The #1 Thing Keeping You Stuck Right Now

Today I want to talk about how proximity is power. With the world getting so distracted, we all have this in front of us 2 feet away. AI and social media and the crazy news that's going on around the world and all, all the stuff is so distracting that sometimes when we're home, sometimes when we're trying to do it on our own, we get tripped up. Today it's about execution. It's about speed. It's about getting out of your own way so you don't spend months or even years stuck on tech, stuck on copy, stuck on second-guessing yourself. You're 2 miles away from where you started that day, and then you gotta reel yourself back in and go, no, no, no, I just need to get my marketing done, right? We all do it, dude. That's why sometimes you can have all the tools you need, all the resources you need right at your fingertips. And I think it's only going to get worse with all these shiny objects. So that's why I believe once again that coming back to proximity, coming back to being in person, that we're saying we're not leaving till we get this done, right? We're gonna go faster. We're— no more to-do lists. Sometimes you get off a call, a training, and you go, oh, more stuff I gotta do. I want you to think of the lens: how do we create a to-done list? If you're already in the middle of creating a course or creating a coaching program, don't stop that. I'm going to say all that work, that your coaching topics could be turned into a 1-day curriculum, your modules of the course could be turned into a 2-day virtual workshop, really easy. And you know, Gigi can help you do that in, in seconds. So this is a cherry on the top. This is an enhancement. No matter how you take this today, I think it's going to enhance what you're doing. You know, sometimes I get a little more tactical than others. I'm not saying what you're planning on doing is wrong. What I'm saying is let's add this to your bucket and consider it because it doesn't all have to be perfect. It's not just one-on-one. You can scale it And you don't need technology. You don't need a lot of technology. Let's talk about what are some of the ingredients in that. So number 1 is learn and implement in real time. If you think through the biggest constraints your future client would have, I could get this done, but I could get this done if I could get this done, but the thing that's been holding me back is, if you know those, think about what those constraints are and this thing we're gonna do together is gonna bust those constraints, isn't that when we are free? Isn't it so many times we have all the things lined up, we like the creative, we know we could teach it, but maybe it's the marketing, maybe it's the funnel, maybe it's the sales presentation that you have to do. There's that one thing, that one constraint. Well, the event or workshop you create, make sure it busts that, it overcomes that. No more excuses. They don't leave going, oh, I gotta go home and fix that. No, no, no, we fixed it while we were together. Next one, guided by a proven expert. Well, you can call yourself an expert or a proven guide, or you're one step ahead, or you've already walked this path. But the truth is, you are a chapter ahead, 5 books ahead of your ideal client. Because in most cases, your ideal client is you of a few years ago, a few months ago, a few decades ago. So you're guiding them. Therefore, you know what they struggle with. And you keep them moving forward without the ADD, scrolling on social, talking, kids, all that stuff. This is— we're in it, we're making it happen, and it's guided. We all have long to-do lists. Sometimes you do things on your own, you know, you have your to-do list, you're trying to check them off, but kind of just skip some of the ones that have been holding you back. And you do the first one, third one, seventh one, ninth one, and you need one through 10 done. So this is a time where you execute. You leave your clients or you leave our event, We got this done. Next one's easy, is real-time accountability. Real-time accountability just means if time is a big problem for your— then you make sure there's a section where you bust that. Or maybe you teach them how to do a not-to-do list, how to have no gray in their life. Meaning if it either serves the woman or the man you want to become, or it doesn't. How to get them the strength to say no, to open up gaps in their calendar so they can actually implement the thing you're teaching. In this business, I hope I know the biggest constraints that you have, and that's our job, right? If it's building your funnel so you can collect money, if it's launching so the world can say yes, whatever that is, that's what you'd want to teach. Real-time accountability, overcoming those constraints. The next one is collaboration and not feeling alone or behind. In every group I've ever had, there's always a couple breakout people that are a little faster than others. Which is totally cool. And there's always a couple people that feel really far behind. And then there's the people in the middle. What's great about a group, especially the right heart-centered group like this, is we learn from those that are going a little faster and we pick up and pull the ones going a little slower. So by the time you're done, everybody's equal. That collaboration is frickin' awesome. Next is immediate needle movers. What does that mean? It just means what can we do during that time we're together or you're together with them where they go, damn, I did this 1-hour exercise and it's done. Look at this, needle moves. I can collect money now. I can go tell my warm network to go check out my page and book an appointment now. Next, you could charge a middle-tier price. Now what I like, depending if it's a workshop or, or in-person or retreat— there's retreats and workshops that are anywhere from $5,000 to $50,000. Right? It depends. I mean, and you might want to do your first one for free, like I