Meant For More LIVE!

When you look at me, I want to hit you and not stop. Yeah, tell me what's up, if you follow me, you'll know. We're like sombras con diamantes, nobody can read us. Sombra en plata, sombra en plata, pegado a mí tú no te apartas. Sombra en plata, sombra en plata, la calle canta, la noche estalla. Pow, pow, sube el drama, pero mi pecho nadie me para. Pow, pow, sube el drama. Somos leyenda de la mala o buena fama. Ella llega sin anuncio, con perfume y actitud. Dice: "Me perderé el miedo". Yo le digo: "Él o tú". Los míos están en la esquina con la risa y la señal. Si la luna no señala es porque sabe quién da más. Yo nací para el choque, para el huir. Abre, Dion. Si me buscan, me encuentran donde rompe el corazón. Yeah, súbelo más que esto está por explotar. Me miras y te miras". Un leyenda de la mala buena fama. Si todo arde, yo sonrío. Si se hunde, yo voy más. Tú y yo somos el ruido que no pueden apagar. Sombra inflada, sombra inflada. Pegado a mí tú no te apartas. Sombra inflada, sombra inflada. La calle canta, la noche calla. Bajo, bajo, sube el drama. Pero a mi pecho nadie me para. Bajo, bajo, sube el drama. Somos leyendas de la mala buena fama. I came in with a grin on my face, new shoes clean, fresh off the lace. You hear my line like, where you been? I said right here, let the night begin. Hands up, pulled up, I don't wait. We came to glow, we came <LYRICS>I feel so free, so free, so free. Gold on me, gold on me. Tonight is you and me. You in the booth with the glass half full. I, you know, I'm trying to play it cool. Then your laugh cut through the noise and I forgot every other choice. We don't need much, just this groove. One fresh glance and a move or two. If the whole place fades away, I'll still be here when you say hey. Feel that pull when I get close. You know</LYRICS> Dark, we shine.

We shine.

If the world moves fast, take your time. Stay right here, don't drift away. We can make this feeling stay. Go down, go down, go down, go down, go down, go down, go down, go down, go down. You make it look that easy. Hands up high, feel so free, so free, so free. You got on me, got on me. Tonight it's you and me. Walking slow, you feel that shift. Gold on my skin like a lucky gift. I keep my cool, you try to guess. Now you lean in close 'cause you know I'm next. I don't chase, I don't beg. I just move and you follow. One look, you remember I'm the one you can swallow. Look at me now, I got that glow. I'm making my own way and you already know. Look at me now, I don't need no crown. I walk like a headline and I don't back down. Yeah, yeah, yeah, yeah, yeah. Your little doubts fell on the floor. I wore them out, then I wanted more. Took every scar, turned it to shine. Now when I step through, the room is mine. I don't chase, I don't beg. I just move and you follow. One look, you remember. I'm the one you can't swallow. Look at me now, I got that glow. I'm in my own way, and you already know. Look at me now, don't need no crown. I walk like a headline, and I don't back down. If you want me, come correct. Bring your best, bring respect. I was built for this moment, you can see it in my steps. Look at me now, I got that glow. I'm in my own way. You already know. Look at me now, don't need no crown. I walk like a headline and I don't back down. Got that look, got that run the block. Sweet like mango, hard when I walk. Hands in the air when the bass line pops. Watch me move, make the Come closer now. I own the night, I own the sound. Oh! You know I'm the top. You know I'm the top. I came through clean with the mean talk. Chrome in the grill, let the team talk. She set the pace, I just came to flex. Big —chain swing when I step. Whole place jump when the bass hit. She got that look, make the case stick. I say one line, they lose control. She run the game, I just roll. Hands up high when I say go. Hold that stare, don't let it go. You're too close, but you don't know I'm the fire you came to know. Reyna del Block, watch me ride. I make that crowd come alive. Reyna del Block. I run this floor in the dark. Dale, dale, come closer now. I own the night, I own the sound. Reina del Block, don't act shocked. Shh, you know I'm the top. Look at me now, no fear in my eyes. Go from the heat, dress for the prize. One more drop and no room then. Say it again till the night won't end. Reina del Block, watch me ride. I make that crowd come alive. You know I'm the top. You know I'm the top. Close now, lose yourself in the sound. I pull you in, late night windows setting on skin. You play it cool, but I see the grin. I wear my secrets like a second face, soft on the tongue, but I don't misplace. One red light and the whole world shifts. I got the kind of heat that don't need gifts. You want the storm, I bring the weather. Once I'm in your orbit, we move. You come a little closer. Tell me what you want. I'm not here to fold now. I'm the one you want. Hold that gaze, don't blink. You like what you see. When I say your name, babe, you come to me. I pull you in. I pull you in. Say my name and spin. I pull you in too close now. Hey! And they all want more.

Súbelo, súbelo.

Feel that swing. Hold that breath now. Let it ring. Todo el mundo, come with me on the count of 3. Set it free. Baila, baila. Don't stop now. Move your body. Show me how. Suelta, suelta. Hands up high. We run this place tonight. Baila, baila. Feel that fire. One more round. Take it higher. Súbelo, súbelo. We got the whole crowd proud. We got the whole crowd proud.

Yeah.

Baseline steady, my steps too smooth. I don't chase it, I make the move. You want that sparkle, that front row feel. I bring the heat, make it all seem real. From the first snap, they know my name. Every face flick when I claim the stage. No small talk, we came to win. Hit that hook and we go all in. [FOREIGN LANGUAGE] Feel that swing, hold that breath, now let it rain. [FOREIGN LANGUAGE] Come with me on the count of 3, set it free. [FOREIGN LANGUAGE] Don't stop now, move your body, show me how. [FOREIGN LANGUAGE] Hands up high, we run this place tonight. [FOREIGN LANGUAGE] One more round, take it higher.

Subelo, subelo.

Make it loud, we got the whole crowd proud. 1, 2, 3, say it back. Yeah, fire away. Oh yeah. Sun on the window frame. Coffee on the counter. You walked in with that grin like the whole day got louder. Shoes by the door, keys in your hand. You said, "Come on, let's move." I was heavy in my head, then I caught your mood. Little by little, we rise up. One more time.

Good spot.

Turns the whole room up. Hands up high, hands up high. We can make it through the sky. Hands up high, hands up high. Let the good days multiply. Hands up high, hands up high. We got one life. One bright shine. Hands up high. Hands up high. Sidewalk rhythm on the way. Kids on the corner singing. Old man waving from his chair like the whole block's winning. Your laugh hit the open air, and I felt my heart unclench. Nothing fancy, just enough to make the moment dance. Little by little, we rise up. One good spark turns the whole room up. Hands up high. Hey, hands up high. Yeah. We can make it through the sky. Hands up high, hands up high. Let the good days multiply. Hands up high, hands up high. We got one life, one bright shot. Hands up high, hands up high. Take my hand, don't let go. —closer than we know. Every scar, every laugh, all of it leads us back. Hands up high, hands up high. We can make it through the sky. Hands up high, hands up high.

Woo!

Let the good days multiply. Hands up high, hands up high. We got one life. One bright tribe. Whoa! Hands up high, hands up high. Hands up high, hands up high. <LYRICS>I had a rough week, you pulled me through. One little hello turned gray into blue. Hey, hey, keep it coming, stay right here. We got time, we got hands, we got a reason here. Sing it loud, sing it now, we're alive, we're here somehow. Sing it loud, sing it</LYRICS> Now keep this feeling in the crowd. Oh, oh, oh, we rise. Oh, oh, oh, we rise. Sing it loud, sing it now. We're alive, we're here somehow. Back porch, folding chairs, shoes on the mat. Kids in the driveway running wild and fast. You pass the plate around, I pass the grin. Every little moment feels like home again. Hey, hey, hey, keep it coming. Stay right here. We got time, we got hands, we got a reason here. Sing it loud, sing it now. We're alive, we're here somehow. Sing it loud, sing it now. Keep this feeling in the crowd! Oh oh oh we rise! Hey! Oh oh oh we rise! Sing it loud sing it now! We're alive we're here somehow! Wooohoo! Woohoohoo woohoo woo! Take my hand! Take my hand, take your turn, let the good thing burn and burn. If the road gets rough tonight, we still got this in our side. Sing it loud, sing it now, we're alive, we're here somehow. Sing it loud, sing it now, keep this feeling in the crowd. Oh, oh, oh, we rise. Oh, oh, oh, we rise.

Woo!

<LYRICS>Sun on my face, soft on my skin. Shoes in my hand, let the day begin. Boardwalk breeze and a soft blue sky. Tell me one good reason not to smile. Sand in my toes, waves in my feet. Your laugh comes in like a summer beat. I roll the windows down all the way.</LYRICS> Now every little worry fades. Come a little closer, baby. Let the whole world fade away. We got a perfect kind of baby and a perfect kind of day. Sunshine and beaches, that's all I need. <LYRICS>Sunshine and beaches, we can sing it out loud. Hey, hey, hey, let it roll. Warm breeze, let it show. Sunshine and beaches, that's where my heart goes. Umbrella shade and a paper cup, cool lemonade when the sun comes up. Your name in the sand, my right beside, looks like forever in a single line. Bare feet dancing on the shoreline.</LYRICS> Every little moment feels just right. No hurry here, no place to be. Just you and the sea and me. Come a little closer, baby. Let the whole world fade away. We got a perfect kind of— baby. And a perfect kind of day. Sunshine and beaches.

Hey!

That's all I need. Sunshine and beaches, we can sing it out loud. Hey, hey, hey, let it roll. Warm breeze, let it show. Sunshine and beaches, that's where my heart goes. Keep it easy, keep it bright. Golden hours and open tides. If the world gets loud outside, we can leave it all behind. Sunshine and beaches. Sunshine and beaches. That's all I need now. Sunshine and beaches. We can sing it out loud. Hey, hey, hey. Let it roll. Warm breeze, let it show. Sunshine and beaches. That's where my heart goes. Sunshine and beaches. Yeah, we're home right here. Hands up, feel that sway. I don't come to play. Feet talk, hips say yes. I'm blessed, I'm blessed. Rinse and repeat. Watch me move. Rinse and repeat. I can't lose. Win by the mouth, win by the heat. Rinse and repeat, rinse and repeat, rinse and repeat. Feel the pride. Rinse and repeat. Come alive. Oh, oh, crowd loud when I step in.

Say yes!

Yes! I'm blessed, I'm blessed. Rinse and repeat. Watch me move. Rinse and repeat. I can't lose. When bite, I'm out. When bite, he eat. Rinse and repeat. Rinse and repeat. Rinse and repeat. Feel the pride. Rinse and repeat. Come alive. Oh, oh, crowd loud when I step in deep.

Rinse and repeat.

Rinse and repeat. Oh, I earned this shine. Oh, this moment's mine. You want that joy? Come follow me. We like to stay wild and free. Watch me shining. Let them see me rise. Let them see me choose. Every scar got gold on it. I paid for these blues. Now I'm dancing like nothing can hold me down. When I say my name, the whole place shakes. Now, now, now, now. [SPEAKING SPANISH] Hi, eh! Come on, come on, we got the key. Hold me close, let it go. Just go, just go. Come on, come on, say it with me. Come on, come on, feel that beat. All night long, all night long, we make it strong, we make it strong. Welcome, everybody. Welcome to Met for More.

Who's excited for tonight?

Who's excited? There we go. Love it.

I love it.

There we go. Love that. Well, hello, everyone.

And welcome. My name is Mike Place, and I am honored to be your host today. And we have thousands of people joining us from all across the world. So what do you say? Let's start this event by creating some energy in the chat and tell us where in this beautiful world are you joining us from today? Let's see who's representing. I already see Utah's in the chat. UK's in the chat. Mexico, New Mexico, California, Highland. There we go. Kansas City. I saw some Scotland, Phoenix representing. There we go. Netherlands, Arizona. I love that. Atlanta, Georgia. Oh my goodness.

Alabama, UK, a lot of UK.

Okay, Minnesota, Scottsdale, Ontario. I love it. So beautiful to see. You know, and I love seeing this because we have different countries, different backgrounds, different experiences, and yet every one of you made the decision to spend today together. And you know what? That tells me something. It tells me that you're not here by accident. Like, you didn't clear your schedule, you didn't clear your calendar, make time to show up today because you're looking to stay the same. You showed up because you know that you're meant for more. And over the next several hours, you're going to hear from extraordinary speakers, entrepreneurs, and experts who have dedicated their lives to helping people create greater impact. Thank you. A greater fulfillment, and most importantly, greater results. And today, you're going to be hearing from Keri Greene, you're going to be hearing from Trent Shelton, Bonnie Christine, Barry Baumgartner, and of course, Tony Robbins and Dean Graziosi. I mean, come on, this is going to be an incredible day today, and every speaker has been strategically chosen for a specific purpose. And you know what that is? That is to show you how to turn your life experiences into impact and to income. And this event has been intentionally designed to build over these next 5 hours, and each speaker's content builds on the one before it. And there's an accumulation effect that takes place. So to miss a little, Mm-hmm. Is to miss a lot. And my invitation to you right now is to be here for all of it. Because sometimes the biggest breakthrough doesn't happen in the moments that we expect it, right? Sometimes it's one idea, it's one sentence, it's one story, it's one shift in perspective. And that only happens when you're present to catch it. So right now, Give yourself permission to fully be here. Who's willing to give themselves permission to fully be here right now? Show of hands. It's beautiful. And here's the beautiful part about this. Today, Tony Robbins is coming up at the end of the day, and I can promise you this, you don't want to miss it. So make sure that you stick around until the end. And before I bring Dean out, a couple of quick logistics real quick. All right. First and foremost, the chat. I know we've already been creating some energy in the chat, but the chat is your connection to Dean and Tony and all of our speakers. And every comment that you post shows up right here on this wall, right here next to the speakers. Like we can see each and every one of you, okay? And we invite you to share your insights as you learn, because seeing your comment could spark someone else's breakthrough. All right, and then second, keep in mind, all of our speakers can see you. Like it's so amazing to see all you beautiful people from all around the world. Hello. We are surrounded by you here. And this is your way that you can connect with the speakers. And this is why you need your cameras on, right? And so it's how they get to know you. It's how they get to connect with you. And right now, if you're committed to playing full out, cameras on and attending the entire session, let me see a yes in the chat. Let me see a yes in the chat. Who's committed all day? There we go. Yeah. Yes, there we go, love it. I love that, so beautiful. Oh, there we go, Barbara's in, Colette's in, Kyle's in, Joshua, there we go, play full out, I love it. Yeah. Oh, so good, okay. And finally, this is not a motivational event, okay? This is a hands-on strategic, get you into action experience designed to equip you with real capabilities that most importantly you can use today, all right? But with that being said, this has been taught for decades, and now neuroscience actually backs it up, that when you learn with emotion and energy, your brain actually retains it at a deeper level. So I say that because when you hear some music going or you hear some applause, it's not just to quote-unquote pump you up, all right? You know what it's really doing is it helps you lock in what you're learning and ingrain it at a deeper level. Mm-hmm. And the saying that I love that really reinforces this is, "Energy anchors in change." And today is going to be a life-changing event. All right, so now let's silence our cell phones, close out all the extra browsers, all the extra tabs, all the distractions, turn your cameras on, and commit to making today a powerful investment in yourselves, and in your future. And most importantly, let's get started. So, I want to share a quick video to help me introduce your guide for today, the one and only Dean Graziosi. Let's roll that video.

Speaking on stages all over the world was literally a dream of mine.

Dean Graziosi is a multimillionaire, New York Times bestselling author, and a world-renowned business Business superstar.

Living legend when it comes to personal development.

Hundreds of millions of dollars in sales.

You have been leading in the entrepreneurial money mindset space for half a decade. Ran and operated over 13 businesses, done over a billion dollars of business throughout his career.

He's an impactful speaker, an entrepreneur. The man behind the scenes when it comes to a lot of the biggest names you know building really big businesses.

The one and only Dean Graziosi!

I've never seen a person obsessed over serving people in the way that he does.

20 years ago, I wrote in a journal that someday I'd love to speak on stage with Tony Robbins and Richard Branson and help impact lives the way they do.

When I first met Dean, I just got to know his heart and his soul and it was like, felt like my brother.

It's entrepreneurial. Entrepreneurs like Dean that are helping make the world a better place.

Your ability and desire to influence so many people in such unanimously positive ways is truly inspiring.

What's even more remarkable is Dean grew up in a dysfunctional home, lived in a trailer park.

He started by chopping wood.

You're a powerful, big spirit.

We literally booked this event because we wanted you to come speak at this event. I'm always grateful I'm so grateful to the hope he gave me in a very scary moment.

Thank you, Dean.

Thank you, Dean.

Thank you so much, Dean. The world is finally ready, ready to join us on our quest to make self-education the new norm.

Give it up for my partner, dear friend, Dean Graziosi, everybody. Give it up for him.

What's up? Hey, guys. Be careful driving. What's up, Kim? Hey, Deb, Kelly, Christopher. What's going on, man? Galen and Renita. Bart, Beverly.

Oh, man, look at all these beautiful faces.

Welcome, welcome, welcome. It's good to see some familiar faces. Welcome back, part of the family. And so many new faces. We're from over 100 countries. So those of you that are up really late, are really early to join us right now. So freaking cool. And thank you for all the beautiful chats. I gotta tell you, you know, there's so much work that goes into putting an event together like this, and you're cramming at the last minute. There's like 50 people in the other room running all this, and then all of a sudden it just comes and it gets to be me and you to start this. And I want to tell you, I'm blessed beyond belief that this is what I get to do for a living. I got goosebumps. And today's really gonna be special. Especially for those of you joining us, I say again, for the first time, welcome, welcome. This is going to be one heck of an experience and so honored to have you here. Now, before we get going, I just thought about a lot. I got up super early this morning. I took a long walk. And I was thinking, today— days are a little crazy these days. Negativity is the common news article of choice. So I wanna start before we get going by asking something. Could we all be bold enough today to be optimistic again? I know that might sound like a crazy question, but man, the outside world's pretty crazy, right, Mark? I see you, Mark. I see you, Charlotte. I see you, Alan, raising, like, can we believe today that our past doesn't dictate our future? Can we believe that we are in control of our destiny?

Yeah.

Can we believe that we are meant for more, and that we can achieve that more no matter what's going on in the outside world. And if we can agree to that— you guys are already doing it in the chat— put in the chat, "Yes" or "Me," and let's start the day saying we're gonna do this. And I love it. Again, if I keep looking over, it's not just ADD. It's how I engage with you. I got this big old chat with all your comments from YouTube and Zoom over here. I promise you this, by the end of today, you're gonna see a path to achieve that more and just how real it can be. Listen, over the next few hours, and I know Mike said this, wasn't he great? I love Mike.

Uh-huh.

Tony Robbins and I and some incredible guests are gonna show you the simplest path we've ever seen to turn your life experience into a business that matters. Now, some of you know what that means. You're like, "Give me the latest thing, Dean." Some of you are just here 'cause you're like, "I just wanna do more." I'm just not sure what it is. Cool, you're both in the perfect spot. And I wanna show you, this is really an opportunity to create something that allows purpose in our own lives, the ability to impact others, and the chance to create your own thing, something you're proud of that has no glass ceiling. And I'm not talking about some magical money machine that gets you rich for doing nothing. There's plenty of those empty promises all over the internet. Do we all see 'em? With the money guns and all that? If you know anything about Tony and I, that's just not who we are. But I can promise you this. Today, we'll share a realistic path and plan to live into who you're meant to be. One that took us decades to figure out through our own trial and error. Now I'm guessing many of you, you've spent years, maybe decades taking care of everyone else. The kids, the career, the business, the spouse, the parents. You've been the rock, the reliable one, the one everyone counts on. And I just got to say, Freaking amazing. Freaking awesome. What would they have done without you? I'm emotional today. I have no idea. If I cry today, you got to at least let me go. There's a lot of energy that comes into these events. But I'm also guessing somewhere along the way, a quiet voice started asking, "When's it my turn?" Maybe that's the voice that brought you here today. Well, here's the good news. You're in the right spot. You're not too late. In fact, you're right on time. If you ever felt that voice saying, "It's my turn," could you put yes in the chat or raise your hand and say yes? And I want to share something. That's not being selfish. Your family deserves this best version of you. Sorry, I drank that water, went up my nose. Sorry. You know we're live, right? Yes. You see all the chats saying yes, you know you're not alone. You know you're in a room of common people. And let me tell you why I'm standing here and why I care so much about this. I did grow up broke. I don't know, I could have used better words than that, but I watched my single mom work 3 jobs just to keep the lights on. And she was so amazing, so smart, but no one ever showed her a better way. So she did whatever she had to do to support my sister and I. So at a young age, I just started working hard, especially 'cause of her mostly. I sold firewood in high school. I had a firewood cutting business. At 18, I started fixing run-down cars and then selling them. At 21, I started buying old run-down houses and converting them into apartments, and I was getting some incredible momentum. I mean, I was figuring it out piece by piece. I mean, dang, it was definitely the hard way, but I was having more success than most anyone in my family. And through it all though, there was this quiet knowing that I was meant for more. I don't even know if I could explain it back then. And that my mom was meant for more. Just, she didn't know how to do it. No one ever gave her a blueprint. I like saying my mom was a badass without a blueprint, right? Who knows that exact feeling that life's okay, there's nothing really wrong, but you know you're meant for more. I know I keep saying yes, but I got that from Tony Robbins. If you know you're meant for more, you've had that feeling, If you're feeling, put yes in the chat or say yes, right? Then one late night, talking about the big guy, I saw an infomercial with him, with Tony, selling a program called Personal Power. Now that probably dates me a little bit, but it's okay. It's okay. And if you've ever watched Tony, it felt like he was talking directly to me, like he was reading my thoughts. And something in me said, buy it. No hesitation, just buy it. It was the first time I had ever bought a course like that in my life. So I did. And thank God for that decision. Because two big shifts happened for me the moment I got that course. And I devoured it over a week's period. One, I learned some big things like life was happening for me, not to me. I could shift my story. I could say all that happened to make me the man I am, not to hold me back. So my past didn't dictate my future. It was such a breakthrough for me. I thought I was walking on cloud nine. Second thing. Was even more important because it shifted my career. It was so clear to me that the fastest way to get from where you were to where you wanted to be was to go find someone who's already accomplished what I want to achieve and follow their path. It was a game changer. That's when I realized, what could be better than taking what I've learned, my struggles, my lessons, my success, my passion to build a business, and share it with those who wanted to reach their goals faster? Mm-hmm. So that's what I did. I started teaching people how to succeed in business, how to buy their first real estate deal with no money down. And God, it was so amazing and something I was so proud of. And of course, one step at a time, but by sharing what I learned with others, I've been blessed to impact the lives of millions of people around the world. And I get to be with you amazing folks here today because of that decision. Plus— Thank you. A byproduct of that is I've been able to donate, Tony and I, tens of millions of meals through Feeding America. Been able to build multiple schools in Africa. Help those who can't afford medical care in our local Phoenix Children's Hospital. And also help the children endangered by human trafficking. My family and us, we've been able to do that. And all of that came through a business that matters by sharing my experience so others could go faster. And then over a decade ago, through a mutual friend, I got to meet the guy who inspired me to do this in the first place, Tony Robbins. We were supposed to meet for a half hour. We ended up meeting for a whole entire day, and we've been dear friends and partners ever since. And you'll get the chance to learn from Tony later. Who's excited to learn from Tony later today?

Woo!

And one thing, Tony and I have a belief we both share. Tony says, "No one should die with life experience still inside of them." The lessons you've learned, the wisdom you've earned, that's the most valuable asset in the world. And keeping it to yourself, that's a tragedy. So we decided to pull back the curtain, take our almost 80 years combined now. He's got 50, I got 30, so I always say that to him. He's got a little more time, a little more age than me, not much. 80 years combined in the exact same in this exact industry and share the lessons and strategies we've learned to create a business, like I've been saying, that matters from what you already know. Now, why does this matter to you? Because we've seen it all. We know what works. We know what doesn't work. We know where people get stuck. And here's what we've learned even more in the last few years. And you gotta really hear this one. Most people don't fail at this business or any business because they're not talented enough. They're not hungry enough. They fail because, well, sometimes they learn from the wrong person. Mm-hmm. And other times they fail because they get lost in complexity, lost in technology, and lost in tactics that don't really matter. When really, and I want you to hear this part, all you need to do is share something you've lived through, something you've accomplished, or something you love so someone else can follow in your footsteps without all the trial and error. That's it. That's the whole business. You have knowledge, you have experience, others want it, and they're willing to pay for it to go faster. Yeah. And there's never been a better time to start. And let me share why I believe that is true. Doing this every day of my life for 3 decades. The world has never needed real human connection more than it does now. People are drowning in information. You can Google anything. You can ask AI anything and you get great answers. But information isn't what they need. They need someone who's actually been there. Yeah. Someone who's lived it, figured it out, and is willing to share and say, "This is the way to go." A real person with real experience. Listen, you don't become the best basketball player in the world by watching Michael Jordan highlight reels on YouTube. You become by working hand in hand with people that are one chapter ahead of you and have accomplished the thing you want to accomplish. And the good news is you are a chapter ahead of thousands of people who need you. Right now. Number 2, technology has never been simpler. Listen, a few years ago to do this, you needed websites, funnels, email software, payment systems, a tech team. It was overwhelming. Amazing that you could do this, but still overwhelming in comparison to right now. Today, you'll soon see how you can launch things like your own community in minutes and how you can use AI to help you organize and implement your ideas at lightning speed. The barriers that used to stop people, they're gone. And the third reason: AI isn't replacing this. AI is making it easier. Because some of you might be thinking, "Won't AI take over? Won't people just use ChatGPT?" Listen, AI for sure is one of the greatest breakthroughs in history. But it doesn't have true shared human experience. AI has never gone through a divorce and came out the other side. AI has never risked it all to launch the business. AI has never spent years mastering the passion of oil painting, cooking vegan, or creating workouts for middle-aged parents who are busy. AI can't look someone in the eye and say, "I've been exactly where you are, and I can show you a faster path to get what you want." You can. You are the transformation. AI helps you go faster. Amazing. I use it every day, and you all should. It handles the busywork, but the magic That's always gonna be you. So you've got an industry that's better— bigger than ever. It's heading towards a trillion dollars a year. Amazing. It was tiny when I started. Technology that makes it accessible to anyone. AI that accelerates instead of replaces. And a world that's starving for exactly what you have. That's why Tony and I have urgency. That's why we're doing this event. And that's why we believe this is your moment. And when you see the path we created today, what we call the 3 C's framework, you'll realize why this really could be your meant for more moment. But before we share that, I need to address a few limiting beliefs that Tony and I stop— see stop really good people from taking action and their next steps. It happens over and over again. I want to take just 90 seconds or 2 minutes here and share them. Are you guys good with that? Because I want to get these out of the way so you're not thinking about them as we move forward. Yeah. Number 1, this is the number 1. I'm not enough. I'm not an expert. And I just want to tell you something. Yes, you are. Not because you have a degree, but because you lived something. You figured things out the hard way. You obsessed on a passion that you now mastered. That's your qualification. And we all have it in us. It just needs to be extracted and shared in the right way. Number 2. I've never done anything like this before. Well, neither did I, and neither did anyone else who ever started in this space. Every coach, every mentor, every guide, every author that you might admire once was exactly where you are: uncertain, unproven, but willing to begin. Who am I to teach? Who am I to help others? Who are you not to? If someone's stuck in a maze, and you've already found the path through it and you stay silent, that's actually a disservice. Your story could save someone years of time and energy. Actually keeping it to yourself is the wrong thing to do. Two more. These are our top 10 after 100,000 inter— uh, uh, people answered a survey. The internet is so crowded. There's so much noise out there. You're right. There's a lot of noise. But there's not a lot of you. No one has your unique story, your unique voice. Your way of connecting. The internet is crowded with content, but it's starving for connection. And I don't have a lot of followers. You don't need one. Truly. It starts with one, then it goes to 5, then 50, then 500 people who trust you. That's a community. That's a build. That launches a real business that matters, and that's enough. Believe me, we've watched it happen for now almost 10 years. So can we agree that those voices Well, they have never served us and we can let them go. They've already cost us too much. So can we agree that we can let them go even for today so we can hear with optimistic energy? Yes. How about this? In the chat so I know, can you put, "I'm enough," in the chat? You are enough. You know enough. You just haven't had the plan like my mom. She was a badass without a blueprint. Today we're gonna expose the blueprint. Look at that. Love it. This is so much fun. This is so much fun. I gotta tell you, you guys are fantastic. Now let me show you the path. Here's something I want to take just a second over on the whiteboard and just lock this in. Listen, for those of you who have been a part of our family, you already know this amazing industry and what's possible. But about 65% of you are new to our world, so I'm taking just a couple extra minutes so you really understand why this, why now, why you, and then we're gonna get to do work. You guys up for doing some work? Pens out, ready to get things done?

Yeah!

Okay. Hop over here real quick. Let's just look at this first. If you look at life like a maze, 'cause it really is, when you're figuring out the new career, the new business you started, the good part of the relationship, the tough parts of relationship, isn't life like, "Oh, I got this. This seems great. No worries. Oh, wait a minute. There's a dead end. Whew, all right, I got— wait, another dead end, another dead end. Okay, I got it. Ah, I don't know if I could do this. I gotta keep going. I think I found a way. No, I didn't find the way." And all of a sudden, through all these turns, Sometime you come and then all of a sudden you're like, "Ah, I figured out how to sell, how to get in better shape, how to love, how to do human resources, how to find myself after children, how to retire with— how to do okay through menopause." We see all these things and you figured out all these things and you're here at the end. What is this business? It really is that you've been through this and you know the path. You can drop breadcrumbs for someone to go and follow what you've discovered. And they're paying you to go faster. They're like sitting here looking into the maze going, "Darn, that's confusing." But if Eric or Jade or Deb Kelly or Donna or Hoda or Christopher had already gone through it, you're kind of on the other side saying, "Hey, hey, hey, I know you're lost in the maze. I get it. I was too. Let me show you the way." I'm not trying to oversimplify, but that's really the business. We make this too complicated. You still have to follow all the— and that's all the pieces we're going to do to do today, but this is it. You've gone through it. Now you have the opportunity to help other people go through it. In fact, let's meet Peg. If you could pull this up and they could put it on the screen. The text is a little small, so if you see me squinting, but meet Peg. Peg went through a painful divorce, and she wandered in the maze alone for years. She had confusion, grief, and the fear of starting over. But she figured it out slowly and painfully, but she figured it out. And instead of keeping what she learned to herself, she started sharing. She reached back out to other people in the maze and said, "Hey, I've been where you are. Let me help you." And let me tell you— and let me tell you what she's doing today. Today, women are skipping years of pain because they had the— 'cause Peg had the courage to share her story. And now she has a thriving coaching business that impacts others. And fills her with purpose. That's what this is. Allowing someone to go faster because you've already walked the path. Right? Your story is someone else's shortcut. Not your credentials, not your degrees, your story. What you lived through, what you figured out, what you've become, what you're an expert in and may not even realize it. And the way you share the story, the way you turn it into a business is something I wish we would have discovered years ago, truly. Mm-hmm. Because in all of our years of doing this, there's never been a better path, an easier path, nothing even close. And it's 3 simple words and is the theme of our whole day today. Community, connection, coaching. Remember that. Community, connection, coaching. That's the entire path. If you think of community, you gather people around your story, your struggle, your solution, your passion, your success. People who resonate with where you've been. People maybe a few steps behind you on the journey. You don't need a website, don't need a logo. You just need to open the door and invite them in. That's community. Number 2 is connection. You show up, you listen, you share. You let them know, "Listen, I've been where you are. Here's what I've learned." You're not performing, you're not pretending to be a guru. You're just being real, the real you. And that realness builds trust. That's right. Which leads to coaching. And let's not make a mistake. And let's not overcomplicate this. It's this simple. Coaching is when someone says, "Hey, I'd like more. I've seen what you're sharing. Can you help me directly? Can you walk me through what you did so I can have the same results you got?" And you say, "Let me show you what I did." And that's coaching in today's world. On every topic you could possibly imagine. And coaching is pretty cool now compared to what it was when I started. Whether that's one-on-one, whether it's in a group, whether it's in person, whether it's virtual, whether it's on Zoom, everybody needs and wants a coach in today's world. So community creates trust, connection creates relationship, coaching creates clients. That's the path we're going to go deep on today. Simple, human, and it works. Now let me prove to you that you already have what it takes. And this is just a quick one. I've been sharing this for years, but I love this. I've done this in— 3 years. In front of 40,000 people on stage and hundreds of thousands of people from all over the world, like right now. If I handed you, Christopher or Tonya or Candice or Tara or Zoe, Alice, if I handed you a magic wand and said, "This magic wand can give you two outcomes. You just decide. Outcome number one is you wave it and say, 'Money.'" Money. And $100,000 goes in your bank account immediately, no strings, you hand the magic wand back and it's over. Or option 2, you wave it and you get to spend 1 week with your 20-year-old self. You tell him everything you've learned, every mistake to avoid, every shortcut to discover. I mean, think about what would you share about yourself? Would you share relationship advice, money, business, health? Money. What would you choose? In fact, put in the chat, "Money or go back. Money or go back." Or 1 or 2. 2 is go back. I've been doing this for 2 decades asking that question, and it's about 99% that people say go back. Why? Look at this. This is awesome. By the way, you guys are freaking amazing. The chat is lighting up, right? Yeah. Why? Because you know deep down, Your life experience is worth way more than that. You just proved it to yourself. That's what will make your experience so valuable to other people. You just chose 100,000. I used to ask 1 million, and people still chose to go back. Now that you're thinking about this, though, and what you would share with your younger self, let's go a little deeper. You guys ready to have some fun, do an exercise?

