How To Hire The Right Employees

Let's say that you are hiring someone that is going to spend every day with you. Not nights, but every day. This person is going to be the person that's your right hand person, right hand man, your right hand woman. This is the person that's going to live, breathe and eat what you do. Their passion has to match yours, but you're going to spend a lot of time with them. You're going to, if you have to travel for business, this person is going to be with you. If you go get lunch at the office, this person's going to be with you. When you have meetings, this person's going to be with you. And here's what I know. I spent a lot of years hiring based on capabilities. Now I've been blessed to have hundreds and hundreds and probably thousands of people work for me or work on my brand that I was a part of hiring or overseeing. As I've grown, I've had hundreds of employees work with me on building my real estate business and my marketing business, my book business, my education business, thousands probably through the years. And here's what I know. I've up until a certain point in my life I hired based on capabilities, based on their experience. Someone you're hiring somebody that is going to run your Facebook media. I would hire someone who has experience in advertising on Facebook, who has the degrees and went through the school and had the experience and worked for someone else and they have the capabilities to do it. But then I had a revelation. And this wasn't 20 years ago, this wasn't 10 years ago, probably wasn't even five years ago, I had a revelation that I was hiring based on capabilities. I wasn't hiring based on values. You see, what I learned was someone with the right capabilities, someone even that can work hard, someone's even a hustler will not outperform for me, someone with the same values as me. When I had this shift, what I realized is you can give a B opportunity to an A player with the right values or you can give an A opportunity to someone with poor values. That's an A player that works hard. And the person with the right values will outperform them over and over and over. Even if they don't know so even if they don't know what it is you're hiring for. So I just want to tell you something. In the last couple of years, I've been hiring people with the values that I want that I'm going to go through here in a moment and putting them in roles that they've never even done before. They've never worked on Facebook media, they've never worked on YouTube, they've never worked on customer relations. They've never. And they're the best employees I've ever experienced in my entire life because I hired based on values, not based on capabilities. Now you're saying maybe you're saying I don't have any employees. Dean, is this going to work for me? Heck yeah, it's going to work for you. Because this is for all areas of life. So every single person watching this will impact your life in a positive way. I don't care if you're just starting and you got five bucks to your name or you got a $5 million a year company or a $50 million a year company, you're this will impact your life if you follow it. And that's my goal. I think that's my gift and that's what I try to do. So I want you to know, if I say, oh, I'm going to do this differently because this isn't something I got out of a textbook. This isn't something someone taught me. This is real deal stuff that works. This is the legit stuff that has transformed my life. You're not getting some half assed shit that I read about last week. No, let me just regurgitate that. This is real. So when I say that, I want to tell you how my hiring process has changed and then you should think about this in all areas of your life. So hiring process, let's say used to be have a firm go out and headhunt for the right person or someone in my office who is in human resources. This is the criteria. Go look for it. Get resumes, interview, interview, interview, narrow them down to a few and then let me know. I'll look at the last two or three people in the last two years. Is I do a video and maybe you've seen it, I'll do a video where I'll push it out. And most of my conversation is trying to find someone with the right values. And if you think about attracting those you want and repelling those you don't, that's the definition of marketing at its best. That's the definition of a happy life. Think about your friends. Wouldn't you love to attract more of the friends you love and repel the ones you don't? How about boyfriends, girlfriends, husbands, wives, lovers? Would you like to attract those that light you up, that make you feel whole, that are aligned with you and repel those that don't? How about co workers? Would you like to attract those that are positive and keep you uplifted and kind of repel those that bring you down, make you feel bad, make you feel either envious or pissed or just like jealousy, like whatever, Right? Think about that. In life, wouldn't you like to repel the work or attract the work in your life, the career in your life, the business in your life that fills you up and lights you up and repel the ones that don't? Yes. If we start thinking that is attract or repel, kind of binary thinking, yes or no, black or white, attract or repel, all of a sudden we start looking through different glasses. Now, I said I was going to talk about values, and you're like, all right, Dean, we're not really talking about values yet. Yes, we are. Because here's what I want you to pretend back up. So when I decided to hire in a different way, I did attract and repel in videos. So I want you to think about, I'm going to go through mine and we're going to talk about each one. And I started doing a video like, hey, this is Dean. I'm looking for a social media manager. And I could say, I need four years of social media management. I need this, I need that, I need this. Here's what I know. Capabilities are available. I love to pay for education. We're kindred spirits. I spend hundreds of thousands of dollars. I hired someone who runs my Facebook media right now, runs my whole Facebook campaign. We spend over $100,000 a week just on Facebook. Right? Maybe $200,000. We spend a lot of money on Facebook. He's 18. He's 18. Never booked a Facebook ad or ran a Facebook campaign in his life. But he had the values that I liked. You know what I can do with someone? Values. I paid for his education. I paid and sent him to the