Change Your Mindset To Discover Your Credit Repair Business Success - Reco McCambry

How do you go from being dirt poor and growing up in the projects to becoming a multimillionaire in Credit repair? Well, today, Rico McCambry is going to.

Tell us exactly how he did it.

And he did it by changing his mindset.

So the big question is, how can we take our passion for helping people with their credit and turn it into a successful business without taking loans, without spending a fortune by bootstrapping it from nothing so we can help the most people and still become highly profitable? That is the question, and this podcast will give you the answer. My name is Daniel Rosen, and welcome to Credit Repair Business Secrets.

Hey, Credit heroes. I am so excited. Our guest today is amazing. He's a speaker, an author, a mentor, and he's one of our newest members to our Credit Repair Cloud Millionaires Club. Please welcome to the podcast, Mr. Rico McCambry. Hey, Rico, welcome.

Thanks a lot, Daniel. I'm greatly honored to be here today. I appreciate that.

I'm so excited you're here. I can't wait to hear your story. I looked at your bio and you've got all these amazing credits. I see you created four multimillion dollar companies by the time you were 25, but I know there's a big backstory in that. It wasn't all roses so that people can relate. Can you tell us what your life was like when you were growing up?

Wow. Yeah, I definitely can, you know, can go through that. And I just want to make sure I put a disclaimer on the front end of that and also correct you. I didn't start four multimillion dollar companies by 25. I just made my first million by 25.

Whoa. Well, that's amazing.

Now, I know I still look about 26 or 27, right? You know, but I'm 38 years old right now, less than fortunate to be in a great position in my life. I am the president and CEO of a company called Novay. I know. We'll talk about that a little bit later. You know, and since I got started as an entrepreneur at the age of 20 years old in college, I got started in the direct sales industry, you know, and I was working a full time job at the time. I was going to college full time, and I was dead broke and I had a son that was on his way, right? And I was dead broke before my son was born. So after he was born, I was like, I'm gonna need some real help, you know, and somebody introduced me to the direct sales industry. Some of you probably know it as network marketing or Multi level marketing. And initially I thought it was illegal. I was like, there is no way they're gonna pay me this kind of money just to talk to people, you know, And I told one of my buddies that went with me to the meeting, I said, hey, we need to go ahead and sign up for this thing really quick and make as much money as possible before they shut it down, you know, because we thought it wasn't real. Long story short, it was real. I was blessed to meet a lot of great people, you know, come up under a lot of great mentorship, built some great teams, and after my first year, I made enough money to pay off all my debts, you know, and I quit my job the next year I made six figures. And three years later, I earned over a million dollars and never looked back, you know, so that industry was very good to me. And I'll go more into my story a little bit later, into how I got to where I am today. But my life prior to that man was nothing like entrepreneurship, it was nothing like marketing. I didn't have any idea on how to build a life that was financially solid, you know, didn't have any educational credit. In fact, I grew up in a single parent home. My mother raised me from the time I was born until the time I went to college, you know, and we had a lot of love in our home. You know, my mother taught me all the great things about what to do to be a great citizen and go out here and work really hard, you know, have a strong work ethic, you know, be independent, you know, persevere, treat people right, keep God first, all the things you need to be a great person. But what she couldn't teach me was how to become financially free. You know, she couldn't teach me how to be an entrepreneur and be able to call my own shots because I watch her work two or three jobs just to keep our lights on. You know, I grew up in about three or four different projects, you know, before she was able to get her first home. And life was kind of rough financially. But the thing about it, when everybody else is going through it around you and everybody else is living a rough life, you really don't know life is rough, you know, so, you know, I was blessed, like I said, when I got involved in the industry, to start meeting some people who understood credit, who understood finances and business building and marketing, you know, and I started to learn as well. And I was blessed and fortunate to start making great income. You know, like I said, I left my job, I started earning A few million dollars. I mean, by the time I was, you know, 25, you know, I started earning somewhat six figures per month. Now, you know, obviously, when somebody thinks about a great income, they think about six figures per year, you know, so, you know, that really put me in a position that really transformed not only my life, but a lot of people I was dealing with. In 2009, I got out of the industry as a rep and started my first company called Elite Profit Network. One of my partners right here out of Atlanta, Georgia, you know, did that for a few years. And unfortunately, that mother that I talked about earlier, who raised me in a single parent home, I had no brothers and sisters. It was just her and I, you know, and she was like my best friend. She was diagnosed with cancer, you know, and. And that was a really rough time in my life. Over the next years, her health started to decrease. I ended up selling my ownership in that company, moved out of that house, and took my kids, my wife, and we moved closer to my mother. And over the next year, I believe one of the best accomplishments I could say that I have and the accomplishment that I'm most proud of is I was able to spend the next year with her almost every single day, you know, because of the financial freedom I found from this industry, you know, until unfortunately, she passed away, you know, and, you know, even though she's gone, I can't say that, you know, there's a lot of conversations we had and a lot of moments we had that we would have not had if it wasn't for me really getting busy and going after my dreams and not letting people hold me back from what I knew one day was gonna make a difference. You know, early on in my career as an entrepreneur, if I would have quit, I never probably would have had those moments with my mother before she passed away. I never would have been able to make those memories and also have a lot of those conversations that's gonna remain with me for the rest of my life simply because I didn't quit. So if anybody's listening to my story right now, I don't know if you can relate to me or not. If you have ever lost anyone who you love or someone may be sick right now, the fact of the matter is just like, there's life, we know there's death, you know, so we should work, you know, like, we don't know what that clock looks like, so we can have the type of freedom that we want so we will have more time to spend with them. And Daniel, before my mom Passed away. Her dying wish, you know, actually she had two for me, and that was continue being a great father to my kids. And she also wanted me to go back to finish my college degree. You know, early on, I started going to college at Georgia Tech. I was majoring in physics and electrical engineering. I had a dual degree. But after I started making all that money in my early 20s, I figured I would never need a job, so I stopped going to college. And my mother, before she passed away, she said, well, Rico, nobody in our family ever graduated from college. In fact, no male in my family had ever made it through two semesters of college in my immediate family. And I was like the big great hope, you know, to make that happen. And when I dropped out of school, she always stayed on me about it. So before she passed away, about a month before, I went back and I re registered for school and I came, you know, to her while she was in the hospice, and I showed her my registration papers and let her know I was going back to school. And unfortunately, she passed away within the next month. But I went back and within the next two years, I got my industrial engineering degree, graduated, and walked across the stage and had a picture there. And that was one of the proudest days my life, you know. And after that, I got back in the industry of direct sales. You know, I didn't know if I was going to or not because of some of the other things that transpired before that point. But I started consulting, started working with some companies, and in fact, that's where I was introduced to the credit repair industry. You know, I knew nothing about, you know, software and dispute letters and all of that. You know, I just knew my credit, you know, had been great because I had made money and I was able to pay for you to do some things for me. But I was actually consulting for a company that a lot of you probably know very well. You know, in the direct sales industry, they offer credit repair. Three letter acronym, first letter starts with enough.