Yeah.

Let's go a little deeper and think about about what you could share with someone who needs your experience to get faster results. Think about a struggle or maybe just a deep learning experience you'd be passionate about sharing. A maze that you've already been through and solved. What was the problem you were facing back then? I'm just framing this now. I love that you're writing stuff already. Amazing. Keep lighting it up. But I'm gonna give you a little task here. But I'm gonna pre-frame it first. What was the problem you were facing? And then what was the solution? The outcome that you finally figured out? And here's a hint. In most cases, the problem or the solution and what you share comes down to 3 categories. I'm going to go through them real quick to get some juices flowing here. Number 1, this problem, solution, skill could come from your career or your business. Something you figured out professionally that others struggle with. Let me give you an example.

Here we go.

Nilsa. Nilsa was an accountant in accounting services, and she started her own business. You know what she did? Now, instead of just doing accounting services, she teaches other accountants how to launch their own business. And, by the way, if they're here, that means they're successful. I'm not gonna say they're making millions of dollars for doing nothing. Every one of these people are successful making sales. Number 2 is Chris. Chris was an acupuncturist and an herbalist doing great. COVID came, wasn't sure what to do, so he turned it virtual, built a little studio, and now he teaches other acupuncturists to take their business to a whole nother level. He's crushing it. He's a great guy. I've met Chris in person. What a good man. Annie, she had a home-based— well, she loved cooking at home. She's like, hey, what if I could teach people from my home to do the thing I love? She turned her business of home-based cooking into a business where she teaches others how to do it. Pretty cool, right? So here's what I'd like. I would love for you to share in the chat. If you had a business skill or a career skill that you learned, maybe you didn't think it was valuable before, but now you're like, "Hey, I wish someone taught me that sooner." Put in the chat what you would do through the business lens.

Stock trading.

Stock trading. I like that. Healing through art. Yes, I'm really live, monzelle. Really live. Yep. Classroom manager, interior design, I love it. Herbal, braids, complacency, trying— look at all these great things. Gardening, therapist, project management, herb, all of these. These are all freaking amazing. Look at, they're coming in so fast I can barely read them. I love it. Songwriting, budgeting, herbalist. Amazing, amazing. Okay, the second place they could come from is a passion that you've mastered. Something you learned through time and now you can help somebody do faster. Let me just give you the easiest way is to give you an example, okay? Vijay, and I heard he lives in Phoenix. Vijay does sunset photography. We have beautiful sunsets in Phoenix. Mm-hmm. I mean, it's 197 degrees this week, but we have beautiful sunsets, right? But Vijay has a passion for taking photography. People recognized it and he said, "Hey, what if I built a business teaching people how to get good shots?" And that's what he did, 'cause it's his passion. Bambi, she started working with us ages ago. She's awesome. And she was trying all these other things, but she said, "Darn it, I just wanna, my passion is reading dreams." She's a dream interpreter. And she said, "I don't know," and went after it. Now she has a business. Reading dreams because it's her passion. Tina loved making cheese at home. Everybody in her family's like, "You're the best cheese maker ever." Now she took that passion for making cheese and she has a cheese teaching business. Amazing. Amazing. So if you— obviously we're following the same routine. If you just had to maybe choose a passion that you'd love to teach, what is it? Look, you guys are already answering it. Look at this.

Karate.

Art. Spreading peace, Jesus, writing, healing, peace, Italian cuisine. Hey, if you build something on Italian cuisine, you gotta send it my way. That's one of my passions. Writing, organizing. Look at this, photography, crypto, staying young, speaking, travel, travel, food trucks. Look at this, this is so cool. This is so freaking cool. [FOREIGN LANGUAGE] And keep lighting it up. And then the third one, the third one is a life experience. A life experience could mean a lot of things. You know, it could be a mess you went through and now it's your message, right? So let me share here. Beth. Beth went through infidelity in her personal relationship and it was horrific. She took that mess and created a message and now she has a business of helping families and wives after infidelity. So she took that mess, made it her message, and impacting lives. Alex, she helps parents of neurodiverse children 'cause she had, that's what her experience was. And she did it so good and helped them thrive. Now that she helped, now she helps other moms and parents through that situation. And Jacob realized men don't know how to communicate. I don't. He learned how to be a great communicator. Now he helps other men communicate in relationships. How freaking amazing. They took life experiences, some that weren't the greatest thing in the world, and turned them into something positive. So I know we've been saying the same thing. If you were gonna take a life experience and turn it into your message, what would it be? Look at this. Loss of a child.

Mm-hmm.

Helping others through divorce. Surgery, divorce, never quit, better parenting, dealing with PTSD. Oh my God, this is so amazing. And I gotta tell you, keep putting them in the chat. Every one of our students we meet that choose this one, and it's fairly equal, is it's cathartic because when you're teaching it, you're also healing yourself, which is an amazing thing. Think about that experience.

Yeah.

So now that you're thinking about those 3 options, who is the person that could really use your help? What problem could you help them solve? Maybe it's like Chris, option 1, you share your career, your expertise, like he does in acupuncture. Maybe it's like Bambi, a passion about reading dreams and turned it into a business. Maybe it's option 3, like Alex went through helping her own children. Now she helps other children thrive. She gets to impact their lives and create a business that matters for herself. So Put it in the chat. If you had to choose one of these, remember you could always go back and change it another time, but I like to always see this. Would you choose number 1, a career or business skill, number 2, a passion, or number 3, a personal experience? Look at this. 1, 1, 3, 3, 3, 3, 2, 3, 3, number 1, 3. Oh, 3 is winning today. 1, 2, 2, 2, 3, 1 and 3, 1 and 3. Amazing. We're making progress. Amazing. We're making progress. I love it. So here's what I'd love to do. And this is something we've been doing for decades, but I'd love to do this exercise with you real quick. We call this a solution statement. If you could bring up that slide, that'd be great. Is— and the solution statement is really simple. I bring together, and it's the person and problem, so I can help them, solution. So you guys picked a lot of 3s, you had some 2s, you had some 1s. Melanie, I see you're already getting it. You know, it's like, I bring together women going through divorce so I can help them rebuild their confidence. It's just an easy statement. Sometimes when you can describe what you do in one sentence, it gives you power, right? I bring together burned out professionals so I can help them find purpose again. Right? So let's, let's say, let's play some fun little music. Let's do it. Let's, let's really figure that out. And I know I'm I'm going quick today. I got a lot to cover. But you could always come back later and finish this. Start the sentence. I bring together— right? I bring together women going through menopause so I can help them find an outcome that's powerful. Only I say that because we have so many amazing women helping others. Turned real businesses into that. Right, as a man, I'm like, wow, that's so freaking cool. So I'd love to— look at these coming in. I bring together— oh my God. Oh my God, you guys are freaking awesome. Put that chat up. It's faster than I can read. I bring together— it's faster than I can read. Could you slow it down for a second so I could read it? Is that possible? I don't even know. I help people— no, guess not. So good. Well, that means you're doing the work. I love this. Look at this. So good. I help people burnout related to depression. I bring together women who have lost children so they can heal. I bring together adults and families. So good. So good. You guys are doing the work. And I gotta say, while you're writing these down, look what just happened. You just took your first step as a community leader. Not a someday thing, right now. And again, we call that a solution statement. It's a piece of the puzzle. And a lot of pieces of what you do stem from this, 'cause if that's your solution state, which you'll fine-tune and make even better, everything goes back to, oh, that's my ideal client. That's the person I'm gonna help. Like I said, tweak it, but you did it. And what a great start. Now I want to go a little deeper. And I really want you to participate in this because this isn't theory. This is some foundational stuff that we can do together right now live. Step 1: Community. Right? We talked about the 3 C's. Let's just go right into it and go a little deeper on it. You just wrote a solution statement. That's what you help people and who you help. Right? That's what you do and who you help. Right? Now, where are they on the journey? Here's a secret. They're probably just where you were a few years ago. Stuck on starting— stuck on something or in the middle of a maze. Or they're ready to learn something new. And they're looking for someone who gets it. Now, before I go any further, I want to just take a step back for a second because some of you might be wondering, "What exactly is an online community?" Think of it this way. It's a private space on the internet where people who share common interests, struggle, or goals can come together. Imagine a private room, not social media where everybody's scrolling past. Picture like a piazza in Italy where people gather together and groups that know each other form and get in groups because they have common interests. It's like a club, a support group, a classroom all in one, but online so anyone in the world with that interest can join. That's a community. I hope that's clear. And you can use a platform to help you do it just like this. And here's what most people don't realize. It is the easiest thing to set up. Yeah, Leonardo, Leonard, you just said, or Leonardo. There's lots of platforms to do this. We like school. Which Tony and I like so much we ended up investing in the company. Because millions of people show up every week looking for communities, looking for people just like you. So let's make this a little more real right now. We're gonna talk more about that later, so just put a pin in that. But I want to make this more real. Future pacing, we call it, a little bit. If you were— say you had a community and you're gonna do it today or this week, what would you name it? Maybe it's Starting Over After 50. Let me give you some examples while you think. Maybe it's Starting Over After 50 for people finding themselves in a new chapter. Maybe it's Scale Your Chiropractic Office for practitioners ready to grow. Maybe it's Self-Directed Investor Club for people taking control of their 401(k). 401(k). I don't know, maybe it's Pickleball Mania: Learn to Play Like a Pro. So if you had to name it today, you could always go back and change it. I see you, Kathy Ann. I see you doing the work. Appreciate it. What would you name it if you had to name one today? Falling in Love with Yourself. Look at that. Becoming support that fits your brain. Healing through exercise. Self-love— you guys are so good! This is the coolest group ever. I feel your energy today. Thank you for making it so great for me. The more you play full out, the more I see beautiful faces doing work. It just makes it more fun for us. Wild Well Collective. The Grounded Path community. Community, recovery, Ashley's Rescue, Finding Courage. So good. So good. Okay. You keep writing it down. I'm gonna go to number 2, which is connection. That's the second C, right? So like I told you, let's future pace a bit. Let's just say you have your community set up, right? Now what? You connect. You listen. You reply. You share your own breakthroughs and discoveries. Not someone else's, not perfect. Mark, I see you getting— just share your stuff. It's like helping a friend who's going through something or learning something that you've already experienced. The maze. You could start, you can start the interaction by posting something that helps them see a faster way. So let me give you an example. I know you're here. I've been there. This is the feeling I should say. I know you're, I know why you're here. I've been there. Here's what helped me. That's connection, right? That's what you would do with a friend in a coffee shop. That's just being human. So let me ask you. And this is the next thing. If you were going to post one thing in your community right now, just one little piece of advice, one lesson, one thing you wish you had learned sooner that could start a conversation, what would it be? You could think back to that magic wand moment of what you were going to teach your younger self. That might be help. Look at this, people are already sharing. I'll give examples while you guys are already crushing it and putting it in there. Finding your inner guru. You don't have to do it alone. You guys are freaking awesome. Some examples, maybe it's how to recover and thrive after someone you love leaves you, right? This is how I manage my time starting my own business, even though I had a full-time job. Maybe it's, this is how I did my first real estate deal with no money down. Maybe it's how I found myself again after kids. Put it in the chat. You guys already are, right? What would your first thing be? First little, just to spark the conversation in your community. You guys are doing Isn't that so good? So good. So good. Look at these. You're not alone. You can do it. You're not alone. You are loved. So good. All right. We're gonna go— going a little quick here. 3rd step, coaching. Now let's really step into future with this one because it's where it gets exciting. You have a community, you're connecting, trust is building, and then someone reaches out and say, "Hey." I love what you're sharing. I love what you're doing. Is there more? Could you help me directly? That's not a sales pitch. That's someone asking for help. And you say, yes, let me show you what I wish I would have known sooner. That's coaching. Helping someone go faster because you've already walked the path. You've already been through the maze. And now more than ever, I said this before, but coaching's cool. People, everybody wants a coach. And again, the definition of a coach, it's one-on-one. It's a Zoom call. It's a group call. It's just coaching someone. Yeah. So they can get better results faster. Again, going a little quick, but if you could choose one outcome someone would get after working with you, or maybe one outcome after a coaching session— now I know you might never have done this before, that's why we got a full 5 hours today. Just going quick to get this in your soul to see how these 3 C's work. What would one outcome be? Um, if you could help somebody? And I'll give you a couple examples. Look at, they're already coming in. I don't even have to tell you. But maybe they finally start making exercise a part of their daily life. Maybe they have intimacy coming back into their relationship. Maybe they doubled their marketing efforts on a new platform. Maybe AI isn't intimidating anymore. Maybe yoga and meditation killed their stress and anxiety. I don't know what the outcome is, but you do. Look at this. Got some. Sober, believe in themselves, go for your dreams. You guys are so good. This is so confidence. You can build the business you love. Trauma. Yeah, it's so fast. This is, it's hard for me to read. It's amazing. Keep writing. I'd rather them come in. And so you have social proof showing everybody to believe in themselves, to find relationships, to trust yourself. So good.

Thank you.

While you're writing that down, let me recap what just happened. You wrote your solution statement, who you help and how. You named your community where people would gather. You created your first piece of— your high-level piece of content, something you would write on. That's how you connect. And you identified a transformation, what advice, and it could lead to a shift in them. That's the business. Community, Connection, coaching, just you, your experience, and people who need what you know. And here's what most people don't realize, and I hope you're seeing it more clearly. Your experience is beyond valuable. Maybe your greatest asset. Just no one ever lets you understand that. And I get it. I mean, we don't go to school or college and go, "Someday this life experience is going to be so valuable." No, you got to live it.

Yeah.

And then it also gives it a reason that you lived it and learned it. And secondly, when you coach or mentor or impact someone with your experience, you don't just change your life, you change theirs and the people around them. They show up better for their spouses, their children, their friends. I see you, Deb, right? They show up better in their business or their career. That is the ripple effect of following the 3 C's. Yes. That's creating a business that matters and one you're going to love doing. And as Tony said, you can't let your life experience go wasted when it's so valuable to so many. That's the mission we're on. So I'd love by a show of hands or put yes in the chat, who's getting a little more excited? Cool. George, I see you playing full out. Christopher Ray, I see you playing full out. Alice, I see you, Tanya. So cool. And here's what I want you to see. That first sale, that first person who says yes, I want you to show— that's something different. Somebody who says yes to say, "I want you to show me a better, faster way." That changes everything. Not because of money, because of what it proves. It proves this is real. It proves your experience has value. It proves that you can do this. I remember the first time I got my sale. The first time someone said thank you. Tony remembers. If you're already in this business, if you're one of our family members, if you remember that first time you helped somebody, put it in the chat. Or if you remember the time you helped the friend and they said, "I wasn't listening to you at first, "but then I used your advice, thank you." That's what I say. When I started today, I said, this is, it's such a blessing. This is the greatest gift of my life that I get to be here and share this with you. 'Cause if you think of the ripple effect, Tony Robbins impacted me and I got to shift my life and I get to impact so many. But Jim Rohn impacted Tony Robbins before that. And somebody impacted Jim Rohn prior to that, Mr. Sheff. And somebody impacted Mr. Sheff and it goes out and we get the opportunity to spread our life experience and turn it into a living— It's so hard. I have to tell you, I'm just gonna digress for a second. Sometimes it's hard to explain to people. Like, "Dean, what do you do? Tell me, I wanna do what you do." And it's like, we're in an elevator. Okay, go. It's like, your life experience is value and you can impact others. Like, wait, what? That's why we're taking this morning to do this work because once it clicks, Once you say to yourself, "Oh my gosh, what I went through was for a reason and it's valuable. Now just give me the plan to turn that into a business that matters." And that's what we get to do. And from there, everything grows. So I'd love to put in the chat, if you could, who sees a real opportunity to turn your life experience into a business that matters. Look at this.

She's not—

So guys, thank you so much for doing this. What an incredible morning. We have an amazing guest that's gonna be here just in a few minutes, but I wanted to just share one thing. You know, as a kid, and I want you to hear this, as a kid, I didn't go— I didn't— I didn't go to college. It just wasn't a path for me. It was time to go to work. I started working in 11th grade. And I started— just what I shared earlier, I started a firewood business, then I started fixing wrecked cars. Then I bought my first no-money-down apartment house that was an absolute mess. So I'd work on cars during the day, and then I'd go home at night and work on houses. And then I got momentum. And I started getting success. And the reason I'm telling you this— and then I bought an old rundown tow truck and fixed it, so I had a tow truck. So I'd do towing at night and work on apartments at night and fix cars during the day. I was doing better better than, literally, like I said earlier, than anyone in my family. And then I watched Tony Robbins. Like, this is the first time I'm just sharing it because I just feel a connection with this group more than any group I've been with, and I mean that. And I watched Tony Robbins, and before I was kind of, you know, in the mode of like I knew there was more, but I just got to tell you, it was different than that. I watch him, I buy his stuff, and I remember listening to him every day. And I remember thinking to myself— I'm listening to you. What if my experience is valuable? But the part I didn't say, and I'm gonna take an extra 2 minutes to share, is when I made the decision and go, "You know what? I built a car business. I ended up owning Dean Collision Center and Dean Auto Sales." I'm like, "I built a great business. I own 25 apartments. I started with nothing. I have something great." And I remember thinking to myself, "I am doing this. I'm gonna do what Tony Robbins says." Yeah. Does. And this is 30 years ago, right? Well, I gotta tell ya, the moment I made the decision, that second voice in my head got really loud. Anybody have that second voice in your head?

Yeah.

It got so freakin' loud. And I'll tell ya what it said. I remember taking a walk, and I was by my grandmother's house in a little town called Milton, New York, in upstate New York, about an hour and a half from the city. And I remember being so excited, then so confused. And I remember taking this walk. I mean, it's— I'm in the collision center, a collision business, fixing cars, fixing houses. I didn't go to college. I'm not the most academic. I have dyslexia. And I'm thinking, "I'm gonna do what Tony Robbins does." And I gotta tell ya, I'm taking this walk, and one voice is saying, "Are you stupid? You're not Tony Robbins. He's got connections. He's 6-foot-7." I'm 5'7". Can't tell on camera, but when you see the two of us together, you know. He said, "I have to— when we sit together, I push it before he comes in, hopefully he's not. I push his chair all the way down and I put mine all the way up." And he's still a half a foot taller than me, right? But he literally in my head, I'm like, "He's 5'7". Or he's 6'7", you're 5'7". He's got this deep dynamic voice. He's got connections. He's made to do this. 'You work in a collision shop. Who's going to listen to you? You have dirty hands every day. You drive a tow truck at night. You're really good. I mean, I know you have success and you're making more money than ever before, but who's going to listen to you? It's not going to work out. You're lucky for what you have. Play it safe.' That voice was so loud, but just a millimeter next to that voice, just a millimeter next to that voice, was a voice that said, 'I don't care about that.' 'If you get to the end of your life and you don't try this, it's gonna be the biggest hole in your soul. You gotta try it. What's the worst thing that could happen? That it doesn't work? At least you know.' And I remember, it was probably a half a mile walk, and both voices were screaming in my ear. And this is not in order, and I don't usually share this. I'm sharing this with you because I know some of you, as we evolve today, and you get our next guest who's gonna be amazing, and after— [FOREIGN LANGUAGE] After our guests, I'm gonna teach you how you find your first sale, how people come to you without being a salesperson. And then you're gonna learn from Trent and Tony and Carrie and Barry and Bonnie. You are gonna get to a point where you're like, I have to do this. And I'm sharing this because we all have that voice. There's gonna be a moment that says, I can and I must, and it's my turn. And then there's other voices going, you should be happy with what you got. You've never done this before. This is for other people. You're not gonna go viral on TikTok. TikTok. "Take a TikTok." That was the voice that was in my head. Both of 'em, really loud. And I just remember getting close to where my grandmother's house was. And I got to the edge of the driveway and I'm looking up the hill to where her house was. And right at the base of the driveway, and I go there once a year 'cause I bought my grandmother's house. Crazy story, she lost it 'cause she couldn't afford it. I bought it back about 8 years ago. So we go back once a year. I literally got to the base of the hill and I just said, "I don't care. I can't get to the end of my life and realize I didn't go for the thing that I know I was meant to do." I might not be Tony Robbins. I'll never be Tony Robbins, and I don't want to be Tony Robbins. He's the best in the world at what he does. But I'm gonna find a way to be good at what I do, to expose who I am. My voice is squeakier. I'm shorter. I didn't go to college. It's okay. And I got to find my tribe. My tribe. I got to hang out with you amazing people today. I've got to partner with Matthew McConaughey and do one of the biggest virtual events in the history of the world. Tony and I launched an amazing AI education company. We get to do all these things because I made a decision in the moment. I made a decision and said, "I don't care about that voice. It's already cost me too much." And I said yes. Thank you for letting me take 5 minutes and share that because earlier when I shared my story, it felt like the same story Everybody tells over and over, and I wanted you to feel my heart, 'cause if you feel my passion, if you know why I'm here and you see me light up and I talk a little too fast, it's because I know. And sometimes I just wanna shake people and go, "I know the thoughts in there. The heck with those thoughts. They cost you too much. It's your time." Who's ready for our first guest?

[FOREIGN LANGUAGE] All right.

What's up, John Turner? Good to see you. All right. I want you to hear from someone who's actually done this, someone that was right where you are, Someone had doubts, had fears, all of it. She turned that into a passion for helping female entrepreneurs. Now she didn't have a big audience, no fancy credentials, just a desire to serve. She built a community first, then she focused on connection, and then she built a community of over 800,000 women around the world. Not overnight, but consistently. And she did it exactly the same way we're teaching today, and we're gonna continue to teach. Kerry is going to share with you how she went from feeling like an imposter to becoming impossibly impactful. I love that. And the surprising steps she took to get there. So without further ado, can we please give a warm Meant for More welcome to Kerry Green.

What's up, Kerry? Hello. Hi.

Good to see you.

Good to be here.

Ah, it's so good to be here. Thank you so much. And hello everyone. This is so amazing. It's so good to be here at this incredible event with honestly amazing speakers. Like these people have changed my life so much. Um, especially some of the speakers changed my life at a time when I felt so lost and confused and I had this feeling of more bubbling up inside of me and I didn't know what to do with it. And I was going around in circles and some of the people that are speaking today just helped me to kind of have the biggest breakthroughs. Also helped me to realize, like, what is possible and that we can all achieve the most amazing things. Um, and ultimately, obviously, you guys are here because you know deep down that you are meant for more. You want more success, you want to create more impact, you want to have more purpose in your life. But I would love to know, before I actually get going properly, how many of you kind of have, have that feeling but then also feel overwhelmed or confused or sometimes lost with what to do with it? And how many of you have felt like that for potentially a few months or even a year or even years and years and years and years? Let me know in the chat. I've got some of my comments open over here, um, so definitely let me know. Um, uh, how— oh, sorry, I've— fine, let me redo my chat so I can see it. Yes, okay, so firstly, you now know that you are not alone. And this is very normal. And this is something that I struggled with for such a long time. I, you know, went round in circles for a really long time. So I would love to share some of my story with you of how I went from, you know, that feeling of more bubbling up and wanting more, but feeling incredibly stuck, to actually having a breakthrough and creating some of the most— making some of my wildest dreams come true, like turning my ideas into an natural reality. Building a community, like Dean said, of hundreds of thousands of women from all over the world. Building a business, doing something that I love, that made a difference, that has made me tens of millions in revenue, which is so wild. Like, that was so far beyond my wildest dreams. And not only that, actually living the life of my dreams. Like, that was really big for me. Like, I did— I wanted a business that would enable me to live an amazing life. So, I would love to share with you, like, some of the things that have helped me the most to have those breakthroughs and go through it with you. So, in order for me to do that, I need to take you back to the beginning of my story. And let's start at the beginning. So, for about 3 years, I went round in circles. I knew that I wanted to build an online business. I had an idea for this online business. I wanted to create this community of bringing women women together who had started businesses, were feeling isolated. To cut a very long story short, when I was at university, I actually started my first online business. I was a reseller selling phone unlock codes. It was a very, very random experience. But I learned how to make it a success. But then when I graduated from university, I felt so lonely and isolated. And I was like, where are the other people doing this? And I was like, I just wanna sit down and drink some tea and talk about my business problems and where are these people. And so, like, I was experiencing this problem, which may be similar to you, actually. I saw some before, earlier on, I saw some of the amazing ideas and experiences that you guys have had. And maybe you're similar to me, like, you've experienced something and then you're like, maybe I could actually do something about this. But then, for me, I was like, but who am I to actually do this? And I would, uh, buy a domain name, I would set up a website and then I would talk myself out of sharing with anyone and it would gather dust. And I had all these thoughts of like, who am I to do this? Who's gonna listen to me? Oh gosh, this is so embarrassing. I couldn't let anyone see that I'm doing this. And so then months would pass by and then this feeling would bubble up again and I'd be like, no, I need to do something again. And so I would buy another domain name for the same idea, start a new website, and then 3 freeze again and just stop taking action and get in my own head and talk myself out of it. Alongside of this, I had this mantra of like, "I don't know what to do. I don't know what to do. I don't know what to do." So for 3 years, I went round in circles and really struggled. And I reached a point where I was so fed up with myself, I thought the way I'm gonna figure this out is a change of scenery. So I packed my bags. I went traveling to Australia in the hopes of having an epiphany. Traveled around Australia for 3 months, had no epiphany whatsoever. And I was like, oh great. I came home and I was lost. Lost. I remember sitting on my bed crying because I felt so hopeless. And I didn't know what to do with all these feelings that were bubbling up inside of me. And I didn't know how to get out of this rut that I was in and actually create something amazing.

Mm-hmm.

And around the same time, I was rereading this amazing book called The E-Myth Revisited by Michael Gerber. And he has this exercise in the book, which is basically, it's your funeral. And he said, you know, if your friends and family were at your funeral, what would they be saying about the kind of life you've lived and the kind of things you've achieved and the kind of person you were? And I remember thinking, oh my word, like, I am not being who I wanna be. I'm not achieving what I wanna achieve. I'm not living the life I wanna live. And I just thought to myself, like, when am I going to wake up? Like, when am I actually going to do something about this instead of keep going around in these circles? And then it, it also made me think, I don't actually want to get to the end of it all and be in this position where I don't feel like I've fulfilled my kind of potential. And so I decided that I, I had to make my life change, because that thought was so terrifying, more terrifying than just like not knowing what to do and feeling overwhelmed and having imposter syndrome. So I was like, I have to change. So I went out and I bought a journal. I have it right here. I always keep these on my desk as a reminder. I bought this journal and I wrote on the first page, "The Diary of a Female Entrepreneur 2011." And I decided I was gonna write a new story for my life. And if you are in a similar position right now to what I was in back then, this is such a good thing to do. Like, go and buy a journal and decide that you're gonna write a new story for your life. So I just, yeah, I went out, I got this, and I decided that things were gonna change and that I was going to change my life. I didn't know how, but I was, I drew a line in the sand and I was gonna make it happen. Within 4 years of starting this journal, I had built a community of hundreds of thousands of women. I had made some of my wildest dreams happen. I had built a business that was generating a million in revenue every single year. It was crazy. Like, I could not believe what I had managed to accomplish. So I would love to take you kind of, I suppose, behind the scenes of my journey and share with you some of these really big things. Well, not even big things, actually really, really simple things that all of us can do that can help us to go from that feeling of knowing we've got more bubbling up inside of us to actually making it our reality. So, um, let me switch my screen quickly and let's get into this. I am so excited to share this with you.

Okay, here we go.

