Yesterday Creates Tomorrow

Hi, Shannon Waller here, and welcome to Inside Strategic Coach with Dan Sullivan. Dan, we are working on a super fun project, our latest book called Yesterday Creates Tomorrow, and you're having fun with it. I'm having a blast with it, and I've totally gotten into it— well, the practice of it— more than any other quarterly book, and that's saying something because I love them all. So first of all, I want to ask you, because Yesterday Creates Tomorrow is the title, what does that mean?

Well, the neat thing about this idea concept is that we're asking the readers of the book just to rearrange what they're doing with 3 ideas that they're very familiar with. Everybody knows what yesterday means, everybody knows what today means, and everybody knows what tomorrow means. But it's the way you arrange them in what order that you do them in that makes all the difference in the world. Okay, so I'm going to tell you what the payoff is for doing it the way that we do it, and that is we're creating essentially a new relationship with time. Okay?

Okay.

Everybody's familiar with time. They've spent years on time. Some people have spent 10 years with time, 20, 50, Yours truly has spent 82 years with time, and I had a feeling all along that there's a better way of doing it. And just to give a shout out, it's a client by the name of Lior Weinstein, right, who gave me the idea on this. And it was a story he told about being in a conference with other parents talking about their children.

Right.

And everybody else in the circle When they were going around, they said, well, my biggest commitment is that I give my children a great future. And it got around to Lior, and he says, you know, I don't really know that much about the future. And he says, I don't know what my children are going to do with the future, so I consider my job to give them a great past.

Mm-hmm.

So every day when I get up, I commit myself to making sure that what I do with my children on that day, they'll remember as a great past. Okay. And that was about 2 years before we got started on this project. There was something about that idea that I found fundamentally powerful. And what it was that it's what we do today and how we think about what we do today. that actually determines to a large extent what our experience of tomorrow is going to be.

Mm-hmm.

So I just started playing around and I came up with this time system that right now I'm 7 months into and they've been the best 7 months of my life. Okay. And I'm 82 years old. So I put in 81 years, but the last 7 months have been Just amazing 7 months. And the reason I'm doing that is that I have today, I have yesterday, and I have tomorrow. And the way I arrange it is that when I get up in the morning, I plan out the entire day and everything I'm doing. It's about 16 hours. Get up, 16 hours, go to bed. And the entire 16 hours that I'm going to spend today, Including what we're doing right now, is so that tomorrow morning when I wake up, this was a great yesterday.

So you're making sure that you have a great past.

A great yesterday. Yeah, yeah, I'm having a great past. To linking it back to Lior, this is the way I'm creating a great past. Tomorrow morning, I remember I had a great past, and then now I'm in a new today. And what am I going to do in the new today? I'm going to spend 16 hours creating another great yesterday.

Mm-hmm.

Okay, now I got 2 great yesterdays in a row, and then the next morning when I wake up, I have another great yesterday, and I'm going to spend that today creating a great yesterday, and that creates tomorrow. So my entire notion of tomorrow is a function of spending today creating a great yesterday. So that's the trick.

Oh my gosh, I love it. We'll get into some of the hows and wherefores in a little bit, but it's had a very profound impact on you. I mean, you said it's been the best 7 months. So what does that look like? I've been doing it roughly for, I would say, 2 weeks. So I'll share my much more limited experience. I was a little slow on the uptake on this one. But what difference has it made to you, Dan, both when good things happen or when challenging things happen? What difference has it made in terms of your behavior so that it is always a great yesterday?

The great thing about this is that I'm learning a lot of new things as I go through the process. So as I speak to you today, I've had 7 months and a week. Yeah, 218 days. It's funny, I wear a ring that measures your stress level, it measures how you're sleeping, measures your exercise. And about 30 days ago, I got a note and it said, you know, you've been using the Oura Ring for 5 years. Every night I get a report on my sleep and said, we just want to tell you your last 3 months have been the most stress-free of those 5 years wearing the Oura.

Wow.

