Dean Graziosi explains the knowledge industry as turning your worst moments into lessons you teach others. He uses examples from business, health, and relationships to show how hardship forces mastery, then argues digital platforms have made it easier than ever to share what you've learned.
During that journey of life, have you ever had a mess come up unexpected, right? Went through an unexpected divorce, got fired from the job, something happened with your family, you had an illness, something went sideways in your life, somebody let you down, you lost that inner love that you had for yourself. This is my quick definition of the knowledge industry. And what does this graph mean? This is life. Let's just say this is our journey of life. Okay? Okay. And when you're on your journey of life, and you can let me know in the chat or if I could, I could see so many of your faces, too. During that journey of life, have you ever had a mess come up unexpected, right? Went through an unexpected divorce, got fired from the job, something happened with your family, you had an illness, something went sideways in your life, somebody let you down. You lost that inner love that you had for yourself, and you lost who you were supposed to be or who God designed you to be. And you just got off on the path. Or maybe at this moment, right? This is a pivotal moment, you had to learn something. You decided, I'm going into business for myself, I'm going to get the raise, I'm going to do better at this relationship, I'm going to parent differently. You had to learn something or you had to take some uncomfortable action. Ah, I got to end this. I got to start this. I have to fix this. Any one of these scenarios, it does something, it puts you in this downward position, right? I had to fix this mess. I had to learn this new thing. I had to learn this skill, or I had to figure this thing out, or I had to get better at it, or how to take uncomfortable action to start the business. Scale the business. Ask the question, ask for the yes, get the money, right? But during this journey of going down, what happens? You start uncovering, you start understanding how to fix the mess, and you come up with a solution. The learning of starting your own thing, being in the business you're in, learning sales, learning how to eat vegan, learning how to exercise better from home, learning how to make your kids be the center. If you had a divorce and you put them first or like, you learn a little bit, maybe you had a child born with eczema and you learn how to naturally heal it. I don't know what that learning was, but it became a skill and that uncomfortable action became mastery in some cases. So you went through this journey and all of a sudden now you're over here and life gets to continue. But during this dip, and sometimes, let's be honest, that dip Looks like this, right? Sometimes we go down to the lowest points in our lives. During this journey, you learned this became this. And here's the part that I believe describes self education the best right now at this point are so many people in the exact niche of what you learned during this journey. And they're looking over the cliff and they need to go through this journey. And there's two things they can do or you can let them do. They can go here, or maybe they have to go all the way down here and someday come back or. And this is what I love to call, this is what we do in the self education industry. We build a bridge. That's really what the knowledge industry is. It's a bridge to get people from where they are to where they want to go. So they could skyrocket and they're either going to go through this journey or they're going to look to someone like you who's willing to unlock what's inside of your head, willing to share what your experiences are. And I know, listen, so many of you here today, maybe this is the first, first time you ever heard about this. Maybe you weren't even sure it was an industry. Maybe this seems insane to you, but let me just tell you what's changed in the world. You see, when I started and when Tony started, we had to do infomercials and then we had to build a course and we had to put the course into a warehouse and then we had to get people calling the phone and then the warehouse would pack up the box and ship it to them and we had to pay for media and all that stuff. That was great. It's how I learned. If you knew what it looks like through my lens in today, in today's world, when we can identify the exact people, we'll talk more about that in a moment. That want exactly what it is you're sharing, that we can deliver this just like I'm doing right now on a zoom call. You can write a book over the next year. That's great. I've written multiple New York Times best sellers. I love books. But I would much rather lay out what I was going to do if someone gave me the blueprint like Tony and I do. And in 30 days from now, be on a zoom call impacting lives all over the world that want to eat better live, better work out, better fix their relationship, find self love, sell better live. I mean 4,500 different niches, we can do this through platforms, through zoom. Your delivery systems are endless. You can create A course. You could create a course in today's world from your phone and upload it from your phone. I mean, technology has not made it harder. Technology has simplified in this industry. Technology drives me nuts. I'm 52. I didn't grow up with a phone in my hand or technology. I like simple in this industry, it's so easy to deliver once you know, hey, it's Dean. And I had to jump in here real quick and make sure you're already registered for the Own youn Future challenge. What if you're not? You got to go to OwnYourFutureChallenge.com right now and reserve your free seat. Myself, Tony Robbins and 14 other guests over five days, about two hours a day for free, are going to pull back the curtain and show you how to thrive in these uncertain times, how to enter or scale inside the digital economy, the information age. You do not want to be left behind when the world opens and we don't want you left behind. This is one of those once in a lifetime opportunities where all of us are coming together for free to share with you these capabilities. So what do you got to do right now? Go to ownyourfuturechallenge.com. reserve your spot. Secondly, send a link to a friend. Get an accountability partner. Third, you should pretend you paid $5,000 for this because in any other world you would. This isn't some rah rah session. This is an amazing five day challenge to inspire you, to motivate you, but also give you the tools and the tactics to thrive in this virtual digital economy. I promise you, if you've never thought about it, you want to be there. If you're in this industry, you must be there. Ownyourfuturechallenge.com we'll see you on May 11th.