said, or you might want to do one at a lower cost just to get the first one done. But middle tier to me is that, is that $5,000 to, you know, depending how deep it is, could be $25,000, $50,000, right? We have a $250,000 mastermind, Tony and I, right? People always say to me sometimes, well, would they pay that much for 3 days? They're not paying you for your time. They're paying for the outcome you can deliver them. You've already paid and earned this value because you spent years going through it to figure out how to go faster. You get to go deeper with your students in an immersive, get-it-done experience, right? With an event, you can look at your students and look— watch each person move forward, even if it's moving forward with the human condition. Because some of us have everything we need. Isn't that true? Some of us know we can do this. Some of us know we're meant for more. We know we can impact others, but the human condition gets in the way. Ah, look at all that's going on, the craziness in the world. Ah, I'm not that good on camera. Ah, can I really ask for the money? Ah, am I really worth it? I'll pick this up next week. And then a week and a month goes by. So you can look at people in this group with you and go, no, no, no, we're not letting the human condition get in the way. Look at this group. We're all here supporting. We're moving forward. And it's this It's this tribe moving forward. And again, I want to anchor this in. Please don't let this throw you off from what you're doing. Just let this excite you and see what's possible. The before the event is really just to get everybody on the same page. If you're teaching heart-centered awareness, well, get everybody ready for a heart-centered awareness strategy session. If you're teaching women how to get through menopause, what are some of the health things or setups that you want to do before they come? I'm just making stuff up. So 2 days on Zoom, 2 days in person, 2 days at the hotel, 2 days at my office. What are we going to accomplish there? What are we going to do together while we're there? All of this is getting done. We're going to film your video, we're going to edit your video, we're going to make your, your funnel live, we're going to get your merchant account set up, we're going to write your sales copy, we're going to write your email follow-up sequence and make it live. Those are the things— that's some of the things we do at Launchpad. Those are things that we're going to get done together. You're not leaving without that happening. 4 steps to creating a winning program. Number 1, choose the format and the length. What is the format and the length? Meaning, are you going to do a 2-day Zoom, 1 day in person? Some of you are going to think, let me shorten the time because I don't think I have enough to share. Don't think about that, because when you have Gigi to help you, you can help structure breakouts. Working amongst each other, action steps from E.G., teaching points from Gigi. She can help you create this curriculum that you just go, this is easy for me to deliver. It aligns with who I am. But either one, let Gigi or chat help you create that curriculum. Okay. Number 2, create your curriculum and outcomes. It's what I just went over. Use the thought process of outcomes first. Price your program. For the program you're going to create, what do you want to charge? Make them donate a certain amount of money to your favorite charity for your first one. If you want to do your first one and not feel— just want to get the bugs out, do your first one. They got to donate $1,000 to charity to get access, and there's only 5 seats. Create a realistic goal. What are your expectations? What do you want to do? You want to do it in 90 days and you want to put 5 people in it. If somebody can get your pre-event, during event, and after event and accomplish what they've been trying to achieve for quite some time, or overcome a problem, or go faster, or reach their goals, then you're doing them a service. So always say, don't ever sell anything that you're not so proud of that you can't wait to talk about it. You need to feel about it so good that you're like, if they say yes to this, damn, I get to shift their lives, right? You believe in your product so much that you can't wait to talk to people about it, right? Let's say You decide everything we talked about. You know what you're going to do, how many days, uh, you know what your curriculum is, how much you're going to charge. You hit your goals. And when you love something, sales conversations should be fun and painless and exciting. I want all of you in the next 90 days to get paid for changing someone's life. If you do, everything changes. There's no stopping you after that. Listen, if somebody really can't afford it, if it's taking food off their table or they can't pay their mortgage, that's completely different. See what kind of free services you can give them, support them, tell them, say, hey, I'd love maybe a sponsorship program or send them a free course, something to serve those people. But a lot of times what people are really saying is, I'm not sure if it's worth the investment. I'm afraid of spending money and not getting results. To reframe that, let's shift the focus for a second. What's the cost of staying where you are? Think about that. If someone says, I'm not sure I can afford I can't afford working with you. It's like, how much lost opportunity are you missing? How much wasted time? How much lack of momentum? What's going to be different in your life in a year from now, 6 months from now, if we don't take massive action and get it done? If they can't afford their rent, give them empathy, compassion, and anything that you could share with them. If it's just, you can tell alternatively, say, hey, just let me ask you, if you don't do this, what's going to change in your life in the next 6 months? What opportunities have you already missed by not taking this action?