ChatGPT can handle first drafts and outlines if you train it on your brand's voice and tone, but raw outputs will feel fake to audiences. The real work is human review and refinement, not letting AI run the show.
There's a partnership with the human and the AI. We use AI. And I feel like in the marketing world, if you're not adding AI into your systems in a productive way that saves you time and creates efficiencies, then you will be left behind.
I see so many people making the mistake of saying, hey, AI is going to replace all those, these marketing, you know, pros, and I'm going to use this and it's, you know, for free or whatever. And I just want to, I kind of want to say, you're my competitor, so go for it, you know, have a great time. But the truth is you can read right through AI, you know, and my team has even tested some stuff and sent it to me and I was like, that's AI written like, you know, a human element when you read it. And authenticity and the genuine feel and look of somebody's life is so, so different. And if you want to stand apart from the rest, hire a professional social media agency that is going to show the real you. And if you want to drown in the rest of the competition and not be seen, then use AI.
Yeah, it'll smack you in the face. And I do think we use AI, but we use it from the prospect of saving time, right? So we do use ChatGPT, but we have this workaround where we create what is called a GPT for our client and we put all of our brand information in there, right? And we say, this is the tone, this is their voice, these are their avatars, this is their strategy, what this is the, what they're promoting, this is how they speak. So we prompt the hell out of it. And then we have this trained GPT that we could work with and say, hey, Flip and Danny are releasing a new podcast. And the podcast descript, you know, based off what I've trained you on, the podcast description, please add in these elements. Q. Muldrick is the speaker. This is her bio. Here's the transcript. Create a podcast intro. But that required me going in and training it and prompting it and reviewing it. So what it's doing is it's making, it's hedging out lower level jobs, I will say that. But it's making these higher level jobs be more strategic so I don't have to sit there and look at a after I've had an eight hour workday and be like, okay, I have to come up with a podcast intro. I could train my GPT in the tone that I want. I could curate instant prompts right away or instant frameworks and Then I could say, I like this, I don't like that. But it just, it, it takes away from starting with a blank canvas. It's like, gives you an outline to work with. So I do believe there's a balance between using AI and a human centered approach. But I do not believe. I tell my girls, I'm like, if you use that first prompt on ChatGPT, you're getting written up like, that's not, that's, that's. You need to take that as a baseline and reprompt it, rework it, or you build something and have GPT evolve it. But yeah, we use AI. And I feel like in the marketing world, if you're not adding AI into your systems in a productive way that saves you time and creates efficiencies, then you will be left behind. Right? So there's two, there's two ways to look at it. You could, there's a, a partnership with the human and the AI. But what you said, if you just let AI do it all, it's obvious. Like you could look at a Description like, okay, ChatGPT made that right. And that's becoming more and more transparent. As people are getting more into the AI world, they're going to see that and then it's just going to be inevitable. So personalizing the hell out of your AI is very, very important because again, people will see through that and they'll immediately unfollow you. They'll be like, oh, this is fake, this isn't real. Which goes into the importance more as AI evolves. People want faces, they want faces, they want real people. AI will be able to create beautiful graphics and beautiful, you know, info infographics or posts, but people are going to crave human interaction, even if it's digitally. So it's, it's a nice balance of everything, but it's respecting the ethics of curating something with a strategic approach with AI as a support tool.
I love that man. Gold nuggets. Business owners out there. I hope you wrapped all that up. That was beautiful.
Foreign.
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