And it simply reinforced what I was experiencing. My life has become very stress-free. So where was the stress coming that I was free from? Well, it was actually coming from 3 places. One is all sorts of angst I had about the past. I don't have that anymore. Okay. Because I've just created 218 great yesterdays.

Right.

Okay, so the stress from the past is gone. Okay. And the other thing is my Anxiety and pressure about the future has disappeared because tomorrow takes care of itself. Tomorrow is just what happens after I wake up tomorrow morning and remember that I had a great yesterday. Then it's today.

Right.

And I do it again. So I've essentially eliminated tomorrow as an actual experience. It's just what happens after I get up, but immediately it's today, and I use today to create a great yesterday. So I don't think about tomorrow. I mean, I've got things in my schedule, so if I'm going to have a great yesterday tomorrow morning, it's that I did the things today that are needed for tomorrow. But tomorrow doesn't mean anything more than commitments I've made, things that are scheduled, and experiences.

Right.

I've got no more of that Anxiety. Anxiety, worry, angst. And I am one of those entrepreneurs, and there are many of them that I've been clinically diagnosed as significantly ADD. Now, here's the interesting thing about it. I haven't felt that ADD pressure for about 100 days now, and I got an insight into why that is. I think what ADD is, is that you see something in the future as a possibility and you immediately get emotionally engaged with that thing in the future, but it doesn't actually exist.

Right.

So you've projected a thought out into the future that is exciting, but then it's anxious because you haven't actually achieved it, which would be okay if it was one thing, but it isn't one thing, it's 25 things.

So true of ADD.

And each of those 25 things that you've engaged with in the future that doesn't exist wants your attention every day.

Yeah.

And so when you try to concentrate today, you're being bothered. What about me? What about me, Dan? What about me? You gave birth to me. Now feed me.

Yeah.

Right. And For the last 100 days, I don't have that anymore. It's gone.

So in terms of that stress that you were talking about, Dan, it was the past, it was the future, and the ADD.

Yeah, the other stress is I'm not getting done today what I should be getting done. I can't concentrate today on what I should be doing. So my concentration has been superb. I think when the stress from the past disappeared and the stress from the future disappeared, I was left with today and there's nothing to be stressed out about because all I have to do is the things that I have to do today. So what do you think about that? You've been at it for 2 weeks. What's it doing for you? You know, the other thing is I don't find anyone when I tell them this, they're not intrigued by it.

I'm finding some of the same things that we've talked about off this conversation. So I set up my day and there's a scoring system, which is highly entertaining. You have managed to gamify Days, which is quite the trick.

Gamified human life.

Yes, you totally have. Well, it's been incredibly galvanizing, just some things that I've been up to. So I have projects of cleaning up some messes in my house. So it could be clothes that are now too big, which is a nice problem to have. But in the past, I would've tried some on sporadically, put them in a pile, and then left them there for quite some time. And then they talked to me, right? It's a mess. So now, Especially because it's gamified and there's points involved. I'm like, okay, I tried on this many pieces of clothing, reward myself for that. And then I'm like, I'm not just going to put them in a pile, I'm going to find a bag for them. Okay, then I'm going to put them in the bag, then I'm going to put them in my car, and tomorrow they're going to a friend at the office, right? And there's no punishment in this system, which is also part of the genius of it. Every single thing I do that's even a small movement ahead in something that will make my life better, my home better, my relationships better, my mental energy better, my emotional energy better, is I'm now paying attention to it and giving myself points for that.

Yeah.

And the other circumstance, Dan, because you and I both travel a lot and flight delays seem to be a normal part of that, anytime I'm in a situation like a flight delay and I do not react negatively, I get points for that too. I was delayed going to see my daughter in Montreal a couple weeks ago. I was cool as a cucumber.

Mm-hmm.

I was gonna try and get a seat on an earlier flight, wasn't available, what have you. I'm like, cool, chill, communicated what I had to, sat in the airport, made good use of my time. Points for that too. It just means that I'm not losing my you-know-what, and I can be proud of— and I'm proud it's not An emotion I relate to a ton.

