A short monologue arguing for vertical integration: the speaker defines vertical integration as gaining control over nearly all business elements and explains they are bringing operations in-house to avoid the pain of outsourcing. The motivation is protecting reputation and improving the investor experience by reducing operational trauma and frustration.
Vertical integration is when you have control over nearly all of the elements of your business or you are attempting to do so. Vertical integration is incredibly important because we were going through trauma, outsourcing to other people. Like, the pain and frustration that you go through because you don't have control over something that is so critical to your success and to the investor experience is traumatizing, you know, real pain involved in those scenarios. And so one by one, we are just like, we have to bring this in house. We cannot allow this to happen. This is not the way we're building a business. This is not who we are. This is not the product that we represent. And just bit by bit, we're just like, bring it in, bring it in. I don't care. I know we're going too fast, but we have to do this for us. Our reputation and our investor experience.
Physicians and High Earners — What Real Estate Can and Can't Do for Your Taxes
