How to Build A Thriving Team (and The Future of Credit Repair) with Alex Charfen

My special guest today is Alex Charfen. He is my coach, he is my mentor. He's helped me to scale Credit Repair cloud to over 70 employees and build an empire. His training and his programs, they become the complete operating system of our company and they're why we've grown so fast. So if you're just starting to have success with your credit repair business, but you're starting to feel like you're overworked and overwhelmed and that your business needs more structure, but you're not sure where to start, then this is an episode.

You need to hear. So the big question is, how can we take our passion for helping people with their credit and turn it into a successful business without taking loans, without spending a fortune by bootstrapping it from nothing so we can help the most people and still become highly profitable? That is the question, and this podcast will give you the answer. My name is Daniel Rosen, and welcome to Credit Report Credit Repair Business Secrets.

Our guest today is very famous in the entrepreneurial world. He's actually the biggest guest we have ever had on this podcast. He is my mentor. His guidance helped me to build Credit Repair Cloud from a very small company to a very large company with over 70 employees making tens of millions of dollars. And no, he. He doesn't teach sales or marketing. No, instead he teaches something far more important. He teaches how to grow and scale your business into an empire by building processes and a team. His trainings and programs, they've become the complete operating system of our company and they are why we have grown so big so fast. And besides being the top coach in this space, he's also an entrepreneur himself. He's founded many multimillion dollar businesses of his own and strategies, they apply to any business. So if you're just getting started with your credit repair business or you're starting to have some success, but you have no idea where to go from here, you definitely want to hear this. So please welcome to the podcast, my mentor, Alex Charfen. Hey, Alex.

Hey, Daniel. That was one of the best intros I've ever gotten, man.

I love you. Thank you so much for having me.

I love you for being here. I'm so excited. So can you tell everybody, can you tell all of our credit heroes a little bit about. About your background and what you do?

Sure, Daniel. I'm 47 years old. I've spent about the last 20 something years, most of my career either coaching or consulting or helping entrepreneurs in some way. My early background, I worked in consumer and computer electronics. I owned a consultancy where we Helped people turn things around. When there was a division or department or a product line or initiative that was not going well, we were often brought in to improve things. We were kind of the turnaround company. And we did that through process, structure and routine.

And when I got out of the.

Consultancy, my wife and I started a.

Real estate business, same thing.

We added some process, structure and routine. We went from a startup business to having four multimillion dollar companies in a few years. That was in the early 2000s. If I was writing a book right now, that would be foreshadowing. Right around 2007, our real estate businesses that happened to be in Florida weren't doing so hot. We actually got kind of taken out of business by the real estate financial collapse in 2007. We ended up going bankrupt.

It was brutal.

We lost everything. And out of that bankruptcy, we actually started an information product called the Certified Distressed Property Expert designation. When I started to get the financial paper, the foreclosure paperwork, when I started to see how people who were having.

Credit challenges were treated, I saw this opportunity that we're going to need the.

People in the homes and the real estate agents and people in this industry to work things out. And the more I got foreclosure paperwork, the more of an opportunity I saw. So Katie and I, in the middle of bankruptcy, launched a business called the Certified Distressed Property Expert designation. We started it in 2007. By 2011, we were the 21st fastest growing company in the country. We did just about $10 million over the course of the life of that business, we had close to 50,000 real estate agents in our membership that had paid for the designation. And in 2013, well, actually, the way to tell the story better is in 2008, we started using the slogan solving the Foreclosure crisis one homeowner at a time. In 2013, Laurie Maggiano from the US treasury came into our office and on a live broadcast to all of our members, said that our organization and our members had pulled forward the foreclosure crisis by five to seven years. So that day was confirmation we had actually solved the foreclosure crisis one homeowner at a time. And it was one of the most exciting things we ever did. And in that business, what happened was.

We were working with a lot of.

Real estate agents and mortgage professionals and title companies and even a few credit repair companies. And all of them were exploding and growing. And they started coming to us and saying, hey, can you help us grow? Can you help us with the systems and the Structure. And So right around 2011 or 12, we started teaching business systems and structure and that kind of took over what we were doing. We did that for a while and the company that we had then in 2016, we decided to reset everything we had.

The business that we did have, we left it behind, we exited from it.

And we started the coaching business that we have now. And today what we do is we.

Work with hundreds of businesses around the world.

And like you said in the intro, Daniel, we show entrepreneurs, we show visionary entrepreneurs who can't turn it off and.

Want to make a contribution just as.

Much as they want to make a living. The process, structure and routine that will.

Help them grow their business, grow themselves.

Then grow a team, then build an empire.

And.

And the change we want to make.

Is that entrepreneurs get the help they.

Need and they can make the change that they want in the world. And we will know we're successful when.

