A short monologue emphasizing that social media's primary role for businesses and personal brands is to build credibility through authentic storytelling. The speaker, addressing real estate investors specifically, argues for sharing failures, losses, and how challenges are handled to demonstrate trustworthiness and team-oriented integrity to potential investors.
Whether you're a business, whether you're a personal brand, no matter what the industry is, if you are trying to sell something, social media is where you provide the credibility where people could go in there and make their decisions on whether you're a good person or not. As a real estate investor, let's talk about the failures, let's talk about the losses, let's talk about how we handled hard situations. So when people want to invest in us, they're like, I know when their backs up against the wall they're going to do the right thing and they're going to do it as a team versus like oh, I'm going to back out and screw everybody else. There's a lot of storytelling and narrative that goes into it and it's not just posting to sell. It's posting to show who you are at the core of your being. And that's why you should have social media. That's the plain and simple easy version of it.
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