New On-Demand Training: AI Playbooks for B2B Marketers

This episode is brought to you by Zttle. We're halfway through 2025 and one thing's clear. We've been feeling this firsthand for sure. Events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking, breakfasts, everyone's all in. Everyone's leaning into in person. Events have become a core part of our playbook here at Exit 5. So far we've hosted two virtual sessions. We do them twice a month. We do one large virtual event, sometimes two a year. One in person meetup and we're deep in the trenches right now planning drive our annual conference coming back to Vermont in September. We use Zuttle to help us run a smarter event strategy. They help us with driving registrations, managing invites, automating, communications, reminders, analytics, tracking. They do it all. They have a salesforce integration that also makes it easy and simple to report on pipeline and revenue from events without having to pull an op so you'd know exactly how your events performed. On top of that, the differentiator with ZTTL is how their team is insanely good at supporting us. They always go above and beyond for us and that's how we've been able to keep the momentum going with 12 events this year already and just a small little team here at exit 5. So if events are a part of your marketing strategy like they are ours, you should check out Zuttle to see how Companies like Zillow, CrowdStrike and Iterable are using the top event platform for business events in 2025. Head over to zuttle.com exit5 that's z-u- dash dash-l.com exit5 to learn more.

Hey everyone, Matt here. If I haven't met you yet, I'm the head of community here at Exit 5 and I'm super excited to do this solo episode today because Exit 5 just launched our new virtual on demand training program called AI Playbooks. It's a collection of lessons, expert led tutorials and ready to use templates to help you drive better results in your B2B marketing role. So I'm going to take the next little bit to explain why we created this program, what's included in it and who it's for. Every five, ten years, something drastically changes the way we do marketing. A while back it was the Internet. In the last 10 to 15 years it was digital marketing and social media. And now in 2025 and onward, that thing is AI. And I don't just believe that because of all the hype and all the things I'm hearing, I believe it because I see it for myself. There's so many things that I used to do manually. I used to write stuff, I used to brainstorm, do data analysis and learn Excel formulas. I used to do research and Google and all these other different areas. And now all those things I almost rely on solely AI. I almost feel guilty sometimes for the amount I'm using AI to do stuff that I used to do just manually. But the reality is that this is the future of our profession. But there's a problem that I'm facing that I'm sure you are too. There's so much information about AI and the Internet that it's overwhelming. All of the prompts, all of the different tools and new features, all the different use cases, the different workflows, all the different areas where you're seeing those things. You're seeing it on LinkedIn, you're seeing it on YouTube, TikTok podcasts. It's all you hear. And I don't know about you, but I find it literally impossible to keep up with. Well, that's where Exit 5 comes in. Our job is to help you separate the signal from the noise. It's to curate and serve up the information that'll help you grow and also in this case, future proof your careers. So that's why we launched this program. We wanted to cut through the noise and give you actual tactical AI playbooks that you can learn and use. Today, we're not going to talk about what AI is or what an LLM is or why it's the future. No, if you want to learn that stuff, go search it up on Google or find a way to learn it. And before I tell you what's included in this training program, I quickly want to let you know that we've partnered with Copy AI on this one to provide you with these awesome playbooks for B2B marketers. Copy AI is the one platform that you need to integrate AI into your Go to market strategy. At a high level, they allow you to create best practices, unify data and connect your teams to eliminate go to market bloat. And at a tactical level, they help you to create content, generate pipeline, execute your campaigns and close deals, all without AI copilots or point solutions. Check them out at Copy AI. Okay, back to what's included in the program. So we've collaborated with 15 different creators and asked them to document their highest impact use cases. They've recorded it all in videos, in step by steps and they're. They shared it with me. So I can share with you guys. So I'm showing you what people are actually doing. There's a lot of courses out there that talk about things, but people haven't actually done the work. Everyone in here has done the work and is showing you exactly how they did it. You're going to watch smart B2B marketers working with tools like ChatGPT, Claude, Copy, AI, Gemini, Heygen, all these different tools to walk you through step by step. How to do things like ICP research. How to spot where to insert gen AI into your go to market process. How to run personalization at scale using AI agents. How to create marketing videos without even being on camera. How to build cold email lead gen systems, turn raw data into insights and so much more like SEO. How to implement AI safely. Competitive research, there's tons and each of these topics will be 60 minute modules that'll be broken down into smaller bite sized lessons. They're all pre recorded so you can listen on your own time and use them as you need them. And within each module you'll get a template that you can use as a cheat sheet to run the AI Playbook when you need it. All this content is going to be hosted in our community too, so you'll get to interact with instructors themselves, which is great if you need if you have clarifying questions or want to pick their brains. But you'll also get access to a space where you can just chat with other marketers like you. So other marketers who are trying to run playbooks and experimenting with different things you could all knowledge share in this space. It's going to be really fun. So this course is really for anybody who wants to use AI to drive better marketing results. It's that simple. It's for marketers who are looking for new ways to use it and want Playbooks that they can steal and use immediately. So it's for those who want to learn and do not just learn. You also want to do and you don't need to have any prior skills. It doesn't matter if you're an individual contributor or a leader, there's value for everybody in this course. So if this sounds like something that you want to be a part of, you can learn more and sign up at Exit 5 AI Playbooks. That's Exit 5 Forward slash AI Playbooks. It cost $799, but if you're a member of Exit 5, which you should be, you can sign up for 599. So it's $200 off. And the instructions on how to redeem are inside the community. Okay, I want to thank you guys so much for listening and if you have any questions, you could always email hixit5.com, hit me up on LinkedIn or in the Community and I'll see you there. Thanks.

Today's episode is also brought to you by Paramark. It's July 2nd half of the year is here and hey, before you know it, 2026 planning and everything's going to be here. But let's be real. Most teams are still guessing when it comes to what's actually working in marketing today, which channels to double down on, which campaigns are worth running again or not and what's just noise, what's actually contributing to pipeline and what's not. It's Messy. This is B2B marketing and that's exactly where Paramark comes in. Paramark is a marketing attribution platform that shows you what's working and what's not so you know exactly where to invest your next doll. Use marketing mix modeling and incrementality testing to give you a full picture of performance across every channel, tactic and region. And it's built by a marketer made for marketers. And right now they're hosting a special office hours on helping you with your second half of the year, planning, forecasting and putting your best foot forward for the rest of this year and into 2026. It's not a sales pitch from them, but this is your chance to get real help from their experts that are at the intersection of marketing and planning. Bring your data, bring your questions, your roadmap and the Paramark team is going to help you figure out what's driving results, where to cut and where to invest moving forward. So stop guessing and you can plan smarter right now with the team at Paramark. But you got to grab an office hour spot. I highly recommend doing this. Pranav is awesome. The rest of their team is great. They totally get this space. You should go check them out. Go to paramark.com officehours that's paramark.com office hours.