Entrepreneurs around the world, visionaries who want to change the world, know that they can come to us to get the systems and the structure they need so they can actually make it happen.

Amazing. Amazing. And it really, really works. It's totally helped us and this. People think sexy is a new website or a new thing or getting better at marketing. And no, it's not about any of sexy thing is this. It's process and team. It grows a business bigger than faster than Wildfire. But I want to get there in a minute. I want to talk about something that I'm really excited about. The first time that I ever heard you speak, what got me so excited about you was you were talking about the entrepreneurial personality type. And it just resonated with me. You were describing me and I'm a weirdo. Can you talk about the entrepreneurial personality type?

Absolutely. Daniel, I just want you to know how validating it is for me. Every time you say that, I was describing you because I have so much respect for you. And the first time we ever connected, I'm like, man, I think I've met my brother. Maybe we got separated at birth or something because we're very similar. And if you're listening to this, we probably have a lot in common too. See, when I was younger, I started researching and trying to figure out what success was. When I was really young, 8, 9, 10 years old, I had seen a family business failed and I started thinking like, I don't want to fail. I don't want to go through that same thing. So I had this obsession of like, how do you succeed? How do you make a Business grow? How do you make things happen in the world? And I started studying personal development and I had a really hard time with it when I was young.

Here's what happened.

I don't know if you've been through this experience, Daniel, but you read one personal development book and it tells you definitively how you should do things. Then you read another one and it kind of agrees with the first one, but there's some conflict. Then you read a third one and it invalidates the first one, conflicts with the second one. You get to like 5, 6, 7, 8, 9, 10 books. They're arguing like crazy. And I just, I couldn't take that level of incongruency as a kid. So I switched and I started studying successful people. And I actually got really obsessed with reading the stories of successful people and how did they create success and what were they like and what happened. And when I first started, every story felt like a completely unique, individualized story. Like it had no commonality to the previous one. But then as I kept reading and I got to 100 and then hundreds and then over a thousand, and I kept looking at successful people, here's what happened. This clear commonality started to show through. These clear patterns started to show through. And what I started seeing was that anyone throughout history that matters to be remembered, anyone that we remember today was just like us. And here's what I mean by that. The entrepreneurial personality type is the small percentage of the population that gets up in the morning, travels into the future, creates a new reality, comes back to the present and demands it, becomes real. And that is different than the rest of the world. That's not what everybody does, that's what we do. And for entrepreneurs, for people like us with the entrepreneurial personality type, the need to create and make things happen and do things and go forward, we have the need for momentum in all of those areas more than the average person has a need for oxygen. It's our life force. It's who we are. And so what I saw throughout history through all these stories is these people that, that created the future, that needed momentum, that had this obsessive drive to make something happen. And the more that I looked at it, the more I realized it's just a different type of person in the world. And the way that we define the entrepreneurial personality type, I actually wrote the book called the Entrepreneurial Personality Type. I've got it here. And the way we define it is the EPT is a physiologically sensitive momentum based being that is highly reactive to constraints and here's what I mean by that. Highly reactive to constrain. It's like anytime something slows us down, it frustrates us and it almost offends us. And we want to be in forward motion and in momentum. And when I speak, I often ask, how many of you know what it feels like to be in momentum? And if I'm in a room of entrepreneurs, I get the most amazing answers. It feels like bliss, and it feels like heaven, and it feels like it's ecstasy. It's amazing. It's incredible. And then sooner or later, somebody says, it just feels like I'm alive. And my definition of being alive is being in momentum, contributing, making things happen, creating things, changing the status quo. And I think that's what we were put on this planet to do. We are that tiny percentage of the population that consistently evolves humanity and pushes the world forward.

Wow, that's so cool. Yeah, I really identify with that and the need to be in a momentum. I talk about that a lot on this podcast. If I don't do something every day to move our business forward, I feel like I'm going backwards. I feel like I'm dying, like I can't breathe. I've got to keep that momentum going. And I just. I think we're the only ones who.

Feel that, you know, Daniel, you know, here's why I think that we're the only ones who feel that. You know, when I look at the rest of the world, I look at. There's people out there who call in sick. Daniel, how many times have you called in sick on credit repair cloud?

Never.

Can you imagine? And, you know, there's people out there that are like, if I work really hard, I can stop doing everything and sit still. I can't imagine ever having the goal that I want to stop doing everything and sit still. And I talk to people all the time. Like, I really like to understand the.

Different personality types in the world.