Um, so the first thing I did was I simply decided what I wanted and I wrote it down. I wrote it down in my journal. So I had come across this quote by Tony Robbins and he said, 10 years from now you'll surely arrive. The question is where? And I remember thinking, I don't know where I'm going to arrive in 10 years. And more importantly, I don't even know where I want to arrive in 10 years' time. And I remember thinking, if I don't know that, no wonder I'm going in circles. Like, yes, I had this feeling of more bubbling up. I had some vague ideas, but I didn't actually know what it all meant. I didn't actually know what success looked like for me. And so I decided to start writing down what I wanted, which was actually really cause I was very out of practice with doing it. And I also wrote down like what I didn't want, but I started to realize like, I want a business that actually makes a difference where I can impact people. I want a business where I can work from wherever I am with a laptop and an internet connection. I want a business that creates freedom for me. I want a business that enables me to create financial security and financial freedom for myself. I wanna make an impact on millions of people's lives and I wanna make millions in revenue, which that one felt so difficult for me, but I had so many money blocks, which I'll get to. I also wrote down that I wanted to document my journey, and one day I wanted to turn it into a book, get it published, and walk into a bookshop and see my book on the shelves. And I started to, like, get real clarity on what I wanted. And I remember once I'd done that, someone said to me, Carrie, what does your ideal day look like? And I remember thinking, 'Um, I'm not sure.' And he said, 'If you don't know what your ideal day looks like, Carrie, you're never gonna live it.' And I was like, 'Wow, that is true.' So I was like, 'What does my ideal day look like? What does my ideal week look like? What does my ideal month look like? What does my ideal year look like?' And I started to get clarity on what do I want my life and my business to actually be like. Clarity that I'd like never had before. Like, yeah, I didn't know everything, obviously, but I was trying to kind of create as much clarity for myself as I possibly could. So my question for you is, what does your dream business and dream life look like? And how clear are you on it? Like, how much do you know this? How real does this feel for you? Like, I think if I went out onto the street right now and stopped 3 people and said to them, what are some of your biggest dreams and goals in life? I think people would have a really hard time answering. Answering, and I don't think they would know the answers. And this is, I find, so true for most of us. And this was me, and I think this was a big reason for why I was stuck going round in circles, because I just had a vague idea, but I didn't really fully know, and I never took the time to really understand, like, what I wanted and where I wanted to go. So I got clear, wrote it in my journal, and it became like my North Star, um, to help me to move forward. So that was like the first thing I started to do. Like, I knew I needed to change my life. So I was like, right, it starts by me changing the vision in my head for what I want for my life. That was step one. Instead of saying, I don't know anymore, I'm gonna figure this out. Then once I had done that, I started to visualise what I wanted like crazy because my dreams absolutely terrified me. They felt so impossibly out of reach. They felt so far in the distance. I couldn't fathom them. And I didn't know how I was gonna make any of it happen. Like zero idea how. And that made me feel like I wanted to kind of crawl into my shell and just, I don't know. I didn't even know what to do. It made me feel frozen. But I had loved visualizing as a kid. I learned a lot about visualization and the imagination as a child and as a teenager. And so I was like, let me do this and use this this is a tool. So, I started to vividly visualise what I wanted to create, what I wanted to experience, these dreams I'd written down. Like, I would vividly visualise having this amazing community of women. I would vividly visualise speaking on stages, and I would— at the point where I would feel really, really, really nervous. I would vividly— I would actually— I would go into bookshops and I would imagine my book on the shelf. Like, I didn't have my eyes closed, I had my eyes open, but I was imagining my book being on the shelf, and I started to really, like, build a picture in my mind of these things until it— I just felt it in every cell of my being that somehow it was going to happen. There's an amazing quote, but from Esther Hicks, and she says, 'Use your imagination until your big dream feels so familiar, its manifestation is the next logical step.' Like, for me, my big dreams didn't feel like a logical— next logical step. They felt, like, really far off.. And so I used my imagination to, like, start pulling it in and starting to feel that it was a done deal. Like, I didn't know how, but somehow, like, deep down in myself, I had shifted, and I started to really feel like, no, this is my life, and I am good. I've experienced this over and over again in my mind, and I know that I can make this happen. So I kind of almost, like, lost myself in a good way in my mind, in my imagination. I immersed myself in my imagination and where that could take me in a really positive way. And I just, I can't stress enough like how important I think that is for us to all do, to live in our imaginations where it's already existed. So this was key for me. It was really helping me to get out of my own way. Okay, so then I'm on this journey. I'm trying to figure this out. I'm not got all these pieces, you know, I still don't know what I'm doing. But the next thing that I started to do was I started to condition myself for success. I knew the version of me that was stuck for 3 years going around in circles was not the version of me that could ever have the breakthrough. Like, that version of me procrastinated. I made decisions based out of fear. I had the biggest, loudest negative voices in my mind. I call them the negative committee. Mm-hmm. And they were horrible. Like, they were— they would say the meanest things to me. I said the meanest things to myself all the time, and I realised how detrimental that actually was and how much it was impacting the way I was feeling, and then the action I was taking, the decisions I was making, the action I was taking, like, all of it. And I was just really, like, constantly tripping myself up, and which is what I think was causing this stop-start, stop-start behavior of just not being able to get things off the ground. So I was conditioning myself for success. I came across this quote, and I love this quote so much because I think it's so true. Watch your thoughts, they become your words. Watch your words, they become your actions. Watch your actions, they become your habits. Watch your habits, they become your character. Watch your your character, it becomes your destiny. And it is so true. Back when I was going around in circles, my mantra was, I don't know what to do, I don't know what to do, I don't know what to do. All the time telling myself, I don't know what to do, I don't know what to do. So it just became like almost like a self-fulfilling prophecy of me not knowing what to do and staying stuck all the time. Stuck, stuck, stuck, stuck, stuck. It was where my focus, my thoughts were going. And so that's what just kept becoming my reality. 'And I thought, I have got to literally rewire my brain and the way I'm thinking. So this is so simple, but I started to plaster quotes everywhere. I was like, I need to immerse myself in a new way of thinking. I had this quote on my wall that said, "Successful people hang on when everyone else has let go." And I would look at that quote and I was like, hang on, because I was so used to almost training myself to give up, like I'd trained myself to stop.' Stop. Stop, stop, stop, stop. Like, that became my identity. And I was like, I need a new identity. And that version of me needs to blimmin' keep going and hang on even when it feels really uncomfortable. And so I did. And that became like this new kind of operating system for me. It feels uncomfortable. I don't know what I'm doing, but I'm gonna do it anyway. And I'm gonna keep taking these tiny little steps. I also had the word trust everywhere because because sometimes it felt impossible to trust and to believe that I could achieve these wild, crazy dreams. Like, who am I to do this? And so I was always anchoring back into the word trust and telling myself, just trust, trust. You don't need to know how. Just trust that somehow, some way, this is gonna come to pass. You're gonna figure this out. And so that, in combination with my visualization, it was like, I feel it in every cell My of my body. Mm-hmm. being, and I trust that somehow this is going to start to work out. I would also have— be like constantly feeding my mind. I would have my headphones in and I would be listening to, I mean, like Tony Robbins and Jim Rohn and all these amazing people. I would be immersing myself in personal development to help me to expand my thinking and to change the way I was thinking about myself. I was constantly learning about how to do things so I could just get out out of my own way, and my life just started to, like, uh, open up, and amazing things began to happen. So, um, I think this is a really important question that I, I always come back to myself, because there's always a story we're telling ourselves. And is the story you're telling yourself right now about what you can achieve, what you can make happen, is it a good story, or is it a story? Like, is it a story that's helping to propel you forward, or is it a story that's keeping you stuck in your own way, going around in circles? And if so, how about, like, starting to get clear on what's the new story that you want to hold for yourself? What are the new things that you want to be telling yourself every day? What's the new stuff you want to be feeding yourself? The things you want to be seeing, like the quotes you want to be seeing around you. Like, sticking something— I put a Post-it note on my bathroom mirror. So you can see it every morning when I'm cleaning my teeth, every night when I'm going to bed. Like, it's so helpful to kind of tune back in to know this is why I'm here and this is what I'm trying to achieve. Um, so yeah, um, so I was just looking at some of your, um, your chat on like, what's the story you keep telling yourself? Pop it in the chat actually, because I think it'll probably be helpful for you all to realize, all of us to realize we're not alone in this. Like, we're together in this. Um, so I realised as well, this very amazing lesson, that there is a successful version of all of us and there's an unsuccessful version of us. And you can choose to be either one of those versions of yourself. It's your choice. And the key is, well, the thing is, which version of yourself are you being? Are you being the successful version of you or the unsuccessful version of you? So me, when I was stuck going around in circles, that was unsuccessful Carrie. She was doing all the things to keep myself being unsuccessful, procrastinating, like overthinking everything, telling myself I couldn't do it. I was operating with this kind of unsuccessful programming in my mind. And a mentor of mine gave me this really powerful exercise to help me to identify those two different versions of myself so that I could actually start to get clarity on actually how do I step into the most successful version of me? Like, who is she? How does she show up? How does she take action? How does she feel? Um, how does she walk into a room? Well, how does she dress? And I started to get really clear and build this picture. So I would love to share this with you because I found it so helpful for myself. So let's firstly begin to define unsuccessful you. So this is the first scenario. I want you to imagine it's 12 months from now and you haven't achieved your goals, you haven't made the progress you wanted, and you feel stuck in the same place, and you just feel so frustrated. Just feel that frustration for a moment, okay? Now I want you to finish the sentence and share it in the chat if you can. Because I, I didn't achieve my goals. Because you what? Who did you have to be in order to not achieve your goals in that, in that 12-month period? Who did you have to be? I love it. So you say, stay small, kept waiting and doubting, didn't trust myself, lazy, doubted myself. There's a lot of doubt in myself, fear. So you are starting to identify the things that make up the unsuccessful version of you. What, how does that that version of you show up. So you now know what you need to do if you want to show up and not achieve your goals. So, which we're not going to do. So now let's flip the scenario and let's start getting clarity on successful you. So now it's 12 months from now, you've achieved some massive goals.

Woo-hoo!

You've made amazing progress. This is incredible. And now I want you to write down or think about who you had to be. So because I, I achieved my goals because I was 'Because you what? What did you have to do? Who did you have to become in order to achieve your goals?' Because I was consistent, because I believed in myself, um, because I showed up, because I did what I had to do. I decided what I actually wanted. I was fearless. So we already know, like, you already know what it takes to be that successful version of you. But now when you get clarity on it and you can start to kind of give shape, give it a name if you want, like, beyond Beyoncé, when she did it, she called her alter ego Sasha Fierce. And even if you kind of create a name for this version of yourself, but create clarity around it so that you can very clearly step into this version of you, and you know you are here to make amazing things happen. And so this is what I started doing. I literally began to play this game of like— I'm realizing this is a game. We've got to learn how to play it really, really well, and I was playing it badly. When I was going in circles. And I was like, I want my life to be amazing. I want to achieve amazing things. So I'm gonna figure out who I need to be in order to bring that reality into my life. And so this is the stuff that I started to do. That enabled me to start to build momentum. This enabled me to get myself out there. So I actually bought a new domain, the Female Entrepreneur Association. I wanted something that made it feel feel official because I had so many insecurities on the inside. I set up a new website and this time I was like, I am getting out there. I felt like, you know, it's like, move out the way, world, I'm coming through. Like, I stepped into a much more courageous version of myself. And this is what it looked like. This is how I got started to build my community. I started talking. And I know that sounds so simple and so obvious, but literally that And that's what I did. I just started talking about this idea. I started telling people what I wanted to do. I had nothing to sell. In fact, I had no idea what I was even gonna sell. Like, that wasn't even, I wasn't even thinking about that. I was just like, I'm on this mission. I wanna create this community. I wanna bring these women together. I wanna figure out, you know, finding a way to build a community so women don't feel lonely building their businesses. And I started showing up and sharing. And asking people, or asking myself, how can I be helpful? How can I be helpful? How can I just help people? I didn't have, like I said, I didn't have anything to sell. I just wanted to figure out how I could be helpful. So, I joined groups on LinkedIn and I started to connect with people and I started to be interested in other people. I was networking at in-person events and I was chatting to people. And the great thing was every time I did it, it gave me the chance to kind of get more, you know, get more clarity myself of like, what am I actually trying to say here? What is it that I am actually doing? And every time I had the conversation, it helped me to get another layer of clarity. And I just began building relationships. And that is how communities start. Like, they start with one person, one relationship, and then another person, and then another person. And then it's just these conversations, and you start to like bring people together, and you— Yeah. Centered around like kind of one kind of main focus or one thing, and you then start to realize, okay, you learn more about those people that you want to serve, and then you talk to them more, and you, you get more clarity on how you can help and how you can show up and be— just be helpful. That's all I kept asking myself, how can I be helpful? Which is so interesting because I spent so long thinking like, I don't know what to do, I don't know what to do. And if my— if what I'd actually been saying to myself is, how can I just help people? How can I just help people? That is what changed my life because it gave me a different output outcome completely. I showed up in a completely different way. And so that is really how it started for me. And amazing things began to happen just from me showing up and talking and networking and connecting. I also started my own social media profiles. I got on, you know, I mean, there's so many social media platforms today, but I was on Facebook. I was like, I said, I was on LinkedIn. I was connecting with people. When people on LinkedIn would ask me to go along to an event, I was like, "Yes." I was literally traveling all over the country, going to all these events. And some of them were good and some of them were dreadful, but I was there for it. I was like, "Yes, I'm just gonna say yes. I'm gonna go along." And I met some, so many amazing people. And that led me to being like nominated for awards. And that ended up getting me invited to Buckingham Palace. Wow. And I was sat there at Buckingham Palace around the table with a prince and these other, like, it was just 10 of us or so. One person had just sold his business for £800,000. I was making no money. And I was, like, in this journey of trying to figure it out and explore the opportunities. And I was sat there being like, how did I just go from being so lost and confused to all of a sudden being sat at Buckingham Palace with a prince talking about entrepreneurship? In the UK. It was wild. And I realised, wow, like, so much is possible when we start having conversations and start talking and trying to help people and building these real relationships. Like, being part of communities, especially like Dean and Toni's, like, they're such special places to be because you just never know where those conversations are gonna go, what doors it's gonna open, what it's gonna lead to. And this just got so much momentum going for me. Mm-hmm. And helped me to just get so excited and fired up about what was possible. So, oh yeah, this is so important. I love this. Ready isn't a feeling. Ready is a decision you make. When I was sat at Buckingham Palace, I did not feel ready to be there. I didn't even know what I was doing. I was like, I don't have anything figured out. I am not making any money whatsoever right now. 'And somehow I am here, sat around this table, and it's just because I decided I was gonna be at that table.' Like, I decided I wanted to do— experience bigger things and play a bigger game, and I wasn't ready for it. I felt terrified, and I felt, you know, all, all the things, all the feelings. And I just realized, like, you never feel ready. You never— when do you ever feel ready for anything? Ready is a decision that you have to make. This is one of the things I always come back to because even now when I'm creating new goals for myself, I never feel ready for them. And I'm like, 'Harry, it's go time. It's go time.' I remember hearing Tony Robbins say once something like he trained his mind like, 'When I say go, we go.' And I just thought that was the most empowering thing ever. And I love it. And I really kind of believe in that and have just taken it on board. And it's just helped me so much. So even though it is terrifying and scary to kind of put yourself out there, especially especially when you don't have it all figured out, when you don't even know, when you're not even quite sure fully what your idea is, or who you're fully gonna be serving and helping. But like, you could still start putting yourself out there, and when you do, those little, you know, one thing leads to another thing, which leads to another thing, and that's how the journey and everything gets going. So what could you start doing today to begin building your community? Like, could you schedule 15 minutes in your calendar every day for just connecting with people? Becoming part of amazing communities like Dean and Tony's and connecting and networking and making the time to build those relationships. And making the time to also connect with the people, like connecting with the people on the team, connecting, getting to know them, get people— letting people get to know you and knowing, okay, you're here and you're going to take this really seriously. Starting conversations by replying to people's posts and reaching out and just again thinking, how can I just be helpful? Not to sell something, just to be helpful at this at this point. And then also just looking for events in your area that you can attend and just start networking offline. And it's funny, when I look at this and I think back to when I was going around in circles thinking, I don't know what to do, I don't know what to do, and I'm like, it was actually so much more simple. I was overcomplicating everything in my head. I was so hung up on step 100, I couldn't even take step 1. And then when I realized, okay, we just get going on this path and we just keep taking one tiny step and then the next tiny step And that's how the path unfolds. Um, but this is how I began to build my community from 1 person to 2 people to 10 people to 100 to 1,000 to 100,000 to 500,000. It, it, that is how it grew, just 1 tiny little step at a time. And every single one of us can do that. So then the next thing that I did after that was I created an offer. Well, I had to create an offer. Now, I need to just talk about this for a moment. This was such a struggle for me, creating an offer. Like, I was so afraid to create something to sell. And in fact, for the first 2 years of building the Female Entrepreneur Association, I made less than $1,000. And so many people said to me, Carrie, what are you doing? Carrie, this isn't a business. Carrie, you need to to actually make money. And I just wanted to help people. That was what I was like, I'm here for this mission. I just wanna help. I just wanna help. And then I started to feel like charging would be wrong. I can't charge for this. I can't charge. I'm here to just help people. I just wanna help people. I can't help people and take their money at the same time. It makes me feel really guilty. And I thought charging people for something would derail my mission. And then underneath all of that, I had this feeling of who am I to do this? Who am I to actually create something to sell? What are my qualifications? What do I know? What if this is no good? And I was absolutely terrified to put something out there. And it got to the end of 2012 and I completely ran out of money. And at that point I was like, I have got to figure this out because I realized this is not viable. I mean, it's— either give up on this and get a job. And I didn't want to because I could see the difference that this community was making. And I knew I needed to get out. This is another point of like, draw a line in the sand and figure this out, Carrie. And I met up with a friend of mine. He said to me, Carrie, the most powerful voice you can ever listen to is your own. And he said, what are you telling yourself about making money? What are you telling yourself about selling and about creating things for people? And I realized I had all these thoughts thoughts on, I feel really guilty. I should do everything for free. I shouldn't be charging people for this. Who am I to do this? Like, I don't have any qualifications in this. Like, you know, and having all these feelings. And I thought, how am I ever gonna be successful and create the financial success that I dreamed of and the impact that I wanted to have if I kept thinking these things? I also discovered that I had a lot of money blocks around me making money. Mm-hmm.— I realised that I thought the idea of me making— becoming a millionaire felt like an absolute joke. It felt like something that felt so uncomfortable that the words couldn't come out of my mouth. I just wanted to like shrivel up and be like, 'Oh no, like definitely not. Like that's so embarrassing.' And I thought to myself, 'If I keep thinking like this, then I'm never gonna make it happen. Like if I don't believe it, then it will never happen. So my friend said to me, Carrie, go home and make yourself a guided visualization for receiving money. Like, open yourself up to receiving money. So I went home that night and I made this visualization, which was all about allowing money to flow, and I put all this stuff in there, and it was just basically me recording my voice saying things about money and, like, trying to rewire my thoughts and money. And I was like, I'm opening myself up to receiving. And some crazy things happened happened. A few days later, I received an email. It was a newsletter email from Lewis Howes, who you probably know. He's really big now. And back then, he was doing some really cool stuff, and he had this newsletter. And to be honest, I never opened them, just because I just wasn't opening my emails. But this day, I saw this email come in, and I opened the email. And then I clicked through on the email, and I clicked through to this blog post, which I never did. And then I was reading this blog post, and then I scrolled for some reason all the way down to the comments, which again I never did. And there in the comments Lewis Howes had replied to someone's comment and left his Gmail email address. And I was like, that's Lewis Howes's email. So I copied it and I was like, I'm going to email him. So I emailed him and I just said, um, I would love— I love what you're doing. If I can support you in any way, let me know. And he replied and I was like, oh my word. And at the time he was working with a few other people. One of them was Amy Porterfield, who you may or may not know. And on the 20th of December, I ended up hosting this, um, kind of joint venture affiliate webinar with Amy where I invited my audience to come along to this webinar. She was delivering this webinar and talking about a programme that she had at the time. I mean, I was petrified doing this. All I had to do was introduce her. I mean, you should have heard me. I was so stiff. I was so terrified. I actually I actually very, very quickly drank a glass of wine before going live because I was so nervous. I did this— I did this webinar with her and then found out afterwards that I'd made $2,000 sat there on this webinar with her. That was my affiliate commission. I was like, I just made $2,000 in an hour. What just happened? And then I started getting all these emails from people and they were like, thank you so much for doing this webinar with Amy. It was so amazing. I bought her program and I'm so excited. 'excited for it.' And I was like, 'Wait, you're thanking me? Like, you are thanking me for this?' And I couldn't believe it. And then I realised, the penny dropped, and I was like, 'Oh, like, selling is actually being of service.' How had I got it so completely wrong? Like, I felt like selling was about me making money, it was about me taking something. And I realised, 'No, it's not.' Like, it's about me me being of even more service, adding even more value, and helping people on another level. And once I had realized that, I was like, game on, let's do this. And I started to get really excited about ways I could help people. Um, and so what I did was I reached out to the community I'd been building through my email list, through social media, and I was putting out polls and I was asking them questions and I was telling them like, I wanna build a membership. I wanna take this community to another level. And I asked them, what do they wanna see? What would they love? And they were just telling me what they wanted. And I was like, this is great. Like, I was just co-creating it with them. And I was so excited. I was also still very terrified. I didn't know how to run a membership. I didn't know anything. So I created one month's worth of content, which was called Success Month. And I created a few little PDF downloads And I— it got to the end of 2013, actually. And I'd set myself the goal that I was gonna create something properly to sell for myself by the end of the year, given that the workshop webinar with Amy happened at the end of 2012. And it was coming to the end of 2013, I was like, "Come on, Carrie, you can do this. You can do this." And I was so scared. But I'd done all this work on it, and it was right over Thanksgiving. Thanksgiving, and I hadn't even realized, because I live in England, I hadn't realized it was Thanksgiving, even though so much of my audience in the States. But I was like, I'm doing this, I'm putting it out there. And I put it out there and people started to join. And then they started to tell me how amazing it was and how much they loved it. And within a year I had 1,000 members, and within 3 years or so I had 3,000 members and 5,000 members. And it was just incredible. Like, I couldn't believe what I had been able to make happen. And from that moment of just realising that all of us have these ideas bubbling up inside of us and we can all impact people and do the most amazing things in this world if we give ourselves permission. And, um, that's one of the biggest things, like, I realised, like, you don't have to have everything figured out. You don't need to be some kind of guru. Like, I am I am absolutely not a guru. I am just a person who had an idea, who experienced a problem and a frustration, and I decided to figure out and take a tiny little step to do something about it. And that's all you need. You just need to be a few steps ahead of someone else to be able to add value and to be of service. Like, we don't need to overcomplicate this. And, um, which leads me to this, like, you just need to give yourself permission to try. Like, I always think this: there are people less qualified than you that are doing the things that you want to do simply because they decided to believe in themselves. So if you can get to a place where you get so clear on what you want and why you want it, and you can work on visualizing and conditioning yourself for success, and then you show up and just start getting yourself out there and being part of the right spaces and the right communities like this one, and learning learning from the right people. Like, what you're doing right now is just amazing. This is the kind of stuff I do all the time. I'm immersing myself in learning constantly. And this is where you'll get to this tipping point of being able to really bring this into fruition and create so much success. And it will completely, completely change your life. So, my final question to you is, what are you going to create with your one wonderful amazing life because you get one. And I remind myself of this all the time. Just very quickly before I, I go, I want you to just put your hand on your heart. I want you to feel it beating. One day it is going to stop beating. But right now you have these opportunities and this possibility in front— in front of you. It's yours for the taking, and you can choose to step into that version of yourself that actually really grabs it and runs with it and just makes the most amazing things happen. And I know it's possible for every single one of you here, like every single one of us it's possible for. Um, and I know that it can feel overwhelming and challenging at times when you're like, yeah, but how? But if we let go of the how and you learn from the right people, honestly, you can make magic happen. And you are here to make magic happen because I saw so many of you in the comments earlier sharing what you whatever you want to do, and you can do it. So, um, take everything that you learn from today, from all these amazing speakers, and then implement it like crazy and keep going on this journey and being part of this community, because I promise you, it is really going to change your life. So thank you so, so much. It's been so amazing to be here with you. I've absolutely loved it. Um, I hope it's been really helpful, and thank you. Thank you. Thank you for all those really nice comments.

Thank you, Carrie. Give it up for Carrie in the chat, everybody. Thank you. Tell me that doesn't fire you up. I watched all the comments obsessively. How many of you felt the emotions that— like, wasn't it great just to see her her whole journey and people are like, "No, that's me. That's me. That's me." And the cool part is Kerri went about it figuring out on her own and then realized later in life, "Whoa, I could just follow the blueprint." But she's doing so good and she's so impactful and I loved having her in this spot because I think it woke so many people up. I watched the light bulb come on in so many ways. So thank you, Kerri. She came live to us from the UK. She couldn't come over because she's going on a— Hi, guys. Vacation with her husband, but she delayed it to be with us. So I'm beyond grateful. All right. Who's ready to kick off and spend another— Yeah! Learn time, learning, going deeper. How do we make this real? That's what we're doing now. Listen, when you see community first, connection second, coaching third, that's not theory. And Carrie just proved that's what she did. And it's really human, right? It follows a human path, right?

Right.

Now, but I do want to say something, and something I'd be thinking if I was you. You saw the 3 C's and how that makes total sense. You agree that makes sense? Community, connection, then you coach or offer a product. But then the question that would come up for me, and it's probably for you, is where will my paying clients actually come from? How do people find me? How about I show you? You guys up for it? Because it's simpler than you think. And I gotta tell you something. These are notes I wrote while I was watching Carrie. I've been doing this for a long time and I love doing it. But I have to tell you, every once in a while a group is just beyond special. And I gotta tell you, this is truly the best group I've ever had the chance to be with. The way you just supported Carrie, the messages you shared with us, I could tell you're engaged. I could tell you're putting your heart out there. And I just wanna say, we love it. I'm grateful. Don't go anywhere 'cause we got amazing speakers lined up. Thank you. All the way to Tony Robbins tonight. Now listen, if you're starting, now some of you are in it, you're still gonna want this information, but even if you're starting, there's 3 places we believe that your clients come from. Just 3. And none of them require you to be famous, none of them require a big audience, none of them require you to go do dancing on TikTok or spending money for ads. So let me walk you through each one of these. Now this is gonna be, I'm gonna share these fairly quick, but they're really important because I want to bust that myth of, okay, I know it, I feel it, I love it, but where would they come from? This is how. Number 1, this is pretty common, it's your community, right? It sounds familiar. This is your foundation. These are your people that you've gathered. The ones we talked about earlier who join because your story resonated with them. They're in your world. They're reading your posts. They're digesting what you share, what you teach. They're showing up. Over time, trust builds and eventually they raise their hand and say, "I want more. Can you help me?" And it is help, right? You don't have to convince them. You don't have to chase them. They ask in many cases. That's the beauty of community first. The trust is already there. The sale is just the natural best step. And remember earlier I mentioned school. This is where it becomes really powerful because once your community is up, It's not just your own efforts that bring people in. You have to, and I'm gonna show you how to do that today. But for example, Skool has 2 million users visit their site every single week. People actively looking for communities. They're there to learn, they're there to grow. It's just a trend right now. These are things Tony and I used to have to invent, spend money on, and now there's a piazza online, right, where people are gathering. And here's what's amazing. 30% of the members who join a community on Skool come from other Skool members. So while you're out there driving people to it, the platform is actually driving people to you as well. So when you create a community, you're creating a comfortable, no-threat place, we talked about it before, where people can come to learn, to connect, to share, and get value. It's not a sales page. It's not a funnel. It's a room where people feel welcome. For those of you old enough to remember Cheers, In the old days, the sitcom cheers, "Everybody knows your name and they're glad you came." That's what this is, right? John Irwin, right? Exactly. And when they feel welcome, they stay. And when they stay, they trust, and eventually they buy. Let me give you a quick example. Meet York. York struggled with ADHD his whole life and consistently felt like consistency was impossible. He would get excited, get something started and lose focus and end up back at the beginning. I can, I can relate to that, right? But over time he learned, he learned how to work with his brain instead of against it. He started making progress. Then he realized there was other people with ADHD out there. So he started a community, not a course, not a funnel, just a place where people like him could come together and share what's working and support each other. That, that community grew to 1,500 members. Wow. And here's what happened next. People inside the community started asking for more. They didn't need to be convinced. They were already experiencing his heart and they just wanted more of it and said, "Can you coach me?" Today, Jörg runs a very successful coaching business, all built from community. Can we give it up for Jörg? We should, for taking action.

Thank you.

Look at that path. He didn't start with a course. He didn't start with a sales page. He started with his own struggle and he found a way through it and said, "Hey, I found my way through it. Let me share that with you." Number 2. So first is your community. Number 2 is your warm network. Now, I want to be really clear on this. These are people you already know. Friends, family, former colleagues, people from your church, your gym, your kids, your school, your neighborhood. You're not cold— you're not cold pitching people. You're just— Yeah. Talking to people who already know you and sharing something you're passionate about. Here's what that could look like. One simple message. Hey, hey, Bob, I'm starting something new. I'm helping people— fill in the blanks. I'm helping people learn how to, you know, recover after being fired, right? Or whatever your thing is. And I'm showing them how to find a better version of themselves and be strong. If you know anyone that might benefit from that, introduce me please me. That's not a pitch. That's letting people know that you're supplying something great. In fact, let me share a quick video from one of our students, Nate. It's really cool. It's really short. I think it's 60 seconds long. But when he sent this in, I just knew I had to play it. It's really cool. Can we play that? So back in March of 2020, it was actually on my birthday, March 26th, I got laid off from my job. And we had just found out a couple days before that my wife was pregnant for the first time. Since we had gone through a really tough miscarriage a few years before. And I didn't want to add any additional stress. I didn't want to add any additional pressure. So I did the only thing I knew how to do. I reached out to my warm network. And so here's the cool thing. You may be thinking that in order to thrive, you have to have everything. You have to have the camera, you have to have the mic, you have to have the the studio, all the great stuff, all the great ideas. But we started literally with a craft piece of paper. And this piece of paper right here, I actually keep in my gym as a reminder that you can start small, that you can start simple, that it doesn't need to be complex. Because this craft piece of paper, paper here is literally a list of actions that I was going to do every single day based off of what I was learning from Dean and Tony. And that warm network I mentioned is right here. I had a bigger list, but these were the top 10, the top 5, 6, 7, however many it is there that I was going to reach out to. And you can see the second one on the list actually has an X on it because that was the person who said yes. That was that first person that when I reached out And I said, this is the type of person I'm looking to help. This is the type of outcome I'm looking to get them. Do you know anybody that would be interested? He said yes. And he connected me with his VP and that person put me in front of their sales team. And I trained the very first team that I trained on my own. Now that team introduced me to more people and those people introduced me to more people. And that one warm network that I started with, turned it into a 6-figure business. Can we give it up for Nate?

That's resourcefulness.

That's taking action, right? So let's do this. Let's just take a couple of minutes just to do a little thinking. We've been having some fun today. You guys have been rocking it, doing everything we asked. Here's 4 places where you could tap into some potential referrals, even if you're just sending them, like Carrie was saying, to serve them, sending them to your community so you can help them. All right, number 1, your personal contacts. Friends, family, people you know, like, and trust. I don't have a slide for this, so if someone on the team wants to write these and put them in the chats, that would be amazing. So number 1, your personal contacts. Number 2, the people your friends and family know and can hand off a warm referral. Who are the people that you know, you can go, hey, would you let everybody know I'm building this community based on? Number 3, your church. Mm-hmm. Your community, your gym, your book club, your alumni group. Anywhere you belong and there's people around, there's people in that group that need what you're going to do, or they know someone who needs it. And number 4, your professional network. Former colleagues, LinkedIn connections, people in your career, people you work with. So if, if you take those 4, let me just ask you, if you thought about it, and not overthink it, How many people do you know you could come across in those, in those 4 areas? Dozens? Probably reach hundreds? You don't need them all. You just need a few who resonate. A few that say, "Hey, I was actually looking to connect with people on that same topic." So who knows if you used all 4 of those or just a couple of those, you could absolutely get people to show up to your community. Right? Yeah. And you got to remember what Carrie said. It doesn't start with 5,000. I see you, Tanya, right? And Christina. It doesn't start with, "Oh, well, I did that and only 40 people showed up or 4." It starts with 1. Our next speaker that's coming up, he's one of my favorite people on the planet. I remember when he was talking, he's one of the most watched people on the internet. I remember when he said when he first started doing it and he put a video out, he said he'd see 1 or 2 views and it was his family, right? Those are the things you gotta realize. Sometimes it just starts with 1 and it compounds. Okay. You guys got that? Number 1 is your community. Number 2, your warm network. Just, I know I'm going fast, but I'm showing you the possibilities where this becomes momentum. Where those first clients come from that make you realize that you can do this. The 3rd one is social media. Really social media curiosity. And this isn't about being an influencer. That's why I brought this one up. This isn't about going viral or building a huge following. This is about sharing your journey publicly, authentically in the way that builds curiosity. Now, Carrie, that's how she started. Just share. Remember she said she just wanted to help. Here's how it works. I call it the 3 I's. Here's the secret. It sounds really familiar to a thriving community. It's the same high-level concept. I just gave it the 3 I name so it'd be easier for you guys to remember. Okay? Number 1 is intrigue. Right? You write something that makes people pause, something real, something vulnerable, something that speaks to the struggle or the breakthrough. Not, "Here's a 5-step framework." Just really something that makes them go, "Wow." Right? Something like, "6 months ago, I was burned out and wondering if this was all there was. Today, I help other women find their way through the same fog. Here's what I've learned." Boom, that starts the intrigue. And that message is gonna resonate with the right people. After they in— if someone's intrigued by it, then they interact. Then they say to you, "Wow, that was cool. I got it." You respond. You go back and forth. When they DM you, you engage. You reply back. If they ask you a question, you answer it. It's the same concept. So you interact. And the third I is you simply invite them. Right? At some point, you invite them to join the next step. Maybe it's joining your community. Maybe it's a conversation. Maybe it's your offer like Carrie finally had the nerve to do. But the invitation only works because the intrigue and the interaction came first. That's social curiosity. Meet Priyanka. When Priyanka first started sharing online, she wasn't trying to be a business owner or build something complicated. She was simply a mom sharing what she had learned from raising her two kids. Hi. She wanted to help other moms navigate the day-to-day challenges of parenting young children, especially in those first few years. She just shared from her experience, the lessons, the struggles, the breakthroughs, and the principles she believed could help prepare, prepare kids for a thriving adulthood. At first, it was just about serving. Sounds familiar, right? But as she continued showing up on social media, other parents began to pay attention. Mm-hmm. Her words resonated. Moms saw themselves in her story. They trusted her because she wasn't speaking from theory. She was just sharing from real life. Eventually, Priyanka realized she wasn't just posting content. She was building a community. And finally, people said to her, "I want more help." So she posted a simple invitation. 25 people reached out for a discovery call. 5 people showed up and she got 5 4 one-on-one coaching clients. In just a few months, she went from wondering if she could really build something to a real business. Can we give it up to Priyanka? So 3 sources. When you're just getting started, your community, your warm network, social curiosity. Notice what's not on the list: paid ads, complicated funnels, going viral. Becoming famous. Now someday, I hope you're spending lots of money on ads as you scale your business, but that's not where you start. You don't need any of those to get your first handful of sales, from first sale to consistent sales, and then people start thanking you and you're hooked for life. You need trust, conversations, and the willingness to reach out. Now before we go any further, I wanna address something that stops more people than almost anything. Kerry brought it up, but this is something I love talking about because I had to go through it at one point in my life, and it's the fear of selling. Not everybody has it. Some people are just a little hesitant. Some people are unsure, but if we're being honest, give me a 1, 2, or 3. Number 1, selling makes you uncomfortable. Number 2, you think you can do it, you just never done it before. Number 3, I'm okay at it, but I'd like to get better. So, oh, they put it on the screen. Awesome. Number 1, selling makes you uncomfortable. 1, 1, 2, lots of 1s, right? I get it and it's okay. It's okay. We're going to flip that together right now. 1s, we got a 3. Hola. Glad you're great. Wendy. Marcy. Lots of 1s. Shawna, it was going too fast. She put like 4 1s. Like, I get it. I get it. Great. Look at that. Yeah, mostly said one. I get it. Selling can feel uncomfortable. I get it. But I want to change that. Like I said, write this right now in the moment. Here's what selling isn't. When done right, it's not pushing. It's not manipulating. It's not convincing someone to do what they don't want to do. Selling, real selling, is simply leading someone toward a result they already want. I hope you heard that. Selling is just leading somebody towards a result they already want. It's seeing someone stuck in the maze that we shared over here and saying, "Hey, I've been through this. I know a way. Let me help you faster." That's not cheesy. That's service. Let me give you 3 keys to doing this in a way that feels really good.

Number 1.