Oh, sure, yeah.

So, you know, the people that were running that company and some of the things were going on I didn't necessarily agree with, you know, made some money from the engagements I had with them. And I was really inspired to start a company that would really help people that was tied to the same type of product or service because I also saw the financial opportunity in it. And that relationship ended. And as I continued to train and motivate people, I decided I was going to start a company, Daniel, that was not only going to inspire people, but educate them Right. You know, I know one of the things you said earlier that, you know, I'm a speaker, and one of the things I found traveling across the country speaking is that people would get excited. You know, they would start to dream again. I could see it in their eyes at the end of one of my presentations. But then the next week, I would get an email saying, well, I don't know what to do. You know, I don't have a plan. You know, so what I realized that it was gonna take more than just them being motivated. Right. It was gonna take more than them just being inspired. So when I started Novay, the goal was to inspire people to get more to life, but also to educate them on ways to go about it and then provide opportunities to make it Happen. And in 2014, our company was started, and the credit repair component was a part of the big picture, and then blessing people ever since. And I'll go into a little bit later the evolution of our relationship with Credit Repair Cloud, because one of the things you just said that, you know, I was one of the newest millionaire club members in Credit Repair Cloud, but we've been offering these services since 2014. So I'm sure you have some other questions, but I'll kind of go into, well, what was we doing between, you know, 2014 and here recently?

Yeah, please do. Sounds good to me. I want to hear about that. And I especially. What I love is Novae seems to be very, very different than the standard credit repair company. You're doing so many more things, but I want to hear the evolution, and I definitely want to get into that for sure.

Awesome. Awesome. So, you know, when we started Novae, which, by the way, Novae actually means new beginnings.

Okay.

And in our logo, there's a Koru. It's kind of like a swirl. And for anybody who knows what the shape of Koru means, that actually means fresh start. So our whole goal is to give our clients and our affiliates a new beginning and a fresh start when they come on board and they get started with us. You know, our flagship product is called Novay Money. Okay. So if you look for us online, it will be novamoney.com or you can type in Novay Money reviews, and you'll see hundreds of people, even thousands. Like, if you go to novamoneyworks.com thousands of people that have come through our platform that we've been able to help since getting started. But when we initially started Daniel, we outsourced credit repair work, you know, and it was actually going through one of your Other millionaire club members who you're very familiar with. And a very good friend of mine, in fact, we met in college and he owns a financial services company and he was doing the work for us. And it's crazy because his story is almost identical to mine growing up. He grew up in a single parent home. He grew up in the projects.

I want to take a guess at who that is.

Go ahead.

Is it Seth Mitchell?

That's him.

Oh, okay. Yeah. Because he also was in engineering.

That's right. We actually met in the physics class. That's how we met. Now it's probably about 19 years ago.

Wow.

And we've been friends ever since and also done some other business ventures together. Yeah. But that guy, man, is an awesome individual. And I'm sure you already know that. You probably spent a lot of time with him. I think you were even at his house. And we were. Yeah.

He's incredible.

Absolutely.

From where he started to where he is now. Just like you.

That's right. That's right.

Yeah. What I'm fascinated with is, was there anyone in your family who was an entrepreneur? Did you have any entrepreneurial role model?

