3 MUSTS To Starting And Scaling A Successful Career

I want to talk about what I believe are the three most important things for any successful income. Starting your own business, Taking your own thing to the next level, scaling the business you have. And those three things are mindset, marketing, and momentum. Welcome to the Dean Graziosi show. All success starts right here. What's up? What's up? I am so happy to have you guys here. And I'm happy to be here with my amazing wife, Lisa Graziosi.

What's up, Lisa Graziosi?

I like saying that. Just sounds good. Hey, listen. Today, right now, I want to talk about what I believe are the three most important things for any successful income. Starting your own business, taking your own thing to the next level, scaling the business you have. And those three things are mindset, marketing, and momentum. And I want to talk about why I feel you can't start the business or scale the business if you got the wrong mindset. And then once you have the right mindset and if you have the right product, if you build it, they will not come. You need marketing. And then once you market and have the right mindset and your business starts to move, if you don't have the skills to get momentum to scale it, then you just created another job. You agree with that?

Yes, absolutely.

You agree with that now? Maybe not when we first met.

Exactly.

So we'll get to that. Before we get to that, I didn't mean to cut you off, babe. But before we get to that, we're releasing this on Thanksgiving here in the States. Now, I know it's not Thanksgiving all around the world, but it's Thanksgiving here. So we're going to give everybody a shout out for Thanksgiving because we're so thankful for you. What are you thankful for?

For my family. For you. I'm thankful for our health.

Yeah. What else? How about that little nugget in your belly?

Of course, our little.

You are showing today. You can't see it. Well, those have videos she's showing today. She's over five.

I do look. Yeah.

You're growing fast. I love it. You look amazing. So, yeah, I'm thankful for. Listen, I'm thankful for you guys. Everybody watching or listening? We get so many comments. Listen, it's not easy. I'm just being honest. It's not easy being in the public eye. Sometimes we want to stop doing it because we have a life. But, you know, it's. I'm in an industry where I want to impact your lives. It's my obsession. And I love that you that you not only approve, but you Support the mission that we're on.

Absolutely. I think what makes it easier to be in the public eye or to have you be in the public eye, not me, not I. But is to see why you, why you do what you do and like all the impacts, the lives that you.

Impact, you get to see behind the scenes or when people come up to us.

Yes. Whenever we travel and people come up to you, they always have something positive to say. I actually have never heard one negative thing. And I love how people just truly, from the bottom of their heart, they're so grateful for what you've done for them or what you've taught them in your teachings. And you know, they love that you're their teacher. And so for that I can say it has been easier to have to be with someone that's in the public eye, especially, you know, because I see the mission that you're on. But if it was for any other reason, I might be like, no, no.

I know when we first met, she's like, wow, you have a lot of people before she. Even when we, she didn't even know what I did for a living. And then she's like, wow, you have all these people following you and this and then. But I loved the, I loved the transition and I love now when we do a post together and you guys put so many incredible comments like, oh my God, look what this one said. And oh my God, this is so sweet. And anyway, we, we feel really blessed and so we're thankful for you guys. And what, what I'd be most thankful for is to know that we do as much as we can to give back. This is part of, this is our next 30 year journey, is to make massive impact. So how I would be more thankful is to not only listen to what I share, know that we do this purposefully, show your appreciation by not saying just thank you, but going out and changing your life, implement these things. We're doing this for you. Because I didn't have this when I was a kid and the Internet wasn't even around when I was a kid. I mean, I'm, I'm like two years older than Lisa. A couple more. Okay. But when I was a kid, There was no YouTube, Instagram, Facebook, there was no podcast. I couldn't just go listen to other people. I couldn't just gain knowledge. I had to read books and I had dyslexia and I hated reading books. There wasn't even books on audio back then. Right. So it was like to find somebody, I had to find a Mentor in my town. And that's why I found Tony Robbins off of an infomercial. And he changed my life. So now I love delivering value, self education, specialized knowledge. Every time I learn something, you know, I'm like, oh, my God, I gotta share this breakthrough I had, right?

I love it. You can't sleep that night. You're like, babe, I just thought of something. Just turn it off. Turn your brain off.

No, it unfortunately doesn't get turned off.

I love it.

