Dean Graziosi explains why each level of growth brings new problems: mastering your platform is one thing, but monetizing without losing your audience is another. His test: only promote offers you'd genuinely want your best friend to buy, then work backward from there.
Every level, there's a new devil. You never would have dreamed you'd be in this spot. What propels us into the future sometimes is having to look backwards and see the progress we've made. You guys figuring out the algorithm of YouTube and how to get the right guests on your show and how to go viral, that's. That was all complex and you had to figure all that out. And some people do extremely well on getting eyeballs and making things go viral. Now you have a whole nother devil of complexity is, hey, how do I elegantly monetize this without alienating my group? But when you look through the lens of service, do you know for a fact if people join your membership that they're better off? So if you know for a fact that can enhance their life, then I reverse engineer. Go. I need to do everything in my power to get people to say yes so I can help shift their life. If some people don't get involved, they'll be inspired by your videos. Remember this. You're an incredible inspiration. This one might hit you and you might not like it. You guys are very inspirational.