Not at all. You know, again, since I grew up in a single parent home and early on in my life I didn't have, like my father, I really didn't know where he was. Right. So the only family I had was my mother's side of the family and my grandfather and grandmother. They were very hard working. Uncle and aunts, they were very hardworking. But all of them had jobs, you know, I mean, you know, none of them probably made more than $40,000 per year. But I always had this burning desire to do something different, you know, even when I was younger and I started understanding there were two different ways people were living. You know, you had some people who were living in the projects, and then I would have guys that played on my baseball team. I would go to their homes. And I always thought any type of two story house was a mansion. I'm like, man, you know, when I get older, I want to live in a two story house. Not knowing you can have a basement and four stories. Just live in a high rise condo. Right. It's all about perception at an early age. But no, I didn't have anyone that I could look up to that was an entrepreneur. That's one of the things that inspired me early on in my career to become successful. So somebody could look at me and be inspired and say, hey, if he could do it, you know, I could do it. You know, I Always tell people, you know, you only can reach, you know, what you can see, right? You only can go after what you can see. And if most people don't believe they can become successful, that kind of impedes their success. You know, that's why we have a lot of people who choose to get involved in a life of crime or who choose to get involved, you know, with things where they may have to compromise their morals to be able to earn money because they really don't believe they can't succeed. And one of the things I love about what you and Keenan and the rest of the team at Credit Repair Cloud has put together is an opportunity for somebody to go from nowhere to somewhere and really live the lifestyle of their dreams. And that's what starting this company was all about. And initially, we had several different products and services. In fact, when we started in 2014, we considered ourselves to be a lifestyle enhancement company. So not only did we have financial services, but we had health and wellness products, we had language learning software, we had travel, and we made a lot of money. Thousands of people enrolled all across the country. But after a few years, we decided that we wanted to narrow down our focus, and that led us to the product category that was the most profitable for us and also had the most impact. And that was with the focus on the credit and the focus on Novay money. And we kind of pivoted in a sense, and we started focusing on that. Then we also decided to bring everything in house. So at the beginning of last year, you know, that's when we decided to make that transition and working with the great team you guys have over there with your tech team. And we started doing it on our own, you know, and Seth Mitchell, you know, has a great company. He's made a lot of money. And we had the conversation with him, and he totally understood what we were doing. And after a few months, I think maybe a couple of months, three, four months, I'm not sure, maybe three months. Four months after processing on our own, that's when we sent in the documentation. I don't know if you remember, Daniel, but you and Keenan were in Florida. And I had one of my guys with me. We walked up and we introduced ourselves, and I asked you, I said, well, what do we need to do to get in this millionaires club? You know, because all these other people get these awards, and we're making a lot of money in a short period of time. And you told me to send some information over, and I emailed it over and like, maybe two weeks Later I got a call from one of your guys and it was like, congratulations, you know, and so it's been an awesome process. I love the team. I love the software, obviously. And not only do we use it for ourselves, but, you know, we even have other accounts because, you know, we help partners build their business. We have a white label franchise program. So we have several different credit repair cloud accounts where not only we're building a multimillion dollar business on this platform, but we're helping other people do the exact same thing.

Wow, that is so super cool. And I do remember that conversation.

Awesome.

Absolutely. So let's dive into your company and what the process is for the clients because I know it's helping them not only with their credit, but with learning, budgeting, eliminating debt, building wealth, and then you give them opportunities to earn more money. Can you walk us through this whole thing, what it's like when a client comes in to the program?

Absolutely. You know, like I said before, we don't really market ourselves as selling credit repair. Right. And for good reason. I mean, obviously you have certain states in this country that are pretty strict on selling credit repair. So what we focus on is total financial wellness. Like if you went to our website, NovayMoney.com youm'll see our whole focus is giving our clients better credit and finances to live the lifestyle they deserve. So when somebody enrolls with us, they're not just getting a credit repair package. They get what we call Novay money. We have two plans, a basic plan and a premium plan. In our basic plan, we're gonna give them an online budgeting tool. Okay. That's gonna have an account aggregation software where they can pull in like their bank account, their credit card accounts, their investment accounts, and it's going to give them a game plan to budget their money better. We have a debt elimination software. It's also a part of that and have several different ways where they can pay down their debts as quickly as possible. You know, whatever is the best based upon their lifestyle. You know, whether it's the avalanche plan, the debt snowball. You know, we walk them through that very comprehensive. And then we also get them access to credit attorneys. Okay. Where if there are any violations of the Fair Credit Reporting act, these attorneys are gonna sue the credit bureaus on their behalf. And they don't have to pay any type of retainer because they're a member with our company and our customer. We cover that for them. And also they can get paid if that happens as well. I forgot to throw that out there. We offer live customer service. I'm here in our office right now in Conyers, Georgia, you know, and Monday through Friday, you know, they can call in or they can chat with our customer service on the website. They can even text our corporate phone number and they can get information back. And last but not least, in that plan, we offer what we call complimentary credit education and restoration. So when they get started, obviously we're onboarding them with the credit repair cloud software, but it's more than that because they're getting emails that's coming behind that enrollment, that's educating them on exactly what they should do and not do after they get this process started. We're also giving them phone calls to make sure that, you know, when they don't submit the documents necessary for us to do our job, that we get that done. We also have webinars, we also have a private Facebook group. So there's a very comprehensive package that they get for a small amount of money. You know, we only charge for everything. I just named less than $200 to get started and less than $50 a month. There's even an option for them to get started for a hundred bucks. I mean 99 up front and just $49 per month. So when you look at that, we're providing a lot of value, you know, for that amount of money. And we have systems in place that really automates the process, you know, and of course we have to work for it, you know, but we have a ton of reviews and like I said, if you just Google Novay money reviews, you know, you'll see all the reviews we have, including going to novamoneyworks.com which is a Facebook group with thousands of reviews in that group. And in addition to that, Daniel, we also have a premium plan that we get them access to debt collection attorneys. We also work on them with letters going out to the creditors and things of that nature. And they get credit monitoring and things of that nature. So that's for what we call our Novay money customers and we offer other services as well. I didn't know if you wanted to get in that. As far as business credit, we offer business funding. Then also we have an affiliate program. So of course, from what I was talking about earlier, my background is in direct sales, you know, so we have a model for individuals who are looking for a part time or full time opportunity. You know, a lot of people that get started with credit repair, cloud or even different softwares out there, they go out and recruit affiliates and try to convince them to get started, our model is a little bit different. Affiliates actually pay us to go out and refer our services.