And, you know, I've talked to people that say, you know, Alex, the sooner that I can just finish and retire and get a check and do nothing, the better. I just want to sit on a beach chair and read and drink beer or whatever it is. And I don't disrespect that, but I do not relate to it at all. And I think it's just because we're different. I make the joke when I'm speaking, Daniel, that if you think the rest of the world is like us and has this drive for momentum and this need to move forward, then you've Got to explain to me the show Ice Road Truckers, somebody told me about it and I went and checked it out. It is a one hour show about guys driving trucks on ice. That is not momentum. And so I think the rest of the world looks for opportunities to check out and slow down and sit idle where we have this obsessive need to drive forward. When you said just now, Daniel, about if I don't move my business forward every day I feel like I'm going backwards. I obsessed over Thomas Edison. I think Edison is one of the most intense and incredible people in the history of the world. And when you look at what he did, over 10,000 tries, blowing up bulbs, trying to make a light bulb last for more than a few seconds. 10,000 tries. You know, the average person doesn't give more than 10 seconds to trying something or 10 minutes to try something. But 10,000 attempts over years to turn night into day, that's what the entrepreneurial personality type is all about.

Absolutely. I know with this business I tried 10,000 ways and failed and failed and failed and was just so driven. And then eventually I found all the ways that wouldn't work.

Yeah.

And then all of a sudden it worked.

Right. I checked off all the boxes on what's not going to work and then what was left, what was successful.

Exactly. And it's interesting, our credit heroes out there, many of them, their big dream is to be able to break out, to be able to quit their 9 to 5 and fire their boss and get this thing going on their own. A lot of them are early on in their journey. They're just in startup, they're in our community, they're in our programs and they're trying to get their business going. What do they need to focus on? What would be your message to them to get momentum, man.

So I have a different answer than the majority of the world and I just want to put that out there early because sometimes I look like I contradict most coaches and most thought leaders because I do not ascribe to the mentality that you need to kill yourself to get your business started. And I absolutely believe that there is some hustle involved in the startup, any business. Absolutely. However, if you're in an early business, you have to recognize who's the most.

Important person in your business.

And so when I go out and speak, this is a question I ask. I'll ask a room full of 500 entrepreneurs, who's the most important person in your business? And I'll get answers like my salesperson, my wife, my Customers, my assistant. And then somebody finally says, me. And I want every one of you listening to us to understand the last answer is the only answer. The most important person in your business at any stage of growth is you. But if you're in the early stages of growth, you are the business. And so here's the challenge that I see in the entrepreneurial world today. If you are the business, then we need to take care of you, we need to protect you, we need to make sure that you take care of yourself, that you're hydrated, that you're moving in the morning, that you're breathing, that you're eating the right type of nutrition, because you are the engine that will make that business grow. And here's what I know about being a credit hero and working with Daniel at Credit Repair Cloud is that you can build a six figure business. And if you get after it, you can build a seven figure business. And so if you're in this network, I want you to adopt the belief that there is the potential, the reality, the possibility, the hallucination, even that you can have a seven figure business. Because you know what that means to me. You're a million dollar racehorse if you've ever thought you could hit a million dollars. And you need to accept the fact that you are a million dollar racehorse in the making. And if we were to go look at a and there were a bunch of million dollar racehorses standing around, here's what I can tell you. We would know by looking at them. We would know by the way they were brushed. We would know by the food around them, we would know by the trainers they have. We would know by just looking at them and saying, man, somebody's taking care of that racehorse. When I look at the entrepreneurial world today, it feels like most entrepreneurs are trying to put up with as much pain and as much stress and as much challenge as they possibly can. And so here's my message to all of you who are starting out. Our business helps people take six figure business and turn it into seven. Seven turn it into eight. Eight turn it into nine. But here's where we start. We start with lowering the pressure and noise for the entrepreneur first. We start with self care for the entrepreneur first. We start with a written morning routine for every entrepreneur we work with so that they get up in the morning, they go through their morning routine, they're set up for the day, they lower the pressure and noise every day, and they can go and perform at their highest and best. And so if you're in the beginning Stages of a business, the more you take care of yourself, the more you lower pressure and noise for yourself, the more you increase your ability to be present, to be aware, to be in the moment and actually making the right decisions, the faster your business is going to grow.

Wow, I wish I had met you sooner. Ten years trying to get this business going. I was killing myself. I was wearing all the hats. I was working like 20 hour days. It was so crazy. Living off top ramen, not sleeping, just trying to get this thing going and failing and failing. And I didn't understand about taking care of myself. I put on over £100 and I was too terrified to hire a team. I mean, eventually, after years of that, I met Kenan and then Keenan started, and then he convinced me to start hiring people. But it was so, so very terrifying. The majority of our listeners, they're solopreneurs. Many of them have a great offer and a steady flow of clients. But how do they start to get a team? How do they get over that fear and start to grow and scale that way? What's the secret?

