Your friends shape your habits more than willpower does. The speaker talks about Rich and Barry, two friends he texts and calls daily about fitness and health. Over years, that constant contact made staying disciplined feel natural instead of forced.
Chapters
Another good example is I have two good friends in my life, one called Rich and one called Barry, and they are both on exactly this, or they have been going through exactly the same type of journey with their own health and fitness. And there probably isn't a day that goes by that I'm not sending them a voice note. We're exchanging texts and calling each other and now and again seeing each other, etc. And they play a much bigger part of my life and I am talking to them so much more than I was probably 3 or 4 years ago. And again, that has— these are, these are people that have come closer to me and have had and have made it a lot easier to make changes in my life when it comes to my health and my fitness and my habits.