Wow, that's awesome.

Yeah, they pay us. So we have three different plans for them to choose from, and we actually pay them weekly income plus residual income based off of the customers that they're able to bring on and also their team of affiliates. You know, somebody could build a team of affiliates from, you know, five or ten to a few hundred. We have people in our company that have a few thousand affiliates on their team, and they earn thousands of dollars on a weekly basis, you know, just by referring people to our services. Because each and every one of them that get enrolled right away, they're able to get a novamoney.com website and go out there and start earning income by sharing everything that we put in place.

Wow, that's super cool. Are your own clients becoming the affiliates as well?

Absolutely. You know, what happens is, you know, there are different ways that we market. You know, in fact, we have something we call the Nova Interactive presentation, where we send someone a link and within 10 minutes, they're able to see everything we do. And if they choose to become a customer once they get started and they start seeing results, when they log into their dashboard, there's a button that says upgrade to affiliate. Right. So the customers choose to upgrade to affiliates, and they bring us more customers. And the reason why they bring us more customers, because obviously we're paying them to bring us more customers. Not only do we pay them one time upfront, but we also pay them residual. Every single time we bill a customer, we actually pay them residual income for that as well. And they build a huge organization, you.

Know, doing that, and it's covering the cost of their service they're already having with you. That's brilliant. And what I love is that it doesn't end with the credit repair like it does so many other companies. You ascend them up to where they become financially free, which is super cool. I mean, that really, you really are changing lives.

Yeah. Thank you. Thank you. I appreciate that recognition.

Can you tell us about some of your success stories?

Oh, my goodness. You know, we have one guy, you know, who's been with us, you know, for some years, and when he started with us, he was actually just coming out of one of the roughest parts of his life. You know, he had just gotten divorced and he was living inside of his business. You know, he was an entrepreneur, and he was about to get evicted from his business, which, like, some months before, he had got kicked out of his home, because he couldn't afford to pay for, you know, the rent at the place where he was living, you know, so he was, like, at one of his very low points. And somebody actually invited him out to one of our seminars because we also have something called Novae University. Okay, cool. At Novae University, we have all different types of seminars and workshops where people can really engage in personal growth and self development. They can gain the mindset and the skill set that it takes to really become a successful entrepreneur. He was inspired at one of our trainings, decided to become an affiliate, and in a short period of time, he actually went out, referred a lot of people into the business, and found himself going from almost being kicked out of his business because it was like a retail store to getting that paid up, then being able to get an apartment, and eventually being able to get a home, and now driving a very nice car. And now he has an organization all across the country. And now he travels around and inspires people based off of what he went through to be able to inspire them to keep going in life and using Novae as a tool to be able to change and transform their life.

Wow, that is so cool. And I bet you have other stories like that.

Absolutely.

It's amazing. We talk about a sales funnel, and it's shaped like a funnel, but when you look at the lives that you're changing, it really is an hourglass, because you're transforming people. They're going out and spreading the message. They're changing lives, too. You're really creating a movement.

Yep, that's right. That's right. Hey, listen, I need to get you to, like, introduce me or something when I'm going to these places, because I'll do it.

I'll do my prices. Right. Intro for you. Rico McCambry, come on down. No, absolutely. But this is so super cool. How does it feel to be changing lives like this?

You know, for me, it's more than about the money, you know, And I know that sounds so cliche, right? But running a business is not easy, you know? And I'm sure you and Kenan, like, if somebody really sat you down and said, hey, you know, you talk about the good times, but Daniel, tell us about the rough times, you know? You know, and obviously you tell your story from where you are to where you are now, but I'm sure that every single day since you started credit repair, cloud wasn't always peachy keen, you know, like, you had to go through some spots, right. Where you potentially doubted yourself, right?

Oh, absolutely. And Rough times and depression and months of not being able to get out of bed, nearly losing everything. Sure, we've all got those stories.

Absolutely.

But that lights a fire under you, right?