Okay, so you know, Daniel, I tend to answer almost every question in a process because we have a system for this. And in the early days of being an entrepreneur, here's an equation that is 100% real. The more efficient you are, the more your business grows. It's really hard to undo that. You can't say, oh well, as an entrepreneur, if I'm less efficient, my business will grow more. No, if I'm marginally efficient, I might get lucky in my business. Not really. It's like your efficiency, your effectiveness as a human being is what is going to grow the business. And so when it comes time to analyzing, if you need help, and here's something I want to share with everybody, we have a five step framework we use for just about every decision we ever make. We analyze, prioritize, commit to the decision, execute the solution, and then renew. Which means we look at what happened and we go back to analyze, prioritize, commit, execute, and renew. And when it comes to the process of going from solopreneur to getting that first help, that first person to help you, that first assistant, maybe even the first contractor, here's what we do. We have you do a two week time study. And like before anybody stops the podcast, because you're the worst time study, here's what I want everyone to know. The time study concept is one of the most effective productivity concepts in the history of business. A lot of times it's used in corporations as A punishment like, hey, you're not doing things right. We want you to write down everything you're doing. This is not a punishment. If you're an entrepreneur, this is the gateway to getting help and the gateway to getting it fast and the gateway to getting it in a way that you feel it. What you do is for two weeks you take a time study document where you write down in 15 minute increments everything you're doing. In fact, Daniel, if you want, we will share that time study document so that people can download it and try this. That'd be awesome. We can link it to the podcast. And so in 15 minute increments, you write down everything. And here's the key, you write down the in between stuff. So if you had a call and you checked email and you checked social, you write down all the little details. If you had lunch, then you ran up to the mailbox and then you did a couple of, you know, you threw, sent out mailers and sent out email, you write it all down. And here's what happens during a two week time study. First, directly before everything in your entire system is going to tell you you shouldn't do it, it's going to like, you will hear all different types of voices saying, you don't need to do this, this isn't necessary. You can just look at your calendar later. Not true. Time study is one of the most game changing things you can do. Because here's what happens. About two days in, you're already going to be saying, I need to change some stuff. Three or four days in, you will think the first day was so inefficient compared to your fourth day. At the end of two weeks, here's what'll happen. You have 14 sheets of paper. If you only do them for business days, 10 sheets of paper, they're going to show you everything you're actually doing. And all we need to do is go through them and mark them with either a T for tactical, which means somebody else might be able to help you, or strategic S, which means nobody else could do it right now. And here's what we see in 100% of cases after a two week period, the T's almost always outnumber the S's. And we can take that list, that direct list of exactly what you're doing and then ask ourselves, is this list of things that are tactical? Can we hire a contractor? Can we hire an EA executive assistant, a va, a virtual assistant? Can we bring somebody in to help you with it? And that process of getting the Data. So understanding exactly what you're doing, then turning that data into the job description, then bringing in the person to help you, to us, that is the cleanest and fastest and easiest way to do it. And here's what happens. I'm sure there's people in your membership, Daniel, that have tried to hire and it didn't work out well, always. Here's what I want you to know. Your management mistakes of the past do not equal your leadership successes of the future. If you didn't use a process to hire the first time and it didn't work out, you.

That's expected.

If you follow a process like this, where you analyze exactly what's being done, you hand it off to somebody, you coach their success so that they know they have your support, and you're telling them how you would normally do it. Within the first week of having somebody on board, at the end of the week, it already feels like momentum. It already feels like you've offloaded instead of what it can feel like where if you don't use a process and you hire someone, you almost immediately feel pressure to utilize them. You feel like you're not doing enough. You feel like it's almost a liability right out of the gate. So going through the time study, to job description, to bringing them on and having them execute exactly what's tactical, there really isn't a higher percentage chance way of doing it successfully.

Absolutely. And by going through that process, you then have all your company processes, all your SOPs to follow. Then whoever you get, you have the documentation for them, and that's how you.

Grow, and then you just do it again, Daniel. So what we do is we will have somebody hire their first assistant, and then they work for a couple months, and it's like, hey, we need more. Well, then both of them do a time study, and we look at what they're actually doing, and we add that together into another role. We bring somebody else on. And the way that we hire or bring somebody on, in almost every organization we work with, most of the time, it's preceded by analyze, gather the data through a time study, prioritize what should they do, what should we do? Commit to hiring somebody, bring them in, execute that hiring process, and then look at it again and renew and go back to the beginning.

Absolutely. And all the people who have grown very large, credit repair businesses, they all do this. None of them are a solopreneur. They've all built a team. They've all built processes. This, you guys, this really is the key here. Yeah, yeah. Hey, I want to talk about something. Because of the timing of when we are and where we are in the world with this crisis that's going on. What's amazing, both you and I have this in common. You had massive success in the last financial crisis. I started building credit repair cloud in the last financial cr. Crisis is a time of opportunity. People are really scared. Can we address that?