It's actually satisfying.

Thank you. That's a much better way to put it.

I think it's just a satisfying, daily satisfying experience.

Yeah. I handled that well. Points for me. Right? So it's fun. I just start showing up as my best self. Stuff happens. I get it done. It's fun. It's energizing. There's no shoulds. You know, I should do this, whatever. It's more like, ooh, I'm going to make today really amazing. I wonder how many points I can get.

Yeah.

You know what I mean? So it's just very enjoyable.

What had occurred to me after I had been doing it for about 2 or 3 weeks, I said, this doesn't have enough bite that I'm going to stay with it unless I come up with some sort of point system.

Yes.

So I had had 3 weeks experience and I noticed that there's just things I do before I go to bed. There's things I do after I go to bed. There's things I do during the day because of meals. There's things I do around the day, and there's actually about 30 little things that I do. So I said, if I do these consciously, you know, if I'm confident in my brushing my teeth, it's more valuable.

Yes.

So if you do these things and you're conscious— so that was a rule that I said, you only get points if you're conscious that you're doing them. So there's a big collection of them. You know, there are things like making sure all the lights are out, all the lights are on. Nighttime, lights are out, you know, and lights on. You know, I'm the dishwasher in the family, so I did the dishes and I made sure everything was clean. The kitchen was clean afterwards. So these are things I do every day, but doing them consciously in such a way that I give myself points for them makes the day.

Mm-hmm.

Much more meaningful and memorable. Right off the bat now, after 7 months of this, the overnight total is about 80 points. Now here's where the points come from. There's certain things that are really small things and they get a 1. And there's things that are bigger. There's something that you do a little bit extra and they get a 5. And that takes care of the repetition things that I do during the day.

Right.

But then because I'm in a creative business and we're creating new thinking tools for Strategic Coach and I have Zoom meetings and I have podcasts and I write books and everything else. So for example, this podcast that you and I are doing, this is such an important idea that I'm granting it a 25. Okay. Because this is going to go out to thousands of people and this is a major book. So I'm saying right off the bat, this is a 25. So where I start it in the first part of the journey when I was 3 or 4 weeks in, I might get 50 points for a day. Now I'm getting over 200 points for a day. So I'm gamifying, basically I'm gamifying my experience. But what did you find? Because you and one of our other team members created a scorecard out of it. And what's that do for you?

It's so much fun. And this will be available in the book. So this is a Bit of a teaser if you're listening to this before the book has come out. It has been so much fun. There's a playfulness to it. And for anyone who's familiar with some of our other concepts and tools, for example, the gap and the gain. The gap is a measure against an ideal of where you think you could, would, should be if only. It's useful for setting goals, but it's brutal when you measure yourself against that. Instead, when you look back and see how far you've come, that's the gain. So it automatically puts you in the gain every single day. Forget once a week, once a quarter. This is daily. And then again, one of our other concepts and tools, the R-factor question. This is what has to have happened by the time I go to bed for it to have been a great day, you know, that I'm happy with my progress. Boom, boom, boom, boom. That's kind of what I'm doing when I'm keeping going on certain projects that before I might've stopped on, or I might've distracted myself with a game or a YouTube video or what have you. I'm like, ooh, no, if I just do this, I'm gonna be really happy with my progress. So it ties in so many of our other concepts and tools, Dan. So anything I'm doing that I'm conscious of that moves me closer to my goals, it could be anything from as simple as being a good person. You know, it could be cleaning up a mess. It could be making something new happen. They all count. And the scoring cracks me up because it's 1, 5, or 10 or more. Right? It's not 2, 3, 4, 7, 8, 9. No, no, no. You can give yourself way extra points. And I'm pretty much almost never below 100, like 135, 150 so far has been where I've gotten to. It cracks me up, but I do it and it's fun and it works. And I'm very incentivized to keep going.

