AI Advantage Summit 2026 - Bonus Day

I'm in my own way and you already know. Look at me now, don't need no crown. I walk like a headline and I don't back down. If you want me, come correct. Bring your best, bring respect. I was built for this moment, you can see it in my steps. Look at me now, I got that gold. I'm in my own way and you You don't know I'm the fire you came to know. Watch me ride, I make that crowd come alive. Feel that spark, I run the floor in the dark. Come closer now, I own the night, I own the sound. You know I'm the top, you know I'm the top. I came through clean with the mean talk, Roman the Grand, let the team talk. She set the pace, I just came to flex. Big chain swing when I stack, home plate jump when the base hit. She got that look, make the case stick. I say one line, they lose control. She run the game, I just roll. Hands up high when I say go, hold that stare, don't let it go. Go too close, go You don't know I'm the fire you came to know. Burna del Block, watch me ride. I make that crowd come alive. Burna del Block, feel that spark. I run this floor in the dark. Dale, dale, come closer now. I own the night, I own the sound. Burna del Block, don't act shocked. Shh, you know I'm the talk. Look at me now, no fear in my eyes. Blow from the heat, dressed for the prize. One more drop and the old one bends. Say it again, 'cause the night won't end. Burna del Block. Watch me ride, I make that crowd come alive. Bring on that love, feel that spark. I run this floor in the dark. Dale, dale, I'm closer now. I own the night, I own the sound. Bring on that vibe, don't act shy. Shh, you know I'm the talk. You know I'm the talk. I'm not here to fall now. I'm the one you want. Hold that gaze, don't blink. You like what you see. When I say your name, babe, you come to me. I pull you in, I pull you in. Say my name and spin. I pull you in too close now, too close. Go, once I touch that edge, you already know. I'll pull you in, I'll pull you in, say my name and spin. I'll pull you in too close now, too close now, lose yourself in the sun. I'll pull you in. Step in, clean fit, fresh eyes. You see me coming, you know it's mine. Glove chain swing, big grin, no fear. Whole room jumps when I appear. Left, right, clap, let it hit. Hands in the air, don't quit, don't sit. I came to raise the light up the floor. One more shout and they all want more. Suelo, suelo! Feel that swing, hold that breath. Now let Set it free, todo el mundo, come with me on the count of 3. Set it free, baila, baila, don't stop now. Move your body, show me how. Suelta, suelta, hands up high. We run this place tonight. Baila, baila, feel that fire. One more round, take it higher. Súbelo, súbelo, make it loud. We got the whole crowd proud. Let it rain. Todo el mundo, come with me. On the count of 3, set it free. Baila, baila, don't stop now. Move your body, show me how. Suelta, suelta, hands up high. We run this place tonight. Baila, baila, feel that fire. One more round, take it higher. Súbelo, súbelo. Make it loud. We got the whole crowd proud. 1, 2, 3, say it back. Baila, baila, on the attack. From the front to the back. Don't break, shake that roof for my sake. Let it roll, one big wave, lose control. Super low, super low, now you low. We don't cool down, we go. Baila, baila, don't stop now. Keep it coming, stay right here. We got time, we got hands, we got a reason here. Sing it loud, sing it now. We're alive, we're here somehow. Sing it loud, sing it now. Keep this feeling in the crowd. Oh, oh, oh, we rise. Oh, oh, oh, we rise. Sing it loud, sing it now. We're alive, we're here somehow. Back porch, folding chairs, shoes on the mat. Kids in the driveway running wild and fast. You pass the plate around, I pass the grin. Every little moment feels like home again. Hey, hey, hey, keep it coming. Stay right here. We got time, we got hands, we got a reason here. Sing it loud, sing it now. We're alive, we're here somehow. Sing it loud. Sing it now, keep this feeling in the crowd. Oh, oh, oh, we rise. Hey, oh, oh, oh, we rise. Sing it loud, sing it now. We're alive, we're here somehow. Take my hand, take your turn, let the good thing burn and burn. If the road gets rough tonight, we still got this in our side. Sing it loud, sing it now, we're alive, we're here somehow. Sing it loud, sing it now, keep this feeling in the crowd. Oh, oh, oh, we rise. Oh, oh, oh, we rise. Sing it loud! Sing it now! We're alive— we're here somehow! Oh oh oh oh oh ooh... Oo-oo-hooo? Huh huhu?! Re-rise! Woah ho hoooo! Rise! Sing it out! Sing it now! We're alive— back again! I move like a spark when I hit that track. Salt on my lips, fresh from the road. Pocket full of dreams and a whole lot of gold. They look my way, I know why. I came to win, I came to fly. Hands up, feel that sway. I don't come to play. Keep talking, say yes. I'm blessed, I'm blessed. Rinse and repeat, watch me move. Rinse and repeat, I can't lose. Wimbadama wimbadee. Rinse and repeat. Shine on, small man's mind. If you want that joy, come follow me. We like to see wild and free. Watch me move. Rinse and repeat. I can't lose. Win by the mouth, win by the heat. Rinse and repeat. Rinse and repeat. Rinse and repeat. Feel the pride. Rinse and repeat. Come alive. Oh, proud Loud one accepting me. Rinse and repeat. Rinse and repeat. I make that flow move fast, short fuse, big brain. Watch me pull you in, hands up, don't pretend. We here till the end. Say my name, say it loud, push that sound through the crowd. One more turn, don't stop now, we going to burn it down. Come on, come on, say it with me. Come on, come on, we got the key. Only goes, let it go, just Attack! Spark that grin on your face, we own this place. Say my name, say it loud, push that sound through the crowd. One more turn, don't stop now, we going to burn it down. Come on, come on, stay with me.

Come on, come on, we got the key.

When it glows, let it go. Watch us glow, watch us glow. Come on, come on, stay with me. Come on, come on, feel Hey, hey, let them see me rise. Let them see me jute. Every scar got gold on it. I paid for these bruises. Now I'm dancing like nothing can hold me down. When I say my name, the whole place shakes. Now, now, now, now. Baila sin miedo. Hey, baila sin miedo. I can do it. Baila sin miedo. I love you. Watch me shine and go. I love you. I love you. Run this dream, run this show. Sun on my face, soft on my skin. Shoes in my hand, let the day begin. Boardwalk breeze and soft blue sky. Tell me one good reason not to smile. Sand in my toes, waves in my feet. Your laugh comes in like a summer breeze. I roll the windows down all the way. Now every little worry fades. Come a little closer, baby. Let the whole world fade away. We got a perfect kind of maybe and a perfect kind of Sunshine and beaches, that's all I need now. Sunshine and beaches, we can sing it out loud. Hey, hey, hey, let it roll. Warm breeze, let it show. Sunshine and beaches, that's where my heart goes. Umbrella shade and a paper cup, cool lemonade when the sun comes up. Your name in the sand, my right side looks like forever in a single line. Bare feet dancing on the shoreline, every little moment feels just right. No hurry here, no place to be, just you and the sea and me. Come a little closer, baby, let the whole world fade away. We got a perfect kind of baby and a perfect Kind of day. Sunshine and beaches, that's all I need now. Sunshine and beaches, we can sing it out loud. Hey, hey, hey, let it roll. Warm breeze, let it show. Sunshine and beaches, that's where my heart goes. Keep it easy, keep it bright. Golden hours and open tides. If the world gets loud outside, we can leave it all behind. Sunshine and beaches, that's all I need now. Sunshine and beaches, we can sing it out loud. Hey, hey, hey, let it roll. Warm breeze, let it show. Sunshine and beaches, that's where my heart goes. Sunshine and beaches, yeah, we're home right here. Sunshine and beaches, and the sky stays clear. You laughed and the whole place glowed. Shoes on the floor, hands in the air, everybody looked up, you were already there. The table's packed, the glasses shine, somehow your smile pulled on mine. I came in heavy, left feeling light. Like something good just caught me right, and now the room starts turning. All that gray keeps burning off. You say stay a little longer, and the whole night lifts up. Good in the room, good in the room, good in the room, good in the room, good in the room. We can't stop now, we're caught in boom. Happy hour. Sing it loud and oh, good in the room, good in the room. Your best friends dancing by the wall. Somebody's phone slipped, we didn't call. We didn't call. A little shy turned into loud. Loud. Now every face in here is part of the crowd. Crowd. You tap the beat on the edge. Of the chair. I catch your eye like I'm already there. No perfect plan, no fancy line, just a soft kind of magic in real time. And now the room starts turning, all that great keeps burning off. You say stay a little longer and the whole night lifts up. Good in the room, good in the room, hey, hey. Good in the room, good in the room, good in the room. We can't stop now, we're caught in bloom. Clap it out, oh, sing it loud, oh, good in the room, good in the room. Hey, hey, hey, hey, hey, hey, if the world was heavy, you can leave it at the door. We got one more chorus, then we're asking for one more. Everybody join Everything slows down right here, right now. Golden hour, stay with me. Golden hour, set us free. We can drift, we can go. Let the warm side take us slow. Golden hour, stay You and me. Oh, now, yeah, I believe. Oh, there's you, me and you, me and you. We're here shining on your pleasure. Shade, no, wet hair shining in the sun. Kids on the lawn by the pool fence, laughing like the day's just begun. Your hand finds mine through the crowd and the whole world fades out now, like the heat turns soft in the air, like we were always meant to be there. And the sky goes gold when you pull Through the yard and pulled the whole night up. Little sparks in the dark on the corner of the grass. Everybody singing like we could make it last. So kick it open, let it roll. Take my hand, we already know. Keep on moving, keep on moving. We're not done yet. Keep on moving. Keep on moving, there's more ahead. We're alive tonight, we're all right tonight. Keep on moving, keep on moving, we're not done yet. Hold it in your chest and let it run. We're not done yet. Keep on moving, keep on moving. There's more. I came to move now. Everybody pulling. Oh, feel it now. Hands up high. Oh, feel it now. Let it fly. Come on, come on. Feel that fire. Feel that fire. Come on, come on, lift it higher, lift it higher. Wave your hands, spin around, we don't stop, we shake this ground. Come on, come on, feel that fire, feel that fire. Coolers all open, friends by the tents, laughter and colors, that's how the whole night went. Drums on my backbeat, shine in my step. One little whistle and the whole crowd says yes. Oh, feel it now, hands up high. Oh, feel it now, let it fly. Come on, come on, feel that fire. Feel that fire. Come on, come on, lift it higher. Lift it song. One small step turns the whole world on. Hold me up, hold me up, we can rise tonight. Hold me up, hold me up, everything feels right. Hold me up, hold me up, right here side by side. Hold me up, hold me up, and we shine so bright. Oh, drive through the day, windows down low, laughing at the red lights, taking it slow. No shoes, no groove, same heartbeat. You and me together, that's a sweet repeat, and it keeps on coming easy like a song. One small Step turns the whole world on. Hold me up, hold me up. We can rise tonight. Hold me up, hold me up. Everything feels right. Hold me up, hold me up. Right here, side by side. Hold me up, hold me up. And we shine so bright. If the world gets heavy, we leaning close. One good word means the most. Take my hand, feel that spark. We're already glowing from the start. Hold me up, hold me up, we can rise tonight. Hold me up, hold Everything feels right. Hold me up, hold me up. Right here, side by side. Hold me up, hold me up. And we shine so bright. Hold me up, hold me up. We can rise tonight. Oh yeah, hold me up. Everything feels right. Hold me up, hold me up. Right here, side by side. Oh yeah, hold me up. We shine so bright. The same two steps, the fruit stand seller in the taxi line, same little rhythm, same good time. I was heavy, but you pulled me near, said come on in, we We can shake our fear. Now the air feels wide and the hurt falls back. You and me side by side like the choir on the track. Hands up, Sunday. We don't need a reason. Hands up, Sunday. Feel the hope breathing. We rise, we rise right here together. Hands up, Sunday. What's going on, everybody?

