Ep 319 - Flip & Dani's Story Part 3 - Beginning Their Real Estate Journey to Building 5 Companies

Flip and Dani moved from art and travel work into real estate around 2008, taking eight months to close their first deal as realtors. They shifted to investing after learning acquisition strategies from coach Phil Grove, used bright-colored door-hangers for marketing, and eventually built five companies.
Hey, everybody. Flip and Danny here, founders of the Freedom Real Estate Group family of companies, and welcome to another episode of our.
Podcast, which is called Freedom through Passive Income.
Yeah. Good job. Thank you. Welcome to another episode. This is our new miniseries. This is the Flip It Danny story. This is part Trace.
Yes.
And this is beginning their real estate journey. Beginning their real estate journey and building their five companies.
That's right. Yes. So we're gonna start where you left off. Yep. In episode two.
And that was in 2008. That was when basically the bottom dropped out of the economy.
That's right. So at this point in time, I am home, and you're still working on cruise ships with the art auctioneer gig. Because we had the idea of, hey, let's transition ourselves out because we didn't want to do that forever. Right, the art auctions. Oh, no, no, no. We're not on ships.
Yeah.
You're just on land.
I was doing art auctions on land. That's right.
So you were flying almost every weekend.
And actually, it was funny. It's funny that you said that, because they were trying to get me to go back out on cruise ships in 2008 to train and to work with other auctioneers. And this is all. At this time when all this was. And I was. And I was just like.
Yeah, no, yeah, yeah, exactly. Right. So as he continued to do the art auction gig, I stayed at home and was trying to figure out what new career that I wanted to do so that I could start working and then transition him out of the art auctions. And so I had chose a few different paths of I might like this, I might like this, I might like this. Real estate was one of them. Insurance was another. And it was really more the financial piece of it. I wanted to, you know, get my Series 7 in order to do mutual funds and, you know, like, the investing piece. And then the other one was mortgage. So I tried insurance and then really didn't love it. Tried mortgage. Really didn't love it. Tried real estate. Boom, Fell in love. So that was the answer. That's what I really, really, really like doing. But it was in 2008 that we got to that point where we're trying real estate. And we were realtors at the time. We had our license, so we had very little network to none because we had been on cruise ships and then traveling every single weekend. And when we were choosing where to live, it was a matter of whose family's bigger, because we knew we were going to have to fly to go see the Other person's family. So Flip's family was in Texas, mine was in Arizona. So settling down, we decided to move to Texas because Flip's family was bigger. So we were in Texas. Didn't know anybody really, except for your family. And so the realtor thing just didn't work out. Took us a long time to get our first deal done.
Eight months.
Yeah. And it was just a nightmare. We actually have a separate podcast about being a realtor and just how unfun it really was and how you are at the mercy of the people that you're working with. The sellers who are unreasonable, the buyers who want you to jump at a moment's notice to go see a property. And it was just miserable. We didn't want to live a life like that. So we decided, hey, let's be investors instead. You know, that's kind of was a passion of mine. Anyway, when I chose let me try insurance, mortgage or real estate, I was like, I want to understand real estate, I want to understand investing. And that's where. And so we ultimately said that. And then we interviewed three different. Well, we didn't even interview them. We reached out to three different mentors.
You emailed three different people in that local area.
Because we wanted to learn from somebody that was actually there. And so only one of them actually replied, and it was Phil Grove. And Phil Grove is widely known. He has been coaching and teaching for a very long time. He's very, very successful. And so we learned 12 different ways to buy and sell estate, went to like a two day class, ended up forming a team with our broker. So our broker and her husband, and then me and you. And I think we had one more person with us at the time. And so the five of us said, hey, let's all learn together. Let's all, you know, go on this journey together. And you and I have always been of that mindset. We were never, let's just do it by ourselves, let's do it with other people because we'll learn faster, we'll keep each other, you know, motivated and accountable. And so that's when we started our journey. And we started in that environment, that market. At the time we were doing mortgage assignments, sub two wraps. We really didn't get into sub two wraps too much until about a year later. But short sales, and I think those are the biggest. Right? And so even then we were actually going to Stance Club, buying big colors.
Of ream of paper, ream of colored.
