A client posted resort content on Facebook for a year before landing a full booking from a long-time follower. Direct ROI misses how social media builds trust over time, not in a straight line from post to sale.
You're not going to see a direct ROI on social media. It is a long term play. It is something that you can't be like this post generated this conversion. I actually had a client who was posting on Facebook. They're staring like luxury global Airbnb short term rentals like resorts and whatnot. And they've been posting about their journeys and their travels and the resorts they have all over the world. And and this one woman booked their entire resort because she said I've been following you on Facebook for an entire year and you guys look amazing. You look like you have so much fun. You look like take your properties and you have a good staff, you have a good culture. She booked her entire resort and that took a whole year. And she never knew this person was following her. She didn't know who this person was. It just came out of fruition. So there's so many different levels to it. But that's a huge component. I always tell my clients.
Physicians and High Earners — What Real Estate Can and Can't Do for Your Taxes
