Business Plan with CFO & V.P. of Business Development | EP 6

Randy Brown, Freedom Real Estate Group's CFO and VP of Business Development, talks about his path to becoming a CPA, managing both financial operations and growth, and the firm's plans to expand sales channels and build its brand as a content provider.
Hi, guys. Welcome to our Freedom vlog. You're probably noticing unfamiliar faces. My name is Caitlin. I'm the marketing coordinator here at Freedom Real Estate Group. And today I'm going to be hosting the vlog episode, which is vlog episode number six.
So Flip's not here. I'll do it. Episode six.
Thank you. All right, so today is going to be a little different than our other vlogs that we have had. I'm going to be interviewing our CFO and vice President of Business development, Randy Brown. And it's just going to kind of get. So you guys can get to know him a little better. And he's actually going to be doing the next couple of vlog episodes. The next episode is actually going to be on tax benefits, investing in turnkey real estate. So we're going to go ahead and get started. All right, sure.
Let's do it.
Okay, start off with an easy question. Who is Randy Brown?
That's a great question. I don't talk to him very much. It always seems to get me in trouble when I do. You know, I'm. I'm a numbers guy. I'm a sports fan. You know, I'm a husband to my wife, I'm uncle to my nieces and nephews. You know, I'm a pretty laid back person. You know, if you were to, you know, I think, I hope that I am someone who's helpful and willing to jump into it if you, you know, if that was what was going to be on my headstone or what they're going to say at my funeral, it would be helpful.
I can definitely vouch for that. Absolutely. Always willing to jump in with anything. So I will vouch for you for that one.
Appreciate that.
Of course. How did you get started with Freedom Real Estate Group?
So I've had a relationship with Freedom Real Estate Group for a few years. I think that a mutual client introduced us, and so they were. Freedom became a client of my firm, and then our relationship kind of grew as they grew up. And over the last couple of years, the symbiotic relationship became too much to deny. So that's how we ended up here.
All right, sounds great. Okay. What is a cfo? And explain your role a little bit as the Vice President of Business development.
So CFO is basically the person that's in charge of the financial operations of the business. So we are capturing activity, making sure that our financial statements are up to date, making sure that our processes are in place so that we can have accurate reporting and those kind of things. We're also looking at strategies so where to best deploy our capital, how to save on taxes and those kind of things. And then we also handle the compliance, so the tax filing, you know, those kind of things. So me and my team here, which I consider everybody, right, the CFO portion is the financial side. Now, I'm a little bit of an enigma that most accounting types aren't necessarily sales types, but I'm an entrepreneur who became an accountant, a cpa, during a weird time in the economy. So as far as vice president of business development, that role is about brand elevation, streams of revenue, sales training, those kinds of things.
Perfect. Beautiful. Okay. Have you always known you wanted to be a CPA CFO?
I always kind of revered CPAs and the financial folks, but I'm an entrepreneur, you know, so like I was mentioning before, I became a CPA and financial type after 2008 when I lost my mortgage brokerage. And so I was looking for a gig in the worst economy of our lifetime. I saw they were hiring CPAs, decided to get my Master of Accountancy, became one.
Sounds great.
I love it. Absolutely love it. You know, when it comes to finances, being an entrepreneur, it's amazing how much better of an entrepreneur I am or how much more I'm able to help entrepreneurs, especially real estate investors, knowing the back office stuff.
Oh, I'm sure. That being said, what is the biggest challenge that you face on a daily basis.
You know, besides like, hitting the gym and not going to McDonald's? Biggest challenge is always there seems to be more stuff than there is day. Right. So we're balancing that, you know, moving forward and accomplishing more and doing bigger and better things with the work life balance. It's always a challenge.
Absolutely. I 100% feel you on that one. Okay, let's turn it around a little bit. What is your greatest achievement?
So she gave me a little bit of a heads up on the questions. Right. So I thought about this a little bit. Fortunately, you know, I'm up a little bit in age. I've done some pretty cool things. So there's. There's a few different ways to go about this. I could be kind of cheesy and say that I was able to convince my wife to marry me 20 years ago. Or I could be, you know, I could do the, hey, look at me and say that I scored the highest score on this equipment exam in the state of Kentucky when I took it for the reg section, which is tax and business school. But when I was thinking about what actually my greatest achievement is, I'm going to go professional and it's that I have clients and business relationships that were started in the 90s and we still do business together. And though the types of business has changed and, you know, my roles within those businesses have changed, the relationship has stayed. And I think that that speaks a lot to the way clients feel.
Yeah, absolutely. I. Absolutely. And it also. Do your relationships change at all, like, progress?
Sure. Yeah. So, you know, I'm thinking of one client specifically where we've, you know, we've been in business together. They've been a client of my firm. You know, when I went back to grad school, I was consulting role with their farm. Like just all kinds of when, you know, when you associate with good, talented people, you find a way to work them into your organization.
Absolutely, absolutely. All right. Now, how do you plan to help Freedom Real Estate Group grow?
It's a great question. So I think that our, the way that we want to grow immediately is going to be getting into more sales channels or developing our own. Actually, the help of you. Right. So our marketing department, but we're going to develop sales channels. We're going to elevate our brand to be a content provider and a guidance counselor through the roller coaster ride that can be real estate invested. Right. So rather than a transactionally oriented business where, you know, we take a property, we dust it off, make it nice and neat, put a tenant in there, and you enjoy the benefits of that tenant, we're also going to take that ride with you. And when decisions need to be made and things like that, we'll provide information.
Absolutely love that answer. Okay, Kind of a random question. If you could have one superpower, what would it be and why? So.
Actually, I can't even remember the name of the movie. Nicolas Cage was in a movie where he could see two minutes into the future.
I think I know what you're talking about.
Okay. I would like to see that two minutes into the future. Right. I'm a little bit of an ambitious guy. I take risks from time to time. We did our predictive index and I'm a maverick. Right. So sometimes I would like to be able to pull, pull back that two minutes. Right. So I'd like to. I'd like to see into the future at two minutes.
That is interesting. I think that's a response that I've never gotten before. All right.
You gave me too much time to think about it.
Next time I'll be faster. What do you do in your spare time?
You know, I like. I like hanging out with my wife, obviously. I like doing nice dinners, those kind of things. I'm a big sports fan. I'm a Bearcats and Bengals fan. So, you know, I'm probably at a game or, you know, watching a game or trying to, you know, have a nice steak.
Bourbon.
Ooh.
Love some steak. 2. I'm a sports fan.
Yeah. Who you like?
I prefer college. And, of course, this is Ohio, so. Ohio State.
Sure.
Professionally Browns.
Oh, wow. Hey, they had a good year.
They did have a great year. All right. Is there anything that I missed that you wish I would have asked or anything additional that you just want to add?
No, I think you did a good job. Can we sue the whole thing open?
I mean, we can. All right, well, that's all that we have for you guys today. Like I said, he will be in the next few vlog episodes. The next one is going to be the tax benefits on investing in turnkey real estate. If you guys have any questions, you're more than welcome to give us a call, send us an email, or just follow and subscribe. See you guys.
That was episode six.
Did I say seven?
No.
Oh, okay.
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