Businesses need a dedicated person or team, a digital army, to manage brand culture and online engagement in real time. This role demands active strategy and logistics work that owners can't handle alongside their regular operations, so hire or outsource it.
If somebody comes on there and like, and then you have immediate responses. It's like you have an army of people, like a digital army. And they're like, no, no way. This is not true. This is. You should do this. And you don't have to do anything. It's amazing. That is brand culture right there. You have to have somebody in there that creates that human centered approach that is as raw and as real and authentic as possible. And it's a lot of work. So accepting that it may not be a full time job, but it is something that you will have your hands off, the technical and the logistics side of it and the strategy side of it. But you need to have somebody be like, this is what's working, this is not what's working. Let's try this. And then just keep rolling with the punches as they come. It's not something that a business owner can run effectively with their business. They either need to outsource it or hire somebody else. There's no other way around it.
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