Randy, I've been watching you rock out. I have to tell you, Charisse— who did I say? Crystal, Angela— the energy you guys are bringing today on bonus day.

I see Melanie. What's up, Anne?

I see you, George Weaver. What's happening, Debbie? Tomas, what is going on? Hey everybody, welcome to Bonus Day. Hey, can we put some more people up on the back just so we can see all amazing faces? Yeah, what's up? Hey everybody, what's up? Anthony, I see it. Sally and Frank and Luca and Luke. Hey everybody, hey, thanks for coming back. I just figured Who missed us? Listen, I know you thought the event was over, but Igor, myself, Tony, we just couldn't leave it there. There's just so many chats, so many comments, so many, so many incredible messages. Thank you. Seriously, from the bottom of my heart, when you put something like this together, listen, can you be perfect for 100% of the people? Absolutely not. People that are already experts were like, go faster. People that have never even thought about AI is like, wait, slow down. But I think we nailed it for like the 80% down the middle. Did you think we did a good job on that? Because that's our goal. And I hope you saw— I know this— our goal is to meet you where you are and give you the— what Tony and I have been doing, Tony more than me even— give you the stamina, the momentum, the emotions to go, "I'm doing it this time. No matter what, I'm doing it." And that's the messages that were just amazing. But also at the same time, There were so many comments where you said, "I'm close. I just need a little more clarity or maybe just one more how-to." So that's why we decided to come back because we want to make sure there is absolute one— Oh, thank you guys. I see all these beautiful messages coming in. We want to make sure no one's left behind. And so today, think of today as like a little bonus boost. We're going to try to do 90 minutes or even quicker to lock in the breakthroughs, to get your questions answered, plus something we've never done before. This is pretty cool today. You asked and we're going to deliver. Igor is going to do an actual mini workshop on how to start building your clone today. Now what I'm going to set in advance, I would love for you just to watch. Be the observer today. Don't try to do every bit. He's not going to go super deep. He's going to do a little, little part of it so you see what this is like when you put it into play. Because some of you, it's still in your head and you're in your head too much. You're thinking, well, can I do that? Can I do this? Can I do this? Sometimes you just need to see it and go, shit. I need to do that. Lauren, I see you shaking your head, right? Right? Sometimes you just need to see it. And that's why we're back. And I also, I wanna say, let's make today, which I love, by the way, the people that are back, you and I are kindred spirits. I soak up, I've been in this game for 30 years of teaching it, but I'm about 40 years in business for myself. And whenever I can gain knowledge and learn from others, I take advantage. So I would be here too. We're kindred spirits and I like it. And today, let's make today super casual. Let's give lots of value because your time is priceless. I don't want you wasting 90 minutes of your life. I want you done at these 90 minutes and go, "Thank goodness I did not miss that." That's my goal. So let's pretend we're hanging out in a big old coffee shop today. We're just chilling. You got some extra questions and Igor and I are gonna crush them. So there's nothing left. There's nothing on the table except you moving forward. You guys up for that today? Put yes in the chat if you are. And whether you join us for all 3 days, a glimpse, you're watching the replays, you're in the right spot. Because the fact of the matter is momentum fades fast. We all know that. And today is about locking in so you can keep that momentum alive. The only thing worse than losing time is losing the belief that you can actually buy it back or losing the belief that you can't reach your goals. And what we do with that time that we get back, that's your choice. Like I've been saying, start, scale, move faster, or just be home for dinner. That's my new favorite line. Listen, over the last 3 days we exposed the truth that hit some of you pretty hard. That technology doesn't replace you. It replaces wasted time. And if we remember that, then we look at this completely different. At every leap forward, we saw that through data and proof, every electricity, the internet, now AI, it rewarded those that got out in front even though they were scared. And those that waited, unfortunately, in some cases, not only left behind, they were kind of punished for not moving quick enough. And that's why we're here. That's why we're doing this. And right now, you know, AI isn't hype. It's just the newest tool. And watching your breakthroughs has been awesome. So here's what we're doing. Think of this today officially as The tractor moment, but the day you got the tractor, right? The tractor took 40 hours of planting an acre of corn to 30 minutes. It was just a machine. They just had to learn how to use it. And when they did, that became the new norm, right? Same person, same field, new leverage, new life. And that's what we're building with AI. Now, listen, over the weekend, we watched two kinds of people show up in the chat. The first group felt in their gut. They said yes. I'm in, I'm doing this no matter what it takes. Hopefully you joined us for the bootcamp, which starts in 3 days, 4 days from now, which is amazing. Some of you said it before you even finished the offer. You are my emotional, and this is something I wanna teach you. This can be something that you can use for the rest of your life. What's up, Boris? I see you today, man. Thanks for being here. I see you, Preston and Alan. Here's what I wanna tell you. Those of you who are already a part of the boot camp. Raise your hand if you're already a part of the boot camp. I see it. Johnny and Melanie and Bart. I see it. Oh, so many. Olga. What's up, everybody? You're my emotional decision makers. That's me. When I get emotional about something, I see it. I can't wait. I'm like, I'm in, I'm in, I'm in. The second group is just as smart, just as driven, but you're the type to say, I need to see more. I need to understand more. Those are my logical decision makers. That's my sister's group. Okay? Here's the truth. Both are equally freaking amazing. My sister, we both started with nothing. My sister is extremely successful. But I gotta tell you a little story because you might recognize yourself in this. And it's something that really helps with all influence in your life. If it's influence, your family member, your children, your grandchildren, a spouse, you gotta understand that people make decisions differently. Right? So let's take a, let's take an example. I'm an emotional buyer. So I have, what I drive is a white Ford F-150 pickup truck. It's the favorite vehicle I've ever had in my life. It is my, I don't do Lamborghinis and all that fancy stuff. And my truck right now is 6 years old. My wife keeps saying, when are you gonna get a new one? I'm like, I love this one, right? But I gotta tell you, when I bought that truck, I was driving down the street and I said, I want a truck again. I had a car, I grew up in trucks that were sitting up higher. I'm like, I want a truck. I drove by a Ford dealership. I went in, I saw this white truck. I'm like, that's the one. So I went inside and I'm like, I'd like to buy that white Ford truck. He said, oh, you wanna take a test drive? Let me tell you about it. I'm like, I just wanna buy that white Ford truck. And he started going and I said, hey, I'll make a deal with you. If I can leave here in 30 minutes, you got the sale. And he's like, yeah, no, I'm like, I'm serious. And he said something else. I'm like, we're down to 29. Right? I said, listen, I did this when I was broke. So this has got nothing to do with money. I'm just an emotional buyer. I knew I wanted that truck. I've been wanting it for a long time. And he was going, and he started again, and I pushed him, but we got the truck. To my sister, that's an emotional buyer. If I watch somebody do a training and I know they're making an offer and I love it, I can't wait for the button to drop. Now my sister would think that it is insanity. When my sister buys a vehicle, She goes to 3 dealerships, she talks to the dealer, she talks to customer support, she goes to Consumer Affairs, Googles it and sees what's— she test drives them for 20 minutes. I would rather pull my toenails out than go through all that. But that's my sister. She is a logical decision maker. Right? When I first got into real estate, I was a broke kid. I got my first real estate deal with no money down when I was 17 years old. And I just got lucky. Probably was crazy, could have went broke, used credit cards to buy it. And I told my sister for a decade, Paula, you're starting to do good. Buy real estate, buy real estate. She's like, no, I'm studying the market. Studying the market. I wanna make sure it's the right timing. I was like, come on. Here's the thing though. She eventually bought the car. She eventually got into real estate. She owns millions of dollars of real estate right now, but she just needed more time, right? It says it's freezing. I don't know if you guys are seeing that. It says I'm frozen. Can you guys see me? Put your thumbs up if you could see me. Okay. We just had a bunch of frozen. Just want to make sure at least you know we're live, right? So I'm sharing that today because my sister would never move on emotions. So today is about serving the logical buyers, the logical decision makers like my sister, so you don't miss out. So you know you have the logical outcomes to say yes or no. And that's what today is designed to do. Say yes to yourself to move forward. Because by the end of this session, I want you to have complete clarity on whatever decision you want to make. Right? It's now duplicating audio. You are echoing. Oh, here's why. Okay. We good? I thought my mic fell off.

Alright.