These are 3 things that I remember all the time. You gotta remember the difference between need it and want it. You see, when people first start when it comes to selling, they know someone needs something. I don't know, who besides me needs to go to the gym maybe a couple more days a week? Who needs to eat a little bit less bread? I'm freaking on this bread kick, right? Italian bread with olive oil right now, oh my God, it's so good, right? Mm-hmm. Who needs to to quit something. You gotta realize something. I see Christopher likes the Italian bread and Renata with the olive oil. A little balsamic, a little salt, oh my God, right? But you gotta remember something. People don't do things they need to do, right? When I'm really busy starting, launching a new business, I need to be more of an active listener to my wife. I know when I'm in busy mode, I come home and I'm just like, "Yeah, yeah, yeah, yeah." Yeah. And when I stop and I listen, Oof, my wife's just so interactive and so connected, so I need to do it. But here's the thing. We don't do anything in life unless we want to. You might need to go to the gym, but you don't go until you want to go. Until you find something to persuade you. So what happens sometimes, we create something. I know you need this to get in better shape. I know you need this to learn how to sell. I know you need this to get through that situation you're in. But you gotta reframe it as a want. Mm-hmm. You gotta find their want. So here's a simple little analogy. Sometimes you have to offer people what they want and then deliver them what they need. Make sense? Let me just ask you something. If somebody's been yo-yo dieting for a long time, they need the information to do that. They might not have it. Mm-hmm. They might need to count carbs, but if you say— let me just ask you, here's the thing. Do they need to change their mindset around it? Right? Did Carrie change her mindset around how to run a business and the two different people she could become? Right? Diana, I see you sharing that, right? So if you tried to say, if it's just losing weight, if you just talk about the calories, if you just talk about you gotta shift your mindset, it might not be something that resonates with them. So you gotta find out what they want. They want to live a better life. They want to run with their grandchildren. They want to sprint upstairs. They want to be an example for their family. Lean into what they want and then deliver them the mindset and things like that. I hope I was clear on that. Hope I was clear. Let's get to the second one. This is my favorite. Number 2. You have to enter conversations already going on in their mind. And this is a lot simpler than you think. You have to figure out what is the voice going on in their head. Remember the voice I was vulnerable and shared that voice I had by my grandmother's house? One was, "You're not Tony. You've never done this before. No one knows your name." And the other one was, "You could do anything. You should make this happen." You have to lean into that. Here's really simple. The people you're gonna serve, the people you're gonna impact, you just need to know what are their fears. What are their doubts? What are their worries? You should write those 3 down. What are their fears, their doubts, and their worries? And then on the opposite side, what are their dreams? What are their goals? What are their desires? If you know that better than anybody, then you're meeting them where they are. Right? And in today's world, you could find a community that's already working with your ideal client and see what they're saying. And most of the time, here's the big secret, you already know what they're thinking. Because the person you're gonna serve is really just you of a few years ago. True? So remember where you were at that time and enter— I see you, John, right? Enter that conversation when you felt fear, when you had that goal, when you had that dream, and all of a sudden, boom, they're like, "That person gets me." Number 3, and you can bring this up. Let people feel understood, not just understand you. These are 3 things I think about all the time. Remember, what do they want? Not just need. How do I enter a conversation? How do I know their goals and what they're afraid of? The last one is, how do I make sure they know I understand where they are? Did you ever watch a speaker and they're dynamic and they're powerful? You don't really take a note. You think they're cool. And when they're done, you're like, "Ah, that was a great presentation. Good for you." Yeah. That person lets you— you understood who they were and what they accomplished. Did you ever watch another speaker where you're like, "Wow, you're looking at my journal? You know what I'm thinking? You know what I'm afraid of?" You know, it's because you are letting them feel understood. I've been there. I see Deb Kelly. Deb, I've been to a spot, me personally, when I took that walk and said, "I'm doing okay in life, but I'm supposed to do this other thing." If that's what you guys feel, I understand that road. I hope you feel understood that we all got that crazy voice in us. Yeah. Right? So I— it's not a trick, it's reality. I want people to feel understood. People will listen to you. Your children will listen to you. If any of you are parents, you know the difference when you tell your kids, "Hey, this is what it was like when I was a kid," compared to going, "Hey, I know what it's like to be 13 and not feel like you fit in." Two completely different conversations with your children. I have 4 children. Believe me, I know. When I remember— when I start giving lessons like, "Understand me." Mm-hmm. It doesn't— they're looking all over the place. When they feel understood, my kids are like, "Yeah, Dad. That's exactly what's going on." So remember that. It's the same. Good parenting and good meeting people where they are, selling through service, it's really the same. I got to tell you a quick story. This one's fun for me. I got invited to a woman's event. It was 5,000, I think, or several thousand businesswomen. And it was just like here today. And we were talking about all the different things to grow your business. I got to the point about selling. And I said, same question I asked you, who here is a little afraid of selling, a lot afraid, or just want to get better? Almost every woman in the room, successful women, raised their hand on the fear of selling. So I saw one woman in the second row, and she was super happy when I talked about selling. I saw it shift. So I said to her, hey, you "Hey, you mind standing up?" I said, "So what do you do?" She said, "Well, after I had my baby, I got really depressed, they call it trimester, trimester 4. I cut my hair, my life didn't feel like my own. I was just really out of sorts. I didn't know what to do and I didn't want to take medication. So I found a way through meditation, through yoga, through my diet, through my routines, and I found myself alive again. And now I help other women through trimester 4 so they don't get postpartum and all that stuff." She was so lit up, like glowing when she was talking. I'm like, "Tell me some of the women you help." And she told me. She's like, "That's what I do." I'm like, "Congratulations." And I said, "What about selling?" And she's like, "Ooh, well." Pfft. Ha. Same feeling. And she was already successful. And I said to her, just 'cause I wanted to shock her a little, I said, "So why are you screwing women over?" And she's like, "What do you mean screwing them over? I love these women." I said, "Listen." If you don't put yourself out there through selling, through service, if you don't impact them, there's only two things that can happen. They never see you and they suffer in silence, or somebody louder who doesn't care as much as you gets them as a client. And I just watched a shift in her immediately. She's like— I'm like, these women need you. They need that path. And that is the truest definition of service. I watched the whole room change. I watched I felt her change and I hope you feel it. Because when you know you can help someone, when your experience can save years of pain or allow them to go faster, that's not just offering help. It's actually a disservice not to offer to them. That is love. I'm not trying to get too touchy-feely here, but that is love. Think about it this way. Did you ever recommend a restaurant to a friend that you loved? Or a book that you loved? Or a show that you binged on? Yeah. You're like, oh my God, this book, oh my God, this restaurant, right? You're in this great space. Why do you do that? Why do you tell people to do the thing that you've already done that you like? What is it? Put it in the chat. Why do you share the movie, the book, the story, the food, right? To help them, to get them to experience it. You want them to experience what you've gone through because it was a great experience. That's it. Coaching is the same thing or selling a product is the same thing. You're recommending something you know that can help them. So I know I said it a lot. I didn't know Kerri was going to say it, but done right, selling is service. If you want, if you felt that for the first time, you could put it in the chat or just say yes, but selling is truly service. Now, that's not just a business model. It's just a better life. Yes. Right? Kerri started without a complicated funnel. She just started helping women. She said, I'm just gonna put out there and help them. That is service that led to her first offer, next offer, and look where she is now. That's community. That's connection. That's coaching. That's the path. And here's something Tony and I have seen over almost 8 decades of combined years doing this. Every major shift creates a dividing line. Those who move first, they get to thrive. Those that wait, they wonder what happened. And right now, I believe more than ever, doing this for 30 years, is one of those shifts. I know I shared this earlier, but I got to say it again. The world is starving for human connection. I think this industry is going to exponentially grow more than ever. And thank you, everybody. Thank you, Camela. People are drowning in information. And desperate for someone who actually gets it. This industry is at about $400 million a day. I know I shared that earlier, but wow. And the people who step in now, well, you have the opportunity to build something that lasts. The chance to live into who you're meant to be. Look, Tony and I don't know your life better than you do. And I don't want to pretend that we do. You know your story, you know your struggles, you know your strengths, and you also know your dreams. Mm-hmm. But what we do know after decades of being in this space is you are enough, that you know enough, and you can do this if you have the right plan. At the end, the result is a business that matters. I said this a lot, but it's worth saying: a business that gives you purpose and impacts others. And the model, like we said, the 3 C's, it's the fastest way to unlock it. Mm-hmm. Earlier I asked, "Who's ever felt they were meant for more?" Almost every single person said yes, including me, right? And I hope by now you can see this is the greatest way to achieve it, at least in our opinion. So humor me for a minute. Let's just go down this road before we get into our next training and our next speakers. Let's say it's 2 months from now. And your business is built. Your community is starting to grow. Real people are showing up because your story spoke to them. And you got your first sales conversation. Not pushy pitches, but genuinely someone said, "Hey, can you help me?" Let me just know, would that be exciting? Put yes in the chat if that would be exciting in just 60 days from today.

Yes!

Well, let me describe it from my experience and what that looks like. You finally feel like you're doing something that matters. You wake up excited about what you're doing, not just going through the motions. You feel proud of yourself for finally taking your turn. You allow people in your life to see the different version of you, the one you've been holding back, the one who's looking alive again. And by the way, thank you for all these beautiful chats. Thanks, Desiree and Trezor and Kathy, Michelle, and Laura.

Thank you.

And yes, you could try to piece it together yourself. Watch some YouTube videos, read some more books, learn school on your own. Maybe take the next year to figure it out. But that's like another full-time job. And that's where most people unfortunately get overwhelmed and then eventually quit. And honestly, people need your story now more than ever. They need your experience now more than ever. And you don't need another project, you need results. And the good news and why we're so excited for today is that's exactly what we did. Mm-hmm. And we did the heavy lifting. Through our years in this industry, the truth is we've seen the patterns. From people getting their first client at their kitchen table to building a massive coaching business and everything in between. And every single one of them that succeeded had some similar things in common. A clear path, a simple system, and support along the way. And that's exactly what we would love to help you do. We obsessed and asked one thing: What's the simplest path to success that anyone can follow? To allow you to do this in less time than ever before. A system that can help you build a business that impacts others with confidence. Not in a year, not in 6 months, not even in 90 days. In just 30. A system that works regardless your age, your tech experience, your location, or wherever your starting point is. Not an easy task, but we got 80 years in it, so I think we can figure this out. As you know, there's only so much we can do in a show like this, and we got So many more amazing things today. But now that you have the vision and you have the framework, what you need is implementation. To take the uncomfortable action. To have a guide, a community walking alongside of you so you stay connected to the energy you have at this moment. Who feels like you can do anything with the energy you have today?

Yeah!

With the way we started today, what you're doing now, right? Well, we wanna keep that energy and help you get it done. And that's exactly what we built. So on behalf of Tony and myself, I am so freaking excited to take a couple of minutes and share what we've created to keep this momentum alive. And we're calling it the Build It Bootcamp. You might want to take a picture of this. This is our most favorite thing we've ever created. After 80 years and 10 years of helping people, this is what we know about keeping the momentum. Because it's a live virtual experience with 5 interactive workshops. We'll create your own community together. We'll build your curriculum together that connects and we'll go live in your coaching offer all in 30 days guaranteed and we start next Wednesday. This is about what we learned in our, in the last couple years is keeping this momentum, keeping this energy, not let get back in that head with the wrong voice. And here's our big bold promise. In just 30 days, you'll build a business that matters. Not another course you'll never finish. Yeah. Not complicated tech and confusing funnels. Not more information to try to memorize. Not a someday dream that stays in your head forever. Real action, real results. We'll do it right here in this room together. Now here's why we're different, and those of you that know Tony and I already know this, but there's 70% of you are new to our family today. We know there's no shortage of courses out there. We get that. There are thousands of them. But knowing something and knowing how to teach it so people actually get results Those are two completely different things. We just take a different approach. Like we said, we got 80 years combined in this industry and we're still leading it. And we know what patterns result in success and which ones end in frustration. We understand what actually moves people from stuck to started, from started to success. And the proof is in our world-class results. Hundreds of thousands of students from across our programs, millions of lives touched. People who started exactly where you are, uncertain, unproven, but willing, went on to build real businesses, real success, real impact. It's one of the greatest things we get to do every single day of our lives. And we believe we are officially at the greatest time in history for you to make this real. Because whether you help someone with a career or a business skill you've learned— some of you chose number 1— or number 2, share the fast path to a passion you've mastered, Or number 3, guide them through a life experience or a mess you went to, or a mess you went through. There's never been a better time. And like I said, the world has never needed real human connection more than it does now. People are drowning in frustration, desperate for someone who actually gets it. And you can ask yourself this: How many more months are you gonna go spending wondering, "What if? What if I went for it?" How many more years are you gonna put everyone else first while that quiet voice just keeps asking, "When are we gonna do this?" Don't waste another year wondering. Don't waste another year wondering what your full potential looks like. Don't tell yourself, "Someday we'll figure this out." This is a now moment. This is a meant for more moment. And that's why I'm so excited to share with you everything you're gonna get and what we're gonna do together over the next 30 days for those that say yes today. I already shared this. It's a live virtual experience over the next 5 weeks or next 30 days. And this is what we're gonna do. Workshop number 1. I'm gonna take a minute and show you some of the highlights of these workshops because this is something that starts, like I said, next Wednesday. The first session that we'll do right here in this room together live, we'll discover what you'll teach, identify who you'll teach it to. You'll uncover the problem you solve on a deeper level until you say, "That's for me." You'll pinpoint the ideal client, exactly who needs what it is you're gonna share. You'll complete your solution statement on a whole deeper level to be the foundation for your business. And truly, we're gonna make sure you have an unstoppable mindset so you don't quit. That's just in Workshop 1. Workshop 2, brand new, my favorite. Some of you know that Tony and I also launched an AI education business and we learned so so much. And we know how to make things really simple. So in lesson number 2, you're going to create your very own AI employee ready to work alongside of you through this whole journey. You'll create the ultimate AI assistant ready to work 24 hours a day, 7 days a week. It will know how to create a thriving community, lay out your curriculum, help you write compelling offers. We're going to do this. I don't care if you have zero tech skills because our team, we have a pretty damn good one. built the template, and together we're gonna fill it out so this just lives alongside of you in your favorite AI all day to help you go further. Do you need it? No. But should you have it? Absolutely, yes. It's gonna make it go so much faster. And that's what we're gonna build by the end of workshop number 2. Workshop number 3, we're gonna build your community together. Strategies to launch it, grow it, and connect deeply. Officially launch your community on Skool. And be ready to start adding new members now. You'll discover, and we have one of the owners of Skool coming to share what the common thread is of the most successful communities. How you, how you take it into deep connection. Learn what makes a community grow and thrive. You'll leave this community and be like, dang, I have, I have an AI helping me, I know who I'm serving, and now you get to say, I have a community up and ready. Yeah. In workshop number 4, you'll build your coaching curriculum with us. We'll design it. We'll map it out and gain the confidence to deliver it. Entire session-by-session curriculum designed with absolute confidence. When you, when you have it, you're like, "I could do that." Each session broken to the exact framework that we've been using for decades. And again, how you deliver it in groups, on Zoom, one-on-one is your choice. Every teaching point, exercises created So when you're done with this session, it will be ready to go. And then workshop number 5, we're gonna build your offer and go live. This is the big promise. If you've been a part of anything we've done, we love serving people, but we know if we stay accountable, if we show up every week, if we build each week and make sure that if you have any questions, we get all of those answered. That means in 30 days from now, you get to workshop number 5, where you turn your curriculum into an offer people say yes to. Yes. You turn it into an offer. How do— I'm gonna teach a whole session on how to write copy that converts so you can live in their mind, service them so you can model what Tony and I do. Orientation, onboarding strategies, this is gonna blow your mind. So, just for a quick recap, build your foundation, build the ultimate assistant, build your community, build your curriculum, launch your offer, and we're gonna do it all in 30 days. Yes. Of course, you get resources, workbooks, replays, and more. Everything is in your back office, and if you happen to miss one training, boom, it'll immediately be in your back office. Plus, to make this offer even more irresistible, we always add during our events some incredible bonuses. And you're going to get a VIP ticket to our first-ever Sales and Scaling Summit. This isn't another workshop. Workshops are amazing, but this is the end cap. It couldn't be just 90 minutes long. It had to be 5 hours. 5 hours. This is an event, a whole event dedicated to one thing: showing you how to get your first sale and consistent sales. The path to your first sale, like I said, consistent sales, the blueprint that turns this into a scalable business. I've been working on this blueprint for 30 years. You will get it. Sales conversion conversations and do it with confidence. You will get a ticket. We'll even mail you that ticket to this event. You are not going to want to miss it. It's on July 28th. You might want to put it in your calendar. July 28th. You're gonna get 30 days free on Skool so you can build your community on the number one community, you know, forward-facing platform. And you get a full 30 days for free. We made a deal with the owners. And here's the thing. If you love it, you can build this on any community. But if you love Skool, after the 30 days you could stay for $9 if you want. That's the deal we made out with them, but we wanted to make sure you had 30 days so we could work together. And bonus number 3, uh, is just something I love. It's my favorite. It's belief-busting trainings from our best. The best on earth. Of course, Mr. Tony Robbins. But these are speakers who get anywhere from $50,000 to $500,000 truly to speak. And I literally picked my best. I love Tony's belief-busting workshop. If any of you have ever been through it, you could put it in the chat. It is un-freaking-believable. This is worth the price of the whole product. You get Lisa Nichols, one of my favorite speakers on the planet, "The Power of Commitment Over Convenience." Jim Quick did a training for us 2 years ago. It was, I was in awe. I went and found it and you have that. And then you have Trent Shelton, who you're gonna learn here, you're gonna meet here in a little bit. You're gonna want him because sometimes, can we just say, the thing that gets in our way is the thing between our ears. And this is gonna be your go-to when you feel a little off or you're questioning yourself, you watch this. Hi. Go back into the program. Make sense?

Yeah.

And listen, if we told you it would take 6 months and cost $4,000 to build this together, I'm telling you it would still be an incredible offer. But you know us, and we know you need this now. And we also wanted to make it so it was affordable enough for everyone to say yes if you saw yourself in this world. So we built a system where you're launched in 30 days and ready for sales and impact. That's a fact. No tech overwhelm, no confusion, no wasted months. Designed to meet you exactly where you are. And unlike many offers out there, you're not paying for more information. That's why we're starting next week. You're paying for results, clarity, momentum, a business that could change the rest of your life. So let me recap real quick what you get. Of course, all 5 workshops to go from foundation to your assistant to the community to coaching curriculum. Mm-hmm. 'til we make your offer live. You get resources and templates, and you get all 3 bonuses. Of course, we're not charging you $4,000, but you could get started today, immediate access for $997, or just 3 payments. You could start with a payment of $380. You're gonna wanna write this down, joinbuilditbootcamp.com. This is the only place you're gonna get it. We start next week, and if you know anything about us, This will be shut down. We only do this once a year when we create this cohort. So many of you I see, Holly Sullivan, I see so many of you have been in our past cohorts. This is our favorite because we're gonna start together live. If you like this energy, we'll be back here next Wednesday. That's exactly how it keeps going. And we, if you know anything about Tony and I, we have the strongest guarantees in the industry. Show up. You gotta hear this one. Do the work. Follow the process. And if at the end of the 30 days you're not launched and ready for sales and impact, we'll refund 100% of your investment. No hoops, no hassle, just results. Because we know you won't. Because that's what we get to do. And I guess the question is, if not now, when? I know that might sound harsh, but so many times we put off the bigger version of ourself. We know we're meant for more, we're like, maybe tomorrow. This is your moment. This is your chance to finally say, I'm meant for more and now I'm doing something about it. I like— I wrote this this morning. This is your build it moment. And I'd love to do it together. Because when you say yes, you invest in yourself. Maybe for the first time in a long time. You say yes, it's my turn. And you stop waiting and you start building. You join a community of amazing people just like this. And we do it together in real time and you get a system that could change your life for the next 20 years. And I know you could wait, and a lot of people will, and we hate that, but I know some will. Or you could decide today, right now, to finally build something. Because in 30 days from now, when others are still wondering, "What if?" you already will be launched, ready for sales, and making an impact. I know I already said this, but the boot camp starts Wednesday, June 24th. That's next week. And remember what you get. The 5 workshops, the 3 bonuses. You start with a first payment of $380 at joinbuilditbootcamp.com. Do me a favor. If you've known us and you're in, or you're brand new and you're in, and you're like, "I am doing this. I'm gonna be with you live next week." Put in the chat, "I'm in." You go to joinbuilditbootcamp.com. Let me know if you're in. Let me know if you're gonna do it. I'm in. I'm in. Awesome. Awesome. This is our favorite product we've ever created because it's the simplest approach to the end result that's the biggest. Now, I'm excited for those that are already saying, "I'm in." So cool. Welcome to Mastermind. Welcome to the Build It family. But I also know, because I've been doing this for quite a long time, you feel it in your gut. Maybe your brain is asking questions, "So could this be for me? Is it too much?" Promise you that's totally normal. In fact, It's what every successful person feels right before they make a bold move that changes their life. So here's what I'm gonna do. Usually we take an enrollment break here, and at any time you can go to joinitbootcamp.com. But instead of an enrollment break, let's, uh, let me take the next 10 minutes, and the team has got your top questions in the monitor for me right now. I'll just take 10 minutes and answer your top questions to make sure there's no question that goes unanswered that would stop you from saying yes today. But here's the cool part. At any time you're like, "I'm in," you just go to join— oh, it's right there, joinitbootcamp.com and put "I'm in" in the chat because I want to recognize you, okay? So question number 1: What if I don't know what to share or coach on yet? Of course that's a great question. And I know that's the biggest one. I did as much as I could today. And again, we're not even halfway through. We're not even halfway through the day. You can't miss a second of who's coming up because you're going to learn so much more. But that's exactly what workshop number 1 is for. We'll help you get so clear on who you help and what you offer. You'll wonder how you ever felt confused and you're going to be vibrating. Can't wait to share it. That's what we do. Plus, your AI business assistant that you'll have in Week 2. It's designed to help you every time that you have a question and refine what it is you're going to be sharing. You don't need to have it all figured out. You just need to show up. Number 2: I'm not tech savvy. Is this going to be too complicated?

No.

No. The answer is no. I could just end it there. And I mean that. The entire path was designed for people who don't want complicated tech. Tech. I have to tell you something. Tony and I have spent millions and millions of dollars to help people with tech. And sometimes, even if it's the greatest tech in the world, it's still confusing. What we love about this, this is the anti-tech way to do this. There is other opportunities out there that allow you to go faster, but you need the education. You need the support. You need to overcome the things that have stopped you in the past, but the technology is not one of them. Even something like school, it's so simple. We're going to be set up in workshop number 2. Plus, again, your AI assistant, whoo, they can handle so many questions that you might get stuck on. Number 3, how do I find the time? You know what? You found the time to join us today for 5 hours. Well, I hope you're going to be here the whole time. You found the time why? If you put it in the chat, you found the time because it mattered. Yeah. It's time to put you first. You know you're meant for more. You found the time 'cause it was honestly something you knew you needed to do. And here's the truth about time, and I'm sorry to say it like this, it doesn't magically appear. It appears when you finally put it towards something that creates leverage to buy you more time back. Right now you're busy, I get it, we all are. But I have no doubts that if you keep doing the same thing, you'll keep getting the same results. And a year from now, you'll have the same schedule, the same stress, the same quiet voice saying, "Hey, is it our turn yet?" That's why this boot camp and workshop not only start next week, they're only 90 minutes long. We're gonna accomplish this on each— and we'll make sure if you got any questions, we'll get those answered. It's really just about deciding if you are finally worth buying back that time. And 30 days from now, when you have something that's real, something that's yours, you'll be glad you made this decision. This was a big question that came in. What if I'm too old to start something new? I had to address that. Can I flip that around a little bit? What if your age is your biggest asset? You have decades of life experience, wisdom, and lessons learned. You have the most valuable information that needs to be shared. People typically— I'm not being rude because I see some young people on here, but people typically don't want to learn from an 18-year-old guru. They want to learn from someone who lived it. Someone who gets it. Your age isn't a liability, it's your qualification.

Mm-hmm.

What if no one wants what I have to offer? Here's what I'm gonna tell you. Someone out there right now is struggling or trying to learn something you have already figured out. They're in the maze that you've been in. And you could say, "Hey, I got the answer." They don't need another expert on a pedestal. They need you. Someone real. Someone relatable. Someone who understands. The question isn't whether you need— people need what you have. The question is when will you finally decide to put it out there. Two last questions. And remember, at any time you're like, "I'm in," put "I'm in" in the chat when you feel it. I know usually this is a break, but I wanted to answer these questions so they're not lingering, so the second part of the afternoon we can just train and you know everything we created for you. This one was, "What if I try and it doesn't work?" Here's my honest answer. The only way you definitely fail is by never starting at all. That's the real failure. Yeah. And remember, if you show up and do the work and you don't get results, you can get your money back. There's no risk here. The only risk is staying exactly where you are. Last question: Is this really for someone like me? And the answer is yes. This is for someone who spent years taking care of everyone else and is finally asking, "When's it my turn?" And now is the answer. This is for someone with life experience, wisdom, and a story, but who never knew how to turn it into something real, like my mom. Badass. She didn't have a blueprint. This is the blueprint. You don't need credentials. You don't need a big following. You don't need to become an influencer dancing on TikTok. You just need a simple path and someone to walk you through it. And that's exactly what we've done. All right. I hope I answered your questions. I hope I answered the big ones. I don't have any— that's all the questions. We have a lot more amazing day. And here's what I want you to know. The answers that you're looking for aren't gonna come from more thinking. They're gonna come from doing. The clarity you want is on the other side of action. If you're still wondering if this is for you, here's what I'd like to do. I asked my team, they put together a quick little reel. I think it's 90 seconds long of people from last year, people who went through a similar process, except this one's updated and we're doing this one live. So I'd love for you to watch this. It's a couple minutes long. Thank you. Soon as it's done, we're gonna come back with our first guest. I'm so freaking excited. He's in the other room right now. And if you're ready, remember, join it. Join builditbootcamp.com. We get to start together next week. And if you're in, put it in the chat while you're watching this. Watch this quick video. I'll see you in just 90 seconds. Someone made a sale at 3 AM. Oh my gosh.

I was able to have I have my first sale.

I've got my first sale.

I'm excited to say that I've got my first sale.

I already have my first client. I have landed my first high-ticket client and then another one. I made 5 sales in 1 week.

I made my first high-ticket sale.

I got my first sale.

Just got my first sale last week. But making that first sale felt like a weight had been lifted. Been lifted off of my shoulders. The Build It Bootcamp, 5 live interactive workshops to build your community and coaching offer in 30 days guaranteed. The support that you get from the staff, the encouragement, it's been phenomenal.

It's been game-changing for me. I already had a couple sales and I hadn't even marketed yet.

Literally having a sale just a few hours after going live is proof enough. And if I can, then you can do too.

I am feeling so excited and so motivated. I feel like I'm actually moving forward and seeing results again.

All I can say is, oh my God, it is time for you to jump in.

They've taught me so much and I have so much confidence now.

They have walked me through every single step of the way. The heart, the expertise, the platform, all of the stuff that they were including, which just blew me away.

Inside of this community, you're gonna connect with a lot of people going through the same things that you were going through. And with this community, you have so many beautiful, amazing people behind you. Would not be as far as I am without this community.

Everybody's there to back you up. There are no haters. Everybody's there to make sure you keep progressing.

It's one way to get you out of your comfort zone to get you going into your next level.

It's amazing, it really is.

I'm not even like savvy with computers and I did it.

I've got the sales, I've made the money, and I got the clients, and I have the experience now.

I just feel more confident than ever to serve my ideal clients.

Really being able to take my business to the next level, really create that income and that community that I've been wanting to create for a very long time.

There isn't a place anywhere in the internet where you will find a community that is anything like Mastermind.

Mastermind provides us with the system and the support that we need to manifest our dreams, but the magic is inside of you. So just keep going.

[MUSIC] All right, I gotta tell you, I've been dying to allow you guys to see that. We've been working on that for the last 6 months obsessively to find the path and plan that makes this the simplest approach ever. Those of you that are already part of our family that said, "I'm in and joining again," oh my God, you're gonna love it. Those of you that are brand new, the first time with us, oh my God, we're gonna blow your mind and overdeliver. Some people are asking, "Is this an event-only offer?" And I saw some of you answered that no. We do this once a year, so next week, this offer will be gone. Like if you come back here in 6 days from now, this won't be open because we just start the cohort and everybody starts together next week. Does that make sense? That's why we do something special. So for those of— all of you that are in, you're gonna go to bed tonight feeling amazing that you're part of something really cool. I'm so excited. We got a big day left. Who's ready for the rest of the day? I see a Simon and Mark and Lena and May. Alright. Well, I'd love for you— You're This, I'm just telling you, I wanna bring out something who I'm honored to call a dear friend. He's gonna speak directly to a part of you that's asking, do I really deserve this? Is it really my turn? He's gonna answer that question in a way that I promise you will stay with you forever. There's only a handful of people in the world who can speak to your heart in the way this man does. Not because he lectures you, not because he guilts you, but because he's just got a fire inside of himself and you'll feel it. He went from the NFL to the rock bottom. I'm not gonna take his story away, to now influencing millions of people around the world. He's not here just to motivate you. This guy will climb in your heart. You'll remember him forever. I feel so blessed. Whenever I ask this man to show up, he jumps on a plane and comes here, and he's gonna rock your world. You will never forget this experience you're about to have. Can we please give a huge and warm welcome to my dear friend— [FOREIGN LANGUAGE] Mr. Trent Shelton.

Thank you, brother. I appreciate you, man.

Thank you so much. What up, y'all? Get up and Dean.

What up, y'all? Make some noise. I see y'all jamming in here. What's up? Let me see in the chat. Drop some hearts in the chat so I can shout you out. Chat is going wild. What up, Victoria? What up, Cindy? I see you. What up, everybody? How's everybody doing? Vicky, I see you right there. Yolanda, I see you. Really quick, I want to speak to your heart. Is it okay? Just let me know if I can have a conversation with you today. Yes. I'm not trying to give you a motivational speech. Y'all are brilliant, you're learning so much. But I wanna have a conversation, a real conversation with you today. And before we get started, can y'all just make me a promise? And really this promise is to yourself. Make a promise that this is the day that you start living your best life. And I know that's different for everybody. I know your best life, I see you Kirby up there raising your hand. But I want you to know And I know my heart 'cause I'll speak for 30 minutes on this, but I gotta say this. I'm following my heart right now. It's possible. Everybody that you see here speaking to you, I know sometimes we can be like, you know, man, they're lucky. And it's so funny when people call me lucky. I'm like, 16 years of consistency, 16 years of ups and downs. If you call that luck, so be it. But we look at people and sometimes we say, that cannot be me. So during our whole conversation, I want you to know this truth. Mm-hmm. It can be you. There's a you inside of you that you haven't even met yet, I promise you this. And I'm not saying this because it sounds good, it's true. My grandmother told me this a long time ago when I got cut from NFL because I was saying, "Why me? Who cares about me? I'm not an expert. I don't have all these tools, you know, nobody's following me online, who cares?" And my grandmother looked me in the eyes, she said, "Treant, there's a you out there, the real you." that somebody needs and only you can reach. The greatest people in the world can't reach. The greatest speakers in the world can't reach, but you can. And they're waiting on you to step into your purpose. And I want everybody in here, I know this might seem a little bit of stepping on your toes, but it's selfish not to say yes to yourself. And so during our conversation, I just want you to know, why not you? And whatever excuse that you give yourself, it's an excuse. Because the world needs you. I have this in my hand. This is simply an hourglass. And when my mother passed away, I started putting this on my desk. And I wanna just speak some words to you real quick. Do I have permission to do that? Is it cool? Just raise your hand for me.

Yeah.