best gu runs Facebook on the planet. Whether it cost 5, 10, or 20 grand, I cut the check. He went and got the capabilities, plugged it into his values. Kid's a rock star. I did the same thing with YouTube. Did the same thing with the Better Life. I did the same thing in so many areas. Values create the core that's unstoppable. Some of the right values that I'm looking for, I give them my book, Millionaire Success Habits. And it's like, I got to watch my hand because they're going to read it before they come in tomorrow or if I give them five books. So now that I got you thinking, I'm going To go deeper on that in a minute. I want you to pretend that you're making the hire that I talked about. You're making the hire that I talked about. That person that's going to be with you through everything. You're starting your own business, whether you're one of my real estate students or any business that you're in, or you're either starting or you already have your business and you want to bring that person in. Right. Spend a lot of time with you. I want you to start thinking about what values would you want that person to have. You ready for this exercise? If you have a pen, please do this with me. Please write it down. If not, maybe you can do it in your phone. It's important. So I went through this process and I did this probably two years ago now. And I really went through a deep dive. It wasn't like I want a hard worker. No. I didn't even think through capabilities. I thought through values. So these are the ones. There's 11 values that I came up with. And yours can be completely different of what you want in someone who's going to help make your new business or your existing business thrive or your life thrive. This person's going to be around you a lot. So you ready for mine? Let's go through this process. Hungry for achievement. Hungry for achievement. Here's what I realized. The world doesn't work in a 9 to 5 schedule anymore. I don't want someone who is used to the time and effort community, meaning work an hour, get paid an hour. I don't want someone that wants to come in and punch a clock. I was here at 9:01 so I'm going to stay at 5:01. I don't want that. I personally, if I'm around someone, I want to set goals and. And we are. This person that I'm hiring is hungry for achieving those goals. Hungry for achievement. We are achievement based company, not a time and effort community. Listen, if you're a lawyer, if you're a doctor, the world would be go to hell in a hand basket without you. Thank you. But I could never do what you do because you work for an hour, you get paid for an hour. Even if you get paid really high for that hour, to me it's like I would die because I can't compound my efforts. Now if you're a doctor or a lawyer and you own the firm, congratulations. You found a way to have people underneath you and replicate yourself. I just want to. I can't be in a time and Effort, community. And I can't hire someone that is, I can't hire someone that says, oh, it's five o', clock, gotta go. It's like, not that I'm talking about working late. I don't care if they leave at 2. Listen, people come to work for me and they say, how many vacation days? As many as you think. Don't push it. They're like, well, how many sick days? I don't know. I've never looked. I don't, I don't count sick days, I don't count vacation time. We're an achievement based company. We have goals every week, every month, every quarter, we hit those goals. Who cares? So I want someone who obsesses and is hungry on achievement. Make sense? That's one of my goals, okay? Or one of my values that I want. And someone's going to spend time around me. Another one is I want someone enthusiastic. I do. I'm not talking about hypey and fake. I'm not talking about being like, hey, everybody, we're gonna jump. We're gonna power through today. We're gonna sell, sell, sell. We're gonna go, go, go. No, no, I'm not talking about that. I'm talking about someone who's genuinely enthusiastic. Now this doesn't mean that if someone has a value of kind of being like, you know, hey, what's up? That doesn't mean they're not smart, doesn't mean they can't accomplish a lot. But that's not the value of the person I want around me every day. I like enthusiasm. I like when we say, oh my God, we hit our goals this week. I'm not the type where I want everybody to stand up and go, oh, Johnny, hit his goals, everybody. Yay. No, but I want somebody to be like, that is fricking badass. Hey, good job, man. Like, genuine enthusiasm. If I'm going to hire someone and they're going to be around me all the time, I need genuine enthusiasm. Okay, next, I'll stop looking over here. I just love all the comments, guys, but I'll stop looking. But keep bringing them in, chat between each other, and then at the end I'll do questions. Okay, next one is energetic. I need the value of energetic. I like when everybody on my team is eating healthy. I do not. Because I'm like crazy. Like, gotta eat right, gotta eat healthy, gotta go vegan. I'm not obsessive, but I know this. When someone eats right, when they exercise, their energy is just contagious. I mean, think about this. Do you ever walk into a room where there's a bunch of people, and if one or two people are kind of, like, just getting their stuff done? Hey. Oh, hey. How was your weekend? Yeah, that's good. The whole room turns to that all of a sudden. If you walk around again, I'm not talking about the phony, hey, everyone. You know, the handshake shakes you out of your skin. I'm not talking about that kind of high energy. I'm talking about, you know, not somebody on four Adderalls kind of energy. I'm talking about someone energetic because they're excited about life, energetic because they worked out in the morning, Energetic because they want to light up a room. And all of a sudden, you look around, everybody's buzzing and working and, like, high five. And it's like, it's an amazing place to be. That's. If someone's around me, I can't have someone around me. That's kind of like a sloth. Like, I got everything done that you needed. We're done. Can I go the next. No, I can't. Can't do it. So a value that I need again. And I want you to think about your own. I'm explaining mine. I want you to think about yours. What's up? What's up? Hey, before you go, you need to watch these next few videos. They're absolute game changers. Hurry up and click right over here and watch them, and I'll see you there.