David P. SchaferDemand Generation Leader Driving Growth Through Buyer Psychology

Whats more expensive than a failed campaign? A misaligned CEO CMO. #shorts

Name: Whats more expensive than a failed campaign? A misaligned CEO CMO. #shorts
Uploaded: 2025-11-12T21:02:02+00:00
Duration: 29 s
Channel: David P. Schafer
Description: David P. Schafer delivers a short YouTube-Short monologue warning that misalignment between CEOs and CMOs wastes resources and kills growth. He argues…

12 Nov 2025 · 0 min

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David P. Schafer delivers a short YouTube-Short monologue warning that misalignment between CEOs and CMOs wastes resources and kills growth. He argues growth fails not from markets but from a lack of a shared story at the top, and proposes aligning CEOs and CMOs around a single vision, message, and outcomes so opportunities are captured and resources compound.

What happens when CEOs and CMOs misalign? Resources burn. Opportunities slip away. Marketing spins its wheels while the business bleeds time, budget, and momentum. Growth doesn't die because of weak markets. It dies because the story at the top isn't shared. When CEOs and CMOs align around vision, message and outcomes, every resource compounds instead of burns at scripted to scale. We align CEOs and CMOs on one growth story so opportunities don't just appear, they get captured.