This is not to put fear in your heart. But reality on your mind, we are all under the spell of a deadly lie. And the lie is this, that we all have time. We treat forever like it's a guarantee. But I think me and you both know this because we're intelligent human beings, that forever, if we're being honest, comes with the expectation expiration date. And to be real with you, I learned that in the hardest way possible. If you know my story and my why, I had a best friend commit suicide. That's why I do what I do today. I thought I had forever with my best friend until the day he took his life. I thought I had forever with my grandmother and my mom to sit across the table and to text her and call her until I didn't. I want you to look at this sand right now. This sand is your dreams, it's your relationships, it's the thing that you care about. And time is ticking. I don't care how much money you have, how great you think you may be, how much power you think you may have, one thing is for sure, we can't stop the hands of time. And as you're sitting right now watching this screen, the truth is your clock is ticking. Every single grain that drops isn't just time passing, my friends. It's a piece of your potential, a piece of your dreams, a piece of your mission, a piece of your vision falling into the past. And if you aren't careful, hmm, the bottom of this glass becomes a graveyard of your greatness. The bottom of this glass becomes a graveyard of the greatest you and the most toxic poison to a human soul, I believe, will fill it. And that poison— everybody write this down right now— regret. The greatest poison to to the human soul. Because what I learned in my 16 years of doing this, my friends, most people live as watchers. Passive. Just watching life pass them by. Most people live as wishers. I wish things would get better. I wish somebody would save me. I wish I had this opportunity. But if we being real in here, y'all said I can be real. Time, the sand don't care about how you feel. When I lost my mama, the bills kept coming, time kept ticking, people kept living. When I lost my career in the NFL, I couldn't feel sorry for myself. So I want to tell you, you're not a sorry human being. Stop feeling sorry for yourself. And I know some of you are looking at me right now, "Man, Trent, you don't understand my story." I don't have to understand this to know that you're meant for more. And matter of fact, today's the day that you be more, become more, you do more, you live is more because somebody out there needs you. Today, we all get a second chance, right? This glass flips over sometimes. And we realize that we're a choice away from a new beginning. But I want you to hear me clearly. There will come a day when this glass doesn't flip over again. Maybe it's your family, maybe it's your dream, maybe it's your life. The opportunity will be gone, the breath will be gone, the time will be out. And nobody wants to tell you this, so I'm gonna tell you this before we get started. If you never choose yourself, if you never step into arena and fight for your dreams, your mission and your life you will spend the rest of your entire existence living a life that never feels like yours. Because the ultimate truth of the human experience— listen to me— you cannot receive a life that you don't believe that you deserve. Do you hear me? It's time to stop playing small. It's time to stop using excuses. It's time to stop wishing. And it's time to stop wasting this sand. And it's time to take massive ownership over your life. And I see some of y'all with tears. It's okay because you about to break through to the greatest you. So what I need everybody to do right now in the chat, I want everybody to raise your hand. Some of y'all ain't raising your hand. I'm looking at you. I see you, Rachel. What up, Angela? I see you. Yeah. I want you to point the thumb at yourself and I want you to say the most empowering freedom statement. Say, I am the problem. Now some of y'all like, wait a minute, Trent. Well, y'all are smart, intelligent human beings. If you're the problem, what does that mean? It means that you're the solution. You're meant for more. Now the question is, are you ready to be more, do more? And it's time to live legendary. Give it up for yourself before we get started. A round of applause for yourself. A round of applause for yourself. You're going to take massive ownership over your life. I see the chat. Misty, I love it. I see you, Ryan. I see you, Colleen. I see you. Thank you so much, y'all. I wanted to tell you that because this is true. Life does not wait for you. And some of you are waiting to be qualified. You're waiting to, you know, for people to follow you. I started this 16 years ago. You know what I had that changed my life? I don't have my cell phone with me. I had a cell phone. I didn't have some expensive camera. I didn't have some knowledge, but I had a mission. I had a vision. I had something I truly cared about, something I was fighting for. As I told you before, my deep-rooted reason was a promise to my best friend that committed suicide. I'm an introvert. I didn't think I was a speaker. I was a football player for 20 years of my life. And some of us, we might be in that pivot right now. We're like, oh my gosh, what am I going to do with my life? Everything that you've been through qualifies you. That's what makes you the expert. The experience, not always the education, makes you the expert. And so for me, that was my mission. And so I got to say this before we dive into 3 strong points of self-worth mastery. I want to repeat this quote to you real quick. I don't want this to go over your head. You can't receive— and please write this down— the life that you don't believe you deserve. And that's why self-worth is so important. Because you're going to hear things that some of us disconnect. Some of us go what I call this prisoner mentality. We go back to our past. Well, that's easier said than done. I could never be that. I'm not like them. It's because you're allowing the past that you can no longer change or control, control you. Your past is your past. Everything that you've been through, what qualifies you? So stop counting yourself out and give yourself some damn credit. I'm proud of you. I'm proud of you for getting through everything that you've been through. Because I know we can sit up here and we can smile. I can smile, but trust me, I have my struggles too. And I know that you're dealing with things that some people might not ever see, but you continue to push through. You have perseverance and you showed up for your life today. That's the most powerful thing that you can do. And the second thing that I want you to realize, you're a choice away from a new beginning and you're a commitment away from a new life. Thank you. What is that choice going to be? A choice to do more, become more, elevate, let go, pursue. Without making that choice, nothing is going to change. And I have thousands of messages every single day, and I call this the victim mentality. People will sit here and justify why they can't. Justify why you can't do it. Who cares about all the reasons why you can't? There's millions of those. What you focus on is what you feel. What's the one reason why you can, why you must, why you should, why you have to? What's the one reason that somebody needs you? And when you get that, your life will change. And I'll tell you this, if you don't choose you, and I know this is true in times in my life, you will continue to live a life that never feels like yours.

Hmm.

When I say choose you, you can fill in that blank. Maybe it's choosing your business, maybe it's choosing your peace, maybe it's choosing whatever it is, but some of you have chose everything else except yourself.

Mm.

So with your permission, I want to just talk about this really quick. And I'm gonna give you these 3 points, these 3 permission slips that you need to give yourself that will change your life. Pretty simple. I'm trying, I'm just speaking to your common sense. I'm not gonna talk about anything that you can't do. It's possible, trust me. But what I want to say to you right now is that there's a you inside of you that you haven't even met yet. And that you is the greatest you. And each and every one of you have been given a vision. And I know sometimes we're so ashamed of it. Anybody struggle with the people closest to 'em supporting them?

Yeah.

Yeah, look at somebody like this. You were like 5 hands up, right? I get it. I wanna say this because I wanna debunk this myth. There is something called the familiar bias, okay? And this means that when people are familiar with you, AKA family members, proximity friends, They get desensitized to your greatness. Some people are just too close to you to see your greatness. They've known you your whole life, so all they see is the imperfections. All they see are the things that don't qualify you. But this is what I want to tell you is true. The truth is, I know you want their support. Hmm. But my friend, you don't need their support. And they won't never get it until you do it. So the mistake that a lot of us make, we take our dreams, some of y'all gonna do this, you're gonna take your vision, your excitement to people who are not qualified. And I get passionate about this, so excuse my conviction, but this is the number one thing that I see why people don't go for their dreams. My family don't support me. So what? That's an excuse now. My friends don't support me. Those are not your people. There's a world full of strangers waiting to take you to higher places. Hi. Again, as we go back, there's somebody waiting on you to show up. Stop bringing your dreams to people who aren't dreamers. And I know that's common sense, but we do it all the time. Stop bringing your vision to somebody who's not a visionary. I don't care if it's your mama. I don't care if it's your daddy. I don't care if it's your spouse. I don't care if it's your best friend for 40 years, they're not going to get it. And by the way, it doesn't make them a bad person because let me just get psychological for you for a moment. That psychological glitch called the familiar bias, what happens is, because I want you to understand this because some of y'all, I don't want you to have bitterness towards somebody who's not meant to see what you're meant to do. Sometimes we have resentment to a person that's just, that's not what they do. Like you wouldn't get mad at a plumber for not knowing how to fix a roof. Right. Right. So what I want you to understand is that when somebody is used to you, they put you in this file, F-I-L-E, and they file you away, right. This is who you are forever. There's people that will never support me because they knew who I was in elementary school. It's like, I knew Trent in elementary school, I'm not supporting him, right. I knew Trent in high school, he ain't like that. And they're so stuck to my past. Yes. But what happens is those same individuals, as you grow, as you achieve, as you become legendary, they never update the file. And so they keep you in this box for the rest of your life. So you have to understand this, my friends. Don't be surprised when your support doesn't come from familiar faces. But that's okay because I promise you this, I got 18 million people following me across social media. I promise you, I don't know that many people. I believe God will place strangers in your life to take you to higher places.

Amen.

But you've gotta give your gift to the world. So with that vision, I always talk about this story and I'll be very quick because I definitely wanna give y'all these 3 points. Can I take it here real quick? I think this can really make a lot of sense to you. So when you go to the optometrist, and this is so common sense and groundbreaking, when you go to the optometrist, they give you a prescription, right? Y'all that got glasses, they do all these crazy tests that don't make sense sometimes, like they're trying to fool you and trick you, but then they get the perfect prescription for your vision, for you. And what would be wild is that you would expect somebody else to see it. So if you went to your friend and was like, hey, Put on my glasses. They're gonna be like, dang, I can't see. This is unclear. And you would just take them back and be like, well, you ain't supposed to see it because this is my prescription. What I believe is true, I believe that life, God, put you through a whole bunch of tests that don't make sense. I believe you go through places you don't understand, whoo, just to bring you to the place where you're needed the most. What I believe is life gives you tests, things that don't make sense, failed marriages, lost jobs, maybe illnesses, but all these tests are there to give you the perfect— and listen to me, everybody pay attention, I don't want you to miss this. All these tests are done just like that optometrist to give you the perfect vision for your life. And a lot of you are carrying this vision right now. You have this idea, the thing you wanna do. What a lot of you make the mistake of doing, and I made this mistake too, we take off our glasses, we go to proximity, people that are not qualified, people who are not visionaries, people who have never been successful at what we're trying to achieve. Why would you go to them? That's why this thing is beautiful. You have people who have modeled the practice, who are the example. I would never go to a person to get a map who never hiked the trail. And what a lot of you do, you take off your vision and say, look, look what I'm about to create. Look at the business. Look at the social media I'm about to be creating. I'm about to change the world. And I get passionate about this because so many people told me that I was crazy. That it was impossible. And I get chills because I'm literally standing in my impossibility right now. And I hope that you feel my heart right now.

Yeah.

But what a lot of you do is that you believe their perception they put on you. You believe their limitation. And they look at your vision and be like, you, you're not qualified. You ain't got money. You ain't got followers. Ain't nobody watching your lives. And you don't have the business model. You didn't have a PhD in this. You didn't go to school for this. And they put all these damn limitations. Let me tell you this, man. Don't let people place their impossibilities on your life. What they couldn't do has nothing to do with what you can do. What they couldn't be has nothing to do with what you can become. So let's just get out, let's just get out the gate right now because I'm tired of seeing people allow people who have never done it to tell you what you couldn't do. When I wanted to make it to the NFL, the teachers told me I couldn't make it. Less than 1% of people make it. Trent, you should just focus on a plan B. I get you trying to protect me, but when I consider the source, That teacher never made it to the NFL. So why would I listen to her or him? But I wanted to be a speaker. Tramp, you know, you should dress like this. You should talk like this. You should go to Toastmasters. You do TEDx speech. All these things. And I appreciate the advice, but when the people that were giving me the advice wasn't qualified because they had never stepped on the stage. So what I want you to do right now, please write this down. And I hope you still with me. Y'all still with me? Light up the chat if you still with me. All right. I know I'm bouncing around a lot, but I'm following my heart in this conversation with you. 'Cause I want you to get this. I believe in you, and I'm passionate about this because I know how it feels to be on the other side when you actually say yes to yourself and you can change the world. My inbox is full every single day. People not taking their life, people growing their businesses because I decided to say yes to myself. That's it. I didn't really have a plan. I didn't have a community like this. I wish I did. I spent years of trying to figure this thing out. And so there's 3 promises that I want you to make when it comes to self-worth. The reason I talk about self-worth, because if you truly don't believe— I talk about this to my athletes, I talk about this to my clients. If you don't truly believe at the core that it's possible, you're always going to find a way to self-sabotage. And I wish I had an hour to talk about the different type of pillars of self-worth. But for the baseline, self-worth is just you believing in yourself.

Mm-hmm.

You'll never outperform your core identity. You will always find your way back to your emotional home. So, we have to change that every single day and be consistent. That's why we got to speak life into our life. That's why we got to make sure we honor our commitments. That's why we got to make sure we stand on our standards. Can I just give you this extra credit? Stop settling your standards. Stop negotiating on your non-negotiables. And stop budging on your boundaries. Boundaries are not walls to keep things out, they're bridges to let the right things in. If you can do those 3 things, it will tremendously help your life. But these are the personal codes that I need you— Yes, sir. To stand on this week. And these personal codes are in place to keep you safe. Because the truth is, what I know, adversity is coming for you. It ain't gonna be easy. Adversity is coming for you. But if you change your mindset towards adversity, I'm gonna give you a definition. If you take the mask off of adversity, guess what diversity is? Diversity. Opportunity to show what you're really made of. Opportunity to grow. Some of you want to grow, and then you get mad when you go through growing seasons. It's a part of the process. Progression is an ugly road that always leads to a beautiful place. Personal codes, write these down, okay? Number 1. Some of y'all ain't gonna like me. Listen, I love you. I just love you too much to keep you the same. All right. Number 1, say, I am in control of what I accept. I am in control of what I accept. What I know is true in this life, nobody or this life cannot give you anything without your permission. When you change what you accept, ask yourself a simple question. Is this growing me? Is this helping me? Is this leading me to a legendary life? Is this wasting my time? Or is this making me value my time? And if the answer is no, it's not helping your life, stop accepting it. Because the truth is, remember we said I'm the problem. The truth is you're accepting it, whatever it is. Some of us are accepting our past. Some of us, we have this, mm. We have this pretender mentality. It's one of the archetypes we talk about in self-worth. When I say pretend, I'm not saying that you're fake, but some of you are so scared to be yourself. Everybody smile right quick. Let me see a smile. I see you, Ramada. I see you, Carter. Look at that. Charlie, I see you. Give me a smile, Charlie. I see you up there, Charlie. There you go. Some of you are so afraid to be yourself. And what happens is you try to fit into the marketplace. You try to be who you think people want you to be and you end up losing yourself. And what I know is true, even if you're a success, even if you are successful at achieving something and you're successful at doing something when it cost you, you lost yourself to get it, you will never be fulfilled in your life. Wow. Stop pretending. We don't need no damn role models no more. Stay with me. People that's playing a role, we need real models. Somebody that needs to see a good example of like, "Bro, you went through this too, and how did you get through it?" Wow, my following grew tremendously, times 4, when I showed people the journey of me losing my mother, almost losing my daughter, losing my grandmother, me going through a torn Achilles me going through some mental health issues, my following grew. You know why? Because my audience trusted me more. They knew I wasn't just talking about it, I was actually living it. So you have to make that decision right now for yourself to stop accepting less. And I know that seems so simplistic, but we do it right now. And it's okay to let people down, man. It's okay if people talk about you. Who cares? Let them commentate. But a lot of us, and I know some of us, "Oh, I'm good." No, I know a lot of us, 'cause I see it every day, every single day. You're sitting here accepting less but you're wanting more. Yeah, you're meant for more but you ain't gonna never be more if you keep accepting less over and over and over again. And that's just facts. I am in control of what I accept. Nobody can control that but you. Yes, we good with that? Number 2. Number 2. Number 2. And I promise you, I'mma love on y'all in a minute, but I got to get this to you. I am in control of what I allow. You are allowing it. And some of y'all looking at me, I can see the faces like, "Man, you don't know my story." I don't need to know your story. Because the truth is, if you keep allowing it, it's gonna keep happening in your life, whatever it is. Some of us are allowing ourselves not to heal. Some of us are not allowing ourselves to grow. To say yes to ourself. And you're not gonna make a difference in anything if you don't do anything different. And I know that is common sense, but it's time to make it common practice. You are in control of what you allow. So if it's happening in your life right now, change it. And it's not gonna be an overnight change, I get it. But you're a choice away from a new beginning. I don't care about this chapter you're on. I care about you, but this chapter is just a chapter. Turn the damn page, right? Flip it and say, what am I gonna create in these next 30 days? And last but not least, hmm, I am in control of what I give permission to. And what I know is true, my friend, what you give permission to will power you. If you give permission to stress, you will be powered by stress. If you give permission to your limitations, I promise you, you will be powered with a limited life. Nothing can enter your life, control your life without your permission. I like to say this, I know it's not about relationships in here, but it's just a great analogy. I've said this for the last 15 years. Nobody can break your heart more than once without your permission. Nobody can hurt your life more than once without your permission. What are you giving permission to? And some of you might say, "Easier said than done." Please retire that excuse. Because guess what? Everything in life is easier said than done, if we being real.

Mm-hmm.

Going to work every single day is easier said than done, right? Some of us hate our job, but we go every single day because you convinced yourself that you have to. You convinced yourself that I have to go to this job, right? And I get it, you played it out. If I don't go to the job, I'm gonna get fired, I can't take care of my kids. How about you vividly play the life out of you not answering your call? How about you play the life out of you actually answering your call? And say, you know what, it's easier said than done, but I have to do this. Who's depending on me to show up? Get your avatar in your head right now. I'm not talking to all y'all, I'm talking to the one person that needs it right now. And I don't know who you are, but when I pick up my cell phone, I'm not talking to the world. I'm not saying, hey world, I'm saying, hey you, because there's somebody out there that needs my message. I'm not gonna be for everybody, but I will be for somebody. And it worked out to be for a lot of somebodies. [FOREIGN LANGUAGE] Not that you need my permission, but it's beautiful when you experience a life that you were created to live. You know, I ran out in the NFL to 100,000 fans, and it was cool, but it doesn't come close to what I do now. Because I know somebody out there needs me and needs my message. Legacy isn't what you leave behind. That's what people talk about. See, legacy is how you live. Mm-hmm. And for some of us in here, and I'm not trying to use like reverse psychology. If y'all know me, I'm just speaking truth. Truth. Some of you gonna hear this and gonna go through one ear and out the other. You're gonna go back to the same life. Cool. Just don't complain about the things you're not willing to change, by the way. I'm cool with that. Just don't see me writing on Facebook about how life is unfair and you're doing the same things. Life is always gonna be unfair, but the ones that win in life are the ones that stop using excuses, the ones that take massive ownership, the ones that look in the mirror and say, it all starts with you. Matter of fact, point the thumb at yourself, say, it all starts with you. Not me, you. You're talking to the greatest you. When I say live legendary, some of y'all disconnect with that. A legend is just an ordinary person that became extraordinary at something. An ordinary hero. All y'all here are ordinary heroes. That's it. With extraordinary gifts. And everybody's journey is gonna look different. You're a choice away from a new beginning. You're a commitment away from a new life. But the question life will always ask you is, what are you willing sacrifice. You see, your best life comes with a hell of a price, Lauren, Linda. Long days, sleepless nights, sometimes internal fights that sometimes you feel like you just can't win. And if we're being real, that's when doubt starts to creep in. But everybody in here, you got a choice. You got a choice. You can sink or you can swim. Complain or change. You You can make a choice right now to live legendary. Light up the chat. Say, "I'm gonna live legendary by any means necessary." You can make a choice right now to live legendary. You can make a choice right now to live legendary or stay the same. Breakdown or breakthrough. We just here to remind you, you're a choice away from being the greatest you. We just here to remind you, you survived out of everything that you've been through. So I see you, Zorica, decide, decide, decide. There's more to your life than just survive. I promise you, a passive life will get you passed by. A passive life will get you passed by. So Amy, I see you up there, Amy. I want you to find your why and don't you ever let go. See, adversity, as we said before, it's just an opportunity to let your faith show. So grow, grow, grow to the life of your dreams. And remember this, you were meant for more. Nothing is impossible when you put your best life over everything. Like I always tell you, my friends, it all starts with you. Thank you. Starts with you. Let's go live legendary. Let's make the world respect our greatness. Thank you so much. I'm Trent Shelton and I appreciate you.

Trent Shelton, everybody. Give it up for him in the chat. Raise your hand if that was your first time experiencing Trent. We didn't let you down, did we? Yeah, I felt it too, Mark, Lena. Amazing, right? Zerica. Hey Kirby, good to see you. Carter, Melanie, Stephanie. I see you. Joseph Kahn. The guy speaks into your soul, doesn't he? What's up, Stephen Wood? I see you, Lena. What's up, Rachel Clark? Donna Miller. Donald, I see you, brother. Denise, I see you, Anna. Burke, what's going on? I see you. Rachel Clark and Richard Lowe. What's up, Wendy? All right. Well, I told you, and we're just getting warmed up. Who's sticking with us all the way to the end? Every time I watch that man speak, every time, I take notes. We're one choice away from a new life. Did that hit anybody else? We're always one choice away, right? I like when he says, "Choose you. Choose the greatest you. Choose an uncomfortable action." And that's the take I got from it. Sometimes we know the choice. We're just holding back from making it. I love— the one that really got me is my cue card notes is, "Easier said than done." I love when he just made it simple and said, "Everything's easier said than done." Yeah. But we'll do certain things over and over while we ignore the bigger version of us. So, I just wanna say, can we give him up in the chat? Give it up for him in the chat one more time. Thank you, Trent.

We are one tonight. We are one tonight.

Let's just think about how far we've come. We created— thinking about a new identity. You know you're meant for more and thinking about the shifts and learning a new path, a new path through community, through connection, through coaching. We learned skills. We learned where our sales come from. We had the heart over a commitment over convenience with Trump. I mean, with Trent. And the reason I'm pausing is Trent said something about 5 years ago when I first met him that hit my heart so strong. And I asked him to share it with you today about the glasses, about the prescription. Who in here has spent so much time in your life hoping other people see your vision? Donatella, I see you sharing it. Holly, I see you sharing, smiling. We've spent so many times. And the day he said that, I just realized If I put this prescription on my dad, on people in my life, they go, "Oh, that's blurry." But God, the universe, whatever your beliefs are, this is the perfect 20/20 vision for me. And I hope that hits you as hard as it hit me today. Who's got 20/20 vision on the man or the woman you're meant to be? Hold on to that today. So here's what I'm gonna do. I'm gonna switch things up a little bit. I'm gonna switch things up a little bit. Um. I had something else planned, but I wanna do an exercise real quick. I'm gonna do it in 10 minutes, and then we got our next guest. She flew all the way in for us. She delayed her European vacation to be here with you, and I'm so excited for you to meet her. You can't miss a second about what she's gonna share. But I wanna do an exercise. Those of you who are part of our family, you know this is my favorite exercise in the world. It shifted everything for me. For those of you that are new, I thought after Trent's share like that, we had to, we have to, anchor this in. So you guys up for a little exercise in between?

Yeah!

All right. Come on over to the whiteboard. I've been doing this exercise— this year is probably 20 years, maybe 22 years. And it always snaps me into play, especially in moments like this. So I'm gonna start with here. Where are you? And I'd love— participation the best you can in the chat. Let's light it up. This is the best way for us to interact. We got tens of thousands of you live and I get to see your chat. But remember this, you're at a starting point right now. Think of it as GPS. If you have a new destination that we'll get to, right? What is your starting point? Where are you right now? And here's the part that shifted me when I did this exercise. All change starts with being honest. All change starts with being honest. So if you're really honest, where are you right now? Some of you, life is good, but you know you're meant for more. Some of you are just tired of the life you had, and it's time to reinvent yourself. Some of you are doing great, but you wanna do even greater and make an impact for others. So if you really— I'm ready. Are honest with yourself, where are you right now? Right? All change starts with you being honest. I'm ready to connect. I'm ready to do the thing my heart told me to do. I'm at an adjustment in my perspective. I wanna start over. I love this honesty. Again, the honesty, the vulnerability. I tell you, the more vulnerable you'll be, The more vulnerable everybody in this group would be. I've been doing this for decades with people, right? Some of you are like, "No one knows that I've been in a job for 18 years and I feel like it's slowly killing me. And I'm meant to do impact. I'm meant to be on stages. I'm meant to write the book. I'm meant to support others. I'm meant to be a mentor." Right? I'm right before the breakthrough. Oh, I love it. Starting over again. I love it. I need to start for my family. I need to do me. I'm at a crossroads in my life. It's finally time to do something for myself. I'm reinventing. Unfulfilled. I need to choose me. It's my turn, right? Reinvention. Ready to take uncomfortable action. I know they're going fast and I get to see a bunch of different chats, right? Can't— ready for no— for more. I need to do something for myself. "From me and my son." I love that, Lauren. "I'm lost. I need to find the way." That is so vulnerable. And so cool that you guys are sharing this. Okay. Thank you. I'm gonna go through this. Usually I do this in a half hour. I'm gonna do it in 10 minutes. So track with me. All change starts with being honest. That's your starting point. That's the beginning of your GPS. But we need a destination. So zoom out here so you can see this. I want you to think about where Where is it you want to go? This is a really important question. And I think it would change— I usually do this earlier, but I think we've shared so much and you see this opportunity to launch a business in 30 days, a business that matters, and how technology actually got simpler to make it faster. With that in mind, where is it that you want to go? And here's the way I love to do it. Sometimes when you look at your goals, from here moving forward, you see all the craziness to get there. The biggest secret I ever learned is let's pretend it's a year from now. We're back here celebrating. It's a year celebration. We're doing this again. And you're looking back and it was the best year of your life. You can't even imagine that this is your life, that you're actually impacting people for a living. You got people saying thank you. Maybe for the first time you were in a restaurant and somebody walked up and said, "I'm sorry to bother you, but what you shared and what you went through saved me 5 years." I don't know, where would you be if it was a year from now and you're looking back and it was the greatest year of your life? Where would you be with your time, right? Or your impact, or your income, or your joy, or your freedom? Yeah. We need to know this. We need our compelling future. I learned this from Tony Robbins many years ago. We need to know where we want to go because most people are just avoiding what they don't want. Your brain automatically sometimes goes, "Well, I don't want this anymore and I don't want that anymore and I don't want this job and I don't want the repetition." No, no, no, we got to stop that. We got to pause for a second. Pretend it's a year from now, looking backwards, and it was the greatest year of your life. Yeah. So let me see, put it in the chat. What would it be? I make an impact on a global level. Go for the gold. I wanna feel like I'm, the suffering was worth it, right? I launched my own business. I'm working from home. I'm helping as many people as I can. My finances are, are, I went too fast, but I saw freedom in there. Global impact. Going quick, I love it. Helping others. The chat goes so quick, it's hard to read. Financial worries don't exist. Retire my family. Retire my husband. Helping hundreds of people around the world. I'm living into my full potential. People at work see me being the person I'm meant to be. Emotional self-reliance. Also publishing my first book. Accepted in my PhD. I'm in a good place. Freedom, joy, happiness. I want to use my negativity to make a positive impact on the world. Or probably the negativity that you went through. Business owner, not an operator. Wendy, Tony Robbins terminology, which is amazing.

Mm-hmm.

Leave something for my grandchildren. Oh my God, so good. So good. This is your roadmap. And here's what I want to tell you. You need to decide where you want to go with these. And I'm going to give you a little secret. Write them down everywhere. Put it on a sticky on your computer, put it on your refrigerator, make it the screen— I don't have my phone— make it the screensaver on your phone. There is nothing like writing down where your compelling future is and look at it every day. To make sure that you know where it is you wanna go so you don't fall into the trap of avoiding what you don't want. Tony always tells the story when he took race car lessons and the driver just told him, "Stop staring at the wall when we get a spin." They actually spun the car on purpose. He said, "You find the clearing and you focus on the clearing." This is the clearing. When you write it down and you're having a tough day or things go wrong or it didn't work out or somebody in your life questioned you, you don't focus on, "Yeah, maybe it didn't work out." You know, this is where I'm going. This is the clearing. And that's this, where you want to go. So I hope you wrote down your compelling future. I know I'm doing this as quick as I can. So if you know where you are and you know where you wanna go, the next part— I always draw a heart here— is why. And to me, this is the most important part up until now. 'Cause you might have a plan, you may have set New Year's resolutions before, you may have had a vision board before, but what happened?

Mm-hmm.

You didn't connect a purpose, a deep purpose, a purpose so deep that you would do whatever it takes to make it happen. You know, I've told this story for years, but when I went through this exercise, I won't go through it now, when I really found my purpose, I had a gentleman named Joe Stump came asking me, "Why? Why did you hire me as a consultant? Why do you want your business to grow? Why? Why?" Almost to the point where I was like, "Okay, you got it." But I realized my first 3, 4, 5 years 4 or 5 answers came from my head, not my heart. They were memorized. I want to leave legacy. I want to impact more lives. All true stuff. But when he kept saying, "Why, Dean? Why do you work so hard? Why do you want it?" Finally, something snapped. And I would encourage you all to do this at another time. And I said something I had never said before. I said, "I don't want to go backwards." And I started thinking of struggling as a kid and us not having money. And I was like, "Wow, maybe that's why I I work hard. But he said, no, I gotta ask you a couple more times. He said, why don't you want to go backwards? And I remember thinking, I want my kids to have choices, not entitled kids, but I wanted them to have choices because I realized, and I started thinking of my childhood, I got emotional, especially when you talk about your kids. But I realized I didn't have a lot of choices as a kid. I had to do wherever things went. I had to follow. And I thought I was done. And he said, Dean, why is that important to you? Just, it's just about going deeper to find this purpose. And it came out of my mouth. I said, I need to be in control of my choices. Not a control freak. I just realized as a kid, I wasn't in control. My parents were married 9 times. I moved 20 times by the time I was 19. Not poor me, but I realized I was never in control. Different grandparents, step-grandparents, stepbrothers and sisters, different schools. It was always changing. And I realized when I dug into my heart, that's why I work I work so hard because I wanna be in control of my calendar. Listen, I love working. I love what I get to do for a living. I love being partners with Tony. I love being here with you today, but I love being a dad. I love being a husband. When I'm not working, I'm with my kids. I make my kids breakfast every day. I drive them to school. I don't miss dance recitals. I don't miss tennis matches. That might not be exciting for everybody, but I'm in a phase of my life where I still have the chance to do it. And nothing is gonna stop me. You see, that purpose of having control of my calendar is so strong that I would crawl across broken glass for it. I'd chew through a brick wall. I would do whatever it takes to do it. And sometimes we need that as rocket fuel when we question ourself, when self-doubt comes in, when imposter syndrome comes in. When you have resistance, nothing can match a deep purpose. Nothing can match when the hair stands up up on your arms and say, "This is not— this is scary, but I'm frickin' doing it anyway because I am gonna spend time with my kids. I am taking them to school." I know this sounds extreme, but I have anchored my why in so much that I'd rather die for my purpose than let something take it away from me. And you know, that might sound extreme, but sometimes you need that extra shot to get the— as Tony would say, get the rocket off the ground where it takes the most energy. So put in the chat right now, what is your why? Why do you want to build a business that matters? Why would you like more time? Why? Why would you like to impact more lives or have a different income or have more joy or have more freedom? This is my most favorite part. To live into who I'm meant to be. To help people, to have freedom, to keep moving forward. Legacy fulfillment. My kids, my husband, my children, my parents, my spouse, my community. Get out of survival mode and get in thrive mode to feel safe again, to positively impact my children, to retire my parents for my 3 sons. Yeah, all these amazing comments coming in. I know we're going to get to more strategy, but I got to be honest with you. This is what will drive you. When you combine a heart with the next piece, nothing can stop you. And then the last piece is simply how. Right? For those of you that know, this is— this has driven my life and so much. If I know where I'm at, with pure honesty, if I know where I want to go and detail this possible compelling future and I attach my heart, then the next thing you do is how do I get there? What is the math? What is the roadmap? What is the path I need to take? And for those of you who said yes to the Build It Bootcamp that starts next week, that is our how. If this industry excites you, listen, one of the top questions people ask is if, if I wrote this down, if I've been with you for a long time, I love all your stuff, what makes this different than other things we've done with you? Let me tell you, simple as this. If you're already in business thriving, making impact, making sales, you're good. Keep moving forward. But if you've ever done anything before and your business is still not launched, you're still not impacting lives, then you should do this as well because the first time ever we're going to work together live with the how, with the capabilities, and in 30 days your business is going to be launched or we'll give you a full refund. Simple as that. We've never had the opportunity to do that. So if you're thriving, you're good. Glad you're here. I see so many of my family members. Hello. If you're not yet and you're not launched, that's why we created the Build It Bootcamp, and that's why we're gonna work with you live. So I just wanted to share this while Trent had us in our heart. Know where you're going, know where you are, know where you wanna go, anchor in this heart so you don't stop, and I hope we can get you the capabilities, right? Joinitbootcamp.com, joinbuilditbootcamp.com. Put that note down because you know this offer will go away.

Thank you.

You guys up for that?

Yeah!

And thank you for being so vulnerable. Some of the best comments I've ever seen. To show my— I gotta read this one 'cause I saw it. To show my daughter single moms are resilient and can achieve anything and everything. So she can grow and achieve the impossible. Ingrid, I just had to stop and read that for a minute. That is so beautiful. Honestly, coming from a single mom who did everything she could to raise my sister and I, Amazing. Lock that in. Now, you are gonna love our next guest, and I mean it. Some of you are quietly carrying, well, a dream for too long. You haven't said it out loud because you don't have the skill yet, or maybe the money, or the proof yet. I want you to meet someone who started at exactly the same spot. Years ago, she was standing in her mom's little fabric shop tucked in the back of the mountains in North Carolina, And a thought hit her. Wow, you mean somebody gets to do this for a living? And right behind that came the doubt. But I don't know how. I don't have money. She and her husband were sharing one car, making about $20,000 a year. When all that happened, and there was a dream. No online courses back there, no, back then, no roadmap. She just made herself one promise. One thing every single day that moved her closer. Some days it was 8 hours. Some days it was 5 minutes. A year and a half later, she signed her first licensing contract. And today she runs a multi-seven-figure business doing the most creative work of her life. And she's taught over 15,000 ordinary people to turn what they love into income and impact from all over the world and earn from anywhere in the world. But really, she was recommended through a friend. I got the chance to meet this amazing woman. She's got a huge heart. She's here to serve. Thank you. She put off her European trip to be with you. So could we give a warm welcome to Bonnie Christine? Hello!