Okay. See, good thing we're just hanging out casually in a coffee shop, right? But here's what I want to share to you logical decision makers. Something to really think about. And this is where we can have fun. You're good now. You're good. You're good. Thank you. I want to make sure that you look at it through this lens. So light up the chat for me. I could see all the chats. I could see YouTube as well. Is it logical? Is it a logical piece that AI is here and it's not going anywhere. Is that logical? Yes or no? Right? Let's think about that. Of course. Is it logical that if AI is used effectively and efficiently, that it truly can work with you and for you to do repetitive, to help fill gaps, to help go faster, to make it better? Is it logical that it could help you launch that business, start the business, or just get more time back in your life? Is that logical, right? Is it logical that you've been scared about things before in your life? I don't know about you, but I was scared to death the day I drove my daughter home, my first daughter, the first day driving from the hospital home, like, oh my God, right? But you've already done that. You've already been scared and you've proven something. So isn't it logical that even though it could be a little uncertain, that anything you've put your mind to, you've overcome and crushed and done well? Is that logical? Right? And isn't it logical that if you're gonna learn how to do this, isn't it the best to learn from somebody who's already been there? Tony and I doing this for 77 years, partnering with Igor, interviewing 50 people, finding the path and plan. Isn't it logical that if you're gonna do it, learn from somebody who has the path and plan? Is that logical, right? So I am surely not trying to oversimplify this. And I'm surely not trying to force you to do something that you don't want to do, but sometimes that logical brain has already cost us too much. If you're really honest, I'm going to move on from this. Who can say that logical thinking at one time in your life has already cost you to miss an incredible opportunity? Raise your hand and say yes in the chat if overthinking has already cost you opportunity. Thanks, Guido. I appreciate you putting your hand up first. I see you, Johnny Wells. Right? All of us guilty, right? Should I, should I not? It's kind of complicated. Is this really time? Should I put my— who in here's ever— yeah, we've all done that. And then you look back 5 years later, go, oh my God, I could have, I should have. And I just know this is one of those moments, so I want to help you address it. This is like me talking to my sister, like, I should have got her into real estate 5 years sooner. I really could. I was like, she's yours. When it's your sister, you're like, all right, if you want to wait, right? And I have to tell you, when she started getting momentum, she's like, I I should have started sooner. But anyway, I'm her little brother, so I can't say too much. She might beat me up. I'm just kidding. And like I shared, so we'll move on for that. So I just want you logical buyers to know, logical decision makers to know, today is specifically for you. But those of you who are emotional decision makers like me, you're going to learn a ton today, especially what Igor is going to do. He's right in the other room. He's been where we were together all day yesterday. He is going to do a mini workshop with you. To create the foundation of building your clone. So you could just see it. I want you to see a glimpse of what's possible and you'll see some big breakthroughs. Who's ready for that? Igor's in the back. Keep him excited. Now, before we go any further, you know by now that we want to give you every tool we possibly can in this toolbox for success in AI, in business, in any area of your life. There's no way I can't do that because when I read comments, I know from doing this for so many decades what you really need. And if you know, if you see, we are not like other AI events. And that's a huge compliment. So when people say, this is nothing like I expected, I saw, we're like, yes, right? So before I bring on Igor, I want to share. So get your pens out. I want to share in just a few minutes, 7 success secrets I wish I knew earlier in my journey. Now, let me tell you why I chose this training because I read hundreds of your comments. These are principles that I live by. I teach my children. I share with my team. I share with our students. I share on, on stages. They've never let me down. And I know they can help you guide through this AI evolution. And here's what I wanna share also. These are 7 principles that I promise if you look upstream, from what your constraint might be, your worry, what's holding you back. These are the ones that solve the problem upstream, right? Remember yesterday or 2 days ago I talked about my purpose, my why. That why for me, knowing I want to be with my family, be in control of my calendar, that solves procrastination for me. That solves being afraid for me. 'Cause when I start thinking my kids are gonna have choices, I'm never gonna go backwards and I need to be in control, that's upstream and it solves all the the stuff down here. Junior, I see you shaking your head, right? That's what these are for today. If there's something holding you back down here, I want to give you these 7 principles that zap those so you keep moving forward. So you guys up for that? I could do it in just a few minutes. And then we'll bring Igor on. Okay, I'm gonna go pretty quick through these. Number 1, audit your inner circle. What does that mean? You've heard, if you do any personal development, Jim Rohn and all the— Napoleon Hill, all of them, Tony Robbins will say, "You are the sum total of the people you hang around." We know that. If you have some negative friends and some positive friends, you're somewhere in the middle. If the people around you don't get AI yet, don't wait for their permission. Hear me on this. Do not wait for their permission. You may never get it. They may never jump on board, and that's okay. That's the journey they're on. Leaders step into the new wave first, then they bring others along. Hear me on that one? We move first, and then we bring the people we love. We have the option of choosing voices that show us an expanded future, not one where we shrink and play safe. You can't win games by just being the goalie. You can't win games by just playing defense. We have to be offensive on the offense. So that means we have to make sure that the voices going in our ears, if there's some negative ones, you gotta offset that. A dear friend of mine, Trent Shelton, if any of us, any of you know my family, I always bring Trent on stage. I love the guy. He's freaking awesome. I see you, Guido. Isn't Trent just the man? Trent says something really cool. He said in his journey to want to do more— this is a football player, played in the NFL, got cut from the NFL team over and over, thought his life was over until his roommate felt the same way and actually took his life. And it woke Trent up and he made it on a mission to help uplift people for the rest of his life. He's a wonderful human. I love this man. But he said, as he's an ex-NFL player and he starts going on stages and being an influencer, he's one of the most watched people on Facebook in the world, right? His videos go nuts. And he said, as he was doing it, his wife who loves him dearly, they have a great relationship. And other people were like, why would you do that? An influencer? You're an NFL player. You're— he's a major introvert. You can see this guy. He comes over my house. We got 20 people around. Everybody's got to get him and then he's amazing, right? Okay, introvert NFL player gonna be a stage speaker and influencer. And he kept getting all this feedback. And then one day he realized that God, this is his beliefs, yours could be whatever they are, God gave him the clarity on what his future was supposed to be. And he said, "Well, he didn't give that one to anybody else. Everybody's got their own." And he compared it to glasses. This is the part I wanna share. God gave me this prescription. And when I put them on, I see my future clearly. I'm supposed to buy back time. I'm supposed to live. I'm supposed to launch the business. I'm supposed to have more time. I'm supposed to unlock my creativity, whatever your dreams are. And he said, if I take my glasses off, my prescription, and I give them to my wife or my friends, they put them on and go, ah, these aren't clear. I can't see anything. 'Cause it's not their prescription, it's yours. And when he said that one day, it shifted everything. So when you hear people talking, they just don't have your prescription. But don't let them dim your glow. Bruce, I appreciate the smile there. Don't let anybody else dim your glow. That's something we do sometimes. If you're here today, especially, you're someone who does, not talks. You're someone who's ready to move, not sit. And sometimes when you're around people who don't, you turn it down to match them. Don't. Step up as a leader. You do it first. You go first, and then you get to bring them along. That make sense? So don't dim your glow for anybody. It's your prescription. And don't let anybody who's just not up on AI yet get you down. That's number 1, audit your inner circle. Number 2, it's on me. It's on me. This is, again, I use silly little things that remind me. But it's on me is truly something I've been saying since all the crazy politics of the last decade or so, especially is the most liberating thing in my life is knowing that no one is coming to save me. Doesn't matter wherever you live in the world. Think of the current president. Think of the last president. Think of the next one. Have any of them come into your home and said, hey, let's sit down and work on what's going on with your life? Doesn't matter what they promise. Has it shifted your life? Right? There's no one coming to save you. It is on us. And it's so liberating. You know what's so funny? We all know someone when things go well, they're like, hey, did you see what I did? And when things go bad, it's everybody else's fault. Anybody know somebody like that in their life? Right? Yeah, Karen, I see you. I see you, Catherine. Like, yeah, we all know that. I'm thinking of them. I am too. I won't say it, but— right? It's like you just take it all. I've gone so extreme on this. Sometimes you'll have an employee, right? We have hundreds of employees. Sometimes we have an employee that just something goes sideways. They do something wrong. Someone's like, "Oh my God, I can't believe what they did. It's their fault." I'm like, "No, it's not. It's my fault. I hired them. And maybe I didn't onboard them right. Maybe I didn't train them right. Maybe they didn't know the importance of it." It just makes life so much easier to radically say it's on me. So if it goes wrong, You can look in the mirror and go, "It's on me. What did I learn? At least I tried." And when it goes right, you say, "Hey, I learned a lot and it won. Let's do more." There's just something so, so liberating because you already know the things in the past that have stopped you, slowed you down, or held you back. You already know those. When you put it on you, you see them more clearly. You don't avoid them. And it just puts you in the driver's seat. Make sense? So liberating. It's on me. Number 3: Solve bigger problems. I love this one. You know, if I'm in a room with very successful people, I know the most successful person in the room solves bigger problems than everybody else. You know, Jim Rohn, I said it yesterday or 2 days ago or maybe 3 days ago, Jim Rohn said, "Success leaves clues." It's kind of that same concept, right? Instead of— no, his other quote, "For things to get better, I have to get better." Okay, so I want you to hear this. Do you think when you get more successful, problems are gonna be less or more?

Right?