Right. That's right. It lights a fire under you. And then what you do is you also look at why you're doing it. You know, for me, what always has kept me going, Daniel, is always thought about that. What if someone had something that would have introduced it to my mother Right when I was a young kid? How would my life would have been different if instead of having to work three jobs and making close to minimum wage and us living in the projects, what if we were able to travel the world? What if I was able to go to the best schools? What if I was exposed to things early on and I had money to start businesses when I graduated? My life probably would have been totally different. Now I'm blessed and fortunate that I had an opportunity to become a part of and change my life regardless. But what if I never found that opportunity? So the fact of the matter is, if you're listening to this right now or you're looking at this, you got to understand that there's people praying to meet you and you don't even know it yet. You know, if you quit, not only are you quitting on yourself, but you could potentially be quitting on thousands or tens of thousands or hundreds of thousands. Or what if you quit and that could affect millions of people? Because I think about it all the time. Because I said yes to something different. Because I said yes to. To keep it going when it got hard. Because I kept going even when people left me or people stabbed me in the back because I kept going. Now I'm able to be a blessing to so many other people. So if you can understand that it's about finding that purpose and about your mission being larger than just the money. You know, you're going to be able to enjoy the money because the more you take care of other people and help other people, the more you're going to be taken care of. I believe that's how the universe works. I believe we're a blessing. To be a blessing to other people.

Absolutely. No, I say a similar thing. If you set out to make money, sure, you'll make money, but your business probably won't grow very far and you won't have a very fulfilling life. But if you focus on really helping people and really changing lives, that's when you have the big success, and that's clearly what you're doing. But the cool part is you've broken this pattern in your family, I mean, the next generations and you've got kids.

I do, I do. I have a. And it's funny, I have an 18 year old, he'll be 19 in April this year. I have a 10 year old and I have a 16 month old. Wow, you think about 110 and about to be 19, you know, we have a full spectrum, you know, but yeah, man, their life and their perspectives on life are completely different, you know, than when I was their ages, you know, in fact, my daughter is 10, has been more places on an airplane and took more vacations than probably any adult in my family outside of myself and her mother. You know, my daughter is well traveled, you know, only being 10 years old and she's super intelligent. And I just think about again, if I didn't keep going, what would it look like? My son, when he graduated from high school, Daniel, he had a 785 credit score, okay, before he graduated, you know, because when he started, even though we know we do pretty well financially, but the first car I got my son, I paid cash. It was like a 1996 Honda Civic, I think. No, no, not 1996. It was a 2004 Honda Civic. I paid cash for it. I told him, this is gonna be your starter car because you just learned to drive. I'm not gonna get you something incredible, you end up wrecking it, right? So I got him that car. But when it was time for him to graduate, he said, dad, well, I wanna get a newer car. And I said, well, cool. Well, we set you up, you know, as far as your credit is concerned. So just, you know, do your research on what you want to get. You know, you're making some money, you got some money in the bank, so decide, you know, what you want to get. So he found, you know, he wanted to get a fully loaded Nissan Maximum, you know, and I said, well, research the color you want, the interior. So he looks that all up and he finds it. And we go to pick up the car and he walks in the dealership and he's sitting down with the, with the salesman and the guy's like, so, you know, are you going to be doing the paperwork for him or is his mom going to be doing the paperwork? We say, no, he's gonna be doing his own paperwork. And the guy's like, well, he's only 18. Like we know. So they ran his credit and it came back at 785, you know, and it was like, well, yeah, you know, he can do it got the best interest rate, you know, and signed all the papers himself. And just to do things like that, I think that, you know, it's truly rewarding, you know, and knowing that everything pays off. Because now the next generation, his kids and their kids and their kids are going to have different perspectives. And now what we're doing is we're leaving a financial legacy, you know, that it's only going to get better. You know, my life is great, but I want my son's, you know, my son's floor to be my ceiling. Right. You know, he's going to be able to take off from where I left off because of all the work I put in. And hopefully this message and other messages that people are hearing gives them the same motivation and inspiration to do that for their children as well.

All because you had the belief. I think the belief is everything. How did you build up enough belief to even start your own business? How do you get to that?

Well, I was just sick and tired of having what I had. You know, I think it comes down to resolve. You know, I think, you know, you got to look yourself in the mirror and you got to stop making excuses. You know, one of the things I learned early on was, you know, that our legitimate excuses will keep us broke. Right. You know, the things, oh, you know, well, I got a full time job and I work too many hours. Oh, well, my spouse really is not into this entrepreneur thing. Oh, well, I don't have enough money. Oh, well, I have bad credit. Oh, well, nobody in my family ever, ever been an entrepreneur before. Oh, well, I'm not educated. Oh. All these reasons why, you know, these excuses why you can't do it, they need to be reasons why you should, you know, and just finding that resolve, when you look yourself in the mirror and you say, come hell or hot water, I will make it happen. And early on, if you don't have that type of resolve or commitment, that's why you need to have mentorship. That's why you need to get around people who are going to push you when you can't push yourself. That's why professional athletes have coaches. That's why, you know, singers who make millions of dollars, they have coaches, people who look at them and say, you can do it and you will do it. And they push them. And I can say, I've been blessed, man, to have some really great coaches and people around me that pushed me even when I felt like quitting. And that's the reason why I had that belief, because I had to get around Somebody who believed in me before I believed in myself. So when that greatness appeared, now I can pay it forward and give it back to other people. That's what we do with our company each and every day. Providing people that inspiration, educating them on what's possible, and then providing that platform and that opportunity for them to be able to make it happen.

So awesome. Yeah. I truly believe. Also, having mentors is really, really important. I have a mentor. We go to all kinds of events. And you just learn so much more that way by being immersed in that and learning from other people's experience. I think it's a shortcut to success.

