A brief spoken segment by Dean Graziosi explaining that his brand achieved over a billion dollars in sales through many small disciplined decisions and habits rather than a single magical change; he uses a snowball metaphor to describe momentum building over time.
My brand doing over a billion dollars in sales. How did all that happen? It's one little decision at a time. There's no magical money machine. There's no magic one shift. It's the discipline of tiny little habits that add up. And all of a sudden, it gets easier, it gets faster, it gets bigger, and it snowballs. It's like rolling the snowball down the hill. As it gets bigger, it gains momentum. We must get the momentum.
