A short YouTube clip from Dean Graziosi asserting that most books sell very few copies (80% sell under 500; of the remaining, 80% sell under 5,000). Graziosi emphasizes that writing a book is only part of the work and that authors must invest comparable effort into marketing because quality alone rarely makes a book go viral. The tone is advisory and cautionary toward aspiring authors.
80% of all books in Barnes and Noble sell less than 500 copies. And out of the 20% that sell over 500 copies, 80% of them sell less than 5,000 copies. I always, I use this silly analogy, like, this is all the work. It takes, like, the length of my arm here to write a book. You have to put the same exact amount of energy, time and effort on figuring out the marketing plan that you're going to that's going to sell the book. No one's going to sell it for you. And here's something I know all of you, deep down think this that your book's going to be so good, it's going to go viral. I'm going to be honest with you. It won't. Don't care how good it is. It won't. And bucks.
