New from Exit Five: Announcing the Ultimate Roast of B2B Websites

This episode is brought to you by Zttle. We're halfway through 2025 and one thing's clear. We've been feeling this firsthand for sure. Events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking, breakfasts. Everyone's all in. Everyone's leaning into in person. Events have become a core part of our playbook here at Exit 5. So far we've hosted two virtual sessions. We do them twice a month. We do one large virtual event, sometimes two a year. One in person meetup and we're deep in the trenches right now planning drive our annual conference coming back to Vermont in September. We use Zuttle to help us run a smarter event strategy. They help us with driving, registrations, managing invites, automating, communications, reminders, analytics, tracking. They do it all. They have a salesforce integration that also makes it easy and simple to report on pipeline and revenue from events without having to pull an op so you'd know exactly how your events performed. On top of that, the differentiator with ZTTL is how their team is insanely good at supporting us. They always go above and beyond for us and that's how we've been able to keep the momentum going with 12 events this year already and just a small little team here at exit 5. So if events are a part of your marketing strategy like they are ours, you should check out Zuttle to see how Companies like Zillow, CrowdStrike and Iterable are using the top event platform for business events in 2025. Head over to zuttle.com exit5 that's z-u- dash dash-l.com exit5 to learn more.

Hey everyone, Danielle here. If we haven't met yet, I'm the head of content at exit 5 and I'm jumping in with a mini episode today to tell you about something we've been working on over the last few weeks that I think you'll want to know about. Our first ever virtual event is coming up on October 15th. It's called the Ultimate Roast of B2B Websites. If you're sold already, just go to exit5.comtheroast and sign up. But if you need a little more convincing, here's why we chose that topic, why this format, and why you should be there. As a B2B marketer, the website is the most important asset you have, full stop. It's where you spend so much time driving traffic, capturing leads and agonizing over positioning messaging design on top of all the other things you're doing every day. And we want to help you make it better with this one day virtual event. So over five live sessions, we'll go deep into each part of a B2B website. The SEO, the homepage, product pages, landing pages and pricing pages. And these panels are packed with experts that you probably follow on LinkedIn. We have Rita Sedra, head of Academy at Semrush. We have Ross Simmons, founder of Foundation Marketing. You've definitely seen him. Robert Kaminski from Fletcher Tasbover, of course. Can we do anything at Exit 5 without tasks? Emily Kramer from Market One and Bill Wilson from Pace Pricing. And if you want to see them all, just go to exit5.com the roast. And we have a nice little page that lists them all out because there's way too many. These experts will teach you exactly how to improve your website and then we'll do live teardowns of real examples so submitted by B2B marketers like you. Why teardowns? So one huge learning from this year is that the Exit 5 community loves them. We've done live teardowns on everything from your marketing emails to your demo flows. And they're just always such a fan favorite. And if you think about it, it makes sense. We have a bunch of smart marketers who want examples of what's working, what's not, and how they can improve. But anyways, they're by far the most popular thing we do. So we're leaning into that with the ultimate roast of B2B websites. Oh, and did I mention there's prizes? Yes, prizes worth over $80,000 in value. So we didn't just want to provide feedback for you, we wanted to equip you with the resources to actually make the improvements. So we have awesome partners like Noboring Design giving away a full website redesign which is worth up to $60,000 to one lucky attendee. We have Fiverr Pro offering $5,000 in credits to an attendee so you can hire designers, developers or SEO platform. Storylane is giving away three months of Storylane to three different customers. SEMrush is giving away three months of access to their platform and Spear Growth is giving away over $10,000 worth of their SEO services. So how do you win? Well, we'll select them from. We'll select the winners from those who attend the event. On October 15th. All you have to do is sign up@exit5.com theroast so what's the TL Dr. We're hosting a one day virtual event to help make your B2B website better over five panels. Our 15 experts will go deep into the essential pages of a B2B website. Like your home product and pricing pages. They'll provide tactical tips to make them better and then perform live teardowns of real B2B examples submitted by marketers just like you. If you can't make it live, register anyways and you'll get the recordings afterwards. But you know it's going to be way more fun if you do show up live. It's free, it's going to be a blast, and you're probably going to have FOMO if you aren't there. So just go to exit5.com theroast right now and sign up and I'll see you on October 15th.

Today's episode is also brought to you by Paramark. It's July 2nd half of the year is here and hey, before you know it, 2026 planning and everything's going to be here. But let's be real, most teams are still guessing when it comes to what's actually working in marketing today, which channels to double down on, which campaigns are worth running again or not, what's just noise, what's actually contributing to pipeline and what's not. It's Messy. This is B2B marketing and that's exactly where Paramark comes in. Paramark is a marketing attribution platform that shows you what's working and what's not so you know exactly where to invest your next dollar. They use marketing mix modeling and incrementality testing to give you a full picture of performance across every channel, tactic and regional. And it's built by a marketer made for marketers. And right now they're hosting a special office hours on helping you with your second half of the year, planning, forecasting and putting your best foot forward for the rest of this year and into 2026. It's not a sales pitch from them, but this is your chance to get real help from their experts that are at the intersection of marketing and planning. Bring your data, bring your questions, your roadmap and the Paramark team is going to help you figure out what's driving results, where to cut and where to invest moving forward. So stop guessing and you can plan smarter right now with the team at Paramark. But you got to grab an office hour spot. I highly recommend doing this. Pranav is awesome. The rest of their team is great. They totally get this space. You should go check them out. Go to Paramark. Com Office Hours. That's Paramark. Com Office Hours.