Building a social media presence requires both a dedicated team handling content creation and editing, and the host actively promoting it through calls-to-action and QR codes. The speaker outlines seven tools to support your team and explains why this division of labor works.
When you get on stage, help people to follow you, but also have a big thing, a QR code that's like, follow me on social media and I'll give you this thing for free. If you are on a podcast at the end, say, hey, give us a follow. This is our handle. Like, you have to tell people about it. Because the digital world is super duper saturated. We actually have, like, seven tools you can do to support your social media team. Because it's not just, oh, hire and outsource somebody. It's like, hey, this is a team effort here, right? We have them doing all the work that we don't want to do. They're creating the content, editing it and posting it, managing it. But there's work that we have to do on our end to really optimize this.
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