A short spoken social-media advice segment by Dean Graziosi presenting a simple, repeatable framework for social engagement called the "three I's": (1) Intrigue—write attention-grabbing copy; (2) Interact—encourage and reply to comments/DMs; (3) Invite—ask people to visit your page, join offers, or take a next-step. The piece emphasizes using this sequence to turn attention into engagement and conversions.
I want to give you a little secret to social media. Even if you have three followers, three eyes, number one, intrigue. Imagine if you wrote intriguing copy that said, let me give you three steps to be a better virtual leader. That's intriguing. People are going to stop and look at that. They don't want to know what you ate for lunch. The second I is, once they're intrigued, guess what they're going to do? They're going to interact with you. They're going to leave a comment, they're going to leave you a dm. So you're going to intrigue. Then they're going to interact and you interact back. Say, oh, I'm glad you liked that. What do you think? The third I is invite them to go check out your page. Invite them to come on your social media. Invite them someday to your podcast. Invite them to sign up for a coaching group call, or invite them to get on a phone call with you so you can offer them the thing that you do when you create intrigue. You interact and you invite the three eyes. It changes social media.
