This is a YouTube video titled "Want to GROW Your Business Faster? - Try Vertical Integration" created in June 2024. The content features a discussion among multiple speakers about the importance and benefits of vertical integration in business, particularly in real estate investment and property management. The speakers emphasize how vertical integration allows better control, transparency, and problem-solving capabilities, sharing real-world examples from investors and property managers. The video also includes a disclaimer about investment advice. There is no indication that Danielle Robison is one of the speakers.
Foreign.
We'Re so excited to be talking about vertical integration today. It's been a really hot topic in our minds of something that we wanted to bring to the table and start talking about more so that people got educated on why it's so important to be working with a company like ours and why this builds such a strong foundation for us to be able to continue to grow and continue to add on more companies. That allows us to serve us as a company and serve our investors as well. It also allows for simpler communication and transparency. So we always say that we're transparent and authentic. That's just first and foremost part of our core values. It's who we are to what's what we believe in. It's our character. In order to have that transparency, you need to have vertical integration. You have to have all those companies. Because it's really hard for us to look in somebody else's system or look and see what somebody else is doing. If it's not in house, but in house we could to dive into everything and we get to really see what happened, what went wrong, how do we fix it? And that allows communication between us and our investors to be so streamlined because we can say we know exactly what happened, now we know how to fix it, and now we're going to fix it. Here's the solution, and this is the result. So those things are incred, incredibly important. So the reason that we thought vertical integration was so important to talk about today is because over the last year, as the market has shifted, we have seen, number one, projects fail. Whether it was fix and flip investors or hard money lenders having defaults on loans from fix and flip investors, or multifamily syndicators struggling with their deal because they underwrote it and they thought it was, you know, good, but they got a bridge loan. And there's a lot of things failing. And I'm not here to point fingers and say that those are bad investors because you simply don't have a crystal ball, right? But the better investors, the people that you want to be aligned with and working with, are the ones that are taking control of as many pieces of the puzzle as possible. So that when things like that happen, it's not that hard to fix. There's so many levers that you get to pull because you have all the pieces in house that you're able to get through challenges. So we still have challenges, but we are able to get through them because of our volume, because of our vertical integration. And we have partners, in fact, on a building in Mississippi.
And.
And they have up to 3,000 units now, multifamily. And they said we were outsourcing to other property management companies and every single one was failing to our underwriting standards. And so we had to bring it all in house. And this is during her pregnancy even. And so she was like, what a wild ride. But at least I didn't have to think about the fact that I was pregnant. And what am I going to do? There's a child coming. They were just silver lining. Yeah. They were hiring and then building that whole entire property management team in house. Vertical integration. They said after, and this is after 3,000 units, they went, we have to do this. This is critical to our success. We have to bring it in. We have to have control. And we have another friend, he's in our mastermind. That the reason that he is succeeding, he attributes the fact they brought property management in house, they're bringing renovations in house. So this is so critical that we thought, hey, we're going to be the people that are going to start shouting vertical integration from the rooftops and start talking about it, Talking about the risks involved if you're not vertically integrated, talking about the advantages of being vertically integr so that you can get more educated. If you're an active investor, you can start thinking about how are you going to control and mitigate these risks. If you're a passive investor, you can start going, oh, you know, I don't want to work with somebody that doesn't have control over all the pieces of the puzzle. I want to make sure that I'm working with somebody that I trust that has a track record and does have everything in house and can solve problems faster and can identify what's going wrong and be able to fix it at their control and desire as opposed to relying on somebody else. So it's just a powerful, powerful topic and I really thought it was important to share today.
Foreign.
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