Alex Hormozi breaks down sales objections into three layers: surface circumstances like money or time, blaming others in the middle, and avoidance at the core. Understanding which layer a prospect is stuck on changes how you respond to them.
What drives you and what could drive others to fall in love with sales through your lens?
So I see sales as helping the person you're speaking to realize that they are in power. There are 3 major buckets that, that people use to blame, right? Outer layer is circumstances. So they're going to blame money, they're going to blame time, they're going to blame some particular aspect of the thing that they're buying that's not perfect for them, whatever it is. Underneath of that, they're going to blame other people. And then the final layer is avoidance.