Heck yeah. Daniel. You know, here's what I believe. Crisis is a period of accelerated change. It's always a period of accelerated change. And the commitment to be an entrepreneur is the commitment to a life of crisis. So I just want to put that out there. Is that if you are going to be an entrepreneur, some portion of your life will always be in crisis. And the more successful you are, the more. The greater that portion will be. And I get pushback on this. But let me just give you an example. So a friend of mine, Dave lineager, formerly ran ReMax. He was the founder of ReMax, owner of ReMax Forever until it went public. Just retired a couple years ago. And for most of us, if I get served with legal documentation, it's like a crisis like oh my gosh, I'm getting sued. Oh, I gotta shut everything down and figure out what's going on at any given time. ReMax was defending 50 to 100 lawsuits. Cause it was just constant. There was a constant crisis. They're a multi billion dollar Mult Co. With 95,000 people carrying their business cards. Things happen. So at that level it's like there's just a process to handle crisis, to move through it. And so first I want us to understand that crisis is a constant. It's a part of the human condition. It's normal. Now let's talk about the crisis that we're in. If crisis is a period of accelerated change, I believe this is the greatest period of accelerated change we will experience in our lifetimes. Unless something happens in the future. But it's like nothing that's ever happened in the past. A friend of mine sent me a graph a couple days ago where it showed the growth of e commerce versus brick and mortar over the past 10 years. So in the past 10 years, the e Commerce growth equals the growth of the last six months. The graph went like this and then straight up. So the coronavirus has accelerated the growth of E Commerce to the point where we now have covered 10 years of predicted growth in six months. And so we're in this period of growth and acceleration and it's massive opportunity. When I look at the world around us, There are industries and there are entire businesses that will never look the same. But when there's this much change and this much turmoil and these many people in pain, when you look at the world today, there are so many people in pain. And what do entrepreneurs do? We identify pain, create a painkiller, sell it to people, help them get out of their pain and get back into momentum. And so this crisis has created what I believe is the most significant opportunity for entrepreneurs in history. And don't even get me started about how intense this is for not just the financial services industry, but specifically for credit repair. Before we started the podcast, I told Daniel I feel like this crisis has paved a yellow brick road right to his front door, because the credit repair cloud business. But even more, the credit heroes out there have been set up for success by this crisis in a way that I don't know that we could have ever predicted or ever anticipated.

Yeah, we're hearing it all the time from the people in our community. They're getting so many clients. Things are just on fire. And we're only at the beginning of this.

It's going to last the next decade. Here's what I want everyone to understand about what we're going to see in the credit business. So, so let me qualify this a little bit so it doesn't sound like I'm just making up what I know about credit. So I've been a real estate investor for over 28 years, or 27 years. I've bought and sold hundreds of properties. I've helped buy and sold thousands of properties. And during the foreclosure crisis, I was intimately involved with most of the major lenders, most of the major brokerages, and the US Government. And so I have an insider's view of the credit industry and how credit is assigned, how mortgages are made, how all that stuff goes on. And so when you look at this crisis, here's what's going to happen. In the near term, people are going to want to improve their credit to take advantage of opportunity. The people who are wiped out right now, it's going to take a while before they come out of the woodwork and say that. But then in the midterm, there's going to be people who were damaged by this crisis and then want to repair their credit. And then in the longer term, there's going to be people who got really significantly challenged by this crisis that are going to want to repair their credit. So the way I look at it is near term, midterm, long term, credit heroes are set up for success like crazy. And here's what's so dynamic about what you do, Daniel. And really the fact that there is an individual is that when it comes to credit and when it comes to money, when it comes to finances, people want to talk to a human being. And in the world of financial services today, we all know what you get. You call in and you spend two hours hitting buttons trying to get to a department where you might be able to talk to something that's not a robot. So the fact that this is a person to person opportunity, and it's an opportunity where you can go out and help your neighbor, help your friend, help the family member with increasing their buying power and saving them tons of money over time, I think it's one of the most significant business opportunities I've ever seen. Before we started recording this podcast, I told Daniel if I could invest in this business, I would because I think.

It'S that incredibly set up for success.

Yeah, crazy things are about to happen. A lot of people are going to lose their homes. Then the prices are gonna drop. That's gonna cause a buying frenzy of.

The people who can afford it, but.

They'Re gonna wanna bump up their credit. It's gonna be amazing for us in the credit world.