Hi, everyone. A good day so far? Oh my goodness. I have enjoyed watching so much. I've enjoyed watching your comments so much. What an honor it is to be here with you today. So I would love to invite all of you to go to the summer of 2018 in your mind. This night I was hosting my church life group at my house, and there were 8 of us, plus you, sitting on the couches in my living room. These were the women that I was raising my children alongside, the ones that I texted on hard days and called when something good happened. The question that came up that night, I thought was a simple one. It was— [FOREIGN LANGUAGE] I asked, "If you could do anything in the world, what would it be?" One by one, their answers began to shock me. The first person wanted to start a charity. Another wanted to begin a bakery to put her sourdough skills to use. The next wanted to paint for a living, and the next wanted to start a subscription box. One by one, the dreams poured out of those women, and I sat there on my couch completely heartbroken. Mm-hmm. Heartbroken. I had been doing life with these women for years, and I had never heard a single one of their dreams before. But here's what gutted me most. The dreams that these women shared, they were not far-fetched. They were not impossible. In fact, they were so possible that I could see them. I could taste them. Then I realized there was nothing unusual about our group that night. There are dreams just like these sitting on the hearts of people in every small group. The business idea, the shop, the career change, the book, the podcast. These are the things that even our closest friends do not know about because we are too afraid to say them out loud. Here's what I want you to notice about the dreams that were shared that night on my couch. They were not random. They came from these women's own lived experiences, skills that they had learned, people that they had helped, and passions that they had carried. The things that had— they had figured out on their own. And I cannot stop thinking about the difference that they would have made if they had simply said yes. The people that they would have helped and the success that they would have. Because the world, my friends, is desperate for people who have been there, who have who have done that and who can make the path a little easier for them. Every woman on my couch that night had walked a maze that gave them a dream. And you have likely walked your own maze as well. Maybe your dream came straight out of it. So I know we've been talking about dreams and goals all day. I'm guessing that you are here today because you have a big dream or goal in your heart. If that's you, can I see your hand? Yes. Yes, can I see your hand? Okay, so keep up your hand if you have carried this dream or this goal for more than a year. Okay, and now can I see it if you've carried it for more than 5 years? Okay, and then back up if you have this dream and you've never told anybody about it. Okay, so many hands around the in the room. That is how you know that you're in the right place today. You're in good company amongst people who get it, truly get it from the depths of our souls. Here is the thing, my friends, just a few years before that summer night at my house, I would have been right there on my couch spilling my untold dream. And my hand would have been raised for every single question that I just asked you as well. I have been exactly where you are.. I had a big, impossible, overwhelming dream sitting on my heart and absolutely no idea how to make it come true. But there is one thing that changed everything for me. The one thing that I did to move from just dreaming about my goal to actually accomplishing it. And that is the one thing that I'm here to teach you today. Now, for most of my life, I thought I had a brown thumb. My houseplants died. Gardening felt impossible. There were frost dates and blackberry winters. There were perennials and annuals and 100 other things that felt like a language I was never going to learn. A person like me cannot figure this out. I believed that for years until one day I decided otherwise. I decided that a person like me grows a garden.

Mm-hmm.

So off to Lowe's we went. My husband and I drove to Lowe's. We spent, well, $800 that we did not have. We bought the wood, we bought the soil, we bought the mulch. And because I had no idea what I was doing, I bought little starter plants. So I came home and I built my garden. This is a photo of it. I watered it and I weeded it and I tended to it with love all summer long. And it did not die. But it also did not thrive. One August afternoon, I went to my garden and I lifted this leaf, and underneath this leaf I found a tiny 3-inch little eggplant. And I picked that little eggplant and I walked it into our house and I said, "Honey, this is what our garden grew." And I sliced up that little eggplant, fried it in a pan, and we sat down to eat the best $800 eggplant of our lives, my friends. [APPLAUSE] Now, do you wanna know what was wrong with my garden? It was not my skill. It was not my work ethic. It was not my dream. It was not my soil. I had just done one thing wrong. I had built my entire garden in the shade. Now, the first little thing that this garden taught me is that the decision that no matter what happens, a person like me grows a garden. It is called the power of a pre-decision. It is the simplest, most powerful thing that I know. There are 3 parts to it. So it works like this. Before you ever reach a hard moment, you ask yourself, number 1, who am I? Number 2, you ask, "What kind of a situation is this?" And number 3, you ask, "What would someone like me do in a situation like this?" Because, my friends, success is a decision. And as Tony says, "It is in your moments of decision that your destiny is shaped." So let me tell you the science of why this is completely within your reach. For decades, researchers have been studying well, why most of us fail to change. What they found is something called the cybernetics theory. Basically, there are two types of change. There's first-order change and second-order change. Now, first-order change gets instant results, but they do not last. This one is focused on acting differently. Second-order change is conceptual. So second-order change takes It takes longer to establish, but it is the only kind of change that actually lasts. The focus here is not on acting differently, but about thinking differently. So first-order change is called behavior modification. We want to change, so we buy the new planner, we map out the new calendar, we start the new diet, we buy the gym membership, we start the New Year's resolution. It feels incredible for, about 3 weeks and then it disappears, and we are left to believe that indeed we have brown thumbs. Lucky for us, there's a second time— there's a second type. First-order change behavior modification is a formula for failure. It is deciding to change what we do before we change who we are. So the second kind. Second order change is called identity modification, and it changes who we believe we are. We want to change, so we rewire the actual neural pathways inside our brain. It is slower. It takes about 66 days to achieve, but it's permanent. Our brains are malleable. In other words, we get to decide who we want to become, and indeed we have green thumbs. Let's practice. Imagine someone has smoked for 20 years. When someone offers them a cigarette, what do they say? Tell me in the chat. They say, "No thanks, I don't—" They say, "No thanks, I'm trying to quit," right? We've likely all heard it. But when you offer the very same cigarette to someone practicing identity modification, they say, "No thanks." No thanks. Thanks. I don't smoke. You feel the difference in those two sentences. One holds a lot of power. So here's your takeaway for today. The version of you who finally accomplishes this dream that you showed up here today with is not someone that you have to invent. It's simply a version of you that you get to wake up, which means that the destination today is not a success is to become the kind of person who builds one. Now, most of us were handed a story about ourselves a long, long time ago that we were not the creative one, not the business one, not the brave one, not the smart one, not the one with the green thumb. In other words, we were not the one. And for many of us, we believed it. [FOREIGN LANGUAGE] Today, my friends, is the day that we pull that weed up by the root. Let's go back to my sunless garden for a minute, shall we? Because the exact same thing happened to me when I set out to build my business. My dream was to become a fabric designer. The only problem was, well, I didn't know what I was doing. I had no training. I had no contacts. I was not even an artist. I'm not an artist. So I did what we all do when we have a big dream. I let it sit there in complete overwhelm. In fact, I let it sit there for more than 6 months. One morning, genuinely angry, I decided to start doing one thing every single day towards that dream. But again, I tried to do it all alone.

Mm-hmm.

As Dean said, my husband and I sold one of our cars to buy me some time, time. So every day I would chauffeur him to his real job and I would go back home, pull up my chair to my tiny little IKEA desk, and begin to start teaching myself how to use Adobe Illustrator to design beautiful floral fabrics. Well, in 2010, the only tutorials that I could find were a couple of dudes teaching me how to design I find tessellating lizards. So for 11 months and hundreds of hours, I sat at that little desk studying tessellating lizards, my friends, instead of the beautiful florals that I wanted to make. But I stuck with it. I became completely obsessed with doing one thing a day to just inch me towards accomplishing this dream. Now when you do that— I started to track it chart. And when you do that, when you check off the days, they begin to link together and they form a chain. And before long, the chain gets so long that not breaking it becomes the motivation in and of itself. I decided that only 15 minutes a day would count for my checkbox. Okay, so write that down: 15 minutes a day. Did you know that 15 minutes a day equals more than 91 hours in a year. So if you're here today feeling like you're a little tight on time, I'm here to tell you that you do have 15 minutes. You're just doing something else with it. If you don't believe me, just take a little peek at your phone's screen time report. Eventually, I accomplished my dream, but it was so incredibly slow. I spent nearly 2 years piecing together my education from every corner of the internet. I had built my business in the same shade that I had built my garden. It wasn't dying, but it also wasn't thriving. There was nobody on the path ahead of me, nobody to tell me which tutorial was the right one or which contact to reach out to. There was nobody to to tell me where the sun was. And I remember coming to the other side feeling so incredibly frustrated at how few people were willing to share what they already knew. All I had ever needed was one person to show me the way. So I decided to become that person for somebody else. The only problem is that I felt so many of the same things that we're feeling here here today. I struggled with all of the things. It is so uncomfortable to put yourself out there. I didn't feel like I had enough time in the day for everything that I wanted to do. Uh, there was a huge technology curve that felt overwhelming, and I had no idea how to take what I had learned and translate it into a way that would actually help someone. But I started anyways. Oh my I awkwardly got my camera out and I started, and then I started over and started over and over and over again. I was not good on camera. I wasn't good in front of other people. I wasn't good at speaking. I didn't know what I was doing, and I was crippled with imposter syndrome. And then I had an opportunity of a lifetime to take what had taken me 2 and a half years to learn and teach it to a live audience over 2 and a half days.

I went.

I went. And I shared what I knew, and then I decided, I'm never doing that again. I'm never teaching again. It is too nerve-wracking. It is too overwhelming. It is too terrifying, and it is too difficult. Well, I found myself back home, and within just a few weeks, my goodness, the emails started pouring in. I started hearing stories, stories from women all over the world whose lives lives had been changed because of what I had been willing to teach. And it wasn't until then that I realized, oh man, my true work had only just begun. This was actually my life's biggest calling. Today, my floral designs are sold all over the world. My magazine is on the shelves at every Barnes Noble. I've taught more than 200,000 students in more than 100 countries the art of pattern design. And I've built a successful business, but most importantly, one that changes people's lives. And all of that was sitting on the other side of the simplest decision that I had ever had to make. A person like me shares what they know with others. There is a version of you who you get to wake up today, one who masters your skills, who makes an who creates a lasting legacy and who builds a successful business. A version of you that is not just working towards the dream, but that is working towards fulfilling your calling. Now there are 4 moves to get from the shade to the sun. I hope you're taking notes. If not, grab your, grab your pens. The 4 moves, are you ready? They are 4. 4 Ds, my friends. The 4 Ds are to decide, to define, to do, and to dig. Okay, so let's start with move number 1, decide who you are. I remember thinking, just like Trent shared with us, who do I think I am to ever do this? And then one day it finally dawned on me, If someone else out there is already doing the thing that I want to do, why can't I? But wanting a new identity, it wasn't enough. To change my identity, I had to change my thinking on purpose every single day. So I built myself a practice to rewire the neural pathways in my brain. Now one of the most powerful ways to rewire is to repeatedly think and focus on the new identity. So you literally repeat the identity or statement that you want to be true. You might feel like you're lying to yourself, but you're not. You're literally handing your brain a new identity to practice until it stops arguing with you. So I wrote out 20 new identity affirmations. One way I like to do this is to list my frequent negative thoughts and then attack them. So it's things like this: I am skilled and capable. My work is unique and special. My ideas are valuable and worth sharing. I read them out loud every single morning, and as I read them, I believed them with everything in my being. Slowly, my mental landscape began to change. Move number 3. Number 2 is to define. Define when and where you are going to take action. Now, just like a lot of you, I started off this year with a simple little New Year's resolution. This is what I wanted to do. I wanted to start journaling. I struggle to journal. I set a New Year's resolution to start journaling for 15 minutes a day on some very simple prompts. Easy, right? You likely already do that. This. Well, I made it about 3 weeks before I completely fell off the bandwagon. So I was telling my coach about this and he asked me, "Well, when did you decide to journal every day?" And I said, "Hmm, well, I guess I was just kind of fitting it in wherever I could." And he just grinned. And in that moment, I understood exactly why I was failing. There's a when and a where. Let's look at the two parts. There is so much power in simply deciding exactly the time that you are going to take action. I decided that I would journal every morning with my coffee, and then I never looked back. But you have to do a little pre-work first, because the power of 15 minutes a day is, is being able to drop straight into it. You do not want to burn your whole 15 minutes looking for your journal. Okay? 15 minutes is all you, all you need. So you leave it sitting out right next to the coffee maker. Now James Clear calls this habit stacking. So if you want to build a new habit, you simply tack it on to one that you already have. The second half is where. Where are you going to do this action item? You get to be the architect of your environment, I want you to really start to think through what has to be true in order to set yourself up for success. Now, I have struggled with distraction, with losing focus and procrastination for years. So I have taken this concept to as far as I can. I recently built myself an entire analog room. Wow. Room. In this room, there are no screens, no devices, and all of my deep work—my writing, my designing, my planning—happens in here with nothing to pull me away. For you, it could be maybe putting your phone in another room. It could be leaving the tab open with your password already saved, or maybe keeping your art supplies out where you can always see them. Whatever it is, whatever you have to do, I want you to think about architecting your space to set yourself up for success. This is so incredibly powerful. This is where the power of the pre-decision comes in. You can pre-decide what you'll do and where you'll do it. So the next time you have 15 minutes, you can drop right into taking action. Now, move number 3 is one thing a day. I want you to do this for the future, more successful version of yourself. This brand new identity, it does not sit around and wait. Those of you who know Tony, you know he would say, "The best time to start was yesterday. The second best time to start? Today." I have to be honest with you though, starting is going to be the hardest part. There's a concept that I learned from Craig Groeschel a long time ago called 10 seconds of courage. This is the first 10 seconds of any new decision, any new identity, any new action that we have to take, but the success that you have been dreaming about is waiting on just the other side of these 10 seconds. Finally is move number 4. The fastest way on earth To achieve what you want to achieve is to walk on ground that has already been broken. Find the guide who has already learned the hard way. They know where the soil is rich, and most importantly, they know where the sun shines brightest. Did you know that a seed can lie dormant for up to 2,000 years? But the moment that it is surrounded by the right soil, the right water, water, the right sunlight, it begins to sprout. And we're no different. The goal inside us is ready to thrive. It is ready to flourish. It has just been waiting for the right conditions. So here are how all 4 of these fit together. Number 1 is to decide your identity. Next is to define when and where you are going to take action. Next— Um, to do one thing every single day that inches you towards your goal. And finally, dig where someone else has dug. You know that you were meant for more. I think you know that you're ready for more. Sometimes I think we, we think that the action takers take action because they're more confident people. But what I've learned is that there is no such thing as naturally confident people. The only way to build confidence is to tell yourself that you're going to do something and then do it. Confidence is built through taking action alone. It's the only way to get confident. So everything comes down to a single decision. What does a person like you do in a situation like this? The old you might say, well, I'm gonna think about it a little longer. I'm gonna wait until the timing is a little better. I'm gonna wait till I feel a little bit more confident. But the new you, the new identity, starts today, puts a little skin in the game, and commits to the guide. Now, you might feel like the old you feels safe. It feels safe to stay here, and that this new you feels incredibly risky. Mm-hmm. It's risky. But what I want you to see is that the opposite is actually true. Staying where you are is the riskiest decision of all, because it means that you don't build the business and you don't reach the person who desperately needs you. You remember those women on my couch all those years ago? One of them went on to truly change their story. My friend opened a bakery. She left that night and immediately found a guide. And in just a few months, she opened the business that she had been dreaming about for more than a decade. You do not have to do this alone. The tried and true path is already here. Dean and Tony are here. They have walked this path the long way and the hard way so that you would never have to. So my friends, whatever you do, do not be an $800 tiny little 3-inch eggplant. Plant your garden in full sun so that you can live your life abundantly. I'm so excited for you. Thank you so much for having me.

So good.

Thank you, Bonnie. Oh my God, everybody give it up for Bonnie. So good. I see you, Wendy. What's going on? Sal Caruso, always here supporting. Robert Nixon, Debbie, Daniel Bendixson, what's going on, man? Love the hat. Melanie, Joan May. So I want to share a little something. Bonnie's still in the back, put off her trip. She's flying straight to London to meet her husband right now. So can we give her some love? She's looking at the chat. And I wanna share it. I can't wait for the next speaker. Oh my goodness, you're not gonna wanna miss a second. And then of course we have Mr. Tony Robbins, gonna blow your mind. But I wanna tell you, I hope you notice this. We chose the speakers we did on purpose to really get you to move. You see a lot of, I said the common thread, Make a choice, make a decision, habit stacking. I wrote so many notes, right? Because so many times in life we have the opportunity to get the blueprint. I mean, that's what we created. But if you don't make the move, if you don't take the uncomfortable action, if you don't follow through, then this is just a dream. And I hope you've seen that thread, that journey. I'm having the time of my life. This is the most positive chat we've ever had. But I'm gonna be completely transparent. Different here. I don't want to just inspire you. That's not what this event was for. We want to inspire you. We want you to see a path. But it's our job to get you to take the action that'll actually shift your life. That's why we do this. That's why we want to— we fly in people from all over the world. We get people from all over the world to come because we want you to see that not only you meant for more, it's possible, but the only way to get there is take the uncomfortable action. Learn from those who've already been there and move forward. And that's why I'm so excited for those of you that are joining us starting next Tuesday, because we got one heck of a ride. Now, right now, we're just gonna continue this journey with our next speaker that I'm so excited to share with you. Thank you. You're welcome. You're welcome. You're welcome. Thank you for the awesome comments. Who's ready to play full out for the rest of this day? [FOREIGN LANGUAGE] We got a few more, I don't know, maybe 5, An hour and a half left? I don't even know what time it is. But remember, a day like this is not just— I'm gonna repeat it. It's not meant to just motivate. It's meant to say, "It's my time." And you might be— and I'm sorry I gotta say this because we read your comments. We read your feedback. So many of you have been putting everything else first that you forgot about you. And it's actually hard to make that decision. For those of you that have already been with us, Maybe it's time to do it again to get built. For those that hadn't, don't do it alone and don't just keep dreaming. Okay, with that said, I'm really excited for your next speaker. But before I bring her on, I want to tell you a little bit about her. And pay attention because for many of you, this woman is the future you're building towards.

Hi.

She's living life on her terms. She has a thriving business, incredible clients, and the freedom to work on things that actually matter to her, that light her up. Believe me, I know, 'cause I work with her all the time. But here's what I want you to know. She didn't start with an advantage. Just like you've seen today, she didn't start with a big following. She didn't have investors or a trust fund or some lucky break. She didn't have experience, but she had heart. And she had the courage to bet on herself. It's that move, right? It's that choice. It's that one step. Mm-hmm. Her name is Barry Baumgartner. She's the fa— some of those that you know her, you know that you're in for a treat. I see Maddie and Priya and Bertha. I see you raising your hand. She is amazing. She's one of my dearest friends. She's the founder of Sage Event Management, a boutique event production company that helps speakers, authors, and coaches fill rooms and speak on stage. She's one of the most sought-after speakers, a brilliant coach, and truly one of the few people I brainstorm with to take our impact to another level. She's a part of every event we do because she's so good. But the best part, she's not only wise, she's not only filled with such incredible knowledge, she truly cares. And this, if she doesn't push you to action to see what's possible, nothing will. And she's going to share that continued journey of sales is service. It's not a line for Barry. It's what she does. So without further ado, could we please give a huge Mint for More welcome to Ms. Barry Baumgartner.

Thank you, Dean. Thanks, everybody. So good to see you. [FOREIGN LANGUAGE] Thank you for all the sweet comments in the chat. I love you too.

I love you too.

Thank you for being here. Oh, I so appreciate you guys. I so appreciate you. Oh wait, hold on. Me now? Can you hear me now? Can you Can you hear me? No? One second.

They're saying they can hear me.