Okay, so let's talk about mindset, marketing and momentum. That's really important on this Thanksgiving. And oh, by the way, if you're listening to this on Thanksgiving, you're gonna wanna be on the lookout. My team and I got together last week and decided to do a Black Friday offer. We haven't done a Black Friday offer in a while, but here's what I know. Knowledge is the new currency. You can go get a TV at a discount, Great. You can get a, you know, a PS4 or whatever the video games or lots of stuff, clothes. There's so many stuff you can get at a discount. But getting knowledge at a discount, because knowledge is the new currency. Knowledge to me is the exponential return because you gain capabilities, you gain wisdom. It cuts the learning curve off. It cuts time out of your life, allows you to go faster. So my team and I got together and we created what we're calling the Success Bundle. And it's all based around, in fact, marketing, mindset and momentum. Wait till you see it. So be on the lookout. Look, you're going to get ten gazillion emails tomorrow about Black Friday. Ours is the one you're going to want to open. Because knowledge is the new currency. And wait till you see what we've done. Okay, let's talk about it. So if we talk about you're extremely successful in your career, again, for those that don't know, voted top number one stylist in Arizona for nine out of the last 10 years. You've done financially amazingly well. Like all her nice purses, all her nice jewelry. She had that before I met her. I don't even. I try to buy something. But with that said, helping your parents and helping your whole family is even more impressive. But with that said, being successful before we met someone, listening right now, thinking of starting in the KBB world, in the knowledge broker world, starting their own business. How? What? When you hear the words mindset, marketing, and momentum, how important were they in your thoughts five years ago compared to what you think right now?

Okay, so I will say Mindset has always been embedded in me. Oh, I know it has since I was.

It's one of the things we were attracted to each other.

Exactly. We have. Yes. It's just like something that comes so natural and that, you know, we don't have to really, you know, try hard to, you know, get our minds to wrap around. But for me, marketing was huge.

Let's go back to mindset for a second. Okay, let's go back to mindset. There's an age old argument between mindset and tactics.

Right?

Right. So think. I want, I want your opinion on this. When people say, man, if someone just gave me the tactics on how to make money, you just, I don't need that damn mindset. I'm not gonna go to a Dean event or a Tony Robbins event and jump up and down and cheer and say, yes, I don'. Just give me the tool. Compared to someone saying no, without the right mindset, the tool never works. What's what? What? I want you to explain it in your words, how they work together. Yeah. Oh, the difference people. If someone, if a friend of you or your sister came to you, Valerie came to you and said, okay, Lisa, I don't need to read Dean's success books or go to event. Just, just tell me how to make the money, what would you say to her?

So I would say, you definitely need the mindset and you definitely need the tactics. But a lot of people say, well, like you were saying, I don't need the mindset because I just need the how to. Give me the step by step. So then you have the step by step, you have the how to. But how will you keep yourself engaged in your career? Or how will you give back to whatever you're servicing, whatever your career is, you have to have. And mindset ties into like personality, you know, ambition.

Well, think about this. What happens without your right mindset? When you got your first job as assistant and you got fired, if you have the wrong mindset, would you have kept going?

Probably not. Okay, so, you know, you get resentful and you do all the, you know.

Right. So, okay, so in your career, done extremely well. Now we just launched our new, our first extension bar that's I think will be all over the country and within five years. Let me ask you something. When things go sideways or people tell you it's not going to work without the right mindset, do you actually keep going?

No.

Right. So if, and I use this analogy way too much, but if you gave some people a business on how to sell $20, bills for $10. Think about it. You give them a stack of $20 bills, you can go out and make money, sell them for 10 bucks. Without the right mindset. I know for a fact people say, I don't know if it'll work where I live. It seems too good to be true. My parents said that.

Or they have fear. I mean, think about it. If you have a right mindset, you don't have fear.

Right?

You are willing to hear the no's before you get the yes. But then with the wrong mindset, you give up. You start putting all the what ifs in front of you.

So you've been in this for 10 years or even way longer? Longer. Longer than that. But do you think you'll hit more obstacles in your path on your way to grow this business?

Absolutely. I've already seen it now, and, you know, but at the end of the day, you just smile at them and you're like, okay, I wouldn't be where I'm at if I didn't hit that obstacle.

So that's the whole point for me is like, in my 20s, I would have said, mindset is 10%. Give me the tool. Show me how to make the money. I got this. I'm hungry. I was wrong. In my 30s, I bet you I would think it was 50. 50 now, this year, watching a couple days from recording this. Actually, tomorrow I'll be 51. How'd that happen? But at 51, to me, it's 90% mindset. Because without the right drive, how to overcome obstacles, not listen to the naysayers, how to keep going forward, how to learn from your mistakes, how to. How to focus on solutions, not the problem. How to overcome the hurdles when people let you down. All of those things are mindset, and all of those things are the foundation for the most successful businesses in the entire world. Without the right mindset, you don't build the right culture, you don't build the right future. So for me, mindset is so important. It's everything, and it doesn't work without it. So that's why mindset for me is one of the top three for scaling a business. You agree?

Yep, I definitely agree.

All right, let's go to the second one.

Absolutely.

So now you got the right mindset. I got this. Nothing's going to stop me. Going to keep going. You build a beautiful salon, you build. Build a mastermind, you build a course, you write a book.

It's so simple, but it's, like, so important.

But now you write the book and what most people believe is, I wrote the book. I spent all the time on it. If I write it, they will come. If I build the salon, they will come. If I build the course, the mastermind, they will come. And the fact of the matter is, it doesn't matter how good your mindset.

