Profound, Resistant AI & OpenAI’s Economic Pitch | E2071

14 Jan 2025 · 58 min
Episode

14 Jan 2025 · 58 min

0:00

In this episode of This Week in Startups, host Alex reviews recent crypto price movements, shares two key excerpts from Mark Zuckerberg's interview about Apple's App Store fees and the future of AI‑assisted coding, and then interviews founders of two Twist‑500 startups. James Cadwalader, CEO of Profound, explains how AI‑driven answer engines are replacing traditional SEO, describes Profound's probabilistic "AI visibility" platform that probes millions of prompts to map brand presence across AI search tools, and discusses product rollout, pricing, and the emerging marketing pillar of AI visibility. Martin Rahak, CEO of Resistant AI, details the escalating AI‑enabled fraud arms race, his company's ensemble‑model approach to document and transaction forensics, the challenges of scaling detection, business model choices, and growth outlook. The episode also touches on regulatory context (Biden chips rule, OpenAI policy), sponsor messages, and a brief look at the Indian IPO market.

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