Hashtag event life. You never know. You never know. I honestly, you could have guessed that maybe I did that just so I could see more accolades in the chat because it's been so lovely. Seriously, thank you so much. Thank you. I'm super excited to be here with you today. And listen, I've been hanging out with you all day. I don't know if you know this, but I have absolutely been with you all day in the Zoom rooms. And what I've loved seeing is that so many of you are here because you know you're meant for more, but you're not really sure what to do with all that knowing. So I was looking at the survey and then I was watching your comments and it just confirmed what I already knew. Many of you are still in corporate. Some of you have bravely stepped forward and you've started your side hustle. And a few of you are, have the golden handcuffs of doing just good enough. Raise your hand if that's you. Like, I'm doing just good enough. That can be actually a really dangerous place to be. I'm gonna talk to you about that today. And one of the reasons I love knowing that about you is I get you because I have been you, all of you. I know some of you are sitting on the sidelines debating if you even can do this. I've been that too, and I'm gonna be talking about that today too. And here's the good news. The thing I most want you to know is all the stages I just mentioned are normal and even predictable. And that's really good news because that means they're solvable. And what you're learning here is to do that. And I know we've been talking about meant for more a lot today, but how could we not? Because we're here because we're meant for more. We're here because we have that little calling in the back of our mind, or maybe it started to be in the forefront. Mm-hmm. And for me, I have come to think of it as like I'm driving down a road and I'm tuning into a fuzzy radio station and I can kind of hear the tune, but the words aren't very clear. And sometimes, sometimes it's a bolt of lightning that just comes outta nowhere and hits you with instant clarity. And regardless of how you're meant for more shows up, if you're driving and it's kind of, kind of blurry, kind of fuzzy, or if it came to you instantly and was like, oh my gosh, it feels too big. I can't even believe that's what you're asking me to do. Mm-hmm. I've started to think of it as this, what I'm gonna share with you. And look for yourself in what I'm about to say. The first inkling is a, "What? You can do that?" Like, how many of you thought when you heard Dean today, "What? You can do that? I didn't know you could do that." And then it turns into that first little ember that lights up and it's like, "Wait a minute, I can do that." And then we kind of, I hope today, we've been fanning the flames of inspiration and you're like, "I'm scared to death." But I will do that. And then it catches fire. If we do our best work, it catches fire and you think, I know it seems crazy, but it would be crazier not to do that. And I've been all of those stages too. And so whether you've been simmering for a while or you just caught fire or you've been burning brightly, or maybe you've been burning out, you know who you are. There is one thing that we all have to learn if we wanna succeed, and it's how to grow and nurture a sustainable business. How do we create a sustainable business? Well, sales as service is a big part of that. And I want you to know that you are the smart ones because you're here. You're not out there reinventing the wheel. You're learning the proven practices. And for those of you that have joined the Build It Bootcamp, you're even smarter because you're collapsing decades into days. You know, that, that's the fastest path to get where you wanna go and not waste any time. And having been you, I know something that You may not yet know, or you may just be starting to figure out that those first inklings of your bigger why, your bigger purpose, are your future self calling you into action because you are meant for more. You do have a heart to serve and your future clients are out there. And trust me on this. I know Dean said it. I wanna reiterate it. They need you now more than ever. They are out there waiting for someone like you with your authenticity, with your integrity, with your heart. Mm-hmm. And with your uniquely you abilities. I always think of it that way. What are the things that are uniquely you that only you can do? So you really can't afford at this moment in time to be sitting on the sidelines, literally or figuratively. And I want you to know that you are miles ahead of millions of others who have the same dreams, but are not taking the steps to claim them. And still, When you're thinking through this, I know it's hard. Getting started a business, getting uncomfortable is hard. Stepping into your future self may be one of the hardest things you'll ever do. And taking the first step outside your comfort zone absolutely is one of the hardest things you'll do. But here's what I want you to know. The momentum does kick in and all the things that were headwinds become tailwinds. And support you. All the things that were hard do become easier, and it's so much easier when you're with a like-minded community. I know a lot of you have noticed that today. I've been watching your chats and seeing that. It's hard to be out there doing it on your own. And so this morning I woke up like I always do when I have a talk, and I said to myself, how can I best serve you on this Mint for More journey? And the answer that came through super clear, like a bolt of lightning, was demystify the obstacles that are most likely to stand in your way and show you how the single biggest obstacle, selling yourself, your ideas, your passion, your experience can be easier than you think. Now, I think of that as sales as service. Dean thinks of that as sales as service. And because I know you have a heart to serve, I know you're capable of selling if you just have the right tools. And so this morning it brought me back to my own start. And I knew, oh man, that was, it feels like so long ago. And also yesterday, you ever had those experiences where it feels like ages ago and also like right there yesterday? I remember. Yeah. I remember being so stressed out over bills, over being trapped and even fired from a job that I hated. And all the while knowing that I was meant for more, but I didn't know how to take that notion that I was meant for more and put it into motion. to get it into action. I knew it was my time to take action and to show up in a bigger way and put something in the chat for me. Put me too. If you work tirelessly for other people and you've contributed to their success in a really big way, you work super hard for others, but you've been afraid to do it for yourself. Well, I was at that tipping point where I thought, why not work that hard for my own success? I worked so hard for everybody else. Why not me? And Dean said something this morning, and he was right. If I had to choose between $100,000 in my bank account right now, or spending one week with my 38-year-old self, because that's how old I was when I started my business, and I could tell her everything I've learned, every mistake to avoid, every shortcut I've discovered, I would do that. I'd do that over the money in a heartbeat. And so I thought about you today, cuz I can't go back in time for me., but I can share the lessons that I've learned with you and hopefully help you get where you're trying to go quicker so that you can have the kind of success that I'm having. I whittled it down to 5 things that I wish I had known back then in April 2004 when I started my little baby business that have fueled the sales as service approach that I'm known for today. Are you ready? Give me a, a thumbs up. Are you ready? I can see you. All right. I just wanna make sure, I don't wanna think I've lost you. All right. So number 1, perfection is the enemy of progress. Now these are all leading into the Sales as Service framework I'm gonna teach you. And here's what I want you to know. You just have to get started. I know you've heard it and I know you need to hear it again. Done is better than perfect. I know when I was trying to get started, I wanted it to be perfect. I wanted to be more perfect. I wanted to be thinner. I wanted to be younger. I wanted to be more confident. I wanted to be less wrinkled. I wanted to be more ready. I wanted to be more, more, more, more, more. But finally I was forced to get started. I had one of those moments where it's like, you don't have a choice. You gotta do something. And so I'm like, I gotta do it. So I just decided I'm gonna be a wedding planner. And you know what I learned? I wanted to plan my wedding. I did not wanna plan other people's weddings. That was not at all something I enjoyed. But here's the thing, even though it turns out that I didn't love wedding planning, what I discovered, and I think this may apply to some of you here, is that I loved making money on my own. I loved being in charge of myself and of my own future. It turns out I was an entrepreneur and I didn't come from an entrepreneurial family. I had a 9-to-5 dad who fixed copiers for a living and I had a stay-at-home mom. So it was kind of a shock to me. I'm an entrepreneur. And so I decided when the wedding planning thing didn't work out, I'm like, what's my first love? What's the thing that I've done most of my career? The thing that I was best at. Live events. And here's the thing about your meant for more, and I'm speaking to those of you who are still debating what yours is. Meant for more leaves clues. You just have to look. I had planned my high school proms. I had organized all my sorority fundraisers. My first job was running conferences for trade associations. I loved it. I was passionate about it. I had a lot of experience there. I don't know why I didn't start there. But I decided at that moment that that's what I was gonna do, which is a big idea. A business card, and this headshot that I'm gonna share with you. This headshot I used to launch Sage Event Management from a guest bedroom in my house. Now, this thing kinda cracks me up. I don't know if you're seeing this. This is my very first headshot back in 2004, and oh my goodness, I mean, I have to giggle because when I look at her, I mean, that chef jacket, it kinda makes me look like I'm trying out for Top Chef. I mean, there's something about it. It's not a chef's jacket, but when I look at it, I'm like, there's something about it makes me look like I'm trying out for Top Chef. Half of my face is in the dark for some reason, and I paid someone to take that picture. Like, that really doesn't make sense. I mean, that person should be fired. But there's something else that I also see when I look at her. This girl, she looks so serious. And I can tell because I know her. Lurking in those eyes and in that barely there smile She's so scared and I am so grateful for her putting herself out there and being willing to give weddings a try and then trusting herself to pivot, to not stop, to keep going, to trust her meant for more, to trust that it didn't have to end if the first thing she tried was not a wild success. And I'm speaking to you if you're one of those people that's like, Barry, I have been out there. I did try and it didn't work. I'm speaking to you. Mm-hmm. Because I actually pivoted by doing exactly what Dean shared with you today. I let my friends and family know I'm starting a business, and within weeks I landed my very first friend referral for a 5-figure event planning contract. And listen, I thought I'd won the lottery. I made $48,000 off that client that year, and I was home at 4 o'clock watching Oprah. Like, I'm like this, it doesn't get better than this. But more importantly, it led to my second referral and then my next referral. And the thing was, I just kept showing up and doing my best work. I had no business expertise. Like Dean said, I didn't know, but I just poured myself, my passion and my experience into my business. And that client led to the next one and the next one. And I was so, as surprised as my family was, because let me tell you, they were surprised when within 2 years I made $177,000. Wow. That, those are real numbers. Like I track everything in QuickBooks. I went back and looked at it for this talk and I was loving my life, like loving what I was doing and I was doing it on my own terms. And so here's the thing I want you to know about Done is Better Than Perfect. When you do something you love, it doesn't feel like work. And that is the heart of doing something that you're passionate about, that you have experience and that you would do if no one paid you. Because when the work doesn't feel like work, you can afford to work hard to achieve your dreams and you're gonna need to. I don't, I don't wanna paint this, uh, this picture like it's a magic wand. You just decide to do it and money just starts rolling into your bank account. There is hard work, but the decisions that I made back then not only allowed me to live life on my own terms, they led to this moment that I'm about to share with you with one of my idols, Tony Robbins. This is the handshake that sealed the deal. On working together to launch the first ever virtual UPW back in 2020. And yeah, there's the chef, the wannabe chef/wedding planner. And here is Barry Baumgartner shaking Tony Robbins' hand. And like, if you had told me back then that this moment would happen, I would never have believed you. I wasn't sitting there thinking, oh, I bet if I start this business, I bet if I get this awesome headshot, I bet you someday Tony's gonna come calling. Like that was not how it worked, but that's where it led. And it's a super important piece of the success principles I'm talking about today. And you've been hearing it a lot and it's important that you hear it so that we can break through that. It doesn't look like that when you get started. It looks like that when you get started. It's an important thing because this is the sneaky thing about your meant for more. More often than not, it's gonna show up looking like a crazy headshot than a handshake from Mr. Tony Robbins. Like we always want the handshake to come first, but it doesn't work like that. It doesn't. And you know, it doesn't. The decisions that you make today determine who you're gonna be tomorrow, next week, next month, next year, next decade. Like you can write that down. The decisions I make today determine who I'll be tomorrow, next week, next month, next year, next decade. In fact, the decisions you made before have determined where you are right now. And you know that too. which leads me to the success principle number 2. There's no such thing as the perfect time. And I know a lot of you, cuz I've been watching your chats, are waiting for the perfect time. And so I wanted to tell you there's no universal algorithm for the perfect time. We create our own perfect timing. We choose, we do what Bonnie said. We become the one who chooses, who starts, who takes action. And I mentioned earlier that I was forced to decide. I started my business the year I got fired from my job. Mm-hmm. Which, if I'm being really honest, was a job I truly hated. And by the way, I don't know anybody successful doing something they hate. Just saying. So if you're out there doing that, that's not likely to lead to a path to success. And that was the same year that my husband's family business completely imploded. We had zero income. And when it imploded, he imploded. So this little business I started was not just a passion project. It was a lifeline. Who can relate to that? Like, if this is your lifeline, you're here today cuz this, I see you and I see you. I've been you. I know you. I know how important this is to you. So I was at that fork in the road. It may be the one that you're at right now. And I was thinking, no, no, no, Barry, this is a terrible time. You can't start a business now. You need to wait for a safer time. You need to wait for a less risky time. But this pesky little voice kept whispering in my ear, this is not my life. This is not my life. This is not my life. And it kept getting louder and louder and louder. And that's the thing about your calling. The more you try to ignore it, the louder it gets. And it reminds me, one of my clients says, a calling is different than a dream. You can quit your dreams. You can try to quit your call. But your call won't quit you. If you know what I mean, put, I have a calling in the chat and only do that if you mean it. I have a calling. That is the heart of your meant for more. I have a calling. And so that little, this is not my life turned into, okay. Okay. It was like, this is not your, this is not my life. This is not my life. This is not my, it's like one of those dripping faucets. It's like kind of in the background and a little annoying. And then all you can hear is the dripping faucet. You're like, somebody please. Turn it off. And so finally I was like, I hear you. I hear you. I get it. And getting it for me meant getting a divorce. And if you can believe it, I moved from Charlotte, North Carolina to the Big Apple. And by the Big Apple, yes, I mean New York City. And I had always felt like I belonged there. It made zero sense. I was a little girl from the wrong side of the tracks of Virginia Beach. And yet from a very young age, there was that little voice And I have so much gratitude for that girl because she trusted her friends on Sex and the City. Because the truth was, back then, watching Sex and the City and Friends was the only thing that was getting me through my troubled marriage and my sleepless nights. And believe it or not, it really played a huge factor in motivating me to pursue my meant for more. I thought I was gonna find my people there. But the truth also was, I knew no one there. No one. And it was this super expensive city. It was then, it still is now. And it's not the most logical choice for a 38-year-old divorcee with a new business who's starting over. And I was super excited and super petrified. And I didn't listen to the naysayers, including my mom, even if their doubt and hers was wrapped in love and a true desire to protect me. I moved. Mm-hmm. I did it. I knew it didn't make sense, but I was determined not to fail. And I started doing some of the things that Dean's been talking to you about today. I started to get in front of my prospects. I started writing articles. I never said no to writing an article. I never said no to speaking on a stage, no matter how large or how small. I did anything I could to get in front of my connections and my community. And along the way, I met a guy, a guy who had become my future husband and business partner. Mm-hmm. But back when we were just two struggling divorcees who formed a friendship over impossibly large dreams that made no sense, we were just two people out there doing it anyway. And we had no idea that our late night talks would turn into a life together and a multi-seven-figure business that has generated over a billion dollars for our clients, for them in revenue. And over— and I looked this number up again today, I had Blue pull it— $65 million. For us. I know, I know, it feels crazy to me too. Crazy good, but crazy. It's like, what are the chances of that? 100%. I think this is a picture of us. Oh my gosh, we look so young. We are so young. Like, this was before we were married. This is before we were dating. Oh my God, it just cracks me up. Blue had started his video business. I had my event business. We would work together on events. Uh, and the thing about that is I'm so grateful to that girl too, because if she hadn't taken that leap, she would not have met that guy. She would not have had those opportunities. She would not have created global impact. And here's the thing I want you to hear. You don't have to wait to get fired or get divorced to get your life going. I'm just saying, you don't have to wait for the knock, the nudge, the 2x4. And for Blue, you know, for both of us, by the nature of our work, we were surrounded every single day by massively successful clients. Mm-hmm. And we took notice. We started watching what they were doing and modeling what they were doing and practicing what they were doing. And what we noticed was universally they had big dreams. They paid for mentors, they paid for shortcuts. And we're like, hey, we should stop paying the dumb tax by reinventing the wheel and start paying to collapse decades into days. And so we started doing that, paying for mentors. Today I pay for Dean Graziosi to be mentors of mine, gladly. Who better to learn from than Dean and Tony? That's the first place I wanna put my time and my money. And along the way, Blue and I started to figure out a golden rule. You are more succe— succe— resourceful than your current resources. Let me say that again. I want you to write it down. You are more resourceful than your current resources. Now, what do I mean by that? So often we're really excited to do something like, well, I don't have time, but I can't afford it. My spouse isn't on board. I'm afraid. I'm nervous. I don't know if I'm enough. I don't know if I'm worthy. I don't know if it's the right time. There are all these things that are all based on our resources. Do I have the resources to do it? Instead of saying, I need to be more resourceful in order to do it. And something I want you to know is time is your most precious resource. What we say no to is every bit as important, if not more important, than what we say yes to. Opportunity cost cost is real. You will learn that as you grow in the business world, that what you say no to is more important than what you say yes to. Because if you miss an opportunity, there is a real cost to that. So I wanna ask you, because I had to do this myself, how much time are you on your phone, on Facebook, on Instagram? And I'm not talking about posting for your business. If you're doing that, yay you. I'm talking about looking at other people's businesses, the endless scrolling, the endless streaming. How much time are you on Netflix or Hulu? I mean, I don't know about you. Am I the only one thinking there's never been more to watch and never been anything less good? I mean, there's nothing worth watching. So put it aside for a minute. How much time have you been working on a business that doesn't light you up or working for someone who doesn't light you up or working in the just good enough business? Those golden handcuffs that we were talking about, because the problem with golden handcuffs is that they are still handcuffs. That is the danger of just good enough. And so if you're in that place, I beg you, as you're thinking about this today, cuz we only have 5 hours together, do not waste your time and opportunities. Doesn't have to be forever. You are just buying back your time temporarily even to apply it to something considerably more important that's gonna pay huge dividends in the future. It's short-term pain for long-term gain cuz no one's got a bucket of time sitting around. Very few people. Or a bucket of money sitting around just waiting to be spent. If you're really trying to figure it out, get a sheet of paper out, write down 1 through 50 on the sheet of paper, and start brainstorming 50 ways that you could find the time on the left and the money on the right. The resourcefulness will come after 35. Don't stop at 5. Don't stop at 10. You're better than that, and you're meant for more, needs more than that. You keep going until you— the resourcefulness kicks in, and it becomes a way of looking at the world. Mm-hmm. Now I look at my time every day through this lens. Is it nice to do? Is it necessary to do? Or is it neither? I look at my money through this lens. Is it a cost or is it an investment? A cost is a cappuccino from Starbucks. An investment is a coffee machine. Do you get it? Give me a high five if you get it. A cost is a cappuccino. Aww. An investment is a coffee machine. And that's the way you have to look at your money. Sometimes you're like, "I can't afford it." I'm like, "You can't afford it?" 4.2. That's the nature of being resourceful and promise you, your future self will thank you for that because you have to make room for number 4, which is the sales as service framework. And I want you to think about this. The more you sell, the more you serve. Now, imposter syndrome will often stand in your way. Who am I to start telling my peers how to do X, Y, Z? Who am I to start telling my, the world how to do X, Y, Z? I mean, the reality is I'd like you to flip the script on that and think, if not you, who? In fact, who better than you to do that? Because you are the sum of all of your parts, all your uniquely you experiences, the good ones, the bad ones, the ugly ones. Part of what makes me so good is all the bad ones, not just all the good ones. Those are lessons and bruises and things that we've learned that make us able to empathize and better support and structure our programs for the person we're meant to work with. Your past experiences have uniquely prepared you to be here today. Your past choices have brought the grit and the muscle and the stamina that inform your worldview. They made you more ready to serve, more ready to lead, not less. You have to trust that. So I wanna simplify for you what sales as service really means, whether it's your first sale or your next sale. You're gonna have to make a sale in this business, and it's simpler than you think. It's easier than you think because you were meant for this too, meaning you were meant for selling too, because if you were meant for serving, you're absolutely meant for selling because it's the path to the service. They work hand in hand. Let me give you a simple, simple example. So I did not grow up loving selling. I'm now known for helping people learn how to sell. And I like to think of it as enrollment personally, but it doesn't roll off the tongue. Enrollment as service doesn't sound as good as sales as service. So I'm gonna stick with the sales as service mantra, but I wasn't born with it. I didn't love it. I was petrified of it. I was so scared of it from a young age that I literally dropped out of Girl Scouts so I didn't have to sell the cookies. Now you have to know, I love the Girl Scouts. I love the little outfits. I love the badges. I love the friends. I love all of it. Mm-hmm. Until my Girl Scout leader said, you need to go sell cookies. And I'm like, hard no, hard out. I literally left something I loved to avoid the pain of selling something. Now, if my Girl Scout leader had come to me and said, Barry, come here. What's your favorite cookie? Favorite Girl Scout cookie? Now that would take me 0 seconds. I'd be like, Thin Mint. I mean, we all know that's the best cookie. And then she said, okay, do you think people should try a Thin Mint cookie? And be like, yeah, I mean, everybody should try a Thin Mint. And then she would say to me, Barry, so if they had one, what do you think they'd say next? Like, also an easy one, no-brainer. Can I have another? Right? And if she had then said, okay, great, Barry, that is when you say one box Or two. Yeah, it's that simple. If she had just said that to me, not only would I have stayed in Girl Scouts, not only would I have kept those girlfriends and all those experiences, I would have been the top Girl Scout. I had no problem inviting people to taste the Thin Mint. Zero problem. I believed in Thin Mints way more than I believed in Barry. And that's the problem. So often we don't believe in ourselves, and that's the disguise for not wanting to sell. But you do believe in your person. You do believe in your passion. You do believe in your experience. You do know that you wish you had a you when you were in the struggle place, in the search and the struggle until you got to be the solution. And so when you start to come at it from that place, you think, who am I to not do this? It's a disservice to not offer this, not to sell people, to invite them. So if you can serve, you can sell. If you're passionate about extending a hand to the old version of you, that person who's in the dark looking for the light, if you believe that they deserve the courtesy of you sharing what you know, then you can do this. And I just have a word for those of you who are giving it away for free. Hear me on this. When they pay, they pay attention. When you pay, You pay attention. It is a service to get them to believe they're worthy of investing in. You'd be amazing how amazed at how people's physiology changes when they invest in themselves. If you think it's something you're doing to someone instead of for someone, watch someone say yes to themselves and watch everything change. I've seen it in Zoom rooms like these. I've seen them in so many rooms like these, and I've seen it in myself. I know what it feels like. to be worthy of your own investment of time and money. I remember the first investment I made myself, $5,000. I'm like, I have arrived. I am doing it. I am paying someone to help me. I am worthy of that. I deserve that. There's a deserve that comes with serve, and you have to get that for yourself and for the people you're meant to serve. And there's this saying, it's like apropos right now, which is there's nothing in a caterpillar that would predict that it would be a butterfly? Well, there was nothing in the 7-year-old version of me, the Girl Scout version of me, or the scared 38-year-old version of me that would have predicted that she'd go on to be this girl. This is the Girl Scout version of Barry. This is her the year that she quit Girl Scouts to avoid selling Girl Scout cookies. And this is the 38-year-old version of her once she got a good headshot. I think I was actually 40 when this got taken. There is nothing in that little girl that would've predicted this one. Zero. 9-to-5 dad, stay-at-home mom. The most my father ever made was $45,000. I outpaced him when I got that one 5-figure contract. I say that cuz that man worked hard for his money and supported, um, a amazing wife and stay-at-home mom, my mother. Mm-hmm. And 2 little girls, me and my sister. And he worked hard for that money. He went to work every day with steel-toed shoes and a clip-on tie, fixing copiers. If his tie got caught in the copier, it wouldn't choke him to death. That was his life. 9 to 5, drive out, do the thing, drive in. There's no upward mobility in that. And so when I look at her and I look at her, I think, thank goodness that little girl had those big dreams, was reading 10 books a week at the library, was thinking about New York and France and all these big ideas because that little inkling, that little ember was what led to this girl. And nothing would've predicted that she would work with Tony Robbins, Dean Graziosi, Matthew McConaughey, Joel Osteen, Jamie Kern Lima, Jack Canfield, Gabby Bernstein, Russell. I mean, I could go on and on and on. Nothing would've predicted that when I was just starting that little business out of a guest bedroom in my house. But I did. She did. And you can do it too. And that leads to the next piece, which is part of the sales as service framework, is you have to hold the space for your vision. You have to hold the space for your vision. When your spouse, your friends, your partner, your team say, you're already so busy and you're adding one more thing. Are you serious? Or, I don't know, that sounds like a cult. Who is this Dean Graziosi guy? Or success like that doesn't happen for people like us. Did you ever grow up in Murphy's Law? Murphy's Law was in my house all the time. Oh, of course it worked out that way. Things like that don't happen for people like us. Their vision, their prescription is different than yours, and that's okay. You don't have to love them any less. They don't love you any less, hopefully. But you are uniquely called. You have your own calling, that own voice. This is not my life. This is not my life. You are uniquely qualified, uniquely called and uniquely qualified. Your vision is yours. Mm-hmm. And yours alone. Don't trust it to anybody else, even the ones you love. They're not the same. And I want you to listen up and even lean in here cuz this is really important. This is one of the core tenets of the whole Sales as Service framework. The first person that you have to sell, that you have to serve, is you. You might've guessed that one was coming. And trust me, your future self will thank you for that. When you add another net revenue stream, they'll thank you for that too. And when you bring home the bacon instead of a 3-inch eggplant, your spouse will thank you. I love that story from Bonnie Christine. That lit me up. I love her. And it got me thinking. I hope that you see the thread today, the commonality in all of our stories. If it feels like we're working hard to enroll you, We are. Because once you get to the other side, once you see the sum of your decisions, the sum of your experiences, once you meet the people that you were born to help and see the lives that you change in the process of changing your own, you want to spread the word. You want to make it easier for others to know what you do, how you do it. You wanna make it easier for them to say yes to themselves. You wanna serve them so well so hard that they can't say no. I have full body goosebumps on that. Whenever something's super true, it just takes over. You want to serve them so hard that they can't say no. You wanna shake the person next to you and say with so much love, you are right. This is not your life, but the one you're dreaming about could be because we know, because we've been you and we've gotten where we are now. Mm-hmm. And we know how hard it is to say yes to yourself. We feel so passionately about this because we have been you. I think of every version of all the women that I've shared with you today as women I have known. Now they're all me. These women are all me, but I think of them as women I have known different phases of women along the way that I can be grateful to for how she showed up, for how she served, for how she sold, for how she trusted. Mm-hmm. For how she overcame her fears, because I couldn't be here without her being that, showing up in that way. And you have to think of yourself that way too. The current you is not the future you. It's a little ember of the future you, but it requires you, the current you, the uniquely you, you to show up now. They are the women and the men, cuz I don't wanna leave our men out here. We got some amazing guys in the audience. that you know they are you. And that's how I have a deep knowing that you're meant for more, because if you weren't, you wouldn't still be here. You wouldn't have signed up, you wouldn't have showed up, and you wouldn't still be here. In fact, I believe in you so much, and I believe in Dean and Tony so much— I mean, I wouldn't be here literally and figuratively without them— that I'm going to double down on you. This This is my gift to you. If you join the Build It Bootcamp, I will give you my very own sales as service training showing you exactly how to simply, easily overcome any objection, including your own, without being icky, salesy, or sleazy. There's only so much time I have today, but I will give you the framework that goes deep on all the things you need to know to overcome your objections and the people that you're meant to serve if you join the Build It Bootcamp. You're gonna need that. And I'm delighted to share it with you, to light the path for you. Because what I know with absolute crystal clarity is the decisions you make today do determine who you'll be 6 weeks from now, 6 months from now, 6 years from now. The decisions that the little girl made here in this little house that I'm showing you, that's the house I grew up in on the wrong side of the tracks in Virginia Beach with my dad and my mom and my sister. Hi, Mom. Shape the woman who lives here, the woman who has the time and money to spend with her most amazing husband in her two favorite places with beach. I, I think about it as I like to have the beach with my toes in the sand and a European vacation with a glass of wine in my hand. Now, your version of that might look slightly different. And, and I don't say this to brag. I say this so, you know, beyond a shadow of a doubt. Mm-hmm. If this caterpillar could turn into this butterfly, you can too. If she can go from living there to living here, these are the two houses that I live in now. And again, I don't say that to brag. My city house, my beach house, the two places I most love being. The city house looks like I'm in Europe, so I'm on vacation all the time. That's the kind of dreaming that will sustain you through the hard times and get you out of your own way and remind you that you're meant to serve, that you are absolutely meant for more. More passion, more love, more downtime, more days like this. This is my husband Blue and me on a European vacation. We're in one of our favorite places, Provence. You don't see the wine, but it's there. And this is me with my toes in the sand on the beach. And again, that may not be your dream, but what is it? Dream it right now. Think about it right now. What is it? What got you here? What does meant for more lead you to? Is it a house? Is it a car? Is it paying for your husband to not have to work? Is it paying for your child's Is it just giving you the freedom to not work in a job that you quite frankly hate? I want you to lock it in right now. What is your future? What is your meant for more? What does it look like for you? 'Cause you've been with us all day and you've been hearing our stories and it's time to write yours. You only have one real risk and that's regret. Mm-hmm. I beg of you to choose faith over fear, to choose opportunity over obstacle, to choose purpose over wasted potential, because your future self is calling you into action. She's in there. He's in there. Don't ignore the call. Answer the call. You can do this. Thank you. If I can do this, you can do this. Thank you.

So good.

You're amazing.

I see you, Sean. Hey, Charlotte. So good. Yeah, I was gonna say light up the chat. I don't need to. Kelly, German, Gemma, what's up, Guido? Good to see you, man. Thanks for being here all day. Wow, wow. I knew Barry was gonna hit your heart, but some days she hits it deeper. What an incredible day, and we're just— we still have lots more. We got Tony Robbins coming up soon. But I'd love to just think about what Tony— what Barry just shared. She wasn't just showing her success. She said she wasn't bragging. So you guys are so beautiful. Like, you're not bragging or brag away. She was showing you what's possible. She was showing her beginning. She was showing you that she was uncertain. She was hopeful. She was a little scared. But one thing she was, she was willing. And that's all it took. And now she gets to wake up every day living life on her terms. Does she have to work? Of course. But she's doing something that lights her up. Believe me, I spend so much time with her. That's not luck. That's what every speaker has been saying today. That's a decision. One decision that she made. We're all one decision away from living a new life. And you don't have to have it all figured out. You just have to move forward. Listen, I've been doing this now for almost— this year is 30 years. And I've seen some of the same things happen at events like this. I love events like this. It fills my heart. Some of you are in. You're like, I'm doing this no matter what. And some of you sit there and you feel it. Your gut is already saying, yes, I want to follow this. I want a path and a plan. When I was talking about the how, you want the how, the capabilities to get from where you are to where you want to be. You know it. You just need those capabilities. You even know why. But then sometimes our brain kicks in. But what if it doesn't work for me? What if it's not the right time? I've tried things in the past. And then they wait. And then 6 months later, maybe sometimes a year later, we hear, "Dean, I wish I would have done it while I was in that state of mind." And that's the reason we're starting next week, 'cause we wanna take this feeling you have right now, if you're still here almost 5 hours, 4 and a half hours in, we wanna continue this feeling. Because belief is the hardest thing to manufacture after these moments pass. Right now, this is your moment. So why not decide? Why not commit to a new you? Commit to a new future. Commit to a business and a career that can wake you up with passion each day. Listen, the reason Tony and I are so passionate about this industry, because it changed both of our lives. For me, it might have saved my life. And that's why we're so excited. It's why we want to share it with you. Because we've seen thousands of people just like you decide on days like today and their lives were never the same. Thank you. The same. So before we bring out Mr. Tony Robbins and you learn from this incredible man, I want to make a final invitation for you to join us inside the 30-day Build It Bootcamp that starts next Tuesday. So there's no questions on what the outcomes are and no questions on you making a decision today before this offer closes. If you want to bring this up, together we build your business in 30 days. That's it. In this room, live together. You'll create your community. You'll build your curriculum that connects with people. You go, you'll go live with your coaching offer, guaranteed. And here's what we did. We made this the easiest we've ever done because we know time is important. We know complexity slows people down. So we obsessed to create this with 5 interactive workshops where over those 5 workshops, just 90 minutes each, you build the foundation, you get the ultimate assistant. Yes. That you build your community, you build your curriculum, and you go live. You get the VIP ticket to this Sales and Scaling Summit. You get 30 days free on school. You get the Tony Robbins and other guests Become Unstoppable bundle. And we got 2 bonuses. Barry is offering her Objections Framework, but Bonnie's still back there. When she heard Barry was, she said, I'll add my Momentum Method. She has a course she sells. The value of this bundle is the greatest thing we've ever put together. You can go to joinbuilditbootcamp right now and get enrolled. This is the last enrollment break that we're doing. And because we want to remove all the risks, we know so many of you are new with us. Show up, do the work, follow the process. If you're not launched in 30 days, ready for your first client, no questions asked, full refund. That's how confident we are in the results you can get. The only risk is by saying— the only risk you have is by saying no and leaving things the way they are. So go to join Build It Bootcamp right now. Listen, Tony Robbins is coming up next, and I don't want you to miss even one second. So here's what we'll do. We'll take a quick enrollment break. Get enrolled. When you're in, if this is the decision, if this is the one choice that could shift everything, to say, "I'm meant for more and I'm following the how to get there," put it in the chat. I'm in. I'm in, and we'll see you here in just a few minutes. Woo!

One day, one plan. Let's go, let's go! Made for more. Stealing the show. 8,000 people registered just in the last 24. The world is desperate for the real ones who have actually been before. Through the struggle and the hardship, through the lessons learned alone. Your maze is somebody's map. Your journey is their own free event. June 18th, 10 AM. —in Pacific time. If Omar is calling, then I'm answering right on time. Impacting, they come together. Purpose built into a plan. Building something that matters from the life already in your hand. No experience is wasted. No lesson learned in vain. Every single thing you've been through is somebody else's gain. Show up and show out. The world has never needed more real people with real stories. That's exactly what we came here for. One day, one plan. The simplest it's ever been. One day, one shot. To finally let the world in. Your experience is the business. Your story is the key. Meant for More is calling. Come on, follow me. Meant for More than the life you've been living. Meant for More. Time to start giving everything you know to the world. All that needs it now.

Men4More.

Dean's gonna show you how. Tony in the building.

Wait.

5 hours changing lives.

Woo!

Men4More.

Everybody rise.

Rise.

One day, one plan. Let's go, let's go. Men4More, stealing the show. You've already walked the maze. You don't need your story. You've already paid the price. Now it's time for your glory. Impact and income, purpose and plan. Everything you need already in your hand. One day, 5 hours, this is your moment, moment, moment, moment, moment for more. Let's go! Man for more than the life you've been living. Man for more. Time to start giving everything you know to the world that needs it now. Man for more. Dean's gonna show you how. Tony in the building. 5 hours changing lives. Man for more. Everybody rise. One day, one land. Let's go! Let's go! Come on! Hands up high. Oh, feel it now. Let it fly. Come on, come on, feel that fire. Feel that fire. Come on, come on, lift it higher. Lift it higher. Wave your hands, spin around. We don't stop, we shake this ground. Come on, come on, feel that fire. Feel that fire. Coolers all open. Friends by the tents. Laughter in colors, that's how the whole night went. Drums on my backbeat, shine in my step. One little whistle and the whole crowd says yes. Feel it now. Hands up high. Oh, feel it now. Oh, let it fly. Come on, come on, feel that fire. Oh, feel that fire. Come on, come on, lift it higher. Lift it higher. Wave your hands, have spin around. We don't stop, shake this ground. Come on, come on, feel that fire. Oh, feel that fire. One more wave, one more cheer. Hold that rhythm, pull it near. Every heart in the place beat together side by side. Come on, come on, feel that fire. Feel that fire. Come on, come on, lift it higher. Lift it higher. Wave your hands, start spinning around. We don't stop, we shake this ground. Come on, come on, feel that fire. Feel that fire. Come on, come on. Summertime.

Summertime. Summertime.

Summertime.

Summertime.

Yeah, yeah, yeah. Yo, here it is, the moment we've been waiting for. 90 degrees and we heading out the door. Flip-flops hitting the hot pavement. Everybody looking good, everybody feeling alive. School is done and the summer just begun. From San Diego all the way to the setting sun. West Coast vibes hitting different today when the calendar flips to the 1st of May. Miami calling with the heat and the beat. South Beach energy hitting from the street. Everybody out on the strip looking fly. Rooftop parties underneath the open sky. Palm trees swaying in the ocean. Somebody got the speaker cranked up in the tree. Poolside living is the only way. When the summer comes around to stay. Summer, summer, summer, summertime. Time to sit back and unwind. This is the season we've been waiting on. Grab your sunscreen and get your shine on. Summertime. And the living is easy. Everybody out here looking good and breezy. Pool parties and beaches and the lake on fire. Paddleboard living, taking it higher.

Summertime.

San Diego to Vegas, baby.

Summertime.

Everything is looking so crazy. Good kind of crazy. Sun on our skin. Music turned up. Summer rolling in.

Summertime.

Lake Mead on a Saturday afternoon. Everybody jumping off the boat by noon. Wakeboard cutting through the glassy water. Getting hotter and hotter and hotter. Paddleboard out on the open lake. Somebody always got the homemade cake. Cooler full of everything cold. Summer stories getting ready to be told. Vegas in the summer hit different though. Rooftop pools in the city down below. Everybody living like the night won't end. Running into everybody like they all your friends. Day club jumping from 11 to 4. DJ dropping heat through every open door. Neon lights Lights hitting when the sun goes down. Summer in Vegas is the best in town. Summer, summer, summer, summertime. Time to sit back and unwind. This is the season we've been waiting on. Grab your sunscreen and get your shine on. Summertime. And the living is easy. Everybody out here looking good and breezy. Pool parties and beaches in the lake on fire. Paddleboard living, taking it higher. Summer. San Diego to Vegas, baby.

Summertime.

Everything is looking so crazy. Good kind of crazy. Sun on our skin, music turned up. Summer rolling in.

Summertime.

All right, all right, here we go. Summer 2025 and everybody know that when the temperature rises and the days get long, everybody wanna be right here in this song. San Diego in the morning, Miami by night, Vegas in between just to do it right. Paddleboard at sunrise, Pool party at noon, lake life in the evening underneath the moon. Somebody always bringing out the grill.

Grill.

Somebody always got the cooler fill.

Fill.

Somebody always jumping off the dock.

Hey!

Somebody always losing track of the clock. And that is exactly, precisely the point. Summer only comes once a year, so we shutting down this joint. Let's go, let's go. San Diego hard, but only— Tuesday morning, paddleboarding out before the tourists come. Seals on the rocks and the pelicans flying. Somebody always chasing all that fun. Crystalline water and the sun hitting everything. Salt air hitting different in the morning. This is what the whole year was worth. San Diego summer's best thing on earth. Beach volleyball running hot at 3. Somebody always acting like a wreck for Greek toes in the sand and the waves. Rollin' Everybody laughing at everything. Sunset cruise when the day is done. Still can't believe we get to have this much fun. Stars coming out over the Pacific wide. Summer on the West Coast, best thing alive. Summer, summer, summer, summertime. Time to sit back and unwind. This is the season we've been waiting on. Grab your sunscreen and get your shine on. Summertime. Everybody out here looking good and breezy. Pool parties and beaches and the lake on fire. Paddleboard living, taking it higher. Summertime. San Diego to Vegas, baby.

Summertime.

Everything is looking so crazy. Good kind of crazy. Sun on our skin, music turned up, summer rolling in. Summertime.

Summertime.

Summertime.

Summertime.

Let's go. Oh, yo, let's go. Woo! Let's go!

Yeah. Go shorty. Tonight's your night. Go Shorty.

Go Shorty. Tonight's your night. Pulled up to the venue in all black everything. Everybody outside looking at the king. Rope dropped fast when they recognized the face. Walked inside and immediately owned the space.

Tables getting popped in every section here.

Best night of the month turning into best of the year. Shorty in the corner been waiting all night long. Soon as I walked in, she said, "That's my song." So the DJ played it one more time from the top. Once we get this party started, it ain't gonna stop. Bought a rim for everybody standing near the bar. Hard nights like this remind you how far you really are from where you started when you had nothing at all. Now the whole room stops whenever you call. Go shorty, it's your birthday. Everybody celebrate your birthday. Bottles up, it's your birthday. Whole club going crazy, it's your birthday. Go shorty, it's your birthday. We don't stop for nothing, it's your birthday. Dance floor packed, it's your birthday. Somebody turn it up, it's your birthday. She said she never seen a man Command the room. The way I walk and change this up, the whole consume of energy inside a place within a minute flat. Everybody feeling different and that's just a fact. 10 years deep and still the hunger never left. Every single blessing felt like ball breath. Back when all I had was time, something to prove. Now I'm in the building and I'm setting the groove. Security around me keeping everything in check. Old friends in the building showing nothing but respect. Funny how the same ones who ain't wanna know my name, now they front row every single night. I can't. Hey! Go Shorty, it's your birthday. Everybody celebrate your birthday. Bottles up, it's your birthday. Whole club going crazy, it's your birthday.

Go Shorty, it's your birthday.

We don't stop for nothing, it's your birthday. Dance floor packed, it's your birthday. Somebody turn it up, it's your birthday. 3 in the morning and the place still packed. Everybody living like they ain't coming back to the real world waiting on the other side. Tonight we celebrate and push that all aside. Raise my glass up to the ones who never quit. Every single grinder who refused to sit down when life was pushing back the hardest. Everybody here tonight among the smartest for knowing that you only get so many nights where everything lines up and everything feels right. So we hold on to this moment just a little more. Pour another round and let the music roll. Go Shorty, it's your birthday.

Woo!

Everybody celebrate your birthday. Bottles up, it's your birthday. Whole club going crazy, it's your birthday. Go shorty, it's your birthday. We don't stop for nothing, it's your birthday. Dance floor packed, it's your birthday. Somebody turn it up, it's your birthday. Yeah, tonight's your night. Go shorty, let's go celebrate. Sunset colors on the roof that drip. Told them we broke and I leased that check. Feeling like the jackpot chips that flip. Gold on my neck, but I'm cooler than the breeze. Don't look at ghetto, I do it with ease. Me and my man, on the vibe, on the wave. I don't chase clout, I just chase these days. Light up the sky when we walk in. [SPEAKING SPANISH] When we locked in. Tell the DJ. Keep it running. Que la noche siga, siga, siga, siga, siga, siga. Alor de la noche. We on fire, we on fire. Don't stop it, don't stop it. Toda la familia en el bote. We go higher, we go higher. Can't drop it. Hands up, que se siente el love. Solo una vibra en el club.

Yeah!

Up the sky when we walking.

Brrr, boom!

Sudor en la piel when we locked in.

Hey, hey!

Tell the DJ, keep it running. Que la noche siga, siga, siga, siga, siga, siga. Calor de la noche.

Woo!

We on fire, we on fire, don't stop it. Hey, hey, hey! Toda la familia en el bote.

Woo!

We go higher, we go higher, can't stop it. 1, 2, 3, dale, show! Come on back!

What's up, Sean Kirk? What's What's up, Kira and Christy? What's happening? I see Arroya and Luis and Brian. Hey, Debbie. What's up, Candy? Everybody rocking out. Daniel, you've been rocking out with us all day. Appreciate you, man. Sonia, thanks for playing so full out. So good. Look at Kelly and Tressa. Hey, Lauren, what's going on? I know that Face! Melissa, what's happening? We're gonna want to keep this energy in a minute here. We're gonna definitely want to keep this energy here. First off, those of you that are joining us, I can't wait to work with you for the next 30 days. So freaking cool. Um, still buzzing about Barry, but wasn't Bonnie amazing? Didn't Trent just slay it? Terry was incredible. What an awesome day. And I gotta tell you that this part, I think we need to lean in a little bit for what's coming next, because the man we're about to learn from literally changed my life. He taught me that my life experience had value. He taught me that my story could help change other people's lives. He taught me that I was meant for more, for sure. He's one of my dearest friends in the world now, and I'm so blessed to call him my partner. Let's watch a quick video sharing some of his amazing accomplishments, and then I'm gonna come back, we're gonna get the energy up, and we're gonna bring out Mr. Tony Robbins. Watch this.

I've always been fascinated by that force that shapes human beings. Who am I and what am I here to give?

You are a catalyst for getting other people to change the way they think about themselves. He's the number one life and business strategist on the planet, peak performer.

Performance expert, New York Times bestselling author.

He's changed millions of lives.

Number one bestselling author whose books and seminars have helped inspire people to transform their lives.

People around the world have attended one of his live events. It's just showing people that so many things in your life you think are difficult or impossible are actually easy if you put yourself in the right state of mind. I was looking at the list of people that you have helped.

Bill Clinton, Princess Diana, Mikhail Gorbachev, Mother Teresa, Nelson Mandela, Quincy Jones, What do all these people have in common with one another?

They all were coached by Tony Robbins, who helped condition the mind, also think through how to get to places that are unimaginable.

Forbes magazine just named him one of 100 most influential, powerful people in global finance.

Forbes top 100 celebrity ranking, top 6 business leaders in the world.

I could go on and on and on.

Business is a spiritual game. That it's about how do you add more value, how do you do more for others than anybody else in the marketplace. That's how you dominate.

I came away with it's not about motivation as much as it is allowing people to tap into what's already there, like a catalyst.

Every person in this room who's achieved anything, we've had that hunger. The question is, where's your hunger now? I get the phone call when the athlete's melting down on, you know, You know, in the middle of a sporting event, you've got to do something right now to turn them around.

Tony Robbins allows those people who want to continue to climb mountains to climb them.

Mr.

Robbins inspired me a lot to just never lose my soul and always be myself, because the human body can give out on you, but your soul is forever.

If you want to change your state and you want to change your results, this is where you do it.

He taught me that life was happening for me, not to me. And that has been my guiding force through many challenges in my life. So when something horrible happens and I take it and I turn it around and everything changes.

I have been attending Tony Robbins seminars since I was 15 years old and I really attribute a lot of my success to those techniques that I learned when I was 15 years old. What I love about Tony is he's found out the thing he loves to do, and that is helping people.

There's an unbelievable gift in life that comes when you can step outside of yourself, no matter what your problems are, and find a way to help somebody else who's got a more challenging time than yourself. People forget what a little bit of caring can do for, you know, to inspire or to move somebody, and that's what I think changes people's lives. All change happens with a choice.

Can we bring up the energy? Maybe even get out of your seats if you're feeling it. Can we crank up the music? Let's crank up the music and let's give a huge, warm welcome To Mr. Tony Robbins.

Yes! How y'all doing out there, ladies and gentlemen?

Good to see you.