Probably more, right? But here's the thing. Don't wish— this is what I wanted to say, sorry, it took me a second, I had to find in the database back here. Don't wish for problems to go away. Ready for this? Wish to get better at solving bigger problems. You solve AI. You figure it out before anybody else. You launch the company. You scale the company. You unlock your creativity. You get to finally write the book. You get to launch your coaching program. You get to hire an employee that's doing marketing for you because you solve a bigger problem. You solve a bigger problem, you have bigger solutions. I want to be the person that when I walk out of a room, people say, if there's a problem, freaking bring Dean in the room, he'll solve it. That means you get paid the most. You get the most time off. And here's the thing I want you to really hear. Catherine, I see you getting this. The thing I really want you to hear, I was broker than broke as a kid. My dad was over our house yesterday. Some of our team members were over. Igor was over my house and my dad was telling stories about when we were young and living in a trailer park and not having lunch money. And he said, "I felt so bad, but Dean turned out amazing, so I guess we wouldn't change." It was really great. But I wanna tell you, I really had nothing as a kid. And there's something I wanna share with you. And I know so many, and that's not poor me, I'm just sharing from reference. Do you know that $100 problems, $10,000 problems, million-dollar problems, $10 million problems, do you know they all feel the same? They all feel the same. I remember stressing out of my mind my first real estate deal. I was going to make $3,000. I didn't sleep for weeks. It was no different than the stress of getting ready for this event with 600,000 people. It felt exactly the same. So if you're going to feel the same, then you might as well add a zero to the end of the problem. Instead of a $100 problem, make it a $1,000 problem. Instead of $1,000, make it $10,000. $100,000, make it a million. Bigger problems, bigger payoff. Solve bigger problems. We get that? I'm gonna speed it up a little bit. I know, I'm just having fun with these because they're so important. And then you got Igor talking about AI. You're gonna have the perfect balance today. We're gonna get you fired up and then do a little workshop. Cool? You guys with me? You still— All right. Number 4, I'm gonna go a little fast. Dean Graziosi. Be bold. Uncomfortable action is the price of growth. Hands down, simple, hard stop. Moving forward is uncomfortable into something new. And that's usually where the next level of you lives. Your next level lives on the other side of the thing you're uncomfortable with. There has never been a better time in life to be bold, to take action. To say yes, because hesitation has already cost you a compounding advantage. It's already taken away that hasn't compounded and hasn't compounded. You already, I said this earlier, but you already missed too many opportunities. Make bold moves, not risky ones. Here's a good frame for you. Regret versus risk. Think about that. Is it gonna end your life if it doesn't work? No, in most cases, no. Is it going to make you go broke? No. So just what could be the ROI, the return on investment, the return on time, versus the risk? If I go all in and it works, what could happen? If I do nothing, what could happen? Right? I think about that even when decisions I make, when I'm going to be a part of something. What's the upside? What's the downside? If the upside has 10 times risk, which I truly believe our workshop does, being a part of this, it's got 10 times multiple. If it doesn't work, there's no downside. Whatever it takes. Evaluation. Sometimes you just gotta jump out of the plane and grow wings on the way down. Sometimes you have to realize that feeling uncomfortable is when you gotta move anyway. In fact, it's the time you have to move. All right, I'm gonna go a little quicker. Number 5. I got this from Og Mandino in the book, The World's Greatest Salesman. Love that book. Had my kids read that book. I will persist until I succeed. So many times in podcasts, people are asking me, Dean, what's the secret to success? There's a lot of pieces. There's no magical machine, money machine. There's no magical answer. But a couple of things I like to say: find somebody that's already done it, model what they do. Secondly, anchor in a purpose that keeps you going. And third, keep going until you succeed. Like, if you have the map and you have the purpose, then you just got to keep going until you get to the destination. Og Mandino said it really cool. Now that you have reference, he said, "You never know how many corners you have to go around until your success is there." And I look at those corners as potential failures, disappointments, but you don't, 'cause you're learning and you're growing. And then I also think of maybe Adonia has to go around 5 corners before she just nails it and is doing her thing. But maybe Kenneth has to go around 13 and maybe poor Mike Sherwood's gotta go around 30. If you don't quit, eventually around one of those corners is your next level. And when you have AI as a multiplier, you could do dry runs, you could delegate, you could test drive, you have a smart brain going back and forth, help you with your weaknesses. But you gotta keep moving forward. Who's gonna promise to keep moving forward no matter what? Okay, next one. Number 6, commitment over convenience. We live in a world where everybody wants convenience and outcomes. Sometimes we need a commitment because dabbling is expensive. If you agree with that, please put yes. Dabbling in a relationship, is that expensive emotionally? Dabbling with a weight loss program, dabbling with exercise. Well, dabbling with your next level of success is very dangerous. No more dabbling. Commitment over convenience. Commit now to do the work, even if it's uncomfortable, so your future selves can say thank you. Think about this. Has dabbling ever worked in any area of your life? Right? And think about this. Who would be willing? I know if you're following Tony and I, if you're here after 4 days, I already know the answer, but I'm gonna ask it. Who would take the next 90 days to be a little uncomfortable, to work hard, to learn things you've never done so the next 9 months and 9 years could be spectacular? Raise your hand or say yes if you'd be willing to do that. All that is, all that is, is commitment over convenience. It's unfortunate. We all know somebody that wants the convenience and the outcome. I haven't found that yet. If you do, DM me and let me know the easy way. The way I know, Model-proven practices, go deep on your purpose, keep moving forward. Commitment over convenience, the last one. Who versus how. This is something you just gotta program into your brain for the rest of your life. I said the 3, the formula, model-proven practices, that's all it is. You don't need to figure it out alone. You find the who. Who has already built the plan? Who is already on the other side? I used to use this silly analogy of if you were in the rainforest in Brazil and there was this beautiful, you know, mountain view that everybody wants to get to, but you got to trek through 20 miles of woods, really dangerous woods with insects that could kill you and predators and quicksand and all that You might get there and somebody say, "I'm gonna get to that beautiful place," and they just run in the woods and they get bit by the wrong bug, almost die, fall into quicksand, can't find a way, come back out and quit. It's too hard to get through it. But if you look down a little bit, there's a guy sitting there that's been through the woods for the last 10 years. He's got a map, right? And he's like, "Yeah, you can figure it out on your own, but I could show you how to stay safe, where to stay halfway through, where to get some clean water." Do you want to go at it by yourself or do you want to— you want the map, right? That's who versus how. We always think to ourselves, how can I figure that out? How am I going to do AI? How do I know which is the right tool? How do I take my stuff from ChatGPT and move it over to Claude? How do I turn that— how, how, how freaks you out. Just say, who's already done it? How do I model proven practices? How do I get the mentor, the playbooks, even the proven paths, right? Who versus how. When you start thinking about that, your life will never be the same. And the truth of the matter is, that's what the 6-Week AI Advantage Bootcamp is. It's the how delivered by the who. Igor and Tony and I knowing how to make this fit in your life. Listen, I've been using this term for a long time. It's the ultimate version of paying for speed. When people say, what do you do for a living? We help people go faster. You pay for the map, right? In that scenario of the woods in Brazil or the rainforest, you could say, "I'm going in for free," and get bit and beat up and not make it through, or just walk over and pay for the map and get there quicker, right? You could spend the next year Googling, watching random YouTube tutorials, piecing it all together, maybe a half a clone built, or you could spend 6 weeks with us. And when I share this, please know I do it with straight enthusiasm because I know who you'll be on the other side of this. It's Tony, it's Igor, it's myself, plus a community of thousands of amazing people coming together and seeing each other transform. Here's what I wanna share too. Could we pull up the lower third really quick? I wanna see how many hours we got. I wanted to show you this. All right, we are at 7.2 million hours saved. I just wanna say, yeah. I want to say congratulations to all of you who are a part of this. When you put this much work into it and you get the opportunity to see that and transform lives, believe me, it's the greatest gift of my life. This is, this is what I get to do for a living. I'm beyond grateful. And I just want to share, when you take these 7 keys to success and you combine them with 6 weeks of Igor walking you through step by step and building your clone and train it to think like you and turn it into an agent That's when life changes. You're building the foundation that'll be with you forever. If you think about it, the principles that I've been teaching, that Tony's been teaching, can make you unstoppable. It's really Ogmandino, how do you just keep going? The blueprint that Igor created, that's the system. That's the map to follow. And I know for some of you, today's decision time. This offer closes soon because we start the training on Friday. So I just want to answer before I bring on Igor. There's like 4 or 5 questions that have just been redundant in this chat. They've been redundant in the community, redundant on customer service. I want to answer them even though I've answered them before. I want to take just a few minutes and answer these and then we'll bring on Igor Pagani. All right. First, what can I realistically— first question, what can I realistically expect at the end of the 6 weeks. Now, I know I've said this a lot, but I just want it really clear. Not only will you have the AI confidence, you'll have your own clone. It'll be customized to you, and then we're going to turn it into an agent that can work for you. I don't want— I'm not trying to oversimplify it, but that's exactly, that's exactly what you're going to be doing with the skills and the confidence to integrate that into your business, your career, or your life, and integrate it into other platforms as you And the truth is we're not guessing here. Thousands of people did exactly this after our November summit. It works. Okay, let me share with you exactly, you know, actually I'm gonna go to the whiteboard. Follow me over real quick because I want to share this. Okay, the trainings. I oversimplifying it, but this is the last time. We're not doing any more videos. This is it. So I just want to share this with you. We build in on the first one. We start implementing into your schedule to get time back. We train it to know your voice, how you think, how you do, and also your weaknesses so it can fill the gaps. Then we get it to work alongside of you. Faster decisions, working, getting things done. Time is already compounding that you're saving. Then we get it to work for you in these last two, creating agents for you, and we make it your new normal. You get the resources, you get the replays all there at your fingertips in a back office. Those of you who are alumni. We already have 1,100 people from last year join us again. We can't wait to have you back. Your biggest questions were, what's the difference? These two. This is where we stopped last time. It was a 30-day training last time. This is where we go, plus all the bonuses and things I'm talking about. This, we're gonna work on building your agent together. And I know we built it last time in chat. Igor said 3 quick steps, you move everything over, no worries. Chat's great. We're just gonna do it here because it's the easiest path to agents. So that's what we're gonna do over the 6 weeks. The bonuses: you get 3 months of the AI club. Remember, that's the ongoing membership, monthly training. That's like the gym membership. This is the immersion. Tony's Leverage Playbook, 25 tasks your agent can handle this month. I'm telling you, you're gonna want this because once your agent is set up, you're not even gonna think. You're like, oh my god, it can do this. Oh my god, it can do that. Between Tody, Igor, and myself, this bonus is incredible. And plus, they're handwritten. But you get Molly, Lior, Arthur's, and Rachel's bonuses. All kick-ass bonuses that are worth as much as the whole program. They got— Molly did the first one, so they each created a kick-ass bonus. And that's what you get. You get guarantee of 15 hours back each week, or we'll give you a full refund. And it's $995, or 3 payments of $380. That's the offer. I just wanted to make sure you had it. I'm not going to even bring it up again. But this is truly the greatest thing I think we've ever created, and I'd hate for you to miss out. So let me go to question number 2. I love This Week, but I still feel I'm behind in today's tech. Is this right for me? Okay, you don't need to be techie or a coder or someone who uses every single app. I need to say that again because I know that 10-15% of you, I know it's overwhelming. Listen, 90% of the value comes from mastering one core model, a simple methodology, one path. No matter where you are, this is the one thing. We whittled it down to the single most effective and efficient way to use AI, which is building a clone and evolving it to an agent over 6 weeks in training. That's it. That's our whole goal. And remember, we're building this inside Claude, which is just the one that we think is the easiest. If you're on another one, we're going to help you move it over. Zero problem. No special coding, no special software, nothing complicated, complicated, and it's yours forever. Two more questions. Number 3: What if I have to miss a call? Well, that's easy. Resources and replays. That's what was down here. You get access to all of it. Can I wait until next time you offer this? Well, of course you could, and that will probably be next year because we shut it down after we did the last workshop. We shut it off. Right? First off, I just want to say, yes, but technology isn't waiting. And if you want to try to figure it on, I get it, but time isn't on our side for this one. And this truly is an event-only offer. We start the training on Friday, and once the training starts, this is officially closed. Here's the best part. I want you to hear from my heart. This is the final 48 hours. The doors close. Actually, it'll close on Thursday. If you've been feeling a pull in your gut, that little voice that says, this is time, all I'm gonna say is trust it and let us prove that we can do this for you and unconditional money-back guarantee if we don't. I know there's some questions. I don't wanna keep answering them 'cause I wanna get to training, but here's what I wanna say. If there's questions, I promise you they're answered with inside the training. If it doesn't work for you, you email us or click a button and we'll refund your money. We only want you here if you absolutely love it and brag to every single person you see. So if you're ready to say yes to yourself, you go to jointhebootcamp.com and get enrolled. So here's what we're gonna do real quick. We're gonna take a 7-minute break. Igor's gonna finish up and come out and do a bootcamp. So, or a small little workshop. Here's what I would say to you. Get a pen, get a computer, get a second computer screen open, right? We're not gonna go too deep on this, but get ready, get prepared to do this. We're gonna take a 7-minute break. This is one of the last opportunities to join us, to say yes to you. Don't go anywhere. Igor has been planning so hard. We'll take a quick break. Thank you for being with us on this bonus day. I'm so excited to be here. We'll give it up for Igor in a few. See you in 7 minutes.

We were made to fly. Open the sky, open the sky. Hold me while we ride. Night comes back. We face it side by side. One last breath, then the whole world opens wide. Open the sky, open the sky. We were made to fly. So dumb, your skin. We talked, I was running on empty. You made the whole thing feel easy, like the sky knew my name when you looked my way. And I can feel it now, the world is spinning out, but you keep holding me Back into the South. Golden Po— Golden Po— You make the whole day full. Golden Po— Golden Po— I'm right where I want to. Golden Po— Golden Po— You turn the road to gold. Golden pole, you make the heart ache for. Golden pole, golden pole, I'm right where I want to. Golden pole, golden pole, you turn the love to gold. Golden pole, golden And I don't let you go. Hold on tight, we're only getting brighter. One more time and we'll rise a little higher. Take my hand, let the whole world fade. We can stay in this shining place. Golden Bowl, Golden Bowl, you make the Full of gold in our eyes. Sunburn can fade, sunburn can fade. We keep them messy, we keep it sweet. Sunburn can fade, sunburn can fade. Clap your hands with me, clap your hands with me. Clap your hands with me. Water on your shoulders, sparkles on your skin. Someone starts a chorus and we all jump in. Cold drink on my tongue, heart in overdrive. Every little thing feels new when you're this close by. Oh, the day goes loud when you sing my name. Hold me in the middle, let the good part stay. One more step, one more spin. I can feel it start to rise. You and me and a sky full of gold in our eyes. Summer confetti, summer confetti. We keep it messy, we keep it sweet. Summer confetti, summer confetti. Clap your hands with me, clap your hands with me. Clap your hands on me, spin me till the world turns blur, then bring me back to your grin. If this is the kind of trouble I'm happy to jump in. We keep it sweet. Clap your hands with me. Clap your hands with me. Everybody go! Palm trees clapping harder, cold drink in my hand, laughing with the whole gang. No one has to stand, you lean in. Easy like a wave, every little heartbeat wants the same thing. Play hands up, hearts open, feel that little sway.

Randy Johnson, you've just been killing it. So have you, Ryan. What's going on, man? Look at all this great energy. Hey, if you're away from your computer, come on back. You're not gonna want to miss this. It's gonna be so much fun. All right, all right. Um, so we got Igor coming out in about 90 seconds. I just want to say thank you. I'm so glad you guys loved those 7 shares that I did. Those are things I've been compiling. That used to be a list of 18, and I whittled it down to my 7 most important. If you can back In fact, pull these up for a second. Do me a favor 'cause I just wanna know while we're here live. Can you pull those up on the screen? The 7— no, almost. We're getting there. We're getting there. We're getting there. I can feel it coming. [FOREIGN LANGUAGE] Well, they're coming. Somebody could post them in the chat. Can you guys get them up or no? All right, no worries. I guess they're coming. There they are. Yay, give it up for the team. They didn't know I was gonna ask for them. Okay, so out of these 7, first off again, thank you for the beautiful comments. I just sat back there during the break and I was looking at all your comments 'cause I don't wanna stare at it too much. But number 1 was audit your inner circle. Remember that one? Number 2, it's on me. No one's coming to save us. Let's solve bigger problems, the ones that challenge us, let's move towards them. Let's be bold and brave. Let's be courageous. Let's persist until we succeed. Once we have the map, we gotta keep going. Commitment over convenience. Let's spend the next 90 days going all in so we can have an easier ride after that. And then find out who versus the how and model proven practices. So if you had to choose, I know they're, I think they're all killer, but if you had to choose, you could just use a number 1 through 7, put a 1 through 7 in the chat of what's your favorite, one that you might tell your kids, your spouse, your friends, your family. Let's see which one, and I'll run it through AI and I'll see which ones are the winners. A lot of 7s, 2s, lots of 2s, 5, 3, 1. Look at these, amazing. I'm going to just use my, my agent when you're done and have her run through and tell me what the winner is. I'll tell you after. Listen, thank you for playing full out. Thank you for being here on this bonus day. This should be so much fun. We've never done this before until we get to the boot camp. You're just going to get a tiny little glimpse of what we get to do together. So without further ado, can we please give a huge welcome to Igor Pagani?

