A short transcript excerpt from a YouTube interview (Jim Kwik interviewing Dean Graziosi) about growth opportunities in the knowledge industry. Graziosi observes that coaching, courses, and masterminds have become socially accepted and popular, that the industry is rapidly expanding (citing large-dollar projections), that technology has lowered barriers to entry, and that businesses without information products may be missing an opportunity.
Questions this video answers
"A billion dollars a day."
Projected to be "a trillion a year within three years."
Chapters
Where do you see the biggest opportunities for growth in this knowledge industry?
This industry has grown and gotten easier and better and cooler. Twenty years ago, you wouldn't say, I have a coach or I bought a course or I'm in a mastermind. People would look at you sideways. Today you're at a dinner party, somebody's like, oh, I'm in this mastermind. Oh, I have this coach. It's a cool thing now to learn from somebody who's already been there. Number two, the business is exponentially growing. It's at a billion dollars a day. They're projecting it to be a trillion a year within three years. So that means the industry's growing. It's cool. We have access to people. But the game has changed because technology has really reduced the curve on how long it can take to jump in. If you own a business and you don't have an information product attached to your business, you're missing out. Why not start a business that doesn't have startup costs, that doesn't have inventory costs, that has insane value? So I'm not trying to say this is for everybody, but it kind of is. If you own a business or you want to own one, it's definitely something to investigate. It is here to stay, it is growing, and it is pretty darn cool to change people's lives for a living.
