Dean GraziosiCofounder @ Mastermind & AI Advantage | Serial Entrepreneur

How To Sell To Emotional Vs. Logical Buyers

18 Aug 2021 · 0 min

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0:26

A short spoken excerpt from Dean Graziosi advising sellers to both inspire emotional buyers by highlighting desires and needs, and to address logical buyers by answering their questions and exercising patience. Graziosi warns that failing to satisfy logical buyers can cause missed opportunities when a small unanswered concern prevents purchase.

Make sure you inspire emotional buyers by showing them what not only they want, but what they need. But make sure you answer the questions for logical buyers. Have the patience, because if not, you're doing logical buyers a disservice. How many times in life you logical buyers, right? You thought about it, you wanted it, but there was one little piece missing, so you didn't take action. And then it was like the train went down the tracks and you missed this opportunity.