Yeah. And it's coming, Daniel. So just so everybody has some perspective, about 30% of people last month were unable predicted they would not be able to pay their mortgages or their rent this month. One out of three. And so that is way bigger than anything we saw during the foreclosure crisis. We're going to see numbers that exceed any record we've ever set before. We've had more people lose their jobs in a six month period than ever has lost their jobs in any multi year period in the United States. And so when you look at all of those things, adding together, here's what it means, there has been this virus introduced into the world that has created a lot of financial challenge for people. So if you're in a business where you help people out of financial challenge, this is the ideal place to be. And not just because you're going to make money. I want to make this clear, not just because you're going to make money. One of the most rewarding things that Katie and I were able to do during the foreclosure crisis is help someone out of foreclosure or take someone who thought they were going to face financial devastation and show them they could come back. Or even better, the people that we helped early in the crisis were able to get their stuff together, repair their credit, come back and buy a house a few years later. Like that feeling of helping somebody rejoin the economy and get back into homeownership and get back into having real credit and being able to participate. It's one of the most rewarding feelings in the world because let's get real, like the access to credit dictates what type of a quality of life you're going to have. And so I don't even look at this as just a financial services company. It's like you guys are going out and helping people improve their quality of life. So yes, I think you can make a ton of money and you can have that seven figure credit repair business at the same time. The bigger the number coming in, the more people's lives you're changing.

Absolutely. And that's really, that's our mantra here with all credit heroes is about changing lives. Do that. The money comes anyways. You don't focus on the money.

We used to say the same thing during the foreclosure crisis.

Yeah.

Oh, that's fantastic. The other thing that's happening right now is a lot of our folks work from home. And there used to be this whole stigma about working from home, but this has changed everything for all businesses, hasn't it?

Oh, completely, Daniel. There is going to be a massive permanent migration to homework. In fact, if you look at the major tech companies in Silicon valley, except for SpaceX and Tesla, we'll set them aside because Musk wants everybody in the office yesterday. But if you look at Google and Facebook and Apple, they pretty much told people they don't have to come back to work until the end of next year. And Facebook and all three of them have actually said they're going to put permanent programs in place for work from home. And so, you know, I feel like.

We were pretty lucky.

We already worked out of the house, we already homeschool our kids. I already have a home gym, there's a pool in the backyard.

We were set up for this.

And I think, you know, the home based business has already exploded. I don't think we're going to see that go down. I think we're only going to see it grow.

Right? I agree. And what's amazing is what I think is driving it is you watch tv, the news people, they're in their homes, they're interviewing people in their homes. Watch the Tonight show or Jimmy Kimmel, they're in their homes.

It's normal now.

Yeah, it's totally normal. It's crazy. So this is Perfect. Hey, I want to talk about your upcoming training event, because I know our credit heroes want to hear about that.

Oh, awesome, Daniel. So we have this event coming up first week of October, and, you know, here's what we're attempting to do. We want to help as many people as we can in the first week of October to really create insane momentum. We have this event called Momentum Masterclass. And I'm going to be training for three days, morning sessions and afternoon sessions, and showing people, showing any of you who want to come, how to understand yourself better and exactly where you are in your business, then how to understand how to build a strategic plan to get to the future in your business. And here's what's really important. You will walk away with an understanding of what to do next so that you have three things. The clarity to know what you're doing next, the confidence that you're doing the right things. So you have massive commitment to move forward. Because here's what I know about entrepreneurship and here's the assumption I make about anybody who's listening to us. When you know where you're going and you're excited about the destination, you take the accelerator and mash it to the floor. And if you're listening to us and the accelerator isn't mashed to the floor and you're holding back in any way, or you're not really pushing yourself at the speed that you know you can, I make the assumption that there's a lack of clarity, confidence, or commitment. And so in three days, I'm going to help you resolve that. Get incredibly clear and be excited about where you're going so that you can go fast.

Amen. Amen to that.

And if they want to join, you can go to momentummasterclass.com and register momentummasterclass.com we have that alliteration thing going. Momentum Masterclass.

Hey, Keenan has a question for you.

Let's hear it. Kenan.

Hey, Alex.

Hey, man.

So my question for you is. So we have a lot of entrepreneurs that are in this starter phase. They're just starting their business. It may be even their first opportunity that they've done to get out of their nine to five and get started. So you talked a lot about the high level of what someone should focus on, but what should this person be focusing on on a day to day basis tactically to really create that momentum for themselves?

You know, Kanan, I'm going to answer that question in a process, in fact, in a framework. I want to share one of our most foundational frameworks.

With.

With you.

We call it the contribution equation. And I talked to Daniel earlier about reading the lives of really successful people. And as I started to read more and more, I saw those patterns start emerging. And this is a definitive pattern I saw over and over again. Here's what I like to do in the world. I like to take really complex subjects.

And make them so I can understand.