You got it. Okay, you guys. I love it.

So welcome, welcome. Dean warned you. I love the dog in the camera. That's incredible. Dean warned you, we're gonna actually go into doing stuff here, like literally on your computer. And I want to be upfront with you. We have so many people in this room. Everybody with different setups. I know some people, I see some people in cars watching on their phone. You shouldn't be doing that. I see some people at their desktop with amazing setups. You know, if you have two screens, you're gonna have the best time in the world doing this. If you have one, you can absolutely do this. If you're doing it on a mobile device, it might, it might be a problem. I want to preface all of this by saying this is recorded and it's available on YouTube for the next, I think, 4 days. So you can rewatch there. So I'm gonna walk you through this first, and I'll repeat this again. No need to do anything yet, but I'll walk you through this, and then we're gonna do, um, actually, then we're actually gonna do together. Okay, so first information, then doing, and we're gonna go to like, uh, what we're gonna do, like 3-4 minute break for you to fill out what I'll give you here. So get ready to, to be doing, because we'll be returning. Let's pull up the context sandwich real quick. What we'll be doing here is we'll start going, um, we'll start building out the first piece of the context sandwich, and that is the "here's who I am" part. And here's the thing about that: there's many things you can put in there, but over time it has just proven that certain things work better than others, right? And I want to give you that, those certain things. Matter of fact, in a second here I will give you a Google Doc, a prompt, um, not a prompt, a Google Doc that you will be able to fill out with certain points. And then I'll show you how to add that into your ChatGPT or Claude, whatever you're using to permanently upgrade your experience. But I was watching the chat throughout the 3 days. One thing that came up over and over and over again, and rightfully so, is this, this big privacy question. It's kind of the elephant in the room, right? Of like, okay, I get it. Every single person keeps telling me that I should give it more info on myself. But hold up, do I want to give it all info on myself to these tech companies? I don't know. They're, they're, their incentives seems misaligned with mine, and you know, they're, they're building all of this and I don't know what they're going to do with my data. I think all of that, those are fair concerns. And I brought 3 super quick tips. 2 are conceptual and 1 is a switch that you should flip right now inside of your ChatGPT Cloud account, actually. And I want to tell you these 3 tips. These are the top 3 things on privacy that I will tell you, and we go deeper in the bootcamp, but really The first one is just, just kind of a mindset towards privacy because, you know, people go in and like, I know a lot of you are all-in type of personalities where you're like, if I do something, I'm gonna do it proper, right? I don't mess around. Like, if I'm gonna do this, I'm gonna do it proper. And then if I tell you like, give it information on yourself, your mind goes to like, okay, I'm gonna give it everything, right? But keep in mind, like, one core thing that I always teach is treat AI as a new employee. If you look at it through that frame, super skilled employee, super advanced, super educated employee, but as a new employee. And think about it, if you get a new employee or a new assistant or whatever it might be, and you give them a task, what kind of context would you give them? You would, you would probably not go ahead and give them every email you've ever written right away, right? If the task is like, hey, I want you to write this email, then here's the email that I'm responding to, right? So use common sense. That's kind of my, my point there, right? If you're telling it about your goals, well, maybe with the new employee you wouldn't go in and sit them down for 2 hours and tell them about every goal and every thought you ever had. Use what matters. And over time you might get more comfortable and you understand how it interacts. But, but just use common sense. Don't, you know, the new employee, you wouldn't give it your, uh, him or her your Social Security number. You wouldn't give them your banking details, your passwords, right? No, of course not. Same thing with AI. If you can look at it that way, you, you're good, right? So those are, those are like clear no-nos, like those things that are named, right? Because you wouldn't give it to an employee. And that test really works well. So don't give it to AI. Simple as that. Whereas saying that, hey, this goal this year, I want to double the revenue in my business without adding new employees. It's probably something that you can absolutely tell it. And also there's nothing personal about that. Okay, so that's one. Secondly, some of the things, as soon as you start giving it some information, you might notice it's very concrete to you, right? So if I start giving information like, hey, my name is Igor Pogany and I live here and do this, this is my title and these are my goals and these are my values. Maybe this is the type of revenue that I want to achieve, or this is the headcount that I want to achieve in this department this year. It starts getting very concrete to you, right? Maybe you would go ahead and tell it that you have 3 kids, and then you would start naming the kids. Well, here's the thing. There's always— and this is not obvious, this is not obvious— what you can always do with AI without affecting its performance, you can tell it that you have 3 kids, but you don't have to give the names. It's not going to change. What's going to change about the output is maybe it's not going to refer to them by name, but it's not going to change anything. Or if you, if you're working— I know a lot of people who use AI for financial use cases, and you know, they, they kind of use it as a strategic advisor. Well, what they do often is they anonymize the data. So instead of saying, I don't know, last month we did $24,512, $24,512, instead of that they say we made, you know, $20,000, right? Just rough estimates, and it gets anonymized. The same thing, by the way, this is a thing a lot of lawyers do too. I don't, I don't know if they should, but they do this. Like, they take contracts and they anonymize all the data, so they remove the names, they change certain details, and all of a sudden it's not saying, you know, contract between Igor and XYZ, but they just change the names and all of a sudden it's a generic contract and you're not leaking any data. So that is a very, very common trick that you can apply. And a very elegant way to not share any of your personal details if you don't want to do that. Overall, before showing you one switch that you can flip that is going to prevent from you sharing any unnecessary data with, with these tech companies, which I think is a great thing to do. Overall, I would just say think about it as an employee, as I said, but also like There's one rule of thumb, one rule of thumb that I want to leave you with on privacy, and then I show you the switch. And that rule of thumb is if you're comfortable with sharing it on social media, it's totally fine to share with AI. That is the most conservative stance you can take. That is this end of the spectrum. And the other end of the spectrum is just sharing absolutely everything carelessly. And I don't think that's right. And I think if you, if you treat it as a new employee, you're somewhere in the middle. And that's, that's where I personally live. That's where a lot of people I know live. And if you bring in a contract, anonymize it, and you're safe. Those are my tips. So let's bring up these two slides. I have two little slides where I, where I'm going to show you this setting that you can change right now, whether you use ChatGPT or Claude. And this only applies to you if you have a ChatGPT or Claude account. Some people use others, but basically every time these big tech companies are going to give you the option to opt account. They're gonna give you this option, and it's just under Settings. And this is ChatGPT, it's Data Controls. And then there's the setting Improve the Model for Everyone. Okay, you can check your account right now, it's literally 2 clicks. And if you have this set to off, you basically say, hey OpenAI, I'm not giving you permission to train and to use my— to train your future models with my data and to use my data. This is— and you know, on free, this you only get this on paid accounts, by the way. If you're on a free account, if you're not paying for subscriptions, they don't— this is one of the big, big reasons, you know, to consider a subscription. They only give you this on a paid plan. Maybe we can show the next slide for Claude, and then let's move into setting up the context sandwich permanently. This is what it looks like in Claude. Again, if you're on a free account, you don't get this choice. And I want you to notice, if you're not paying for AI, you're paying with the data basically, right? If you decide to pay $20 a month, they give you this option to opt out so they cannot use your data. Yeah. Now is this bulletproof? Probably not. I don't know. Who knows what the future holds, but it's an easy switch. Settings, privacy. That's in Claude. Settings, privacy. And then you just toggle this off. Help improve Claude, right? Does that make sense so far? Making sense. All right. So I'm glad. So I thought this was an important thing to talk about, but it's also not a thing you wanna lead with, right? Because a lot of people just have no baseline understanding of AI, and we're building here over multiple days. So now we're ready to, you know, move into the piece that now that you know about privacy and you know about the power of context, and I showed you the context sandwich, now we're ready to move into this idea. Can we pull up the context sandwich? Can we full screen that? I want to move into this idea of setting up, um, here's who I am permanently. We can pull up the slide, it's okay. I'm going to work on my laptop here, but here's who I am. The top piece of the context sandwich. Remember, in the middle it was the task. Here's what I need. At the top is here's who I am. There it is. So here's who I am. We're going to be dealing for the next, I don't know, 15 minutes, 20 minutes with just this top piece. Okay. And what my goal is with that, what my goal is, is to give you a permanent setup, something that you can set up once.

Okay.

We're gonna be answering questions about yourself, stuff like your role, your goals, your values. And we're going to be setting it up inside of your Claude account or ChatGPT account. I'll show you both. It's easy. We'll be setting it inside of it. So it's there permanently. But the beautiful thing, we're not gonna be doing this work inside of the AI. We're gonna do it in a Google Doc. Okay? And before I give you that Google Doc and before I give you like 5 minutes to work through it and fill it out in peace yourself, I want you to just listen for a second. Second, okay? I know you're listening already, but like, don't try to like follow along and do everything. We set this up in a way— just listen, take it in, be present with me for a second. Let me show you how this really works, and then I'm going to give you a link to the document. You can copy it into your own Google account. I hope you have a Google account. That's kind of a prerequisite here. Kind of assuming everybody here has a Google account. And then you copy it onto your Google account and you just fill out a few But so let me, let me show you because it's, it's this. Okay, now so we can, we can just let's full screen me and let me, let me draw, let me draw. Because here's who I am, right? That's the top piece to the context sandwich. In the middle is the task. That's intuitive piece. Hey, I want you to do XYZ. But the here's who I am is not that intuitive. And I need you to understand how this works practically in chat, right? So both ChatGPT, Claude, it doesn't matter, every AI. It works this way, right? I think.

Hmm.