Yeah. The other concept we have is not being bothered. Okay.

Yes.

So you were talking about your, you know, what could have been a travel bother.

Yes.

Oh, good. And you didn't get bothered. So what I'm noticing is situations that would ordinarily annoy me, you know, or frustrate me. I just switch the mode and I say, whatever happens in this situation, I'm just going to be cool and calm. But the other thing, when I'm cool and calm, I listen more.

Yeah.

So you take what might be a negative experience of the day, and by saying you get points if you respond really well, You respond really well if you give yourself points. Yeah.

So, Dan, the other thing we talk about not infrequently is agency. This is a way of taking incredible—

This is 100% agency.

100%. And it's such a great way of taking ownership of your experience. And life happens sometimes to us, but this is how you can make it work for you because you have complete control over how you respond to something. Now, Have I translated it to not yelling at other drivers? Not yet. That's a work in progress. I'll give myself more points when I manage.

In the future, you'll have a day when you get more points.

Exactly right. So when I'm not bothered by that, I'll let you know. That's something to look forward to. But now there's actually a reward for doing that. Before there wasn't, which is kind of fun. So it's a sense of agency. But the other, I think, profound impact, because you talked about being conscious, you give yourself points for when you're conscious of doing something, is You're so much more present, right? You're so much more in the moment and aware and listening and clued into because you're not distracted by the past or bothered by the past. You're not anxious or angsty about the future. You're here right now, which has, I think, pretty profound consequences for the human mind and brain and soul.

Yeah.

So talk about that for a moment because I think that's a byproduct that I don't know if I would've anticipated it, but it's certainly something I've experienced and you've talked about a little bit.

Yeah. Well, I'll tell you, there's a personal reward out of this, but the reward goes further. You're my prime example of that. And that is that you can develop a new way of thinking about things for yourself, but it doesn't connect you to other people necessarily. You know, it's an experience that you have. But one of the things I love about this, that whenever I talk to anyone, I know they come equipped with a yesterday, today, and tomorrow.

Right.

So I said, I'm just going to give you an idea of how you can take something that you're very experienced at, of having yesterday, today, and tomorrow. And I'm just going to rearrange the 3 things in such a way that it's all reward and no punishment. Everything counts, everything you do every day. And today is really great. You had a great yesterday. I've had 218 great yesterdays in a row. So my motivation for today, this can't be the first day that it's not a great yesterday. And what I notice is that you don't procrastinate and put things off to tomorrow.

That's what I was trying to say. That's the galvanizing part. It's like, ooh, I can get points for that now.

You get points right now.

Yeah. It's so much fun. So Dan, what you're talking about is a streak.

Yep.

Right? And that's the gamification part. The other thing I was thinking about— I don't play that many games on my phone, but there is one, and worst case scenario, I might have to restart over something, but they never subtract points, right? There's no subtracting in this one. So if someone's really married to being bothered, this may not resonate. But if someone's actually committed to making progress and being more conscious and being less bothered in their life, this is I don't want to call it a hack because I feel like that diminishes it, but it's the most incredible strategy, really. And it's fun and it's playful and it's entertaining and it works. That's kind of my bottom line about it. So I can't not do it now.

Yeah. So anyway, this book, Yesterday Creates Tomorrow, will be available by the middle of September of 2026. You just go to strategiccoach.com. And you go to knowledge products. You put in, I'd like a copy or ebook copy of Yesterday Creates Tomorrow. And my sense is we're going to create a growing community of people who are doing this and they're going to have completely new insights about what this does. But I think it's kind of a little idea that has big results.

I think so too, Dan. And I love the idea that as more people get involved in the process of it, to share kind of the, the winnings, the learnings, the experience of it. I know for me, it's improved my productivity and my focus and my happiness. And who doesn't want to be part of that community? Sounds like fun to me.

Yeah. Yeah.

Awesome, Dan. Thank you. I cannot wait to see how far this goes.

Thank you, Shannon.

Thank you very much, Dan.