3 Copywriting Tips For Beginners

Let's talk about copyright. In our world, they call copywriting the ability when somebody writes a copy, writes words that get you to engage. So let's talk about the difference. We Talked about the $1 bill and the hundred dollar bill. It's the message on the paper. Why is it that when you scroll through a Facebook feed, you go through past so much stuff, something stops you? Something stopped you to get my book, if you found me on Facebook, or to get one of my programs, Right? So you're going through this and something stops you. That's the message, that's the copy. And I'd like to go a little deep on this one because this is the game changer. This is the one that most people get wrong. Most people think that they have to be really great writers. I mean, I was the worst. Same with you.

Terrible.

He barely got out of high school, I barely got out of high school. We didn't go anywhere. He writes amazing copy. I want to talk about how you got good copy. What you see copy is. But we're going to talk about three things, and Frank Kern, our buddy, is really good at this. First of all, we're going to talk about headlines. That's the thing that makes you stop in your tracks. Again, you're one of my real estate students. You could put, I buy houses. Maybe everybody puts that. So what headline could you put that could stop? People go, oh, this one's different. I feel this right? Or your business. So we'll talk about that. Second is if you look at copy, meaning your video message that you want to sell something, the thing you write, the thing you want to talk about to your boss to get a promotion, you want to talk about a partner to give you money. When you look at everything that sells, there's really three components. And you should write this down. It's here's what I got. Headline attention, right? Here's what I got. Here's what it'll do for you, and here's what you do next. And if you break those down with here's what I got, here's what it'll do for you, and here's what you got next. Here's what I want you to do next. Think of it this way. Here's what I got for you, and I took all these notes in the last couple days is the features and storytelling. Here's what I got for you. I have a way that if you can't sleep at night, I have a way that's all natural, that if you take one pill and put this little oil behind your neck and you just listen to this music for three minutes before bed. It's guaranteed to get you to sleep 10 times faster. The story could be, I suffered from insomnia. I'm making this up as I go. I suffered from insomnia. I knew what it was like to stare at the ceiling, to worry about how the next day was going to be with only minimal sleep. But then when I put this on, I did this and I listened to this, I was out. I slept better, changed my life. That's features, that's storytelling that gets you engaged. Here's what I got, here's what it'll do for you. If you are someone with insomnia, the this is where you talk about the benefits. This is where you bullet everything. It's all natural. It comes from a special place, it comes from a different part in the world. It's all FDA approved, whatever it is, right? And then the last thing is the call to action. That's here's what I want you to do now. If you are a person who doesn't sleep and you'd like a natural way and you'd like to feel the way I feel, what you need to do is xyz. Click the link, call the number, get the course, get the product, get the house and think about that with real estate. If you're a person that has a house you can't sell, if you'd like to sell it for cash fast, what I'd like you to do is give me a call. I'm the number one house buyer in your area. It's quick, it's easy, I pay quick, I pay fast, blah, blah, blah, right? So I'd like to go, that's the 30,000 foot view of copy. I am going to just today again, this is the first time I've ever shared this because sometimes I think, is it too technical? No. This is what you need if you're going to be in business, if you are going to make money. If you look at any successful person, from Tony Robbins and Brendon Burchard in that personal growth space to iPhones and Apple Computer with the way Steve Jobs ran that company, if you look at any of those, the reason that they rose, the reason they did so good is because they knew the delivery systems. But the copy, the messaging, you couldn't wait to hear what they had to say. Where someone else could deliver just as good a phone or just as good a product, but they're missing out on the copy. So let's talk about copywriting. And I got some. Of course, I could just keep talking, but you're here, so I really want to.

One thing I want to say about before we even get into, like, the details of it is the one thing that's really just cool about copy is imagine you had the best salesman in the entire world. Maybe you're a car salesman. He's the best in the entire world. He's limited by the amount of people he can talk to.

Right.

He can be the best in the world. He closes 100% of the sales, and he gets to talk to people in person. And he's so good. He's so compelling. But what's cool about copy is it's the ability to multiply that salesman. You can take the best salesman in the world and you can multiply him literally times a million or a billion in front of 100 million people with that same salesperson. But it's just salesmanship multiplied.

Yeah. My buddy Joe Polish calls it can and clone yourself.

Yeah, exactly.

You could stand, like, in the old days, you can go to a fair and stand there and sell your product as people go by, and you could be the best salesman, you could be the best marketer, but you're limited by the people that go by. You take that message and you can it, and you put it on a delivery system, on a postcard, on Facebook, on Instagram, on social media. And all of a sudden, it is just replicating itself and driving the right kind of people, which we're going to talk about next to you. What else you got to say about copy?

The biggest thing about copy is a lot of people are trying to write to, like, impress. You gotta write to, like, talk to your audience. Get inside their head. Think how are they feeling? How are they? What are their concerns? What are they worried about? What do they want? And really write from thinking, having the customer in mind, rather than having yourself in mind. So think, what do they want? What are their problems? What are the things they want? And then just start writing based off that. And you gotta remember, the more you tell, the more you sell. So a lot of times, people, they're like, oh, I gotta make it quick so that we get their attention. They're like, oh, the attention span's super short. We'll make it one sentence. That way they read it right. But the thing is, if you write one sentence, no one's gonna buy from you. You got to tell them as much as you possibly can. When people, like, make a buying decision, it's like they're Making. For most people, it's this big decision. It's like if someone has cancer, they don't want the little quick summary on cancer. They want the whole book on what it is they need to know about. And the same thing goes for making a buying decision. If people are going to pull out their credit card and trust you with it, they want to know what they're getting, what it's going to do for them, what happens if they don't like it, all the stuff in between. So you need to tell as much as you possibly can about that product, about your service.

