What's the property marketing doing right now?

Dax Stanley argues that asking what Australia's property market is doing misses the point. With over 15,000 suburbs, each with different supply, demand, and prices, you need to zoom in on neighborhoods, then streets, then factors like transport access and which side of the street. That's where the real opportunities are.
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So a lot of our clients and new prospects sometimes ask us, what's the property market doing right now and how can we use that to our benefit? Now, asking such a generalist question is fraught with danger. And I want to explain why, because, you know, Australia's property market, we're a massive country. There's so many markets within markets within markets. And let me break that down even further for you. So there's over 15,000 suburbs in Australia, Australia wide. They're massive amount of data. And what you find, and you may find this, a lot of people are area experts in their suburb because they're there. They may own their own property there and they've got that interest in that local area now that, that's great because they understand their area, they understand where things are great, what the good streets are and the bad streets are. Now we need to expand that view. And that's where we get a lot of sophisticated investors, are borderless investors. They only look at the numbers, they only look at the suburbs, the demographics, the market trends, the personal spending habits and features of what's going on in a suburb. So just to break it down for you, we find if you look at the Australian market, it's such a big market to predict what's going on. And then you look down into the States, even a state is very hard to predict. And there's some reports that we pay for and you can see how many suburbs are booming, how many suburbs are crashing and what is sort of neutral. And it's really an amazing indicator to show where that supply and demand is and what suburbs are really going hot right now. And we can then delve into the actual suburb now, suburbs beside each other, some can be booming, some can be crashing. You really need to be very careful with your data and go deep dive into the ones that are booming. Why are they booming? You also look at the thing called a ripple effect. So if one suburbs booming right now and gets too expensive for people, they ripple over into the next suburb and those things we can look at to take advantage of it. Also then if you not only look at the suburb, then you look at the streets. And it's really key because if you've got a, you probably know yourself the street next to the train station is not as good as the street two streets over from the train station. The street near the school, the street near, you know, the shops, things that are quiet streets compared to major roads. There's massive differentiations about streets as well and also the character of the street. You got to look into that as well. You know, there could be a beautiful tree lined street with heritage houses, you know, and then the next street over that cut down all the trees and it's all. You just see the power lines and you know you're not going to get as much money for those properties. And then lastly, even the side of the street matters, okay? Especially if you're on a hill, you know, maybe overlooking a city or a valley. The ones up high get a beautiful view that could be ten hundred thousand plus more than the houses in the gully in the damp, damp reserve on the other side of the street. So I hope that's helped you understand that you can't really look at them at the macro level to know what the markets are. And you really need to deep dive into those different market economies within the suburbs and then even within this in the streets as well. So if this resonates with you, I'd love to hear if you, if you're trying to hunt for a property, if you're looking for something or you know somebody who is definitely leave a comment below, reach out to us. I'm happy to help. See you later. Bye.
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