Them, so that they can be applied quickly and they can be applied rationally. And I feel like the world of business is confusing enough. Our framework should be really simple. And so this is a simple one. But I actually feel like it's the meaning of life for entrepreneurs like us. What I saw in people's lives over and over again is they followed this four step process. The first step to being successful as an entrepreneur, especially when you're first starting out, is to lower the pressure and the noise in your life. That's the first step of the contribution equation, lower pressure and noise. And here's what I mean by that. Far too many entrepreneurs are so focused on the outcome that they allow anything to attack them. They tolerate whatever they put up with. Everything.

Know why?

I get it. Here's what I know about people like us. There has been a time in your life where there was a tiny little light at the end of the tunnel, and you were going towards that light, but the people around you were telling you, hey, you don't have what it takes. And you maybe didn't have the time or the energy or the resources or what you should have had, but you kept focusing on that light and compelling yourself towards it and compelling it towards you. And you stepped through that light. And that is where you become who you are. Kynan, are you familiar with that story?

Yeah, absolutely.

You've been there, right? And here's what I know about that. Every entrepreneur out there has been through that experience. But here's the problem. That period of difficulty, that period of challenge, that period of stress, to finally step through that light convinced us that in order to be successful, we had to be in pain. That in order to be successful, we had to put up with tons of pressure and noise. And as a result, as entrepreneurs, we tolerate way too much. So when I say lower the pressure and noise in your life, here's what I mean. Look at the people, the places, the things in your life. Take an inventory and ask yourself, is this giving me more momentum or is it taking it away? Because it's binary. It's either on or off. It's either giving you momentum or taking it away. So step One lower the pressure and noise obsessively, relentlessly, every day. Here's what happens if you do that in most systems, in most programs, it's like step one is do a ton of work. In our program, step one is offload a ton of pressure and noise so that you can have the space. And what happens is if you lower the pressure and noise, the next step of the contribution equation starts to happen naturally. And here's what it is. It's asking for protection and support. You know, every entrepreneur, including me, has such a hard time asking for help. I call it the entrepreneur's dilemma. We need far more help than the average person to reach our destination. But anytime we have to request help or protection or support, it leaves us feeling vulnerable and exposed. I know that feeling. Every entrepreneur knows that feeling. But here's the fact. If we're going to get to where we want to go, if we're going to create the outcomes, make the change in the world we want, eventually it's going to require help. The myth of the solopreneur who changed the world is just that. It's a myth. There's no such thing. Anyone who's changed the world got help, got protection and support, had people around them. You know, Daniel mentioned earlier, there's now a 70 person team behind him. The reason is when you start lowering the pressure and noise in your life and you ask for protection and support, it actually starts a system where you lower more noise, get more help, lower more noise and get more help. And if you do those two things, you consistently lower the noise in your life and increase protection and support. The third step of the contribution equation is your strengths and abilities will just show. And I know this is kind of a leap of faith, but I've watched it so many times with our members, with people who are in our programs, with entrepreneurs who I know that as soon as they start to lower the noise and ask for protection and support, they get better at everything they do. We're constantly flying around and taking courses and learning and trying to make ourselves better. But if we do these two things, lower the noise and increase protection and support, we literally become gifted at everything we do. We get better at everything we do. And if you're willing to do these three things, lower the pressure and noise, increase protection and support, allow your strengths and abilities to show you will go make your greatest contribution. The fourth step is make your greatest contribution. So for us, if you're just starting out, think about this framework. Write it down in front of you every single day. Ask yourself, am I lowering the pressure and noise in my life? Have I created a morning routine? Am I hydrated? Am I eating healthy? Am I walking? Am I breathing? Am I doing the things that are going to support me as a human being? And then second step is, am I getting help? Am I reading the books I should get? Am I intentionally consuming what's going to help me right now? Do I know what help I need? And if I'm doing those two things, you will start to see your strengths and abilities show and you will go out and make a massive contribution. I want to make something clear when I talk about contribution. Here's what I mean. Sometimes I get misinterpreted and people think that I'm telling everyone to go start a charity. I'm not. I don't think entrepreneurs should start charities. I think we should fund charities, not start them. We're not good at begging for money. We're good at making money. And so when I say contribution, here's what I mean. In the world we're in today, where people vote with their dollars and capital flows to the greatest contribution. So if you go out and you make the greatest, most massive contribution there is, that will show in revenue and dollars and wealth. And that's what I mean. I want every entrepreneur to go out, make a massive change in the world, build an empire, make a huge contribution, have the wealth and the success and the influence and the affluence you've always wanted. Because if your mind is telling you you could, I want you to know that's an indication from the universe you can.

Absolutely, yeah. Awesome. Okay, before we close out here, I want to go into a rapid fire round of questions that where you're going to answer really quickly. Kind of like a game show.

