Dani Lynn RobisonWealth Activator | Real Estate Investor & Speaker | Helping People Create Wealth With Simplicity, Trust & Impact

The PERFECT Recipe For Social Media Content Planning 📝 #contentplanning #thefreedomshow

1 May 2024

Watch on YouTube

A short YouTube talk about practical social media content planning and personal-brand-focused posting. The speaker recommends prioritizing personal content (family, travel, hobbies, beliefs) and using a suggested content ratio—roughly 60–70% personal, 20–30% educational, and ~10% sales—to build authentic connections before prioritizing sales. The emphasis is on vulnerability and giving value to attract an audience detached from direct selling.

Questions this video answers

60–70% personal content (family, friends, travels, hobbies, health, wealth, fitness, collectibles).

20–30% educational content.

Approximately 10% sales content.

So you want to go on social media and you're not posting, Buy this, sign up for this, join this. You have to post content that's personal, right? We worked with you on your personal brand to showcase who you guys are detached from your business on social media. Every single report you look at is different. On our end, we like to put a ratio of like 60 to 70% personal content. That's family, friends, travels, hobbies, health, wealth and fitness, whatever it is, collectibles, just showing who you are as a person, your beliefs and values. And then the rest of it is like 20%, 30% educational content. And then we sprinkle that 10% in for sales content. Right? So if you're just giving away value, talking, being vulnerable to a certain level, basically making sales the last priority because you're trying to create an authentic conn.