Real estate investors should build a personal brand on social media to establish credibility and trust with potential investors. One follower booked an entire resort after a year of consistent posts. Social media works like a modern phone book between in-person events, with authenticity and storytelling mattering more than short-term returns.
Whether you're a business, whether you're a personal brand, no matter what the industry is, if you are trying to sell something, social media is where you provide the credibility where people could go in there and make their decisions on whether you're a good person or not. As a real estate investor, let's talk about the failures, let's talk about the losses, let's talk about how we handle hard situations. So when people want to invest in us, they're like, I know when their back's up against the wall, they're going to do the right.
I want to get into the importance of building a personal brand on social media. So tell us about the company that you've built, where you're at, and how you've provided value to us with what you do.
I've been using this parallel lately, and it makes sense in my head. Maybe not to like some Gen Z, but you look at social media as the new school phone book, right? And if your phone number is not in the phone book, then people do not know how to connect with you. And that's what social media is these days. And I look at it from the perspective of a real estate investor. I go to these masterminds all the time, and it's, you know, a lot of stage work and listening to people on stage and roundtables and whatnot. But the main purpose of these masterminds is to network, right? To put minds together. And when you go on stage, or if you're speaking on a podcast or if you meet somebody one on one, typically you might exchange numbers, you might exchange A business card, nine times out of 10, probably won't follow up and probably won't see that person or think about that person again until the next time you have that mastermind. Right? Cause usually they're reoccurring. So what social media does is allows you guys to stay connected and share your journey in between those meeting times. And then when you come back and that second or third time you meet that person, you're like, oh, my God, I saw you guys just went to New Zealand. You hired a social media marketing firm, like, how's life going? Because that stuff that you've been sharing, and you immediately have this bond that you would have never had if you didn't have social media. That's the reason why you should be on social media. Whether you're a business, whether you're a personal brand, no matter what the industry is, if you are trying to sell something, social media is where you provide the credibility where people could Go in there and make their decisions on whether you're a good person or not. As a real estate investor, let's talk about the failures, let's talk about the losses, let's talk about how we handled hard situations. So when people want to invest in us, they're like, I know when their backs up against the wall, they're going to do the right thing and they're going to do it as a team versus like, oh, I'm going to back out and screw everybody else. So there's a lot of storytelling and narrative that goes into it. And it's not just posting to sell, it's posting to show who you are at the core of your being. That's, that's why you should have social media. That's the plain and simple, easy version of it. And what other people as real estate investors, the number one question I get is what's my ROI going to be on this? And I want to just say it right now and be super transparent. You're not going to see a direct ROI on social media. It is a long term play. It is something that you can't be like, this post generated this conversion. It's something that I actually had a client who was posting on Facebook. They're starting on like luxury global Airbnb, short term rentals, like resorts and whatnot. And they've been posting about their journeys and their travels and the resorts they have all over the world. And this one woman booked their entire resort because she said, I've been following you on Facebook for an entire year and you guys look amazing. You look like you have so much fun. You take care of properties and you have a good staff, you have a good culture. She booked her entire resort and that took a whole year. And she never knew this person was following her. She didn't know who this person person was. It just came out of fruition. So there's so many different levels to it, but that's a huge component. I always tell my clients in the forefront now because social media is saturated, but there are people that are following you that you don't know that are following you. There are people following your journey and you just, you just haven't made that connection yet. But it will come into you time and it will come at the most random moments.
Yeah, you can be tempted to look at your posts and be like, you know, nobody liked my post or you know, only 17 people like my post. And this guy over here, he's got like 200 people liking my post. Or I only have so many followers. It's so easy to compare yourself to other people or feel like you're a failure because you're not getting enough engagement. But what you just said is so incredibly true because I have personally experienced post after post after post after post. And more than once, I would say more than 10 times, I have gotten messages in my inbox that say, I have been following you for the last two years and it's somebody that has never liked my post because let's not kid ourselves. I look to see who likes and loves and, you know, I just, I want to know who's engaging, right? And I look at the comments even when I'm not even in charge, I'm going, how's the post doing? You know how they. I just want to be engaged with it because I want to see how we're doing. And I think most people do that. And I'm just surprised. Over and over, hey, I want to invest in this. I want to invest with you. I have been following you for and if we didn't just have faith and keep on doing and trust in the process and trust in what you just said, then we wouldn't have not have been able to help those people because they would have not have been able to get to know us in their way, which sometimes is comfortable for them to watch on the sidelines until they're ready.
110%, you nailed it. It's bottom of the head.
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