How the Top 1% Overcome Adversity in a Recession

Become the thermostat of your life. Gain the courage, gain the confidence, and then you can boldly move forward. Learn from those who've already been there, but boldly keep going rather than sitting on your hands. That's my goal for today. Change hits people hard. Or change can be your friend. With all the crap that's led up to this recession, this inflation of two and a half years of COVID where Covid did things like made us realize, screw that job of me going in every day and not being with my family, not doing something I love being unsure, missing, like, screw that, I'm out on that. 82% of people right now want to quit or leave their job to do something new or do their own thing. Never before has it been the worst it was ever. Prior to this was 48%. And that was a couple decades ago. So 82% of people are like, Covid made me realize, maybe you went through a little hardship, but with that shift comes uncertainty. And then all of a sudden you slam into gas, the highest it was, and inflation. And now you're like, should I not buy my house? Should I wait to buy? Should I wait to sell? Should I, what should I do? Should I invest? Should I take my money out of the stock market? Is my 401k going to go away forever? Should it go back? Should I take it out and sit in cash? But if I do that, they say cash is trash, so, so if I sit on cash, it's trash. But if I leave it in the market, it goes down. Ah, right. And all of a sudden this uncertainty builds. And if uncertainty builds, guess what happens? Freeze. I don't know if I should do my self education industry. I don't know if I should do anything with investment. I don't know. And when you feel that way, you freeze, you sit on your hands, you do nothing. This is not a time to freeze. In fact, this is a time to thrive. This is a time to gain capabilities. Because most people are going to freeze more than you know, and we're not there yet. If people smarter than me where we're going with I get the chance to have great conversations, more and more uncertainty will climb, confidence will go down, and more and more freezing will happen. So if everybody's standing around frozen, what happens? If you're the one that can build a tougher mindset that you can anticipate this, you can prepare this, you can actually get momentum, you can, you, this is your time to grow. In 2007, 8 and 9, when the world crashed And I thought I've shared this with you guys before. When the world crashed, my real estate education, self education industry grew faster than ever before. And I ended up owning the whole industry. Going into 07, I was one of about seven in my space that were big. By 2009, I was the only one left and our company, my brand had got to almost $100 million a year. We were doing almost $2 million a week in sales by 2009, 2010, we grew like this because the world and I wasn't selling how to get rich at that time. I was selling people how to how to secure themselves and be safe and do a deal or two every other month to make enough to get by. I said if there's other people out there that could tell you how to get rich for doing nothing or rich overnight, then maybe you should try them because that's not me. And that message resonated and we grew like crazy. I believe this is not what I hope to do today is to reframe your mind, to really know things are going to get tough for a lot of people. But this is your time to exponentially grow. This is your time to step in the next level leader that you have living inside of you. This is your time to crush that self doubt even more, crush it harder, stronger than you ever did before. This is your time to get rid of the old stories and craft a new one. This is your time to realize that most people around you are going to freeze or run or go backwards. And you have to be that leader to be the example for your family, be example for your friends and help those that need help. So many people are looking for the exact thing. Where should I invest? How should I go stronger? What should I do if I have some cash sitting on the side? What should I do about my self education? All of those things can be overwhelming if you're looking for all the different answers. Here's what I know. Become the thermostat of your life. Gain the courage, gain the confidence and then you can boldly move forward. Learn from those who've already been there, but boldly keep going rather than sitting on your hands. Change hits people hard or change can be your friend. I want to talk about when things shift. We do have to try new things. Whether that's a different type of marketing, a different kind of messaging, a different kind of effort. Alter what we teach, how we teach, how we do a sales page, how we do an opt in page, what our subject line is. It could be in a million different Categories. But we have to adjust and change. And I was trying to think, how does change become less scary? Change can really become less scary when we think about altering our approach. Change is nothing more than who moved my cheese? If the cheese isn't there anymore, what do we have to do? We have to alter our approach on how to get food, right? I've told this silly story to you guys. Some of you have seen it. Some of you. A fishing story where I wasn't catching fish. And then I read a book called Shoe Dog about the founder of Nike. Great book, great