franchisee responsibility all the way.
Marketing collateral design.
All marketing materials are approved and designed by the franchisor and head office.
Pay-per-click advertising.
That's both franchisee local marketing, franchisor national brand campaigns.
Local networking events and community presence.
The franchisee is responsible for all the local marketing, online and offline.
Social media calendar.
The franchisor creates a national calendar with all the posts and distributes it to the franchisees.
Google Business Profile setup.
For onboarding new franchisees, the franchisor creates their Google My Business profile. Google Business Profile upkeep is the franchisee's responsibility to maintain that listing regularly.
Open Days.
Both. The franchisor organizes it, the franchisee participates in it.
Publishing social media posts from the calendar.
The franchisee distributes all posts on their social media profiles locally. Do you want part 3?