Paper, bright neon colored paper, writing on them, and then going and just targeting Neighborhoods where we wanted to get houses, grand adventure. And we learned so much. And most importantly, we learned how to shift very quickly depending on the market. And I think that's probably been the most valuable advice from our career. And again, going back to everything happens for a reason, like, this is one of those things that, you know, who would have known we would actually chose real estate as one of our options in a down market and still took advantage of it and launched our career. Right. We became what is known as the REI rock stars during that time because we were so successful in what we were doing that our coach was like, Phil was like, maybe 10% of the people that coach under me are successful, and it's not because of him. And we experienced the exact same thing. They just don't do what you tell them to do. And it's very, very frustrating when you're a coach, when you're trying to help people and they're investing in you to help. So he started bringing us out on panels across the United States to talk about, hey, we actually did exactly what Phil told us to do. And look at how successful we are in this journey. And that was really super exciting and kind of took us into this world of, we know that this is what we're gonna do for the rest of our lives. And then where do you wanna go from here? So I'll just let you take over the story from here. And that's where we land. Yeah.
So I wanna touch on a couple things. So when we first started, you talked about the colored paper. Yeah, yeah. So we bought a ream of bright, bright paper. And then we didn't write on them. We wrote on one piece of paper and then photocopied it 500 times. And then we would wake up and we would go, because it's Texas, it's not so hot in the morning. And it's also when people have usually typically left their house, and so they would see this colored paper when they came home from work. And so we were out one morning. And I love telling the story because out of the two of us, you know, I'm, you know, back then, I was the outgoing guy and you were the necessarily introvert, but you were like, you the quiet one. And. But, boy, we're walking down the street and you're doing one side, I was doing the other side. And all of a sudden I saw this woman in her driveway and I'm like, yikes. And so I quick went over to her or to Danny's side, and Danny went over to my Side. And so this lady came walking up. What are you putting on these doors? And Danny just goes, oh, well, we're on a raising values campaign, and we're trying to find houses in this neighborhood that are for sale that we can help raise the value of everyone else's houses. And, oh, boy. She was like, oh, well, that guy over there. Make sure you talk to this person.
That's right.
You know, she just went on it. And so the raising values campaign, I always joke about writing that on my arm, you know, so. But that's what we did. We. It was a shoestring budget, and we just. We did as much as possibly could without spending any money, and we did that for years. Sorry. Our dog is having fun here.
Our bulldog Rosies might be playing in the background. There was no daycare today, so.
So, you know, so that was the. That was the biggest thing. And, you know, it's just we. We didn't have anything to go with because we burnt through most of our savings when we were realtors, which that sucked. But, you know, we're like, we're gonna do this, you know, as we always do, and it would. Like I talked to you about yesterday, I know that I can do whatever I want.
Yeah.
And it's not I can do whatever I want. I know that I'm. Whatever I want, whatever I'm going to do, I'm going to be good at that type of thing.
Yeah.
And so I hope that makes sense. It didn't come off too arrogant, but. So we had a blast doing it. We had so much fun doing it. Now, like I said, Phil was flying us to la, Chicago. He's flying us everywhere to be a part of the panel saying, these two people did what I said and they're successful.
Yep.
You know, if that doesn't tell people to buy his program, I don't know what will. Yeah. Which is why he paid for us to fly everywhere. You know, so it was. It was a great learning experience. It was really teaching us that, you know, that we. We could be a chameleon. We knew we had all these, you know, 12 different ways on how to buy and sell real estate. You know, we didn't touch probably eight of them because we didn't need to.
Yeah. Not in that market.
But, you know, we have them in case anything happens. And, you know, whatever the market does, and we need to go to that strategy, we know how to do it, and we already have. We've already learned it. But I remember picking you up that second day after the first Two day class. Oh, my gosh. You were beaming. You were like, this is what we're gonna do. Boy, you were in hook, line, and sinker. It was so fun.
Yeah. So from there, we became coaches. We eventually moved to Arizona. Right. Because my mom got sick. So I'm just fast forwarding. Right. Actually in Texas, we actually started the sub two reps, right?
Yeah, yeah. We were doing sub two reps in Texas.
Yeah. So we partnered with an attorney, start doing subject to wraps. And there's an episode about that to learn what it is. We won't go into it here, but it's another strategy that you can use depending on the market. And right now, quite frankly, is the market you do subject to and mortgage assignments and short sales, all those things that we learned in 2008 are very important to today's market. And understanding how to navigate and shift and adapt is really, really important. It's something that we talk about a lot in. When you're trusting who you're going to invest with or who you're going to learn from is do they understand the market cycles? Do they know shift and adapt based on the market cycle? So those things are really important. So we started coaching and then we moved to Arizona because my mom went into the icu and so I thought, I don't know how long she's gonna be with us. And so I wanted to be with her.
Hey, everybody.
Hey, everyone. This episode is running a little long because somebody got a little chatty.
What? You said tell my story.
So we're gonna cut it off right here. Tune in tomorrow to hear the other half.
That's right. But we still like to end all of our episodes with invest smart, live happy. Bye, everybody. Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate, financial, or business professional for individualized advice. Opinions and information on the show are not guaranteed. All investments strategies have the potential for profit and loss.
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