There we go. And here, for the first time, you get to witness my, I don't know, very below average drawing skills, but it is what it is. It doesn't have to get applause. Come on. That's just disrespectful. So here's how every AI ever works, right? You send a prompt, right? Write me an email to XYZ about XYZ, right? Ideally, you add more context in a context sandwich, but like you basically send a prompt. And then what happens? You receive an answer, right? Answer. This is the base interaction. One of the core things I could teach you right away is like, Don't give up here. Go back. If you don't like the answer, go back to prompting and sending, hitting enter again and answer, prompt, answer, right? This is the base interaction. That's why it's called ChatGPT, not One Message GPT. It's important to, important to remember you're supposed to talk to it. And this is how it looks, right? If you've ever used AI or ever saw somebody use it, this is how it looks. You type in a prompt, you hit enter, you get a response. If you don't like it, you type in another follow-up prompt, You hit enter, you get a new response, and it just keeps going. It's this circle. Here is what I want you to learn today and what I want you to realize. You might think that this prompt that we sent, right, literally the prompt that you— the stuff that you— there's one big box in the middle of the interface. What you type into there, you might think that's everything the AI is getting, and you might be wrong. Because over the last 3 days, we hammered this home like 100 times, the power of context, right? Add context to your prompts, make them context-rich. What we're basically telling you, like, don't just give it the task, also include context. That should be a T. I warned you. So basically, whenever you're sending a prompt, like, split up, you know, includes the task but also adds some— what's up with that— give it the task but also add some context. It's going to make it better, right? With the context sandwich, I showed you a concrete framework to do that. Give it the task, give it information about who you are. So we're getting more concrete here. So give it some info on who you are. Who I am. And then, you know, I guess this is in a different order. And then tell it like what good looks like. What good— I'll do the whole thing— looks like. So give these 3 things. Okay, the context sandwich task was in the middle, but you get the point. You just give these multiple points. Now here is the deal. If you do this manually, it takes forever. Right? It, it takes a while cuz you give it the task that might be write me an email, but then who am I? Gosh, I could write about that for 5 minutes. That's what we're gonna do here in a second. Now I want you to know that there is a way to kind of permanently set this up inside of your account so that it always has it so that you set it up once and you can focus on what tasks you want to do with AI, right? We're focusing on how can we get time back instead of, you know, explaining ourselves over and over and over every time. So what we're going to do very practically here is we're going to be— we're going to ignore this bottom part, what good looks like. You'll still have to do that manually. But what we'll do is let's see if I can get a different color. We're going to be setting this up so it's permanently in your account so that all you need to do is give it the task and it already knows who you are, who you are. That's really the point of the whole exercise. And before we talked about privacy, we now talked about what we're about to do. I want to add one note because there's a few ways to do this, right? So I want to, I want to just make this point because if you send it a prompt— oh my God, that is not acceptable. So if you sent this, you know, a task context sandwich, all of that, ChatGPT automatically kind of— okay, I made this up on the spot, I'll use it— kind of plays barkeeper and mixes a little cocktail for you. So they add other ingredients. So they know that, they know the power of context, and they don't just accept your prompt. And what they do is, one, on in your account you have something that is called— there's two names for it, I'll show you exactly— and I think in ChatGPT it's called custom instructions. I think it's Claude, it's custom personal preferences. It's just context that is linked to you, that is mixed in like a barkeeper would add a certain ingredient into the drink. Every prompt you send, it's there. You don't see it, but it's there. And there's a second one, and probably a lot of you know this, some of you might not, but because these companies, they know the power of context, right? They know the power of context. They created an automatic feature And I don't want you to get confused by this, but I just want you to know that it exists. They created the automatic feature called Memories. Memories. And, you know, super high level. Again, this is automatic. But what Memories do is they basically look at all your chats. And if I'm like, hey, my name is Igor and I'm doing XYZ, it's like, ha, got him good. His name is Igor. Let me take that and automatically store that inside of Igor's account. So then you might experience this if you have memories on. I'll show you in a second. But if your memory is on, you send a message and all of a sudden it knows my name. How does it know my name? It's because of memories. They have automatic context gathering. The problem with this, it's super shallow, it's leaky, you're not in control, and it certainly doesn't go deep. So what we're going to do here is forget about all of this and we're going to set it up ourselves. We're going to take, I don't know, control of our destiny, so to say, because We can set these things ourselves. They're trying their best. They're building a product that works for, I don't know, 8 billion people. So there's a lot of compromises they need to make, understandably so. What we're doing here is we're taking control of what's going on. And, um, at this point I'm ready to share my screen and to move to this piece. All right, let's switch to my screen and I'm going to be demoing this inside of of first Claude, and then I'll show you briefly in ChatGPT. But we'll start at this point. Then again, I want you to watch for a few minutes, and then you'll have like 5 minutes to work through this yourself. Okay, but everything I just taught you is reflected in here. This is the beginning piece. This is the, this is the context sandwich, right? It's who I am, it's what I need to do. It's a great prompt, by the way, what I want to do. And this is what good looks like, right? So if I sent this, it's gonna, you know, write an elevator pitch for me, and I can just hit enter, and it's going to write the elevator pitch for me. This is the basic interaction. You send the prompt, you get a response, right? And what we're gonna be doing is we're gonna be setting this part, who I am, up inside of my account, and we're gonna go like 50 times as deep right now. Okay? That's the plan here. So let's just wait for this little elevator pitch as it kind of appears. There it is. Pretty good. It's really good at writing elevator pitches, by the way. If you— this is a great prompt. If you ever struggled with kind of formalizing what you do, after this little training, 20 minutes from now, you can kind of rerun this prompt. Don't worry, you have the recording of all of this. It's on YouTube for the next few days, so you can return again. I just want you to listen now because as I said, I said it 3 times. I said it one more time. What we're doing is we're setting who I am up on an account level so that in my, in my account in Claude or ChatGPT, it's there permanently. How do I do that? Just watch. Just watch. Look, I'll select this. This right here with my mouse, right? I will right-click, and here I will copy it. Okay, so we'll copy Amigo Pagani, Head of Education at the Advantage. And then what you do is— you don't need to do it right now, we'll do it together in a second— but if you go here to the bottom left, you can go to Settings. And in your Settings, right at the top— they know how important this is— right at the top of my settings, it says, what personal preferences should Claude consider And this is the extra ingredients the bartender adds, you know, Claude adds into every one of your messages. It mixes it in every time without you knowing. If I right-click in this box and say paste permanently, it will know my name and that I'm the head of AI education at the AI Advantage permanently. What does this mean? I could save it. And if I go into a new chat without telling it, I could ask it, what is my role, role/job? Question mark. And I didn't tell it anything about me, right? I didn't tell it, but it knows. You get it? So this way you can kind of set up your account once so that permanently you get the benefit of that. Now quickly in Chat, maybe if you're a Chat user, the same thing, right? I could kind of— I'll just, um, I just have it still copied. It's the same thing, it's just in a different menu, right? So this is where we're only going to be— bootcamp is only in because then it's so easy just to progress and turn it into an agent after week 4. But in ChatGPT, it looks like this. You go settings here, you go to person, you kind of click your profile picture, then you go personalization, and then here it says custom instructions. It's the same idea. Look, I right-click and I paste, and that's it. So both of these, every service has this way of setting up permanent context, right? Now you might say, Igor, okay, I get it, that, that's great. Like, I get it. So if I give it new tasks, it's going to know about me. Half the context sandwich is done before I even start. Like, that's pretty confidence-inducing, let me tell you that. New tasks come up, you're like, I've already set up half the thing, I can now focus on doing things. Now, because you already know the power of context and you know where to set it up, now we go deeper. And what I mean by that is literally expanding this one-liner to 50 times its size. And the way we're doing that is through filling out something that I call a DNA document. DNA document, all it means is permanent context. I'll zoom in for you guys. I can see this is pretty small, but we just fill out this Google Doc. And right now would be— we're gonna, we're gonna share this in a second with you in all the chats. You can do it yourself. But right now we're gonna fill out this Google Doc in a second here. Look at this Google Doc just with me for a second. Okay, we're not doing yet, we're just looking. But you can see it has my name, it has my role, my location, and my background. The basics. This is the type of stuff that ChatGPT picks up on you. Maybe it, you know, maybe sometimes it's just like, oh, here's one of the things Igor cares about, let me add that to his memory profile, as I told you. And it kind of does that, and it does an okay job. It does nowhere close to as good a job as you can They're trying, they're looking at chats and randomly picking out stuff. If you take control and if you fill this out truthfully, you'll see your entire AI experience transform. I promise you that. Matter of fact, if you follow along this exercise, we have like in the next 15 minutes roughly, if you follow along, I promise you a lot of you in the end will be a, you know, I don't use this word lightly, but you will be a bit mind blown by how good it can kind of predict you just from what we fill out. Because look what we have. This is basic. Yeah. It matters, but it's basic. Then we have goals, right? 3 goals that you're working towards, and you always need to be concrete. Everything in bracket you fill out, okay? Just add your most important goal, a second one, and maybe a personal one here, things that you want to do. And then this one really makes a difference. And, and let me tell you, we did this, I don't know, over 100,000 times with different people, and these are the patterns that work. You could give it a ton of things. This is the core. These are the difference makers. If you give it your goals, you basically tell it like, hey, I'm doing a task right here when you're interacting with ChatGPT every day. And if it has your goals, it knows like, hey, this is where I want to go. And then ChatGPT is really good at kind of drawing the line in between and get it helping you get there. So goals make a huge difference. Next one is values. Kind of add things that you believe, right? There's some examples here. I'll also show you mine filled out here in a but you fill out what you believe. Just 3 bullet points. It can be short, it can be 3 words, it can be a sentence. It doesn't need to be perfect now. I just want you to be honest with it. I just want you to be honest with it. You can go deeper later, right? Then what frustrates me makes a big difference. Actually, that's a good one. And then finally, this one is super business relevant, your target audience. So if you're, if you're trying to use chats to help you systematize your business, save time with clients, with your work. Target audience is just the golden standard. Like, nothing helps more than being clear on your target audience, because what do we business— we do business for other people, not for ourselves, right? Sure, there's a component that is self— that is fulfilling to ourselves too, but like, mainly we're serving others, or at least I hope we should be. So then target audience comes into play. So, so, you know, it helps you there. And this is it. This is the form. Now, this is what it looks like when I fill it I'll zoom in a little bit for you, give you a second to read this. But it's just this, it's straightforward, you know. I add my name, I add my role, location, you know. This probably I couldn't come up with within like a minute or two. Probably need to think about this a little bit. But the good news is like this document, it's not my document, it's not OpenAI's document, it's not a Propix document, it's yours. We're going to give you a link here in a second. You just copy to your Google Drive. And as you expand this document, I don't care what tool you use, I don't care what happens to AI, you'll finally get clarity on who you are as a person in a document. And then that is going to be your foundation for any AI you use in the future, whether you, whether you decide to go with Route A, Route B, it doesn't matter. This is your base and you can expand that base. And let me tell you, every AI tool in existence works better with this information. They're desperately trying to put memories in where they get this information so it can do a better job. But you can take control and you can make— you can give the new employee a chance to do a good job by doing this systematically. It's not intuitive, I know that. Nobody goes in and starts a 2-page Google Doc when they start working with AI, just like, of course I need this. No, but it's the biggest lever you have. That's why we're doing it here. Few more things. 3 goals. And again, you just kind of have to be honest and specific with it. If you, if you put a goal in there like, I want to make more money, it's like, okay, great, that, that's, that doesn't say anything. You need to be concrete. You need to tell it like, I want to make more money so I can have more time so that I can be home for dinner earlier for my 3 kids or something, right? You need to be specific. If you, if you keep it a high level, it's not going to do much. So specificity and honesty is what matters here. And then finally, here are some values. And then, you know, I wrote out my target audience. It hopped onto the second page. Doesn't really matter because here's the final step before I give this to you. The final step is this: you kind of click here at the bottom and you select the whole thing. I just— I'm just holding down my mouse. I'm gonna select the whole thing like this. Beautiful. I right-click. Say copy. You could also click Command+C on a Mac, Control+C on a Windows. Command+C on a Mac, Control+C on a Windows. And then I'm going to go back into Claude. And remember where we set this up permanently? Remember from before? Anyone? Settings. And then here in this field, all I do is paste it in here. So how do we paste? We could right-click on a computer and say paste. Or we could say Command+V on Mac, Control+V on a Windows. That's a keyboard shortcut. It does the same thing, right? Right-click and paste. Nice. And now when I save this in here, you will see that if I go into a new chat and I ask it like, what are my goals? Look how quick that was. I literally just tell it what I want reflection on. And obviously this is a demo just for you, but it will know my goals. Now, what if I ask it something like, write me elevator pitch? Do you think it would do a better or worse job than before? Before, it had one line on me that I'm head of AI education. Now it has what I value, what my goals are, what frustrates me, who I serve. Of course it would do better now. Let's just briefly try it, actually. And let me— okay, wait, let me do Right here. So at this point in time, and I will show you again one or two more times, we'll go through it step by step by step. But at this point in time, I think you guys are ready to get this Google Doc for yourself. And I think at this point in time, I would ask the moderator, uh, the moderator team, who is massive— shout out moderation team, you guys do so great— yeah, share the link to the Google Doc in the chat. And all you'll do all you'll do is, you know, go to your screen, go to that link, and a button will appear on your screen which says copy. And when you click that button, it will copy the doc to your account. And then I want you to take, let's, let's say, 4 minutes, let's say the next 4 minutes, to just go through it, fill it out for yourself. Again, this is not our document. You're copying this into your Google account and it's yours forever, right? You're literally making a duplicate it and this decoupling it from anything we do over here. But just do that. Just do that. It's saying this file might be unavailable right now due to heavy traffic. Try again. Are we overwhelming it? Are we overwhelming it? Okay, then it might take a few seconds for multiple— you know what we could do? You know what we could do? So probably too many people clicked it at the same time. It's just That's the magnitude of this audience. But we'll get there. Have a little patience. We could also see there's some good ideas there. It works for a lot of people now. You broke Google? Yeah, I did. Yeah, we could share it in chat. We could even share the template and chat. It's just a bit harder to copy from there. So maybe mods You can take the whole template and just paste it as a message in chat if you want. You can copy it from there if you're confident, you know, and have a little patience with yourself. You need to figure this out right away. We're here together. We broke Google.