That's right.

And it's so cool that you're now being that for other people and giving them that shortcut.

Yeah.

Yes.

It's extremely humbling, and I'm thankful for it.

Really, really cool. Let's get back to that business of yours. I'm curious. I know you've got these. So you're going and doing public speaking and seminars, and you've got novae money and the whole novae business, and you've got the affiliates, and you've got so much amazing positive energy. Do you even need to run ads?

Yeah, well, you know, because our business comes from affiliates. You know, we haven't really done it in the past. You know, what we're starting to do this year is one of our initiatives is starting to test some things like that so we can give our affiliates another platform to be able to market and scale their business. You know, so we're taking part of our budget to start pouring into that. Right. You know, like, you have companies like herbalife, for example. It's been around for decades. You know, they don't run commercials because they build their business through their network of representatives. You know, so the way novay has always built our business is through our network of affiliates. But what we plan to do is utilizing the technology and these social media platforms to be able to figure out what's the best way to scale your business, Prove the concept, and then be able to provide that to our affiliates so they can live those crazy, ridiculous lifestyles, you know, like a lot of the people out here who know how to market online are able to do. So that's something that we are getting into for the sake of helping our affiliates grow their business. And also, you know, with our partners in our franchise programs that we offer, because we also offer a white label franchise where we teach people how to get customers and things of that nature, Even outside of billing and affiliate marketing.

Well, that's super cool. I think this is really important for the people out there listening who are struggling to get their credit repair business going is that you've done this all organically. Up until now, you weren't running ads and you're just starting to get into that, but you've grown into millions just from organically getting people involved and creating a movement without having to spend money on ads. So people out there often think you have to spend a lot of money on ads. You don't?

No, you don't? No, you don't. I have people who, you know, earn six figures per year as affiliates in our company that don't run ads. You know, they just an affiliate organization. They meet people every day. Sure. Help with their credit, you know, or who are building a business and they need one that want to build business credit to get funding and people who want to make money. I mean, if you think about it, how many people in our society need help with their personal or business credit or want to make money? That's a large percentage. It's everyone, you know. So because we have this model that we're able to leverage, you know, the efforts of others, it really puts people in a good position financially if they just go out here and do the work.

Wow. Now, are you doing organic posts on social media? And if so, how? Where? Where are you doing that? How are you doing that?

Well, we have a Facebook page, you know, a public Facebook page. Novay Money is our official Facebook page. Our Instagram page is Ovaemoney and it's Novae N O V A E Money. So you'll be able to find that. And we offer a lot of value. There's a lot of valuable content that we push out. Again, it's not just about selling.

Right.

And most of the time, all of our content on social media is just strictly value. We have webinars that we post or conference calls that we post, but everything that we post on social media is our organic and we drive traffic that way. You know, people on conference calls or webinars, and obviously they want to enroll as a customer, as an affiliate as a result of getting on those calls.

Wow. Super, super cool. You're so busy. How do you make time for your family?

Hey, man, that's a great question. You know, and something has really worked well for me. I don't know about other people, but my wife and I this year will be 13 years that we've been married. And we've actually, you know, we dated for a couple of years before that. Right. You know, so we're talking about 15 years. And I've been in this industry as an entrepreneur, you know, for about 20. Okay? Not, you know, probably going on 19 now. So the reality is about 75% of the time, you know, of my adult career, we've been together. And when I met her, Daniel, I was already in the direct sales industry. And I told her, I said, hey, this is my life, this is what I do. So if we're gonna date, you know, you gotta understand what's going on here, right? You know, you gotta be a part of this program, you know, if we're gonna be together. And we've actually worked together, Daniel, you know, since we were dating, even up until this point, you know, and she's gonna be getting recognized when we come down to the CRC event that's gonna be going on, you know, because she's on that Millionaire club's flag. She's actually the director of operations of my company. You know, my son, you know, he's not at school, he's working in the office. You know, my daughter's 10 years old and, you know, she's, you know, in and out with our processing department and she's stuffing letters and putting stamps on letters. You know, my one year old daughter, she's in here, you know, she's trying to tap on the keyboard. So this is really a family affair. You know, my wife, the director of operations, she does conference calls, she does webinars. You know, she runs stuff with our social media. You know, she mentors people who are in the company and she still also has her own brand that she's building. So this is definitely a family affair. You know, we work really hard, but when we get time, we play equally as hard. You know, we like to travel the world and different things like that. So that's a great question. But you know, we try to keep everything in house with the family.

Awesome. If you could go back in time, what do you know now that you wish you had known when you first started.

That there's gonna be disappointments, you know, and what I mean by there's gonna be disappointments because you already know there's gonna be adversity, right? Because even when you are younger, going through grade school or playing sports, you know, you get used to not winning all the time, right? You know, you get used to not getting an A all the time. You get used to people criticizing you. You know, all those things are going to happen. But what I didn't expect to happen early on in My career was for people to turn their back on me. You know, people that you helped get to a certain place, maybe do things that you necessarily didn't think they would do. Right. I would tell myself back then that, hey, get prepared, because there are going to be some things that are going to try to break you, you know, but you're going to be able to make it right. And looking back, that's what I would have told myself, to be prepared for things like that. Because it's important if you're looking at this, for you to understand if you're just starting and you have a team, everybody who's starting with you is not going to finish with you. And it doesn't mean you're not doing anything wrong. But you got to hold true to who you are, your vision, and you got to make it happen regardless. And anybody that's great, anybody who's built something significant, they'll be able to tell you that they've had to go through that at a time or two, but it didn't break them. They kept going. And they're successful today because it didn't. So that's what I would say, Daniel.

