The power of WHO NOT HOW 📖 #Dansullivan #famousbook #thefreedomshow
4 Feb 2024

Short excerpt from a YouTube conversation (Dan Sullivan and Derek) referencing the book "Who Not How." The speakers reflect on past hiring mistakes—placing "hows" in many seats (people trained to do roles) versus hiring the right "whos"—and argue that hiring the right people creates a strong foundation that enables safer, revenue-generating growth.