That's kind of funny.

And you don't have to use a Google Doc. You can use anything. You can use Word, you can use a note app, anything, right? It's just Google Doc is really easy for us to share with you. You could do this in whatever you feel comfortable with digitally— Notepad, TextEdit on Mac. Excel, Outlook, Microsoft Word, up to you. The entire in the chat. So if you want, you can copy it from there. We're not rushing here. We're not rushing. All right, how are we doing? I see a lot of people succeeding. Some people still working through it. Again, this, this link will be permanently available, so, you know, once Google lets us, you will have access to this from here on out forever. We're not taking this down. For some people it still says not available. Oh, great question here from Hester in chat: I have multiple roles, how do I do this? Pick one. Pick one. Just the one. Just focus on one thing now. Some people have two jobs and a personal life. You might want to create two of these eventually. Start with one. Pick one. The easiest one. The one that's easiest and closest to you.

Okay?

Okay. Tanya asking, can you repeat the directions please, Igor? Let me do it. Let me do it. Simple. So let's go to my screen for anybody who wants to see the step by step. You create a copy. You create a copy of this template into your account, right? Either now or later. Again, we're not rushing. This is something very simple. Also, there's no more complexity. That's it. If you fill out this doc, and you add it into your account. That's it. That's the whole process. Whether you do it now, tomorrow, a week from now, doesn't matter. You have the link now, right? So as long as you store the link, I'm sure Google will smile upon us eventually. But the process: you take this document, you copy it into your account, and then you just fill out these different parts, right? You go in and say first name, surname, until it looks something like this.

Okay.

And then once you have everything, you copy everything. I'm just gonna use my mouse here, just kind of left-click my mouse and drag it over everything. So like this— whoop, missed a word there. Once more, drag over everything, right-click, copy. And then inside of Claude, I would go into my account Settings, and then in this field I would right-click and paste. That's it. If you're curious and you're inside of chat and using chat, it's the same thing. Let me, let me go back to a fresh chat account. This is what a fresh ChatGPT account looks like, right? By the way, this works both on paid and free plans. It's such an important feature they just gave it to everybody. But inside of chat, you go here, you say personalization. And then here under custom instructions, you right-click and you paste. Now we might see a problem here in ChatGPT. I'm already telling you, I tell, I'm telling you, ChatGPT built a product for 8 billion people. You see how the border is red? They don't want to process this much details on you. You might have to trim this down. And that's, that's the thing about ChatGPT is they like, they want to save money by limiting how much info you can give it here. Because if you put this here, guess what? They have to pay every time you send a new message. They have to pay for this text on their servers. So they're like, no, no, no, this is too much detail. Claude, you can go like 5 times as long. It's another reason I like Claude. And yes, there's ways to get around this, but so I would just delete the bottom paragraph here and say save. And now it's set in ChatGPT. Now it's set in Claude. And it's all set up here. So now just to finish the demo from before, if you look at my screen, if I, if I go back to my elevator elevator pitch prompt. I'm just gonna pull it up here. Write me a second 15-second elevator pitch just to keep it apples to apples. If I go new chat, wish me luck here. Write me a 15-second elevator pitch. If I hit enter now, I didn't add any extra info, right? There's no who I am, there's no talk about my goals, nothing. It's just, hey, I need an elevator pitch now. Give me the results. Not doing anything, not adding anything. No magic trick here. I just set it up with my account and there it is. We have non-technical professionals stop guessing with AI and start running systems that save them hours every week. That's perfect. And it knows that because guess what? I told it about my target audience. In the doc, right? I told about who we serve and what we do, what our goals are. It's all encapsulated in here. An elevator pitch is short. Guess what's going to happen if you write a multi-page document? Those little details, they're going to bleed in all over the place. It's wonderful. You're not going to have to re-explain yourself every time. This is how you— this is what we mean by AI clone, giving it enough context that it essentially knows what you know, training an employee up to a level where you're confident with it. All right, so I see it worked for a lot of people. And if it didn't, again, don't worry. There's not more to it. It's this. You fill out the doc and you put it into this one field. You have the recording of this for multiple days. You have the link to the Google Doc. Maybe you managed to get it from chat. Maybe you didn't. Maybe you just stored it and you're like, hey Igor, I'm cool. I'm drinking my coffee over here. I don't want to be doing— or maybe it didn't work right away. You're like, it's fine, it's fine. This is, this is simple. It's simple, right? It's 2 steps. Fill out the doc and put that info into that field right here, settings, and put it into here. That's it, right? I told you before, there is this extra function for anybody who feels comfortable at this point. If you're like, if you're like figuring this out, don't worry about this. But I told you about these memories. I just want to close the loop on that before we close out this little session here. But those memories, They live here within capabilities in Claude, and they're right at the top. See this? If I go to capabilities, it says memory. And basically what I tell it, like, and except of the info that I gave you, I give you permission to look at my other chats and to create a profile on myself from what I talked about with you. Does that make sense? So you give it your doc and then you give it permission to look at other chats and kind of gather information on you. And if I want to see it, you can see them here. I can open this up here. This is the type of stuff it gathered on me. It's helpful. Again, power of context. And again, just like I showed you on the board, every task you send it now, it mixes that in. The bartender, it kind of adds those ingredients every time and they're helpful. But this is where the power of AI starts getting unleashed, where you, where you become conscious of the memories existing and where you start taking control of the context you give it, right? If I'm building a new business, I will want a whole new set of context. Compared to me just asking personal questions. This is the type of stuff we go into, and it's, it's as simple— we can go back to the, to the camera— and it's really as simple as that. Just curate this context, and, and you're, you're intentional about it, you're honest, and you're laser-focused. And this is, this is what you do. These are the first steps that I showed you of the bootcamp. This is the who I am layer, right? And it reads it before every conversation So wherever you are at this point, if you manage to do it or not, you have the tutorial. It's 2 steps. Fill out the doc and put it into that damn field and you're done. That's it. Okay. You have the link. You have all of that. You can do it on your own time. Maybe you did it now, but if you did it, I want to end our little session here together with something that I personally, it was, it was a magical moment for me when I first did this. If you filled this out, maybe you're halfway through or something. I would just ask you to stop now. And to add it to your account. You know, you can finish it later, but add it to your account now. I know a lot of you have already. You know, we have a lot of different people here. We gotta make sure everybody, you know, gets this. But if you've done that, I want, I want you to do one thing, and it's, it's really simple. I just want you to go into your account, right? And now, whether you— let's go back to my screen— whether you filled it out in your account and put it there, or you're just gonna now do kind of the quick sloppy thing where you just copy it and you put it into your chat here manually. I don't care, either one works. No, just put it in here. Either one works. I just, I just want to make sure this context is in here. But I want you to just type the following few words, okay? And you can type this manually inside of the chat above it. Say, tell me something about myself I don't know. I don't know. Tell me something about myself I don't know. Take a second to type that out and experience. I want you to experience firsthand what it looks like to have personalized AI, to have an AI assistant that has been trained upon, well, your values, your goals. Me and Dean Graziosi have been talking about this for 3 days now. You know, the clone trained on this and that, power of context. Oh my God. This is what it looks like. Tell me something about myself I don't know, and then add that context underneath. Maybe it's in your account already. Whatever you do, maybe you do this later, I don't care, but try it. Hit enter. And I know now it's gonna, it's gonna, it's gonna expose me. It's gonna, it's gonna like, it's gonna look at your patterns and based on everything it knows, and it knows a lot. Remember, it read every book in existence, read all the blog articles, all the YouTube videos. It knows a lot. But based on all of that, it's gonna find something about yourself that maybe not even you know. And I wonder— okay, thank you for those sound effects. Good stuff, good stuff. And I wonder if you get this result, and this is taking its time, you know, it's like thinking, it's like, who would this guy not know about himself? When you get this result, I want to hear in chat. I want to hear in chat if this actually showed you something you didn't know, or maybe if you feel comfortable enough, you can even share what it showed. I see the first mind-blown emojis and OMGs in all caps. I wouldn't expect any less if you fill this doc out that I showed you honestly and you put this prompt in. There it is. There's mine. So let's see. Let's— so, okay, let's see what it told for me. Again, this is only going to be relevant to me, right? This would never be relevant to you. That would be me, right? But let's see, here's one thing I think you've fully named. You described yourself as hyper-independent, but everything you built is the support system your younger self never had. Okay, okay, this is getting a bit personal out here, but I'm okay with that. I don't mind. But there goes— it kind of— okay, your YouTube channel, newsletter, bootcamp, Amplifier Club, The Framework, you stacked your skills in isolation because you had to. Now you're systematically removing that requirement for everybody else. That's not just a business model, it's a redemption arc. I mean, yeah, fair, fair. I picked the hardest demographic to convert, slower to adopt, lower tolerance to jargon. Up here, duh duh duh. Done is better than perfect isn't actually your mantra. You smuggled free quality gates into clear, honest, useful Look at that. This is my core philosophy. And again, this is only gonna be relevant to me. And I don't know, however you feel about this answer, let me just say like, it's, it's honest to me. But the thing is, you set this up for yourself so it can be honest for you. Okay? And your result is gonna be different from mine. And I hope, and I hope that it shows you the potential that AI has, because from here on out, whatever task you throw at it, it has a level of knowledge that goes way beyond where you were 15 minutes ago. Okay, and again, I see a lot of people, people sharing it in chat, being mind-blown. Do this now, do this later, and prepare to go a whole lot deeper if you decide to join us in a bootcamp, because this is literally, it's the first 5%. We go way deeper on this, and we show you so many more little tips and tricks like this. This. It's incredible. I hope this helped. I hope this brought you that little wow moment. And yeah, keep being awesome. Thank you so much for joining me. Thank you so much for your patience.

So good. Thank you, Igor.

