Dean Graziosi delivers motivational advice encouraging people to solve larger, higher-impact problems and to "think big." He argues that scaling (e.g., reaching 1,000,000 vs 10,000 people) often requires only marginal additional effort and that choosing bigger problems reduces competition. Graziosi frames this both as a strategic choice and a mindset he practiced even when broke.
What is the emphasis that you put on constantly trying to solve and pinpoint those rich people problems? I try to solve problems all the time of people just starting as an entrepreneur or get stuck. So that's a problem I want to solve all the time. But it's not necessarily rich people problems. But I want to solve it for a million people. But it's the same amount of effort and Energy to put 10,000 people in an event. I'm just telling you because I've been on both. It's the same energy. To put 10,000 people in is to put a million. And when you start thinking through that lens, you're like, if I'm going to put the energy and effort in, it might be 10% more work to go 10 times bigger. 100,000 people, 10% more. You put a million people in. Because here's the deal. Most people think too small. And you have a lot of competition of people thinking small. When you think big, there's no competition. I know that's. That might sound like, oh, must be nice now that you have money. But I did that when I was broke. And I'm not talking about being a crazy dreamer. I just expected myself to step up and do the work and go bigger because I saw no one was playing at that game. And every time I play at that game, I'm able to hit it and win because no one else is fighting for it.
