A short YouTube excerpt (Dean Graziosi, May 7, 2022) giving practical advice on choosing what to sell: pick an offering (course, mastermind, workshop, coaching) grounded in your own lived experience and skills—something you’ve learned by going "through the mess"—and that energizes you and provides clear value to others.
When it comes to deciding what to sell, whether it's a course, a mastermind, a workshop, a coaching program, the fact of the matter is you got to sell something that you're on the other side of the mess you went through, the learning experience, the journey, the uncomfortable action you had to take to learn it. What do your friends say you're good at? What lights you up when you talk about it? The world has gotten so connected that there is something inside of you right now other people are dying to learn. So you might as well do something that lights you up that you know you can provide value to other people with.
