You don't act on projects because you haven't vividly imagined what happens after you finish them. The speaker contrasts a grand vision of writing a book—quitting your job, changing lives, gaining influential contacts—with just grinding through the task. He's written nine books by repeatedly picturing the ripple effects.
You aren't implementing because you're not following the stream of positive consequences that will come from you finally finishing that project. For you, the project is just like, ah, I got to do it. It's a have to. Eh, I don't know why. When I thought about writing a book, my prediction was my life was going to completely change. His prediction of writing a book was, you know, I got it done. It's been a goal, check. Who's more likely to write the book? The guy predicting it's going to make a magnificent magnitude of change in my life. I thought when I write a book, I'm going to get to quit this job. I'm going to change people's lives. People will be writing to me for 10 years later saying, Brendon, that book changed my life. I'm going to have so many new paths open up. I'll meet more influential people. My network will grow. Writing this book will change everything. So guess why this billionaire guy over here can't write a book in 10 years and I've written 9? Why? My prediction is different. You got to see the thing complete and imagine the positive ripple effect happening over and over and over throughout time.