I love this.

And just answer with the first thing that pops in your head. You ready?

I'm in.

If you could go back in time, what do you know now that you wish you had known when you had first started?

People are way more important than you think they are.

Cool. Is there a book that's changed your life?

How to Win friends and influence People? I wish I had read that book at 8 years old instead of at 28 years old.

Wow. What drives and motivates you?

Contribution. Seeing a change in other people, seeing other people grow, seeing other people do things that they didn't believe that they could is the most motivating thing for me.

Cool. What does business ownership mean to you?

Oh, freedom and independence and possibility and being able to have the family that I want and the life that I want, and being able to control myself, my own destiny.

What's your definition of success?

Is being able to intentionally design the life that I want and then make it happen. Once a year, I sit down and I write out exactly what I want my perfect day to look like, and then I work on it over the course of the year. And what's interesting, Daniel, when I was younger, I used to do it. And every year at the end of the year, I would be like, oh, I'm getting closer. These days, I write down my perfect day, and I'm usually there within a few months. And I write it down again. And I write it down again. So to me, success is designing the life that you want in exactly the way you want.

Very cool. What's your advice to anyone who is at ground zero just starting out with their business?

Do not doubt that you should do this. I think the biggest issue for people who are just starting out is that there's this voice in our head that says, do you really think you can do this? Are you good enough? Should you do this? Remember when you screwed up when you were a kid? Like, all of those things? I call it imposter syndrome. And imposter syndrome is one of the most foundational human traits because it actually stops us from doing the wrong thing.

Sometimes.

We need that resistance. We need that questioning. But if you're starting your business, here's what I want you to know. If you hear the imposter, you're in the right place. Because imposters don't have imposter syndrome. They're imposters. So if you're hearing it, it's confirmation you are in the right place. And it's. And if you felt like you want to start your own business, if your mind has created the question, I want you to know you have everything you need to do it right now. Kill the imposter every day. And here's what I mean by that. Get up every day and do something to move forward. Get up every day and do something that makes you uncomfortable. Get up every day and do something you didn't do the day before. Kill the imposter one day at a time. And then you get to a day where you think, huh, I haven't heard that voice in a while because of. Look at all the success I've created.

Wow, that's so cool.

I love that.

I love your voice. I don't know if you know this. I listen. You're in my ear every day. I listen to your podcast Every day, on the way to work, on the way home. It's just. In fact, can we tell everybody where they can hear your podcast?

Oh, absolutely, Daniel. If you go to momentumpodcast.com my podcast is called Momentum for the entrepreneurial personality type. Daniel, this is super cool. We just found out a few weeks ago. I haven't really gotten statistics on the podcast in a long time, but there's a new program out there called Chartable. And we just found out we are in the top 100 of business podcasts in the United States. And we're in the top 1,000 of all podcasts worldwide. 800,000 podcasts. We're like in the nine hundreds. So that was super exciting to find out.

Wow, that's great. Congratulations. And tell us again one more time where people can learn more about your Momentum Masterclass.

So go to momentummasterclass.com There's a brief. Just registration there. And then you'll start getting emails so that you can show up and watch me live. We're recording everything. But here's my advice. Treat this like a paid event. Take Momentum Masterclass as though you paid for it. Here's what I want you to know. Every element I will be training over those three days is stuff that we have sold for thousands of dollars. And so treat it like a paid event. And from the beginning of that event to the end, you will end up in a completely different place in your business. But here's my commitment. It won't just be in your business. We work holistically. We will help you in your business and your life.

Absolutely. That's for sure. It's helped my personal life, too. It's made me happier. It's affected everything. Hey, I want to thank you so much for your time today, Alex. You are so incredible. And you guys watching. I hope this was inspiring to you. If you're out there trying to launch or grow your credit repair business, be sure to click below to subscribe so you don't miss any episodes and I will see you on the next episode. And thanks again for being here, Alex.

Daniel, I will come back anytime.

I absolutely love hanging out with you.

You're one of my favorite people in the world and everyone who's listening.

I just want to validate something. You are in the right place. You have a massive opportunity. Take advantage of it. There is very few companies out there.

They're going to create the type of.

Opportunity this one is. I'm excited for all of you.

Thank you. Okay, I'll see you guys on the next episode. Keep changing lives. See ya.

Want a fast track to creating an amazing business that helps people, changes lives, and makes you a great living in the process? Then I'd like to invite you to my free online training@creditrepaircloud.com freetraining in this free training, you will learn how to get clients willing to pay you even if you're just starting out, how to get easy credit repair results without being an expert, and how to get all the clients you'll ever need without paying for advertising. Again, this training is absolutely free. Just visit creditrepaircloud.com freetraining.