Well, it's great to join you. Listen, it's been a wild ride, and I just want to thank all of you for playing so full out. So many people participating. It's just a reflection of the times we're in, the need we're in. There's so much that people feel outside of their control, You and I both know if you don't come up with a plan for your own life, you're going to fit into somebody else's plan. And it's time to take charge. And I think you've seen that now. And you also see by all these tools that we have, all the things that can just accelerate things that took literally decades for myself and Dean Graziosi. And now you can do in days and some things even hours. It's pretty damn exciting. So, and I think you've seen the package we put together for you is ridiculous. It's, I hope you take advantage of it. And I just I just stopped by here because I want you to remember that when you see someone who's really good at something and you think, "Oh, they're so confident, they're so skilled." Well, yes, maybe now, but that's not how it started for me or for Dean. We were just two guys independent of each other. We didn't know each other back then, obviously. I started a few years earlier than he did, a few decades earlier, who just decided, "Hey, we're just— I really want to learn this. I want to change my own life and I want to take some of the problems or challenges and I want to—" Once I solved them, helped some other people, and we just put one foot in front of the other. And what looks like confidence and certainty is just doing something so often. You know, I have the privilege of working with a lot of, uh, great athletes and sports teams, and I own a few sports teams and Golden State Warriors own a small piece of, and I've had a chance to coach the team. And if you look at somebody like a, you know, historically as Steph Curry, one of the greatest— One of the greatest 3-point shooters in history. And you go, "Wow, he makes it look so easy. He just shoots the ball and it just goes in." In fact, a lot of times he shoots the ball and he doesn't even look. He turns and just smiles 'cause he knows it's in. It's like, "What? How does he do that? What a magician." But I'd love to give you a little insight because I have a phrase I tell people. People are rewarded in public for what they practice in private. And what I mean by that is if you found out how he did that, he has been— He's been practicing. Shooting 500 shots a day, every day, 7 days a week for most of his life. But let's just take his 15-year career in the NBA. Imagine that, 500 shots a day, right? 3,500 shots a week. It's 168,000 shots a year. 15 years of it is 2.2 million shots he's done in practice in his entire game history. Of seeing 2.2 million shots. Guess what? All that so he can make 3,000 shots that are 3-pointers and be the greatest in the history of the world. So people ask me sometimes, how long does it take to get good at something? My question is, how long do you want it to take? Because I remember when I went to work for Jim Rohn, there was a guy there that was so skilled, I mean, so talented, but he was also a jerk. And I hate people that have huge ego and they push down other people. Even when I was 5'1" little guy, I'd stick up for the other little guys. I just hated that approach. So he was such a jerk, I went up to him on the first day and I said, "You better remember my name. I'm Tony Robbins." And I said, "I'm gonna dwarf you within a few months." He looked at me like this weird look, and I said, "You know why? 'Cause you're lazy. 'Cause you go out and do 2 or 3 talks a month and you're really skilled. But I'm gonna go do 3 talks a day." I said, "What you do in a month, I'm gonna do in a day." Imagine, within a few weeks, I'm gonna dwarf what you do usually in a year. Within a few months, I'll do years worth of experience. And by the way, I did. I beat him within, I think it was 5 months that I did, and then never looked back. Because what I did was I got cassette tapes in those days, right?

Right.

And I listened over and over. I listened in my car. I made my car my mobile studio. Mobile kind of basically seminar room, my mobile education, my mobile university. Then I fed my mind all day when I was driving, fed it in the night when I was going to sleep. And because I did that over and over again and kept stepping up and kept trying things and not always doing it well, I got better and better and better. Dean got better and better and better. But to do that, you have to master the most important skill of all, which is mastering your own mind and emotions.

Yeah.

Because if you think about it, what is the accelerator or the brake on anybody's life? It's which emotions they have. If you're worried, if you're fearful, if you're doubt, we all have those emotions, but if you let them dominate you, they're the brake on your ability to go forward. But if you can focus on your passion, your desire to serve, seeing the impact you want, then you have the accelerators of excitement and passion that move you forward. It's like I always tell people, what influences us most are invisible forces influences. Sounds corny, but think about it. What influences you most? Gravity, that's invisible. Too much, you're dead. Too little, you're not on the planet. Radiation, too much, we're dead. Too little, we die. It's this delicate balance. Electricity, it's an invisible force that affects all of our lives. I'm able to talk to you because of it. But the most powerful invisible force is human emotion. And the emotions in our life that stop us, those fears, those angers, those anxieties can be changed in seconds, but here's the problem. Most people, and this is what I want to caution you about, the biggest mistake most people make is I hear them say, "I just don't feel ready. I can't start. I just don't feel ready yet. Maybe in the future." And I said the other day, you know, the road to someday leads to a town called nowhere. You don't want to go there. It doesn't work, right? But when they say, Excuse me. You know, "I just don't feel ready." If I waited to do things until I felt ready, I wouldn't be here with you.

Excuse me.

Because feeling ready, you rarely feel ready. You feel ready after you do it over and over again. It's like confidence looks like tying your shoes, right? Once you've done it enough times, you don't have to think about it. When I first went to drive a stick shift car, I was like, I gotta do this and this and I gotta watch the rearview mirror too? Forget it, it'll never happen. But once you do it enough, so you don't, if you wait till you feel ready, you never drive. You gotta drive. You got to put yourself in the seat. You got to put yourself on the line. You got to do a few things. Now, now you get to have a copilot with us guiding you every step of the way. You got a copilot called your community. So you're not alone. That's the best part. Every step of the way, we're here to be able to assist you, but you can't wait to quote, you're ready. Now I'll tell you the philosophy that changed me when I first met my teacher, Jim Rohn. I remember talking about, I didn't feel ready. There were certain things I didn't feel like I was old enough. I didn't have enough skilled enough. And he said, Tony, he said, all you need to do is live the philosophy of stretching. I said, what is that? Never heard of it. He said, the philosophy stretching says this: if you say I can't do something, then you must. And I said, well, that sounds crazy. If I can't jump off a cliff, then I must? He said, no, no, don't be stupid, right? He said, think of it this way: if there's something that you know, if you did it, you'd be a better man, a better husband, a better friend, a better business person, a better you, and you know it would work and you don't do it, you must do it. You can't even think about it. So as soon as you say, 'I can't,' say, 'I must,' and just do it. And if you develop that habit, your life will change. I said, well, that doesn't feel like a very secure life. He said, if you want security, go to prison, right? There's plenty of security. But if you want freedom, you have to step up. And when you say, 'I can't do it,' just say, 'I must,' and make it your habit. And I got to tell you, thanks to Jim Rohn, it's been my habit I've had it for almost 40 years. And so much of my life I've done because it's like when I go, "I'm not ready, I'm not ready," that means I'm ready. I don't know what to say. That means I don't know what to say. I just step into it. And the more you do that, my friends, the more you'll be blown away by how your brain and body will work together. It's kind of like we know the only thing that stops us is fear. Like you got an opportunity today. This is our last day. This is your last chance. Do you want to be on the other side of this? Yeah. Of wishing and thinking about it and rationalizing why you didn't do it. Jim Rohn used to always tell me, he goes, "There's excuses, you can call them reasons, and then there's results." The only way to get results is get rid of all your reasons, all your excuses, and just make yourself do it because fear, the fear of failure, the fear of not knowing enough, the fear of not being enough, everybody has those feelings. I might travel the earth, I work with some of the most successful people on earth, multi-billionaires, Children, guys in prison, people that are challenged, people that are successful. All of them, all of us have these fears. They're part of the human being. We were trained. We have a 2-million-year-old brain. And that brain was not trained to make you happy. It was trained to make you survive. And there's a big difference, isn't there?

Mm-hmm.

I mean, to survive doesn't take very much. But what makes us survive is this fear thing. It's like it's always looking for what could get us in trouble. What could cause a problem? Where could we fail? But it was designed when we were fighting off a saber-toothed tiger, had to be prepared for to survive. Today, now our brain reacts as if to, like an emergency, as if what somebody wrote about you on social media doesn't sound so good. [LAUGHTER] Or we don't have enough money when, you know, if you're watching this right now, you have enough money to have access to the web and answers and so forth. So it's just like we react like survival. And what happens to survival? Or you freeze, right, so that it doesn't notice you, or you flight, you run away. Well, none of those will give you what you want. If you want an extraordinary quality of life, you've got to master those emotions, train yourself to move forward. I'll tell you a simple metaphor story that give you an example of what really helped me. Years and years ago, I decided I wanted to learn to drive race cars, and I was fortunate enough to know a man named Bob Bondurant, who was a very famous race car driver, and he had a race car school up in Northern California. And so I called Bob and I said, you know, do you think you'd be willing to train me? Not one of your people to do this. I'd love to come out, but I want to learn from the best. He said, sure. So I go to this place, I'll never forget, and the first thing we did is we get in this car and he goes, Tony, the first thing we're going to do, I'm going to show you what a car can do. So you're going to be in the passenger seat, all locked in, helmet, gears. I'm going to drive, but I want you to see what a vehicle is capable of doing. And we're at a place called Laguna Seca. It's a very famous racecourse up in Northern California. And there's a part where you get in the car and we start accelerating and we get to 120 miles an hour going straight at— it's called a corkscrew. It looks like a wall and you gotta go around it. At 120 miles, it's so intense. Your heart is beating outta your chest. I thought for sure the car was gonna flip over multiple times. So we do this whole racetrack and he stops and my heart's beating out my chest and he goes, "Now that's what a car can do. And in 4 days you're gonna be doing that as well." And I said, You know, I go, "Bob, I'm a very positive guy and you're full of it." I said, "I don't even know that I want to do this now. That was insane." He goes, "Trust me. We're not gonna start by you doing what I just did. I'm showing you where we're gonna get you." I said, "How are we gonna get me there?" He goes, "We're gonna start by putting you in a spin car." I said, "What's a spin car?" He goes, "A spin car is a car that's designed where I'm gonna be in the right seat over here. You're gonna be driving." and I don't have any car pieces to put on a brake or anything. You're in charge of this car, but we're gonna drive a little slower, more like 80, 90 miles an hour, then we'll get to 100. And when we're driving in that pace, he said, there's 4 buttons below the seat over here. He showed me there were. He goes, when I'm sitting here, you won't be able to see. I just put my hand here, and if I push any one of those 4 buttons, it'll lift one of the 4 wheels and we'll spin out of control in that pace.

Wow. Direction.

I said, okay. He goes, and if you just keep going that direction, you're going to hit a wall, which means either you will die, we'll both die, or injured, or at least the car will be mashed and you got to pay for the car. So here's what I suggest you do. Here's the secret to coming out of a spin. And I thought, as he was saying it, I thought, this is a great metaphor, because haven't you ever been in a spin in life where things feel out of control and you know what the hell to do and at the effect of things? He goes, when you get in a spin, the most important thing to do is focus on where you want to go, not on what you're afraid of. I said, pfft, this is simple. I teach this stuff. No worries, right? He goes, like, have you ever heard about a guy who's driving his brand new Porsche down a country road 100 miles an hour, 120 miles an hour, and he loses control, and there's one telephone pole every quarter of a mile, and he manages to hit the telephone pole? Because then when he gets out of control, he goes, "Oh my God, I don't want to hit that pole!" And he focuses on the pole, and whatever you focus on, you unconsciously steer into it. So he said, "You're gonna want to look at the wall. You need to force yourself to focus on where you want to go, the turn. If you focus on the wall, you're gonna crash. You gotta focus where you want to go." And he said, "Unconsciously, you'll turn." It's like, okay, this makes sense. I teach this stuff. I can handle this. So I get in the car and I'm competitive. I'm like, okay, let's do this. And we go, we're going 80, 90, up to 100 miles an hour. And you're like, when you hear about people in race cars and they say it's, you know, an intense sport, it's so intense. You don't think so. You think, I was just driving, but the adrenaline and the focus. And so I'm like ready. I'm in my brain, I'm like, push that button. I'm ready. Push that button. But he doesn't. Just like life. Life never pushes your button when you're ready for it, does it? No. Right? So he's watching and he sees the moment I just lose a little bit of focus, and sure enough, he pushed the button, we start spinning out of control. Now where does my brain go instantly? The wall. I start looking right at the wall. Now he grabs my head and forces it to look at the turn, but I'm fighting it because I want to see the death happen. But as he forces me to do this and I'm fighting him, what happens? I unconsciously turn where I'm focusing. And sure enough, the last few seconds, the wheels catch and we miss the wall. Feels like 6 inches, probably about 2 feet, but I'm a guy, we tend to exaggerate in our heads. So we get out, he goes, "Did you learn?" My heart's still beating out of my chest. I said, "Sure, I learned." I didn't learn shit. [LAUGHTER] 'Cause we went back. It's a habit, right? We have a habit of focusing on what we're afraid of. That's why most people don't succeed. So bottom line is, I go to do it again, speed up, I'm concentrating, he waits, I misfocus, boom, picks up wheel, spin in the direction, I look straight at the wall, grabs my head, shoves it, I fight, but sure enough, we turn. After about a dozen times, my brain got it. And so we start to lose out of control, boom, I look to the way I want to go. Now while you're doing it, here's a question. When you start doing the right thing, do you instantly get rewarded? No. No, there's something called lag time. Like some people say, "Well, you know, I've been on a diet for 4 days and it ain't working." Well, you've been a pig for 30 years. We need a few more days. Right? Right? That's what I said to myself years ago, right? So the bottom line is, when you do the right thing, though, there's so much momentum going the wrong direction, it doesn't change instantly, which makes you scared, makes you want to look again. If you look, you'll hit it. So he keeps holding you, and sure enough, it catches up. It catches, it catches, it catches. So you learn to trust it. You have to. And so after a while, it's just vroom, vroom, vroom, and you master it and you master it. But here's the key question. If you focus on the wall, well, better yet, if you focus on where you wanna go, are you guaranteed to go where you wanna go and miss the wall?

No.

No guarantees in life. All you do is increase the probability. But if you focus on the wall, you are guaranteed to crash and hit. How many follow what I'm saying here? Say, "Aye." Aye. Say, "Aye." Aye. So what I want you to get is what we want to train ourselves to do is focus on what we want instead of what we fear. And that's a new habit for you, but once you get it down, you'll be able to race through your business. You'll be able to race through the limitations other people do. And it's like a muscle. It's like you do it, you do it. It's like learning to drive the stick shift car. It's impossible, but you keep doing it, keep doing it, and all of a sudden there's a day when you can do it and you can be thinking about 3 things and you can be eating something, hopefully not texting as well while you're driving, right? But you really can, and it really works because you're no longer held back. So I just want to leave you with just with the most simple principle. I mentioned this the other day, but I just want you to know that with all my children, for example, I'll tell you, I'll give you an example, a specific example. I'll give you an example of my daughter, Jolie, right? So I remember when Jolie was, I think it was just turning 20, if I remember correctly. And she was at the university, maybe she was 19. She's at the university and she's doing really well. She's getting straight A's. I was really proud of her and she was doing great. She's on Christmas break visiting at home. And so I said, "Hey, Jo," I said, "How you doing on your dream?" And her dream had always been to, be a dancer on Broadway her entire life since she was a little girl. And she goes, "What do you mean, Dad?" I said, "You know what I mean. How are you doing your dream to be a dancer on Broadway?" She goes, "Well, you know, I'm doing great in school." I said, "I know, I'm proud of you, but I'm talking about the dancing, your dream." And she said, "Well, you know, I've been doing these competitions and I've won most of them," which she was. I said, "Well, that's what concerns me, honey." She said, "What?" I said, "It concerns me you're always winning because that tells me you're not going up against tough enough players. And I think that if you really want to succeed, you got to do the things that I teach. You got to go for full immersion. You got to put yourself in the environment with the most difficult people. She said, "Well, what are you suggesting?" I said, "Well, honey," I said, "I think when you look at me and you see what I've done in my life, you think I'm really brilliant." And of course I am. I'm your father.

Right?

I said, "But I don't think you know what the brilliance is." I said, "The brilliance is when an opportunity comes in front of me, I always look at it as God gave this, the universe gave it, and I grab it." It doesn't matter. I used to go, "I don't have the money, I don't have the time, I don't know what to do, I don't know where to start, I'm too overwhelmed." I had all these stories. But I said, "I destroyed those stories and developed just a pattern to grab it and run with it." Now, not every opportunity I've grabbed has been worthwhile, but I've not missed any opportunities. He said, "What?" and I found some real ones that made me grow, expand, and change my life. So I have a very simple philosophy, and that is simply this, and I invited all of you to consider it. I told it to her that again that day. I said, Every day my view is this: whenever I make a decision, whenever I set a goal, whenever I know there's an opportunity in front of me, I never leave the sight of that opportunity. I never leave the sight, the moment of that decision or goal without doing something right then that commits me to follow through. Because otherwise, you've ever done this? You're all excited. I'm going to do this. I'm going to do it in a week. I'm going to do it in a month. And then a week or month later, you're no longer in state. And then you get caught up in other things and you don't follow through. Who can relate? Right? Yeah. So I said, honey, what you got to do is while you're in that state, while you're in the state of knowing what's possible, do something that commits you to follow through when you leave that time. That gives you momentum. Schedule a meeting, lock something down, fire somebody in the business, hire somebody, you know, schedule a call, whatever it is, but do something that locks you into following through. Invest in something, do something. She goes, "Well, how's that relate to me?" I said, "It's really simple, honey." I said, "The best dancers in the world, you want to be on Broadway, you need to compete against Broadway dancers. You got to learn in that environment. You're in LA." I said, "You know, you've grown up," You know, I grew up very poor. You grew up on the beach in a really nice home in a really nice environment. You need to toughen up and you need to compete against the best. She goes, "Well, what do you mean?" I said, "Well, I think what you should do is leave school, and I think you should go move to New York, and I think you should go get training classes there and go to work trying to get a job on Broadway every single day till you get one." And I said, "'Cause I think you have tremendous talent, but I'm your father, so I could have a colored view of things." Mm-hmm. But you're going to know. And I said, if you don't do it, you're going to live with regret. Because I said, this is what you're getting. There's a timeline on everything, isn't there? It's like AI right now. You can be in the front or you're going to be in the back, right? I was like, you— there's a timeline on a dancer. But you said I should go to college. I said, I did. You still can. But your dream as a dancer, you got to do that. She goes, well, when would I do this? I said, when would now be a good time? She said, "Now? You mean like right now? It's December, it's the middle of the semester." I said, "Yes, honey. How are you gonna be any closer to your dream at the end of this next semester?" She goes, "Well." I said, "I think you should go. I'll help you. I'll pay for the apartment, for the move, but you have to have a job. And I'll pay for some of your training, but you gotta have a job and you gotta support yourself and you go out and do this." She goes, "Well." That's a big decision. I said, yeah, big results come from big decisions. She goes, well, maybe I should talk to someone else about this. I said, sure, people pay me $1 million for my coaching. You should go to someone else, get the answers for your life. She goes, no, no, Dad, you know what I mean? I mean somebody in the industry. Like, I said, who you thinking of? And she mentioned this guy Jay that worked for CAA, a big agency. He's a friend of ours. I said, that's a really smart move. I said, "Call Jay and ask him." So she said, "Okay, well—" I said, "When?" She goes, "Well—" I said, "No, now!" So she goes to call him. I quickly pick up my phone and dial him. True story. Fortunately, he picks up the phone. I said, "Jay, it's Tony. Listen, real quick, my daughter's gonna call you." I said, "Here's what I told her. Gotta compete with the best, gotta learn from the best. She's here in LA." I said, "Tell me if I'm full of it." He goes, "No, Tony, you're absolutely right. LA is not the place for the dancer. New York, if she's gonna be on Broadway, that's what she's gonna do." She's got to do. I said, then tell her that. Okay, bye. So she comes back a few minutes later, says his line's busy. So I said, call him again. You can't give up. If that's your persistence, you'll never make it. So she goes and calls him again. I don't see her for another hour. They talked for like 45 minutes. At the end of 45 minutes, she comes back in and she says, Dad, Jay said that's the right thing to do. I said, Father knows best. I said, but it's logic, right? Everything is about modeling. Learn from the very best, be in the environment with the best, and it's gonna affect you. Just like being a part of this community. We can be around all these people supporting each other. That's different than being off on your own. So I said, let's do it. So we did. And I helped move, and it turned out it was the worst storm season and winter season in New York in like a decade. So she went from, from sunny California, Southern California by the beach to freezing her butt off. But to her credit, she really went for it. She took the classes, was going out on jobs, trying and trying. And I don't know, it was probably 6, 8 months later, maybe 7 months later, I'm coming to New York. I let her know I'm coming. And she goes, "Okay, Dad, I can't wait to see you." And when I get to the airport, there's a car there for me, and I didn't order the car. I'm like, "Hmm, impressive." Your daughter. I'm like, wow, how'd she get my money to pay for this car? You know, it's so big, right? And so the guy says, okay, I'll take you. I get in the back of the car and we're driving off and we drive past the neighborhood she lives in. I was like, isn't that where we're supposed to turn? He goes, no, no, we have a different location she's meeting you at. And then we get down to downtown on Broadway where all the plays are and we pull up to this theater and on the outside of this theater, I see in big letters the play Tommy. You know, some of you know the play Tommy, the Elton John song. And right underneath it is my daughter's name. Within 7 months, she's starring on Broadway from going to New York City.

How's that for jolly?

[FOREIGN LANGUAGE] Yes!

So I'm very proud of her. Obviously, I'd like to take full credit for her success.

Hahaha.

That it was her talent, her hard work, but I helped push her over the edge. And that's what I hope you do today for yourself. I hope you push yourself over the edge. If you're on the edge, don't make up any excuses. I don't have the money or the time. You can do this. If you don't have it, you can get it. But you don't want to cheat yourself. Like I told Jolie, right? It's like Jim Rohn always said, there's two pains in life. There's the pain of discipline and there's the pain of regret. And discipline weighs ounces and regret weighs tons. You don't want to have FOMO. You don't want to miss out. And this is the time that you're in state. And we've given you the best offer we've ever had of any sort. It's not going to change my economic life or Dean's, but I promise you, if you apply yourself, it'll change yours. And also, even, even more than the economics, it gives you a sense of excitement and meaning, control of your life. And it's just a couple baby steps, and we'll guide you every step of the way. So I hope this— I hope you feel our sincerity, and I hope you feel how much value we've given you regardless of what you do. But I hope you decide to join our community here, and if you do, I really look forward to serving you. I know Dean does as well. And I'm— and hearing the story of your success about what you've built. Because once again, you know, things that start small become really big over time. And if you put your heart and soul into it, you're going to be doing some stuff that make you proud, make you grateful. You're going to touch some lives with some of the insights you have. And I'm going to be really excited to hear your story and maybe even get the chance to meet you personally.

Thank you.

So till then, I'm going to turn you back to my dear friend Dean. I'm sending all my love and blessings, and whatever you do, we look forward to hearing the story of your great success. God bless you all. Give a hand to everybody who's participated in the show.

Come on!

One more time, steer back with some energy! 1, 2, 3, go!

There you go, Serena. I see you, James Jones, Colleen Dugan, Beverly.

Look at you guys.

Tony and Burke Worley, what's going on? Denise, I saw you laughing, smiling. So cool. I gotta say, um, it does not— It doesn't matter how many times I watch that man speak, every single time something lands differently. Who's seen Tony speak before, something similar, but it landed different every freaking time? I love the opportunity to be that man's partner and dear friend. I would just say sit with whatever came up. Each speaker, don't you feel each speaker brings something a little different out of you? A different thought, a different emotion, a very common thread today, but each The speaker made me feel a certain way, and I'm so glad. And maybe today you had a realization, maybe a memory, maybe the permission you've been waiting for. The time to give you— give yourself the gift of leaning into who you're meant to be. Whatever it is, it's yours. Don't let it go. That feeling, that's not just excitement about an event. That's your future calling. The question is, Will you take the call? Look at what you started with this morning. You opened your laptop or maybe your phone, your tablet, and you showed up. Maybe you were curious, maybe a little skeptical, maybe just hoping something would finally click. And here we are like 5 and a half, almost 5 and a half hours later. And you heard from Kerri Green, who started with nothing but a desire and built a community over 800,000 amazing women. You heard from Bonnie Christine, Who went from being curious to committed to consulting over 200,000 women trusting her calling. Barry, oh my God, was Barry— I text Barry and said, "Greatest presentation of your life." Wasn't that so good? Someone who bet on herself when there was absolutely no guarantee. And then Trent Shelton. Dang, tell me Trent didn't lean into your heart. You're gonna be doing— you're gonna be sharing some Trentisms, I promise you. And all of them had a common theme of stop waiting for permission. Make a choice, take action. And then of course, you just heard from Tony Robbins. I have notes like I never heard him talk before. I love— the one I still love the most, or one of my favorite, is, "When you say I can't, then you must." Isn't that so cool? "When I say I can't, then I must." And because of Tony, I live by that philosophy. I love what he said, "Never leave the site or the scene of learning something without committing to a decision." Make a decision today. And if something moved you during Tony's presentation like it does for me, again, hold on to it. This feeling, you need to keep your soul in this state to move forward. And somewhere in the middle of all that, we wrote solution statement, we named a community, we talked about what you were gonna deliver. You said it was your turn in the chat and so many other incredible things. You looked at what to share with who. You learned that selling is service. That was the first step towards a life that looks completely different, probably, than you woke up to this morning. And I get it. And here's what I know. Many of you enrolled on that last break, and I'm so glad. I can't wait to work with you for the next 30 days. The truth is, I'm proud of you. I see you, Colleen Dugan. I'm proud of you. And you made a great choice. I have zero hesitation to say— you heard Tony. He said this is one of the greatest things we've created. And it's not that I'm proud of me. I'm not proud of you because you spent money. It's because you decided to trust that little voice that's been telling you, "Let's do it." You said, "I choose me. I take my turn. I show up for my own future." And if you did say yes, check your email tonight because everything you need will be in there because we start Wednesday. I know I've said that a lot, but really, like, next Wednesday. And I can't wait to build with you. And for those of you who aren't quite there yet, I'm not gonna end the day with a hard sell. You heard the invitation. You know if you're ready to do this. And you know where to go when you're ready. What I want to do instead is leave you with something real. You're here because a part of you knows and has always known— has always known there's more for you. Not a concept, not just a nice idea. I'll say it again. You've lived through things. You've figured things out. You've survived and rebuilt and grown in ways that someone else would pay for the shortcut. That's impact. That's purpose for you. And that's a business that has no glass ceiling. And in the world full of people that are lost, in a world full of those people, right now we believe is the greatest time to do it. They're stuck in a maze that you've already navigated through, wondering if anyone else understands. They're not looking for a guru. They're not looking for someone perfect. No. They're just looking for someone real, someone who's been where they want to go. They're looking for you. Your burden is your story. I should say your story isn't a burden. Your story is actually the bridge. So whether you enroll today or you don't, I need you to hear that. Your story is someone else's shortcut, and that's how you build a business that matters. Listen, I've been doing this for almost 30 years. I shared that with you. And the thing that gets me out of bed every single morning is this This moment right here. This is why I'm so excited about events like this because this is the moment someone realizes their life experience is their most valuable asset and they do something with it. It's something they get to use for someone else. That's community. That's connection. That's coaching. Not a business model, just a way of living that actually matters. So here's what I want to leave you with tonight. Whether you enroll or not, do this. Write down one thing that you've been through. Mm-hmm. One thing you learned or experienced that someone else could learn from. Do that tonight. Not a business plan, not a perfect pitch, just that one thing. Because that's the beginning of it all. The beginning of community, beginning of connection, building, the beginning of building a real business. And 30 days from now, that could be real. Listen, we believe in you. And I hope you're starting to believe in you too. Thank you for today. Thank you for showing up when you could have scrolled past it. Thank you for staying when you could have slipped out at lunch. Thank you for being brave enough, even for one day, to ask, "What if there is more for me?" Because there is. There always was. You're meant for more. Go live into it. I'm not kidding you when I say this is one of my favorite events. The chats, the love, the caring, the smiles, the impact, and I can't wait to work with so many of you. I see so many familiar faces. I can't wait to know the new ones. I can't wait for you to see this new version of you. And I'll see you on the other side. Thank you for an incredible day. And for those of you in VIP, we'll take a quick 15-minute break and then we'll do some hot seats for everybody else. Go live into who you're meant to be. Life is too short to dabble. We love you. Thank you.

[FOREIGN LANGUAGE] Moment to give. 5 hours, 1 day, the simplest it's ever been. Meant for more. Let the whole world in.

Hands up.

Meant for more.

Right now.

Meant for more. Impact built on purpose, income built on truth, the maze that you Walkthrough is the breakthrough someone needs from you. 8,000 people joining because the world is ready now for real people with real stories. Tony and Dean showing how. Free event the 18th, 10 AM. And we are live, 5 hours to discover everything you need to thrive. Build a business that matters from the knowledge that you own. Your experience is the asset that you've never been shown. Feeling building, feeling rising. Everything you've been through was preparing you for this. One day, one plan, one shot at something real. Meant for more is calling. Can you feel it? Can you feel it? We are meant for more than we ever let ourselves believe. We are meant for more. It's time to finally receive. Meant for more.

Right now.

Meant for more. You've already walked the path. You've already paid the price. Everything you've been through was preparing you for this life. One day. One place.

One moment.

Right now.

Meant for more. It's only ending. I'm gonna show you how. Hands up! Man for more. Let's go! We are man for more than we ever let ourselves believe. We are man for more. It's time to finally rise. Receive everything we've earned from the life we've already lived. Man for more. This is our moment to give. 5 hours, 1 day, the simplest it's ever been. Man for more. Every face in the place shining like the sun. Hands up, don't let it drop. Feel that bounce, let it ride. Everybody on the block, bring that one more time. Raise the roof, raise it high. We don't come to stay inside. Raise the roof, raise the roof. We came to move tonight. Hands up now, hands up now. To the whole place, we outside. Raise the roof, raise the roof.

Woo-hoo!

Raise the roof tonight. 1, 2, lean back. 3, 4, bring it back. Side to side, let it stack. No sleep, just a clap. We don't come to stay inside. Raise the roof, raise the roof. We came to move now. Hands up now, hands up now. Turn the whole place, we outside. Raise the roof, raise the roof. Raise the roof tonight. Yeah.

Yeah.

Oh yeah. California. California. Golden State. Where the palm trees sway. The sunset splays. Oh yeah. From the Bay. All the way down to San Diego. Every city got a different kind of radio. LA in the morning got that golden haze.

Golden haze.

Everybody moving through their different maze. But when the sun goes down and the music plays, everybody come together in the strangest ways. North to south, we riding through the state. California living, man, it feels innate. Beaches in the daytime, city lights at night. Doesn't matter where you from when the vibe is right. Silicon Valley to the Hollywood sign. Everything out here is yours and mine. California love. Golden state of mind. California love. Leave it all behind. Come on out here, baby. Feel the sunshine glow. California love. This is all I know.

Oh.

Oh, California love.

Love.

Yeah.

California love.

Lowriders on the boulevard on Saturday. Barbecue in Inglewood like every day. Everybody out here gotta hustle in the plan. Turning little dreams into something grand. From the Valley to Compton to the East Bay side. Everybody reppin' where they from with pride. Surf culture mixing with the hip-hop sound. Best combination in the world that I found. Avocado everything, sun on From the mountains to the ocean and back again. Can't imagine living anywhere but here. Golden State of California every year, yeah.

California love.

Golden state of mind.

California love.

Leave it all behind. Come on out here, baby. Feel the sunshine glow. California love.

California.

California love.

West side.

West side. Uh, uh, yeah, yeah. West side, best side. Everybody know from the desert to the rebels, watch the California grow. Gold rush mentality, we've been here before. Everybody coming out, he wantin' something more. We got movie stars and rappers on the same block. Politicians, innovators, nobody gonna stop. The state that runs the country, Watch it from the very top. California love, and we ain't gonna stop. California love, Golden State of mind. California love, leave it all behind. Come on out here, baby. Feel the sunshine glow. California love, this is all I know.

California.

Golden State.

We love you, California.

California.

West Coast.

Sad Road Drummer or Champagne Dream. Left hand high, right hand wave. Bass in the chest like a heart misbehaving.

Suit too sharp, smile too brave.

Watch me set it off, watch me misbehave. Pull up, pull up, let it breathe. Then I step right in, let them all believe. One clap, two clap for that heat. Everybody move when I say, "Suebet, Suebet, hey." Suebet, Suebet, hey. Hands up high. Tonight we don't miss, we don't fade. Suebet, Suebet, hey. One more round. Hope play jumping when the beat come down. Hold up, hold up, let it breathe. Then I step right in, let 'em all believe. One clap, two clap for the heat. Everybody move when I say, say. Soubette, soubette, hey! Soubette, soubette, hey! Hands up high. Tonight we don't miss, we don't fade. Soubette, soubette, hey! Soubette, soubette, hey! Call my name, call it loud. We came here to celebrate. Hey, hey, hey! Dale, dale, dale, dale. Hey, hey, hey. Show me who can stop this. Hands in the air, no fear, no shame. One big voice, let the whole block shake. Hey, that's right. We came alive tonight. Woo!

Súbete, súbete.

Hey!

Súbete, súbete.

Hands up high. Tonight we don't miss, we don't fade.

Súbete, súbete.

Hey!

Súbete, súbete.

Call my name, call it loud. We came here to celebrate.

Hey!

Big ratchets, let it ring. Crowd roar loud when we do our thing.

Súbete, súbete.

One last time. Share a friend. I'm all shook. Hi!