New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

This episode is brought to you by Zttle. We're halfway through 2025 and one thing's clear. We've been feeling this firsthand for sure. Events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking, breakfasts, everyone's all in. Everyone's leaning into in person. Events have become a core part of our playbook here at Exit 5. So far we've hosted two virtual sessions. We do them twice a month. We do one large virtual event, sometimes two a year. One in person meetup. And we're deep in the trenches right now planning drive our annual conference coming back to Vermont in September. We use Zuttle to help us run a smarter event strategy. They help us with driving, registrations, managing invites, automating, communications, reminders, analytics, tracking. They do it all. They have a salesforce integration that also makes it easy and simple to report on pipeline and revenue from events without having to pull an op. So you'd know exactly how your events performed. On top of that, the differentiator with ZTTL is how their team is insanely good at supporting us. They always go above and beyond for us and that's how we've been able to keep the momentum going with 12 events this year already and just a small little team here at exit 5. So if events are a part of your marketing strategy like they are ours, you should check out Zuttle to see how Companies like Zillow, CrowdStrike and Iterable are using the top event platform for business events in 2025. Head over to zuttle.com exit5. That's z-u- dash dash l.com exit5 to learn more.

Hey everyone, Matt here. If I haven't met you yet, I'm the marketing manager at Exit 5 and I currently lead the Exit 5 community. And I'm super excited to do this solo episode today because Exit 5 just launched our Marketing Leadership Accelerator, which is an eight week live program to help you advance your skills and grow your career as a B2B marketing leader. So I'm going to take the next little bit to explain why we created this program, what's included and who it's for. Personally, I've always liked learning through courses. Yeah, it's fun to, you know, pick up whatever book you're interested in or, you know, listen to whichever podcast episode is new and coming out or watch a YouTube video that piques my interest. But there's something about having a structured learning track. It's like, hey, you know, click this thing, sign up for this course and by the end of it, you'll be smarter about X topic. I like that. Personally, I think that there's so much information online now that it's actually become really hard to even choose where to go deep. It's hard to structure your own learning without being super intentional about it. Like you scroll your feed and there's this wide range of topics that are interesting, but they don't necessarily connect with one another. And because of that, I'm pretty bullish on structured learning programs because it creates that logical set of steps to become smarter. You just need to step on the assembly line, for lack of better words, and come out a better product of yourself. So that's why I think this is a good move for Exit 5. But with that being said, we'll see. We're doing this one and we may do 10 more or we may do 0 more. So we'll see how this first one goes. Now let's cover what's actually included in the Marketing Leadership Accelerator. So as mentioned above, it's an eight week live program to help you grow your career as a B2B marketing leader. So over the course of eight weeks, starting from October 3rd to November 21st, we're bringing in experts to teach you topics like how to stand out in a crowded market, managing a marketing budget, building cross functional alignment, using social to drive pipeline, how to hire a team, marketing planning, and important marketing metrics you should know and how to report on them. And after each session, we're going to provide you with a template or artifact that you can use for a lifetime. For example, after this session on managing a marketing budget, we'll give you a budget template that you can carry with you from job to job so you'll never have to relearn this. You could always just go back to the template. And this is all happening inside the Exit 5 community, but within a separate space. So if you're a member, you won't get access until you purchase the program. And the reason we want to do this within the community platform, and not just a course platform like a gumroad or a bunch of zoom sessions, is because we want the community aspect. We want you to actually meet with and chat with other marketing leaders going through the same stuff you are. We want you to form connections that you can lean on outside of the accelerator after it's over to grow your career. And everyone who signs up and completes the course gets a certificate that they can showcase on their LinkedIn and resume. And one thing I actually did forget to Mention is each session is recorded. So if you can't make the live sessions, they're typically around 1pm Eastern time or afternoon time, they will be recorded. And you're going to have access to this stuff forever. So we're never going to boot you out of the course. You could always go back to it. So it's a lifetime resource. Now you know why we're doing this and what's included. I want to talk about who I think this is a great fit for because I get that question a lot. So the first one and Most obvious is B2B marketing marketing leaders. It's obvious because it's in the name, but this course was literally designed for you. So if you're currently managing a team of marketers or managing a big part of the marketing function within your company, this course is perfect for you. And these topics are intentionally fundamental. So no matter where you are as a leader, no matter where you're at, if you want to be a good marketing leader, you need to know these things well. So they're timeless skills and principles that you need to know. The second group I think this is great for are aspiring B2B marketing leaders. So if you want to lead a marketing team or function one day or you're getting close, let's say you know that's coming in the next three to six months, this accelerator will not only prep you, but it'll make you more qualified to do so. It'll give your higher ups confidence that you're the person for the job. And the third type is non B2B marketers. So people will ask me, hey, I'm a B2C marketer. Is this applicable? Or you know, I'm not a B2B marketer. Is this still right for me? And like everything we create, you know, we do it with B2B marketing in mind. But a lot of what we teach is applicable to all marketers because we take a fundamentals first approach. For example, our first session is on positioning and how to stand out in a crowded market. Right. That's relevant to all marketers no matter what company you're in. That's something we all need to do and think about at some point. Second session is on managing a marketing budget. Yeah, maybe there's some line items in there that are more specific to a b2b.org, but again, applicable to everyone. So if this sounds like something that you want to be a part of, you can learn more and sign up at Exit 5 accelerator. That's Exit5.com accelerator. It costs US$699. But if you're a member of Exit 5, you can sign up for $4.99 and the instructions on how to redeem the member benefit is inside the community. I want to thank you guys so much for listening and if you have any questions you can email hixit5.com See ya.

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