Is, they won't come.

They won't come. So how important is marketing? Huge.

It's everything. And, you know, we see it happen. I mean, think about how many amazing restaurants you've been to. And the chef, you know, opened his little spa, he's so passionate about it. But you know, you're sitting there eating this amazing food and you're praying that they don't close down and you're wondering, it's Friday night, why is no one here? This place is amazing. Because they have that mentality where, oh, well, you know what? I'm a great chef. I have this amazing concept.

They'll just come.

They're just going to find me and come. But no, you have to work for your prospect.

You have to. You have to. And think about this. That statistic that 95% of all books in Barnes and Noble sell less than a thousand copies.

I always think about that.

How many people had so much wisdom, so much knowledge, the right mindset, the right enthusiasm, and they wrote it and they got done and they were like, oh, my God, I'm done. Let the world have it. And then no one gets it or.

Their all time goal in life to write this book. And they do it. And it's so sad.

So now it's time. So that's why marketing has to be an obsession as much as any other part of your business. If you're more. If your business is run into creation, like writing the book and then running the company, the other third has to be marketing. And I would say 50% of your energy thought momentum, has to be thinking about how can I get this product, this service in people's hands and change their life? And. Yeah. Any last words on marketing?

It's uber important. Like, most of your dollars should be spent on marketing versus, you know, what color your business card is going to be. And I will say that was me.

I know.

I was like, okay, let's. What is it gonna look like? The design. But it's. You've opened my eyes. And I was so like, no, you know what you're talking about. I, you know, I know my industry better.

But yeah, a lot of times people think that even my own sister's like, oh, Dean, that might be your industry. It's Let me tell you a secret. It's every industry in the world, those who are crushing it know how to go after a process, get them to take action, get them in their business. Okay. The last thing is, if you have the right mindset and you have the right marketing strategy, you have the right focus on marketing. It's how do you scale it? How do you build momentum so you don't just have another job. That's one of the biggest things. I don't know if you're listening right now or watching and you've started something in your life or started your own business and you really, like, you quit a job to do your own thing, and your own thing became another job, and if you didn't do it yourself, you know, people that do it, they're working eight hours a week. And some people actually have a job company that they're using other jobs to fund their company because it's losing money.

Yep.

And that's because a lot of people know how to do their craft. Like you teach a mastermind. Right. It's like, okay, now how do I run a mastermind business? Right. You're a great restaurateur, you're a great chef. You're like, I don't want to just be the chef in the back anywhere. I want to create a restaurant. They go get a restaurant, they know how to cook really good, but they don't know how to run a restaurant. They don't know how to build momentum and how to scale that. So today on Thanksgiving, hopefully you're hearing this then, or you can hear this anytime. I really want you to think about, do you have those three key pieces in place? Do you have the right mindset that's unstoppable, that nothing can stop you? No matter what goes wrong, you are going to learn from it and you're going to continue forward. Or do you have a mindset that's going to give up and you've already given up in the past, or you already quit, got to focus on that mindset. At the same time, you got to learn marketing. Marketing is the key to your next level. And once you learn those through and you got a great business idea or you're doing masterminds or workshops, whatever it is that you're doing, then you need the skills to understand what a KPI is or an SOP and a framework to scale a company. Because, listen, we're not doing this to dabble. We're not doing this to start another job. You're doing this because you want independence, you want freedom, and you want to impact people's lives. So that's our message for Thanksgiving. Any last words with all that?

You'll never master it. I feel like you always have to keep working on it. You do, because what you just said is like learning how to scale a business. You hit a point where if you're just running on a treadmill and you're going really fast, you're making great money, but you're just working so hard. You have to find a way to be creative and to learn how to grow your company and take it to the next level. So education is amazing. I feel like self education has been.

The best for me.

And courses, I'm obsessed. And books. I mean, I'm obsessed with, you know. I know a lot of you out there are as well, but it's so important.

It really is. I couldn't agree more. And that's why, depending on when you're listening to this, we are doing a Black Friday special that's going to be. Oh my God, it's going to blow your mind. So be on the lookout for it if you're hearing this after Black Friday, I'm so sorry you missed it. But we got books and courses and training and we're always working really hard to serve and give back. But again, for my DG family, Black Friday, you're this. I'm going to be the one email you're going to need to open because I'm going to send an email to my entire DG family. For the rest of the world, Happy Thanksgiving. And if it's not, if you don't live where we are and there's no Thanksgiving going on, or you're listening to the different date, we're still thankful that you're here listening, gaining capabilities because self education changed our life and that's what we're doing right now. Appreciate you guys so much and look forward to chatting with you soon. What's up? What's up? Hey, before you go, you need to watch these next few videos. They're absolute game changers. Hurry up and click right over here and watch them and I'll see you there.