Absolutely. And anyone who's built something great has made a lot of mistakes in getting there.

That's right, yeah.

And have you made any big mistakes?

Oh, absolutely. You know. Absolutely. You know, the whole goal as an entrepreneur is to be able to, you know, have more accomplishments than mistakes. Right. Because, you know, you're gonna have wins, you're gonna have gains, but you're also gonna have losses, you know, so no different than when you're looking back at your P and L. You know, the whole goal is just to have to make more money than you actually lose or then you actually spend.

Sure.

But over time, you're gonna have. I mean, they're gonna be some years that you may not make, you know, any profit. You know, I mean, there. There's companies out there, and I've even met people who. Multimillionaires. From working with you, Daniel. And Credit Repair Cloud, you know, they have made millions of dollars, but in profit, that's just the way business is. So that's why it's always great to have a mentor. Sure. Have somebody who's an expert in a certain area. Like when you think about some of the greats, like Derek Harper, you know, he's a beast when it comes to automation.

Awesome.

He has that thing figured out, you know, Andre Coakley, when it comes to, you know, getting the consulting and processes down, you know, self mental I mean, processes and systems, you know, they're experts at those things, you know, and I've been able to figure out ways to leverage platforms, you know, and systems to be able to grow my business, you know, and I feel like that since we focus so much on mindset and inspiration, that's also a benefit to our business as well, you know, so you just really got to figure out what's your lane and attach yourself to individuals in some kind of way, whether it's directly or whether you're watching them from afar, whether you're getting on their conference calls, watching their YouTube videos, paying for their coaching programs, you know, whatever you got to do to figure out what's your angle so you can win, you know, that's totally necessary.

Yeah, absolutely. I think making mistakes is part of the process. But you will. You'll make fewer mistakes if you start modeling other people. Like you're saying, yeah, I think that's so cool. What's the most important lesson you've learned as a business owner?

Oh, man. The most important lesson I learned as a business owner? No, I would just say it's mind over matter.

Yeah.

And understanding that, you know, tomorrow's still gonna come, you know, whatever happens, like, if you're going through hell, it's important to just keep going. You know, eventually you'll get out of there. You know, if you just keep walking. You know, some people, they go through hell and they just kind of lay in it. Right. You know, they cry about it, they complain, and then eventually they quit.

Yeah.

It's just important that, you know, your mindset is going to be critical for you to succeed, you know, and in fact, Daniel, if, you know, you guys still extend this offer for me to speak at the event, I'm going to talk about something I've been working on called the ten divine laws of success.

Awesome.

Because I believe that everything in our world works based on laws, you know, and if you follow those laws, it's inevitable you're going to succeed.

I love that. I love that.

To share that when I get with you guys next time.

Awesome. What is your advice to anyone who's just starting with a credit repair business?

Man, you know, have a plan. You know, some people, they just get so hyped up on the videos and the stories of other people, you know, use that as inspiration. But it's important to figure out what your game plan. Figure out your game plan. And the next thing is, don't compare yourself to other people.

Right.

Only compare yourself to yourself. You know, what's Your plan. What does the phases of the Ascension Ladder look like in terms of where you need to be? And if you need help, get help. You have to invest in the people who are going to be able to give you a help you with a game plan to get you to where you need to be, you know, so that. That's what I would say right away. You know, don't just get excited about all the credit repair millionaire stories. Obviously we want you to be exc about that, but you want to develop a game plan once you get started so you can follow that thing like a roadmap. If you're not having success right now, it's probably an indication that you don't have a roadmap. Just like if you're going to a destination and you don't know how to get there, if you don't have a map, you know, it's more than likely you're not going to get there. Same thing with success. If you don't have a game plan, if you don't have a roadmap, it's going to be very difficult for you to be able to arrive at that place success that you're trying to reach.

That's really good advice. Is there a book that's really changed your life?

Yeah, Fake and Grow Rich really changed my life in terms of again, you know, when it comes down to your mind, you know, understanding the power of the subconscious mind. The first book I read, it changed my perspective on money, was Rich Dad, Poor Dad. You know, like most.

Me too.