Yeah, I've been saying this for years. Two things you want to. No matter what your business is, no matter what business you want to start, or in a current job you have, if you want people to take action, then remember this phrase. People will buy from you or learn from you when they feel understood, not when they understand you. What most people do is say, I've done this. I'm the best. I've been through the world. I've. I killed it. I almost failed. I came back and now I have this, I have that, I have this, I have that. And most people will read that and go, that guy's great. He did a good thing. But he's not. They're not emotionally connected to you to make a buying decision. Think about a car salesman. You talked about a car salesman before. If you went by yourself and you went to a car dealership and a guy came out and said, hey, how you doing today? It's a great day out. Hey, listen, I've been a salesman for 32 years right here on this lot, and I can tell you're looking for a nice sports car and things have changed. You want this, you want that. The technology, the wireless, the Bluetooth, it's going through this whole thing and just telling and telling you, I've done this, I've done that. You can have this. And it's a great deal. Today it's on sale and we can get you in this car. You can drive off in this car not knowing that this guy just left his wife and four children at the diner so they could have some hot chocolate while he came over the. And he's not there for a sports car. He's not a single guy. Maybe he wants a sports wagon or maybe he wants an suv. But little chrome wheels on it so it doesn't look like a mahmobile.

I don't know.

Right. But that salesman was trying to get that guy to understand him. A simple analogy is what If a salesman just walked up and said, hey, it is a great day out today. Hey, what's your family like? What are your needs? What are you looking for? I'd love to see if I have the opportunity to help you today, but I can't do that until I really know what's going on with you. Which salesperson would you like to talk to? And in a lot of ways, what we do wrong when we want to sell ourselves, sell our business, sell our properties or buy properties, we're so passionate about what we do. We give too much of us without letting that person feel. You want the other person to be like, wow, this guy gets me. This girl gets me. She understands.

That's one thing you really get. There's so many people who come up to you and they're like, this guy gets me. I think that's one of the reasons you've been so, so successful in direct response marketing is because you know how to connect with lots of people.

Yeah. You want people to feel like, yeah, I get you. But what going back to is you need to know your target audience. Who is it that you're going after? If you're looking for people desperate or needing to sell a house, that's who you go after and live in their mind. Enter convers. Write this down. Enter conversations already going up on in the mind of your prospects. Enter conversations already going on in the mind of your prospects. If your prospect is someone who owns a house for cash and they need to get rid of it, what do they feel like? What's their fears? What's their worries? What's their desires? Talk into that. Solve their problems in advance. Overcome their obstacles in advance. If they have reservation, overcome their reservations in advance. Think like they think. If you're looking for people that want to buy a house, same thing if you're selling information product. If you want to start a new company, your whole goal is to live in the mind of your prospect. I used to draw. It's fun talking this with you. It's good because I feel like I've been mentoring you and you're doing such a great job at all the stuff you've done. But I used to draw on paper. Like when I was doing. When I was writing copy or getting ready to do a video, I would draw a picture of a tent and I would say, time to camp out in the mind of your prospect. And I would just draw a tent. Like, we need to camp out and feel the fear, their worries, their desires, their dreams, their goals. We need to live in there. And if we answer their questions, overcome their fears, and show them the path to a better way, then you get the yes, you get the sale, you get the deal. And when you combine that, and this is one thing I want to say, what I'm sharing, and we're sharing too, today, can put you at an unfair advantage of most of the world. Most of the world doesn't know this, doesn't know why. When, you know, my first book came out, and there was a book with Trump and Kiyosaki at the same time, all on real estate, I sold a million copies. They sold 75,000 copies. I don't know where near as popular as those guys were, but I was better at marketing. And here's the ethical part. If you're going to use this type of strategy, make sure whatever it is you deliver, the house you want to buy, the house you want to sell, the book you want, whatever it is you want to do, make sure it's so amazing that you're proud of it. Because when you're proud of something, when you know it changes life. Listen, I know being a part of this monthly training will change your life forever. I will do everything in my power to get you to sign up, to get your credit card, and to get you to stay here month after month. Because if you absorb this knowledge, it took me 30 years to figure out, and you implement it in your life, you go that much faster. What could be your ROI on being a part of this group? Right. You can make it in one little tweak, one little ad, one little change, because I've already been down that road, so. So when I know how passionate I am, when I know how my book can change your life, I'm going to do everything in my power to get you to say yes, to pull out your credit card. And when you do, we both celebrate. My business grows. I get to help more people. You get the wisdom to get your business to grow. So I just wanted to say that this stuff, when you apply what we're talking about, it's an unfair advantage that most of the world doesn't have. Just make sure you're doing it with stuff that really lights your heart up and makes you feel great.

I think it's Jay Abraham who says, if you truly believe what you're selling is gonna help your prospect, then you have a moral obligation to do everything in your power to sell it to them. Which is exactly what you're just talking about.

Yeah. And it's a true statement, and it makes you better at sales. What's up? What's up? Hey, before you go, you need to watch these next few videos. They're absolute game changers. Hurry up and click right over here and watch them, and I'll see you there.