Give it up for Igor, everybody. What's going on, everybody? Hey, give it up for Igor in the chat. Here's what I'm gonna tell you. Don't you like the way— don't you like the way he teaches? Like, as I was sitting there watching all your comments, there's a couple people— there's 10% of you like, I didn't catch up, how do you do that? Well, that's why the first workshop alone— the first workshop alone is 2 hours. And like Igor said, that's probably the first 10 or 15 minutes. And we don't let anybody fall behind. Last year, you know what he did? It was so cool. Could you switch the slide? There was something on the slide I wanted to see. Last year, you know what he did after the first training? There was about 10% behind. Who was in last year's boot camp? Right? Raise your hand. Do you remember what he did? If you want to put it in the chat. Did the training, about 10% of the people are like, "Oh, it was a little advanced." He sat in the studio right after and filmed an hour special extra hour training just for those that were really new. Nobody gets left behind. So could you imagine how cool it'd be? Look what he just did in 18, 20 minutes when, you know, it's lots of people. It's more intimate in the boot camp. But could you see yourself going so much further when you can learn those kind of pieces? So freaking cool. There was a couple of things I wrote down that I wanted to address real quick, and then we're going to wrap up. I know I went a little longer, but it was worth it, wasn't it? Seeing what's possible. And I saw all the mind-blowing, mind-blowing so good. Good. I felt the same way the first time I did that. Some of you asked, you know, the Claude account that you have to get. Yes, you have to get the $20 a month Claude account to do this effectively and efficiently right now. If you're in, like I said, if you're in chat, awesome. That's what we did last year, but things evolve and you could take everything you learned to bring it over to Claude easy. Igor, I'll show you. But somebody said, do I have to pay the $20 a month? Here's what I wanna tell you. That's 66 cents a day. And I was back there trying to figure out what to compare it to. And I don't know what you could compare it to because you can't even get a cup of coffee these days for 60— I was going to say a cup of coffee, but a cup of coffee is like $6 or $5 every day. Right? So for 66 cents a day, you have access to unlimited knowledge to create a partner. It's amazing. So I just wanted to bring that up. Somebody asked when the training starts next week, do you have to do anything in advance? Just a couple of things to be prepared. It's really just showing up. And that's what we're doing this Friday, the welcome celebration. I got some fun stuff to share with you. And Igor is just going to give you 2 or 3 things so you come to the first workshop prepared. Yeah, and then this is just a glimpse of what you're going to see. That's it. That's it. And I saw there was a few people say, "I'm getting lost." Well, if you're getting lost, then you absolutely need it. If you loved it, you absolutely need it. So I'm going to leave it there. That was my list. Listen. I think you get a glimpse of why, after all the people we interviewed, we really love working with Igor. And he truly does have a heart to serve. And you see how this can evolve. Like each step is designed to get you closer and more time and more comfortable and more trust, feeling good about your data, protecting it on the way, and getting to a point where it's like one or multiple incredible employees allowing you to go quicker without coding skills or tech skills. You needed those 6 months ago, not anymore. And you just go one step at a time. And, you know, we talked about it earlier, is this is what happens when you go beyond dabbling or chasing tools and you get to follow a plan. The truth is, the gap between those having incredible results and those that aren't is not that far apart. It's just a path and a plan, right? They got to build the clone, they got to use the framework, They got to evolve it into working with them and for them, and that's the difference. There's one more thing I wanted to say, and this is just a quick one. I hope we served you over these last couple of days. We've been here together for 4 days. I hope you know that it is my job— Linda, thank you for the thumbs up. It is my job to deliver value that you don't feel for a moment you wasted a minute of your time. I hope each and every one of you feel that you got value at each level, from mindset to success principles to overcoming old beliefs to the 7 success principles today to the purpose and why 2 days ago. All those people said— and Tony about decisions— and simultaneously learn from experts in AI to see a glimpse of what's possible. That is our whole goal. And simultaneously, it's my goal at the same time for those ready to keep going, to not let this be the end of 4 days but the beginning of transformation. It's my job to get you to say yes, and I love it because I know who you'll be on the other side. So when you feel— I hope you see both sides. I'm really transparent today. When I know I could shift your life, I'm gonna do everything in my power to nudge you to action. When we said yes or 2 days ago, those were in the 'What was it like?' The chat exploded. This was some of it, right? I read it yesterday. 'The last boot camp was definitely worth it.' 'The last boot camp, absolutely amazing.' 'Boot camp last year, by far the best investment.' They went on, they were nonstop. We already have about 1,400 of them returning with us. I'm so freaking stoked. Listen, if you're just realizing now that this is a bubble is going to burst, that this is coming to an end, then we'd love to have you join us. Either way, here's what I'd say. Whatever it takes, stay connected. Whatever it takes, gain the skills and capabilities you deserve. We all deserve to live into the best version of ourselves. Is it easy? Heck no. Is life easy? No. But when you have a path and a plan that can shift your life, a path and a plan that can get you there faster and have the opportunity to truly live into your meant to be. Isn't that what life's all about? I want to say thank you on behalf of Tony, myself, Igor. Thanks for being with us. Thank you for being here on bonus day. Thanks for playing full out. Thank you for the beautiful messages. I can't wait to work with so many of you. You have the opportunity. This closes on Thursday because we start on Friday. You have the link below. We're almost, we're almost at 7.5 million million hours saved. I'm so freaking excited. This is our last goodbye, but thank you. We appreciate you. I'll see so many of you on Friday. See you guys.

Still your shadows on the old brick wall. Still your whisper cuts through it all. If you're out there in the great unknown, send a spark into my hollow bones. On the edge of the sky, I I am reaching for you with my arms open wide through the rain breaking through. If there's something about all these broken rib bones, let it fall, let it fall on the edge of the sky. Let it be where your grace is golden far. On the edge of the sky, I'm reaching for you with my arms open wide. Every doubt burning through. If there's something above all these borrowed alibis, let Let it fall, let it fall on the edge of the sky. On the edge of the sky. Let it fall, let it fall on the edge of the sky. All open doors to CEOs on the rise. We're multiplying leverage right before your eyes. No more sitting on the sidelines, that time is through. The advantage is yours. What you gonna do? Buy back your time, accelerate the grind. The future belongs to those who make up their mind. 3 days, real tools, this community's alive. AI Advantage! Watch us thrive! Hey, AI Advantage! We unstoppable! Hey, AI Advantage! It's possible! From the top of the world to the bottom of the map, we're taking the lead and we're never going back. Hey, AI Advantage! The community! AI Advantage! The opportunity! Work smarter, Move faster, lead with confidence. AI Advantage. This is our moment. No hype, no confusion, just what actually works.

Cut, cut, cut, cut, cut into the noise, doing the real work.

Ego on the tools, experts on the stage. Entrepreneurs writing a brand new page. From knowledge to leverage, watch the business grow. This community rising. Hey, here we putting on a show. The playing field is changing, we already know. Hey, hey, hey, AI Advantage is how we roll. Bye-bye, buy back your time, accelerate the grind. The future belongs to those who make up their mind. 3 days, real tools, this community's alive. Hey, hey, hey, AI Advantage, watch us thrive. Hey, hey, hey, AI Advantage. This is our moment! Unstoppable, hey! Unstoppable, hey! We got the advantage now! Vamanos! State High Advantage! Got it! Got it! Got it! Scottsdale to the world! We're leading the way! Hey! Hey! Hey! State High Advantage! Hey! Hey! Hey! It's community right here! Ice cubes in the heat, you pull me closer slow like a song I need. Oh, the day feels wider when you're right here. Your touch is a shortcut straight to the sweet air. Feel it, feel it, feel it, sun on my skin. Feel it, feel it, like the good times and you got me laughing. Like I forgot the rain. Feel it, feel it. Stay a little, stay, stay, stay a little, stay. Orange on the sky, lotion on your nose. Speak about a cool plane, soft and low. You say my name like you already know. I could live inside his golden hour glow. The day feels wide when you're right here. Your touch is a shortcut straight to the sweet air. Feel it, feel it, feel it, sun on my skin. Feel it, feel it, the good times when you got me laughing like I forgot the rain. Feel it, Stay a little, stay, stay, stay a little, stay. If the night comes early, we can keep this light. Hold me in the afterglow until it feels like right— [FOREIGN] Stay a little safe. Stay a little safe. Small talk, sharp and slow. You move like a deer. I'm On the deck, hands in the air, everybody loose but nobody cares. Count me in, don't let go, go. The room feels closed, then it opens. Lifted breath one more cross the line if the tide comes up we stay afloat you got that look I already know no no no no no no no all in all in we move like that all in all in come back come back feel that pull Lean over, let it begin. Watch me rise, watch me rise. I don't break, I multiply. Watch me rise, watch me rise. Hear the crowd come alive. Hands up high, hands up high. I was built for this life. Watch me rise, watch me rise. We go up, we go bright. I don't break, I'm not supply. Watch me rise, watch me rise. Hear the crowd come alive. Hands up high, hands up high. I was built for this night. Watch me rise, watch me rise. We go, we go bright. We go, we go bright. If they want a ghost, I'm a flame. If they want a cage, I want Cold drink in a red cup, you can feel the room wake up. Baseline got the flow on, sneakers hit in a straight form. You look over, I pull near, say my name, now the night clear. Hands up, then higher, eyes lit like fire. One more beat, come closer, we're just getting started, baby. Hands up, so up, hands up, so up, we don't need a reason. Turn you lose your brain. Say my name, say my name. Mirror on me, mirror on me, watch me move so easy. Mirror on me, mirror on me, I make you look so breezy. Hands up now, feel that glow, we know we Call it my name, boy, you can feel that flame. That's when you lose your brain. Say my name, say my name. You're on me, you're on me. Watch me move so easy. You're on me, you're on me. I'll make it look so breezy. Woo! The flow begins to move when you pull me in. Hold that spark, don't let it fade. We're not lost, we're on our way. Keep me close tonight, keep me close tonight. We can make it light, we can make it light. Hands up, hearts on, hearts on. We will make it We're not lost, we're on our way. Keep me close tonight, keep me close tonight. We can make it light, we can make it light. Hands up, hearts on, hearts on. We were made for this song. Keep me close tonight, keep me close tonight. Let the horn shine Let it shine. Hands up, hearts on. Hearts on. We were made for this song. If the sky falls down, we'll catch it now. One breath, one sound. Live free of fear. Live free of fear. Say my name. Say it again. We can change. We can begin. Hands up, hearts on. We were made for this song. Keep me close tonight. Keep me close tonight. Heart's on glass all around me. Watch me turn it to gold. I want my scars like glitter, kept them shining in view. Now the floor starts shaking when I step in. Hands up, let it climb. Feel that pulse alive. Every crack, every cut made me brighter tonight. I'm Crown in Motion, Crown in Motion. Watch me take the floor. Crown in Motion, Crown in Motion. You can feel it more. Every doubt that I knew turns to smoke on my shoulders when I look at you. Hands up, let it climb, feel that pulse alive. Every crack, every cut made me brighter tonight. I'm the crown in motion, crown I was the dark, now I rise, now I rise with my whole world lit. Now I rise, now I rise, and I don't quit. I'm the crown in motion, crown in motion. Watch me take the floor. Crown in motion, crown in motion. You I'm feeling more. I'm the crowd in motion. Everybody knows. Crowd in motion, crowd in motion. Let the whole room glow. Hands up, no time to wait. When I say go, you say bye. I count it down, 5, 4, we going to break it open. Clap, feel the fire, baby, sing it loud. Crowd, crowd, crowd. Crowd, crowd, crowd! One clap, two clap for that heat. Everybody move when I say it. Hands up high tonight, we don't miss, we don't fade. Call my name, call it loud, we came here to celebrate. We came here to celebrate. Last On ice, but I move hot. New Wave crew, we don't do small talk. I make the corner feel like a block party. Any bad move, watch it get up and party. One goes to Kato, crowd go wild. Mommy in the left got that confident smile. Give me a little baby, one more round. Hope play jumping when the beat come down. Hold up, hold up, let it breathe. Then I step right in, let them all believe. One clap, two clap for the heat. Everybody move when I say, say, hands up high. Tonight we don't miss, we don't fade. Súbete, súbete, súbete, súbete. Call my name, call it loud. We came here to celebrate. Hey, hey, hey. Cross it. Dale, dale, dale, dale. Hey, hey, hey. Tell me, who can stop this? Hands in the air, no fear, no shame. One big voice, let the whole block shake. Hey, hey, that's right. We came alive tonight. I made it, I made it, I made it!