Yeah, you know, Rich Dad, Poor Dad. And after I read that, one of the next books someone recommended was Think and Grow Rich by Napoleon Hill. And I try to read that book at least once every three years. And it's amazing when I go back and I read it, you know, how it's new information that maybe I didn't catch or it really didn't stick out before. That really sticks with me, you know. So I definitely recommend that book for you all who don't really find yourself understanding that it's mine over matter because that'll put you in a place to dominate. You know, I always tell people, Daniel, that, you know, getting rich is easier than working for a living, you know, and it's hard for people to catch that because, like, well, I can just go to work and I can just get a check, you know, but it's, you know, being an entrepreneur and trying to achieve my dreams, that's hard. But the reason why getting rich is easier than working for a living is because Nobody else is even trying. You have no competition. You know, nobody else is really giving their all in everything that they're doing. You know, people say, well, there's competition out here. Like this person selling credit, that person selling credit, no way. You got to figure out your angle, and you go hard in that direction. I can guarantee you the vast majority of people do not give it their all. When you go to our website, Daniel, you look at all the programs we have, the software, you know, the automation, the videos, the compensation plan, you know, the franchise, like, all that stuff was built from scratch. We didn't buy that stuff. We built it. You know, but it took a lot of hard work. It took a lot of nights. I mean, there's a lot of times now where I still, you know, I'm at the office late. You know, I was telling my leadership team the other day about, you know, going hard. I have the nicest car in my office complex, but typically it's the first car in the parking lot, and it's the last car to leave. Now, do I have times where I take a week off? Absolutely. My wife and I, our last anniversary, we went to Bermuda. And it's not cheap. The place we stayed at, we stayed at for five days. It was like $2,500 a night. That's not cheap. Right. But we decided that's where we wanted to go, and that's where we went. And we didn't have to worry about, oh, my God, are we spending too much money? Oh, you know, what can we do? No, we enjoyed ourselves. Why? Because these are the fruits of our labor. So you want to get yourself in a situation where you can also be able to enjoy the fruits of your label. Why? Because you deserve it. You know, each and every one of us deserve to live the life that we want to live, but we got to put in the work to make it happen, you know, And I'm grateful for a system, you know, and platform like credit repair cloud, because it makes it so much simpler to be able to, you know, do what you need to do on your end. They handle their end, and everybody wins. Everybody wins.

Well, I'm really happy you're winning and you're sharing your secrets to how to win. This is so cool. I hope this is inspiring you guys out there that are listening. How can people find out more about these programs of yours and the training?

So I'm give everybody hope. You can see this, because people spell. They spell rico, R I, C, O, right? Yeah. But this is the real way you spell rico like redo recovery, you know.

So it's R E C O. So it's for people listening on the podcast platforms because we're on YouTube and we're on all the podcast platforms. It's meet with Rico. R E C O.com meetwithrico.com Awesome.

Yep. And you'll be able to go there and, you know, read my bio. That'll lead you to my company website. There's also a link there to schedule some time with me, you know, if you're looking for some type of consulting, you know, situation, then we also have websites to talk about our white label franchise program. There, you know, several people that get started with like credit repair, cloud, or other credit softwares, they have no idea where to begin. You know, without white label franchise program, you know, we not only build out the program, set up your software, you know, also get you approved for a merchant account. And we're able to do everything on the back end for you. And the only thing you have to do is market and make money, you know, so a lot of people, you know, are excited about that. They want to build their brand when it comes to the credit repair industry. And we do not only the personal credit, but business credit. And we also do funding as well. And there's also some other things you could do, like ordering my book. Daniel. I have an autobiography.

Oh, awesome.

Fatherless Father.

The fatherless Father. That's so cool.

So, you know, they can actually order the book. They're on Amazon. You can download it on your iPad or your Kindle. But it's basically chronicling my life story and how my mother really helped me become the man I am today. There's a cliche that a woman can't raise a man, but it talks about how I became who I am by really watching a lot of the things that my mother did that helped me become a person who I am. And we just used a lot of inspiration, man, to show people that you can make it happen. You get your finances together, you put your credit in a situation where you can leverage it and go out here and get the money that you really want. You can live the life of your dreams. Don't let anybody else tell you wrong. People used to tell me all the time, it's not possible. You know, you didn't have a father. You don't have anybody that show you how to. How to do business. You know, let me be a testament that it can happen. And, you know, we're here to help you, Daniel. Here to help you. Keenan. The other Guys, I was talking about earlier, everyone's here to help you succeed. Just don't quit on yourself. And eventually one day, with this guidance, this platform, and these opportunities, you'll be able to get to the place of success that you're looking to get to.

Amen. I love that. Thank you so much for your time today, Rico. You're amazing. And thank you again for being here today.

Yeah, well, thank you for having me, Daniel, and thank you for creating this great company, this great platform, and the amazing team that you have over there. So kudos to you and Keenan, and I'll keep doing a great job, man, and I'm just happy to be along the ride with you and back at.

You and can't wait to see you in just a few months.

Awesome. Absolutely, man. We're going to have a great time.

So I hope you guys enjoyed this and have a great day and keep changing lives. Hey, everybody, it's Daniel again, and really quick.

I'd like to invite you to join what I believe is the best thing we have ever created inside the Credit Repair cloud community. And it is a challenge that we call the Credit Hero Challenge. If you're just planning out your business or you're just getting it started and you dream of having a successful business of your own so you can quit your 9 to 5 and fire your boss and have financial freedom, or so you can add another revenue stream to your existing business, if that's your dream, you need to get into this challenge. We created this challenge to help you to create and launch your very own Credit repair business, to build a proper foundation for a really successful business. This challenge is going to help you to understand the strategy, the tactics, and all the things you need to be successful at Credit Repair. It really is the greatest thing we have ever built and it will change your life. So I recommend you. Can you do it right now? Stop everything. Pause this audio, go online and go to creditherochallenge.com that's creditherochallenge.com and join the next challenge. And there's a challenge that's starting in just a few days. So go get started right now@creditherochallenge.com.