entrepreneur. If you like entrepreneurial stories, listen to Shoe Dog. It's a great story. It's a great conversation. And at the end of Shoe Dog, the founder of Nike, the founder of Nike, Phil Knight, talks about now that he's built this multi billion dollar brand and has everything he wants. He has a bucket list. And he said there's two things he realized. I want to share this because this really stuck with me in my life. He said, one, all the things that were tough that I was just trying to plow through to get to the good life. He said, if I could put the real things on my bucket list because he's a billionaire, he's like, I can do all the rest. I wish I could go back to the time we couldn't figure it out, when we were just in my garage selling Nikes, when our supply chain stopped, when the bank called our loan and our merchant processor stopped processing. And the time we got sued by the federal government. He's like, I thought all that was the horrific times. And I couldn't wait to get to these times. And I realized now, going back, that's the time I was stretched the most. I learned the most. I bonded with other people. I had to learn from other people. They were the times I was actually alive. If I had a bucket list, I would go back to be able to tell myself, these are the actual good times. This is when you feel the most alive, when you bond with people the most. If these things are happening for you, to make you stronger, better, oh, my God. I was like, holy crap. I know you've heard it, but this book was so good. It just hit me at a moment. I was like, damn it, I want to. I want to. I want to enjoy all of it. But then the second one was the most powerful. He had two children, just like Brianna, my daughter, and just like Brody. He had one that wore Nikes, loved Nikes, works for Nike. And his other boy wore Adidas and was embarrassed of the Nike brand. And everything he did with his dad was like this. And they fought and they argued and they didn't get along. And at 27, his son died while scuba diving. And he said, if it was on my bucket list, I wish I could have figured out the blueprint of my son. I wish I would have figured, taken the time to figure him out. And holy crap, that punched me in the face with my boy Brody. Because I realized that I was the adult. I had to figure it out. It was my job to figure out how to communicate with him, how to align with him, figure out his blueprint. That was my job. And it wasn't easy. And in that moment of change, I was the one that changed. I started trying different things. If I. If I got really serious with my boy, like, he did something that was disrespectful and I got really assertive and mad, he would just hide. He'd shut down and he'd be like, all right, dad. And he wouldn't talk to me. And if I was super nice to him, kissed his ass, for lack of a better word, he didn't really appreciate it. And that could be tough. As a parent, you're like, alright, if I'm stern with him, he shuts down. And if I'm nice to him, I don't get appreciated. But I realized I can figure out businesses that can do $100 million a year. I can't figure out my own flesh and blood. I can't figure out my son. And the reason I'm sharing this because when something's important to you, you don't give up. I don't go, oh, tried being nice to him. Didn't work. Tried being stern. Didn't work. I'm out. Go. Move out. Go. Like, you don't do that. It can. I have friends and family that have done it. My dad and I kind of did that. So I kind of got that inside of me. I probably went a decade at one point without talking to my father. He didn't want to talk to me, I didn't want to talk to him. Done. And I realized in a moment, anything on this planet like Marie Forleo's book is figureoutable if you have a deep enough reason on why it should be figured out. So when we go into a recession, when you're trying to launch your course, when you're trying to understand your marketing, when you're trying to build your following on Instagram or Facebook or YouTube, can it be overwhelming? Hell yes. Can you fail a lot Absolutely. So I guess the question is, how important is it to you to find your freedom, to find your voice, to impact others, to create real success, to be more independent, to have control of your time, to find the woman or man God designed you to be, to be free, to have no boundaries, to not be afraid anymore, to thrive during this economic winter. I don't know which one is most important out of the ones. I said find what's so important. Right, let's find what's so important. And the whole thing about change, what did I say before about change? You got to find a different approach. What's the definition of insanity? Doing the same thing over and over again and expecting a different result. If I did the same thing over and over again, expecting a different result in my business, I would not be here in front of you. If I did the same thing over and over again when we went into a recession, I would not be here. If I did the same thing over and over again When I tried marketing, it didn't work. I would not be here. When you try and approach and it doesn't work, we have to have that, that oomph behind us, that seven levels deep, as someone said, the why behind us to go, okay, that didn't work. Let me try this. That didn't work. Let me try this. So when it comes to change, we have to try different approaches.