Dean Graziosi argues that entrepreneurs waste time fantasizing about automated income streams like $10k/month while avoiding the uncomfortable work that actually builds them. Growth requires sustained action on hard, high-leverage tasks, not retreating to comfortable, familiar work.
Who knows? You're not working on the shit you need to do to actually reach your next level. So many times in life, it's like, what do you need to grow? I need an automated system that's Evergreen, that I could do XYZ and generate just 10 grand a month. That 10 grand a month would give me the foundation so I could scale this next thing. And then I say, how hard are you working on that? Well, I'm kind of just waiting to see what, you know, what it's like. Jesus Christ. Okay, so you know the thing that'll get you there, you're just not actually working on the thing. So what I want to share with you, where we get comfortable, is in the lanes of which you already excel. You start working on this stuff, and then you're like, two months in, you're like, I haven't worked anything on that evergreen process. Why? Because you went back to the crap that was comfortable, and you're not actually gaining the skills and gaining the capabilities and pushing yourself outside your comfort zone to actually do the things that will move the needle.
